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Artwork for Choiceology

Choiceology with Katy Milkman

Charles Schwab
Behavioral Economics
Behavioral Science
Decision-Making
Decision Making
Dollar Pricing Strategies
Rendlesham Forest Incident
Prospect Theory
Streaks
Left-Digit Bias
Hedonic Editing
Self-Control
Sunk Cost Fallacy
Psychology
Grit
Angela Duckworth
Behavior Change For Good Initiative
Risk Aversion
Ufos
Dunning-Kruger Effect
Cognitive Biases

Can we learn to make smarter choices? Listen in as host Katy Milkman--behavioral scientist, Wharton professor, and author of How to Change--shares stories of high-stakes decisions and what research reveals they can teach us. Choiceology, an original podcast from Charles Schwab, explores the lessons of behavioral economics to help you improve your judgment and change for good. Season 1 of Choiceolo... more

PublishesTwice monthlyEpisodes118Founded9 years ago
Number of ListenersCategories
Social SciencesScienceSociety & Culture

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Artwork for Choiceology

Latest Episodes

We've been taught that oversharing is a major social sin. We cringe at the thought of unloading emotional baggage on a stranger or admitting a flaw to our boss. So most of us default to silence. But what if not sharing is the bigger mistake?

In thi... more

Are your instincts talking you out of your own happiness? Every day, we make split-second decisions to avoid the people around us. We put in our earbuds on the train, stare at our phones, and assume the stranger next to us prefers to be left alone. O... more

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How did small index cards help a high school football team pull off a legendary 151-game winning streak? And what can a 1960s Queens housewife teach us about sticking to our goals?

In this episode of Choiceology with Katy Milkman, we explore why som... more

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Teamwork is an essential part of everyday life, at work, school, and home. But what allows some teams to thrive under intense pressure while others buckle?

In this episode of Choiceology with Katy Milkman, we explore how candid cultures that invite ... more

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Recent Guests

Nick Epley
Professor of Behavioral Science at the University of Chicago Booth School of Business
University of Chicago Booth School of Business
Episode: The Commuter's Paradox: Why We Misjudge Social Connection (With Nick Epley)
Amy Edmondson
Novartis Professor of Leadership and Management, Harvard Business School
Harvard Business School
Episode: A Depth of Trust
Shlomo Benartzi
Professor Emeritus of Accounting and Behavioral Decision-Making at UCLA Anderson School of Management
UCLA Anderson School of Management
Episode: Death by Dashboard
Ulrike Malmendier
Cora Jane Flood Professor of Finance at UC Berkeley's Haas School of Business
UC Berkeley Haas School of Business
Episode: A Comedy of Economic Errors
Rick Larrick
Hanes Corporation Foundation Professor of Management and Organizations at Duke University Fuqua School of Business
Duke University Fuqua School of Business
Episode: The Illusion of Number One
Jennifer Logg
Assistant Professor of Management, Georgetown University
Georgetown University McDonough School of Business
Episode: The Algorithm Advantage
Yohuru Williams
Professor of history and founding director of the Racial Justice Initiative
University of St. Thomas
Episode: Playing the Long Game: The Power of Self-Control
Angela Duckworth
Psychologist and author known for her research on grit and self-control
University of Pennsylvania
Episode: Playing the Long Game: The Power of Self-Control
Mary Murphy
Professor of Psychological and Brain Sciences at Indiana University
Indiana University
Episode: How Mindset Shapes Success

Host

Katy Milkman
Host of Choiceology; behavioral scientist and author

Reviews

4.8 out of 5 stars from 2.4k ratings
  • One of my favorites

    While it’s a Schwab podcast, it’s not really about economics. The topic of the podcast is really about how we make choices in our personal and work life and how this may effect how we make our finance decisions. Fascinating.

    Unfortunately it has become longer than it used to be covering the human aspect too long before it gets to the point. It’s a great 25-30 minute podcast in a 40-45 minute format.

    Apple Podcasts
    4
    HDA2929
    United Statesa month ago
  • Great Find!

    So glad I found this podcast. It’s very interesting with good information on how/why we make the decisions we do wheather good or bad.

    Apple Podcasts
    5
    Evalinkz
    United States3 months ago
  • Always gets you thinking!

    Katy and her quests always present an interesting and relevant look at why we make the decisions or take the actions we do. The format is engaging and the stories are well written and delivered. Always a bright spot in my week because I know will learn something in the next 30 mins!

    Apple Podcasts
    5
    rmlindner
    United States5 months ago
  • Giving this podcast a try was a great choice

    I knew of Katy Milkman from the ‘No Stupid Questions’ podcast with Angela Duckworth. Angela is brilliant and she name dropped Katy so I figured I’d give it a go. So glad I did!!

    Apple Podcasts
    5
    Suzluv
    United States10 months ago
  • Very interesting & extremely helpful

    I just found this podcast, & I’m eager to listen to more episodes!

    Apple Podcasts
    5
    CW from Portland
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the practical, research-backed approach to everyday decision making.
Guests bring depth from psychology and economics; formats feel informative and actionable.
Many praise the show's ability to translate complex research into usable tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Commuter's Paradox: Why We Misjudge Social Connection (With Nick Epley)
Q: Could you talk a little bit about the studies you've done on this incorrect inference that will get an awkward interaction when we go deep and what you've taken away from them?
The research shows that expanding the depth of conversation reveals substantial value—people underestimate how open and insightful others can be, and when given the chance, both parties often open up and form meaningful bonds.
The Hardest Promises to Break: Peer Accountability (With Angela Duckworth)
Q: Could you explain how you define accountability?
Accountability is making a goal a social contract with another person, not just a private intention, so that reported progress and the social pressure of another person help sustain action.
A Depth of Trust
Q: Could you talk a little bit about what is going on with this effect of candor and psychological safety on outcomes?
Edmondson explains that high psychological safety allows teams to acknowledge uncertainty, share what they see, and learn quickly, which improves outcomes in high-stakes settings like NICUs and surgical teams.
A Comedy of Economic Errors
Q: Can we dive right in and start with what you found about how macroeconomic experiences shape risk preferences and investment decisions?
Malmenier explains that lifetime exposure to market outcomes predicts willingness to invest and how fear of future downturns persists, but that people often over-weight recent experiences, which can be biased yet sometimes provides a practical basis for updating beliefs if balanced with broader data.
The Illusion of Number One
Q: Could you start by explaining the bias that arises when people are presented with information about the quality of set choices and they explicitly see rankings?
Rankings tend to attract attention and cause people to overweight the dimension that is ranked, even when the unranked information already conveys the same underlying quality, leading to suboptimal decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Choiceology

What is Choiceology about and what kind of topics does it cover?

A thoughtful exploration of how people make choices in daily life and business, grounded in behavioral science. Episodes skew toward accountability, self-control, risk, and how long-horizon thinking, data feedback, and social dynamics shape decisions. Notable strengths include vivid case studies, research-backed frameworks, and practical takeaways that listeners can apply at work and home. The show often features leading researchers and practitioners, creating a credible, evidence-based orientation for decision-making improvements and behavior change.

Where can I find podcast stats for Choiceology?

Rephonic provides a wide range of podcast stats for Choiceology. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Choiceology and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Choiceology get?

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What are the audience demographics for Choiceology?

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How many subscribers and views does Choiceology have?

To see how many followers or subscribers Choiceology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Choiceology?

These podcasts share a similar audience with Choiceology:

1. Financial Decoder
2. Hidden Brain
3. The Happiness Lab with Dr. Laurie Santos
4. A Slight Change of Plans
5. TED Radio Hour

How many episodes of Choiceology are there?

Choiceology launched 9 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Choiceology?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Choiceology?

Rephonic pulls ratings and reviews for Choiceology from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Choiceology. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Choiceology?

Recent guests on Choiceology include:

1. Nick Epley
2. Amy Edmondson
3. Shlomo Benartzi
4. Ulrike Malmendier
5. Rick Larrick
6. Jennifer Logg
7. Yohuru Williams
8. Angela Duckworth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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