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Artwork for Choiceology

Choiceology with Katy Milkman

Charles Schwab
Behavioral Economics
Behavioral Science
Decision-Making
Decision Making
Dollar Pricing Strategies
Rendlesham Forest Incident
Prospect Theory
Streaks
Left-Digit Bias
Hedonic Editing
Self-Control
Sunk Cost Fallacy
Psychology
Grit
Behavior Change For Good Initiative
Ufos
Dunning-Kruger Effect
Risk Aversion
Cognitive Biases
Richard Byrd

Can we learn to make smarter choices? Listen in as host Katy Milkman--behavioral scientist, Wharton professor, and author of How to Change--shares stories of high-stakes decisions and what research reveals they can teach us. Choiceology, an original podcast from Charles Schwab, explores the lessons of behavioral economics to help you improve your judgment and change for good. Season 1 of Choiceolo... more

PublishesTwice monthlyEpisodes112Founded8 years ago
Number of ListenersCategories
Social SciencesSociety & CultureScience

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Artwork for Choiceology

Latest Episodes

Imagine you're cleaning out your grandmother's attic when you notice a floorboard that doesn't quite sit right. You pry it up—and find $10,000 hidden beneath it. It's a startling discovery, but also a window into another way of thinking about money. ... more

Ranked lists are everywhere—top hospitals, best colleges, must-visit cities. A single number can influence what we notice, what we value, and the decisions we make. Yet behind these rankings are hidden assumptions, and they don't always reflect what ... more

YouTube

Have you ever bought a pair of shoes that never really fit, but you kept wearing them in hopes you’d break them in? All because you didn’t want to feel your money had gone to waste—even as you felt blisters forming?

In this episode of Choiceology wi... more

YouTube

Every day, we face choices that could change outcomes in business, health, or life itself. Increasingly, computers are offering guidance. What happens when that advice clashes with human intuition?

In this episode of Choiceology with Katy Milkman, w... more

YouTube

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Recent Guests

Rick Larrick
Hanes Corporation Foundation Professor of Management and Organizations at Duke University Fuqua School of Business
Duke University Fuqua School of Business
Episode: The Illusion of Number One
Jennifer Logg
Assistant Professor of Management, Georgetown University
Georgetown University McDonough School of Business
Episode: The Algorithm Advantage
Yohuru Williams
Professor of history and founding director of the Racial Justice Initiative
University of St. Thomas
Episode: Playing the Long Game: The Power of Self-Control
Angela Duckworth
Psychologist and author known for her research on grit and self-control
University of Pennsylvania
Episode: Playing the Long Game: The Power of Self-Control
Mary Murphy
Professor of Psychological and Brain Sciences at Indiana University
Indiana University
Episode: How Mindset Shapes Success
Clayton Critcher
Professor of Marketing, Cognitive Science and Psychology
University of California, Berkeley Haas School of Business
Episode: Why Starting Over Hurts
Colin Fisher
Associate professor of organizations and innovation at University College London
University College London
Episode: Teamwork That Works: What Great Teams Have in Common
Adrian Phillips
Historian specializing in early 20th century Britain
Author
Episode: When It Feels Like Everyone's Watching
Seth Tichenor
Assistant Professor and Program Director at the Duquesne University Stuttering Clinic
Duquesne University
Episode: When It Feels Like Everyone's Watching

Host

Katy Milkman
Host of Choiceology, behavioral scientist, Wharton professor, and author.

Reviews

4.7 out of 5 stars from 2.3k ratings
  • Always gets you thinking!

    Katy and her quests always present an interesting and relevant look at why we make the decisions or take the actions we do. The format is engaging and the stories are well written and delivered. Always a bright spot in my week because I know will learn something in the next 30 mins!

    Apple Podcasts
    5
    rmlindner
    United States14 days ago
  • Giving this podcast a try was a great choice

    I knew of Katy Milkman from the ‘No Stupid Questions’ podcast with Angela Duckworth. Angela is brilliant and she name dropped Katy so I figured I’d give it a go. So glad I did!!

    Apple Podcasts
    5
    Suzluv
    United States5 months ago
  • Very interesting & extremely helpful

    I just found this podcast, & I’m eager to listen to more episodes!

    Apple Podcasts
    5
    CW from Portland
    United States6 months ago
  • Helpful information

    I find these podcasts very helpful in providing information.

    Apple Podcasts
    5
    0806jackie
    United States9 months ago
  • The Book How To Change

    Wooow I can’t put this book down Katy, massive enlightenment

    Apple Podcasts
    5
    DJ PMoneyDMali
    South Africaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show consistently delivers engaging stories coupled with actionable takeaways.
Listeners appreciate practical, research-backed insights that translate to real-life decisions.
Guests are diverse and experts bring credible, rigorous perspectives.
Audience notes the host's clear explanations and strong guest lineup as strengths.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The Illusion of Number One
Q: Could you start by explaining the bias that arises when people are presented with information about the quality of set choices and they explicitly see rankings?
Rankings tend to attract attention and cause people to overweight the dimension that is ranked, even when the unranked information already conveys the same underlying quality, leading to suboptimal decisions.
When Sunk Costs Take Flight
Q: Could you start by just defining the sunk cost fallacy?
Thaler defines the sunk cost fallacy as the idea that money already spent cannot be recovered, leading people to continue a course of action because of past spending rather than future benefits.
Playing the Long Game: The Power of Self-Control
Q: How common is it that people have different levels of self-control across different domains in life?
People can vary considerably in their levels of self-control across different aspects of their lives, not necessarily scoring the same across all domains.
Playing the Long Game: The Power of Self-Control
Q: How do scientists typically measure self-control as a trait?
One common method is the Marshmallow Test, which measures the ability to delay gratification.
Playing the Long Game: The Power of Self-Control
Q: Could we just start with how we define self-control, what it means to a behavioral scientist? What's your favorite definition?
Self-control is the successful resolution of an internal conflict where one choice is clearly better and the other choice is nevertheless more attractive.

Audience Metrics

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Frequently Asked Questions About Choiceology

What is Choiceology about and what kind of topics does it cover?

The show examines how people make decisions, how psychology and behavioral economics explain everyday choices, and what research suggests to improve judgment. Across episodes, listeners hear engaging case studies and real-life narratives—from long-term planning and incentives to biases in perception, teamwork, and pricing—framed by experiments and classic studies. A notable strength is the practical bridge between academic findings and actionable strategies, with frequent guest experts offering cutting-edge insights. The format blends storytelling with theory, helping listeners recognize cognitive patterns and apply evidence-based techniques to personal and professional life.

Where can I find podcast stats for Choiceology?

Rephonic provides a wide range of podcast stats for Choiceology. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Choiceology and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Choiceology get?

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What are the audience demographics for Choiceology?

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How many subscribers and views does Choiceology have?

To see how many followers or subscribers Choiceology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Choiceology?

These podcasts share a similar audience with Choiceology:

1. Financial Decoder
2. Hidden Brain
3. Freakonomics Radio
4. People I (Mostly) Admire
5. TED Radio Hour

How many episodes of Choiceology are there?

Choiceology launched 8 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Choiceology?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Choiceology?

Rephonic pulls ratings and reviews for Choiceology from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Choiceology?

Recent guests on Choiceology include:

1. Rick Larrick
2. Jennifer Logg
3. Yohuru Williams
4. Angela Duckworth
5. Mary Murphy
6. Clayton Critcher
7. Colin Fisher
8. Adrian Phillips

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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