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The Apartment Department - A Podcast for Multifamily Marketers

Chris Johnson & Anne Baum

Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing... more

PublishesTwice monthlyEpisodes35Foundeda year ago
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MarketingBusinessManagement

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Latest Episodes

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In this episode, Justin Jones, Shelly Steitz, and Anne Baum recap their experience at the Blueprint Conference including the vibe, their favorite takeaways for key technologies and AI, the opportunity for vendors and operators to co-b... more

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In this episode, Chris and Anne talk with Marge Enrique about her extensive journey in transforming her company's approach to marketing data, emphasizing the importance of moving beyond simple last-touch attribution to a more comprehe... more

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Have you ever wondered how the reputation and resident experience of your property actually impact marketing success and NOI?  In this episode, Devin Shurtleff, CEO of Opiniion, shares their data around the ROI of reputation.  In addi... more

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In this episode Aimee Farmer, VP, Marketing at Middleburg Communities discusses how she is redefining the role of marketing through embracing data. 

The discussion covers the importance of tracking key metrics like booked appointment... more

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In this episode Chris and Anne speak with Brooke Henderson, VP, US Strategic Partnerships at Yext to get an inside look at how conversational search is shifting how multifamily marketers should approach their online presence. 

Brooke... more

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In this episode, Chris and Anne speak with Jami Thomas, VP of Sales at Zillow Rentals, where we cover a wide range of exciting topics including:

• The rumor that Zillow may be phasing out their PPL options for packages.

• Zillows rec... more

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In this episode, Chris and Anne talk with Jon Simpson, about Swifty's Hyper-Effective Local Pages (HELP).  AI-powered landing pages built for how renters search — by neighborhood, landmark, and location. Jon tells us the story of how ... more

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In this episode, Chris and Anne sit down with Jacob Carter, founder of Nurture Boss, to discuss the how conversational AI + humans can revolutionize the leasing and resident experience by offering a customized, intuitive, responsive c... more

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1. Speak Up: Develop Your Executive Presence & Leadership Communication Style
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The Apartment Department launched a year ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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