Rephonic
Artwork for THAT MOMENT

THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.

Supo
Artificial Intelligence
Leadership
Supo
That Moment
Keepace Consulting
OST
Minty Digital
Branding
Psychological Safety
Accounting
Transparent Numbers/financials
Purpose-Driven Agencies
Governance
Be Guided Agency
York, United Kingdom
Charity Sector
Ghost Kitchen
Business Growth
Umbraco
White Bee Digital

THAT MOMENT - the podcast about the turning points that change everything. Presented by Supo, each episode sits down with an agency founder or leader and goes deep on one defining moment in their career - the decision, the crisis or the conversation that altered their path. We trace the road in, the moment itself, and everything that came after. No polished success stories, no career highlight ree... more

PublishesTwice monthlyEpisodes27Foundeda year ago
Number of ListenersCategories
ManagementBusiness

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Artwork for THAT MOMENT

Latest Episodes

Most agency origin stories follow a pattern. Business plan. Market research. Pitch deck. Network aggressively. Land first client. Scale. Lauren Tauben's story doesn't follow that pattern at all.

Her path into marketing started with a design course a... more

Most agency founders tell you about the plan. The vision, the five-year strategy, the moment they knew.

Pietro Ranieri doesn't have that story.

"I'm not a business guy, I don't understand any of this stuff. It's just kind of trying to figure it out... more

Most people who talk about culture in business are talking about strategy.

Better collaboration. Stronger alignment. Improved retention. Increased productivity. These are the words you hear at conferences, in HR decks, in carefully worded mission st... more

Most conversations about AI in marketing start with fear. Will it replace me? What happens to my team? How do I stay relevant?

Anthony Kennedy doesn't start there. He starts with a different question: What work is actually worth doing?

His career h... more

Most agency founders never talk about the clients they turned down. The money they left on the table. The moment they realised that winning the pitch and living with the decision were two completely different things.

Alex Holliman and Oliver Zenglei... more

There's a lie we've all been told. You either make money or make a difference. Pick one. Clare Sweeney spent years living that false choice until she couldn't anymore.

For years, Clare worked in commercial - CRM, FMCG, brand development. Senior Clie... more

They pitched against ten other agencies for West Midlands Metro. They beat Midlands and national agencies for MG Motor UK. And they did it all from Shropshire and Birmingham. Lennon Kelly helped make that happen - and he had Coca-Cola, Unilever and N... more

Agencies spend millions on paid media every year, yet the most powerful channel they have often sits unused. Not a platform. Not an ad format. But the people at the top of the business. Founder-led and executive-led influence isn't about becoming a c... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Pietro Ranieri
Founder of Ranieri Agency
Ranieri Agency
Episode: Reactive isn't a weakness, it's a strategy - Pietro Ranieri, Ranieri Agency
Paul Hutton
CEO of FOUR Agency
FOUR Agency
Episode: Culture is what you build when you stop pretending strategy matters - Paul Hutton, FOUR Agency
Anthony Kennedy
marketing and brand strategist with 25 years across Goldman Sachs, KPMG, and CMO at ION
ION
Episode: AI isn't the threat. Average is. - Anthony Kennedy
Oliver Zenglein
Founder of The Boutique Agency
The Boutique Agency
Episode: Saying no to millions. Building something real instead - Alex Holliman, Climbing Trees & Oliver Zenglein, The Boutique Agency
Alex Holliman
Founder of Climbing Trees
Climbing Trees
Episode: Saying no to millions. Building something real instead - Alex Holliman, Climbing Trees & Oliver Zenglein, The Boutique Agency
Clare Sweeney
Founder of Keepace Consulting
Keepace Consulting
Episode: You either make money or make a difference. The lie everyone believes. - Clare Sweeney, Keepace Consulting
Lennon Kelly
Agency leader and founder/leader discussed in episode
M3
Episode: Product + personality. That's what wins pitches! - Lennon Kelly, M3
Stef Lait
Founder of Sphere of Influence, influencer marketing expert in B2B
Sphere of Influence
Episode: People trust people, not logos - Stef Lait, Sphere of Influence
Jonathan Healey
Leader of a technology-focused agency group; long-tenured executive who led through acquisition and growth
IDHL (via acquisition)
Episode: "AI is not a technology challenge. It's a people challenge" - Jonathan Healey, IDHL

Host

Jim Johnson
Host of the show, guiding conversation and introducing guests

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Jocko Podcast
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The McKinsey Podcast
The McKinsey PodcastMcKinsey & Company
Chief Story Officer
Chief Story OfficerRob D. Willis

Talking Points

Recent interactions between the hosts and their guests.

Culture is what you build when you stop pretending strategy matters - Paul Hutton, FOUR Agency
Q: What did that world look like from the inside?
He shares experiences from major crime units and covert operations, explaining how those disciplines informed his later focus on psychology, behavior, and strategic communication within marketing.
Culture is what you build when you stop pretending strategy matters - Paul Hutton, FOUR Agency
Q: Paul, take me back to the beginning.
Paul describes growing up with rugby, choosing a policing and covert operations path, and then pivoting toward marketing by leveraging his understanding of environment, personas, and cognitive mechanics.
Reactive isn't a weakness, it's a strategy - Pietro Ranieri, Ranieri Agency
Q: What has been your biggest challenge ever?
The insolvency negotiation with the public company, involving banks, administrators, agencies, and shareholders, was the toughest test, followed by balancing fatherhood with the demands of entrepreneurship.
From guesswork to growth: How data visibility transformed a professional services firm - Matt Ville and Laura Hudspith, Hiyield
Q: What practical changes did you make to ensure clean data and better reporting?
We embedded data practices into daily routines, standardized naming and structure, automated data capture where possible, and built operating procedures to enable weekly project reviews and faster decision-making.
From guesswork to growth: How data visibility transformed a professional services firm - Matt Ville and Laura Hudspith, Hiyield
Q: What did the integration process look like in practice in those early weeks?
We educated ourselves through Supo, restructured data, recategorized contracts, and gradually connected systems one by one with ongoing consultation from the Supo team to ensure data meaning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About THAT MOMENT

What is THAT MOMENT about and what kind of topics does it cover?

This series centers on the turning points that redefine how agency founders and leaders operate, with deep dives into career-defining moments, crises, and the conversations that shaped subsequent growth. Episodes frequently explore themes like leveraging AI and Martech in large organizations, balancing purpose with profitability in purpose-driven agencies, founder-led visibility, and the shift from transactional selling to client outcomes. Noteworthy angles include regional growth stories, governance and ethics in scaling, and practical frameworks for leadership, hiring, and partnerships. Listeners can expect candid narratives that emphasize human factors—culture, risk-taking, and decision-making—over glossy success stories, making it usefu... more

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How many episodes of THAT MOMENT are there?

THAT MOMENT launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on THAT MOMENT?

Recent guests on THAT MOMENT include:

1. Pietro Ranieri
2. Paul Hutton
3. Anthony Kennedy
4. Oliver Zenglein
5. Alex Holliman
6. Clare Sweeney
7. Lennon Kelly
8. Stef Lait

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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