
THAT MOMENT - the podcast about the turning points that change everything. Presented by Supo, each episode sits down with an agency founder or leader and goes deep on one defining moment in their career - the decision, the crisis or the conversation that altered their path. We trace the road in, the moment itself, and everything that came after. No polished success stories, no career highlight ree... more
| Publishes | Twice monthly | Episodes | 27 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusiness | |||

Most agency origin stories follow a pattern. Business plan. Market research. Pitch deck. Network aggressively. Land first client. Scale. Lauren Tauben's story doesn't follow that pattern at all.
Her path into marketing started with a design course a... more
Most agency founders tell you about the plan. The vision, the five-year strategy, the moment they knew.
Pietro Ranieri doesn't have that story.
"I'm not a business guy, I don't understand any of this stuff. It's just kind of trying to figure it out... more
Most people who talk about culture in business are talking about strategy.
Better collaboration. Stronger alignment. Improved retention. Increased productivity. These are the words you hear at conferences, in HR decks, in carefully worded mission st... more
Most conversations about AI in marketing start with fear. Will it replace me? What happens to my team? How do I stay relevant?
Anthony Kennedy doesn't start there. He starts with a different question: What work is actually worth doing?
His career h... more
Most agency founders never talk about the clients they turned down. The money they left on the table. The moment they realised that winning the pitch and living with the decision were two completely different things.
Alex Holliman and Oliver Zenglei... more
There's a lie we've all been told. You either make money or make a difference. Pick one. Clare Sweeney spent years living that false choice until she couldn't anymore.
For years, Clare worked in commercial - CRM, FMCG, brand development. Senior Clie... more
They pitched against ten other agencies for West Midlands Metro. They beat Midlands and national agencies for MG Motor UK. And they did it all from Shropshire and Birmingham. Lennon Kelly helped make that happen - and he had Coca-Cola, Unilever and N... more
Agencies spend millions on paid media every year, yet the most powerful channel they have often sits unused. Not a platform. Not an ad format. But the people at the top of the business. Founder-led and executive-led influence isn't about becoming a c... more









Recent interactions between the hosts and their guests.
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This series centers on the turning points that redefine how agency founders and leaders operate, with deep dives into career-defining moments, crises, and the conversations that shaped subsequent growth. Episodes frequently explore themes like leveraging AI and Martech in large organizations, balancing purpose with profitability in purpose-driven agencies, founder-led visibility, and the shift from transactional selling to client outcomes. Noteworthy angles include regional growth stories, governance and ethics in scaling, and practical frameworks for leadership, hiring, and partnerships. Listeners can expect candid narratives that emphasize human factors—culture, risk-taking, and decision-making—over glossy success stories, making it usefu... more
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THAT MOMENT launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on THAT MOMENT include:
1. Pietro Ranieri
2. Paul Hutton
3. Anthony Kennedy
4. Oliver Zenglein
5. Alex Holliman
6. Clare Sweeney
7. Lennon Kelly
8. Stef Lait
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