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Pure Signal

Pure Signal
Artificial Intelligence
Generative AI
Credera
Super Bowl
Innovation
AWS Re:invent
AI Technology
CES 2026
5G Technology
Business Strategy
Advertising
MIT
Nvidia
Facial Recognition
AI Adoption
Starlink
Google
Player Safety
AI Tools
Chatgpt

Businesses are transforming at a breakneck pace. Leaders need to know the latest, but more importantly they need to understand which developments actually matter (and which don’t). Kevin Erickson, Jake Carter, and Ryan Medellin have brought their combined expertise to companies ranging from the Fortune 100 to innovative startups. Together they’re digesting the biggest developments in tech, data, A... more

PublishesTwice monthlyEpisodes82Founded4 years ago
Number of ListenersCategory
Technology

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Artwork for Pure Signal

Latest Episodes

Companies walked into this year with a plan to increase efficiency with AI. Fewer walked in with a plan for what comes after. On this episode of Pure Signal, hosts Ryan Medellin, Kevin Erickson, and Jake Carter look back at the predictions everyone m... more

The first half of 2026 promised speed with AI, and it delivered. But six months of racing to plug AI into everything has surfaced a harder question: what happens when the pilots don't work the way anyone hoped? On this episode of Pure Signal, hosts K... more

Every company wants to be ready for its viral moment, but very few are built to act when it arrives. On this episode of Pure Signal, hosts Kevin Erickson, Jake Carter, and Ryan Medellin sit down with Paul Nichols, Principal, Marketing Solutions at Cr... more

Most organizations know they need to act on AI, but they're layering agents on top of broken processes and hoping for the best. On this episode of Pure Signal, hosts Ryan Medellin and Kevin Erickson sit down with Beth Anne Wilhelm, Chief Architect & ... more

The biggest barrier to transformation isn't the technology; it's the humans who have to live with it. On this episode of Pure Signal, hosts Ryan Medellin, Kevin Erickson, and Jake Carter sit down with Cale Maxwell, CEO of Credera Oceania, to talk thr... more

Building a go-to-market plan is more than having the right strategy; it’s about having the discipline to see it through. On this episode of Pure Signal, hosts Ryan Medellin, Kevin Erickson, and Jake Carter sit down with Nancy Newell, Head of Public S... more

Every year, conferences like Adobe Summit flood marketers with new product announcements, but the harder question isn't what's coming; it's whether your organization is set up to use it. On this episode of Pure Signal, hosts Ryan Medellin and Kevin E... more

Most organizations treat compliance as a checkpoint at the end of a transformation journey. In highly regulated industries like healthcare and pharma, that approach slows things down and creates churn. On this episode of Pure Signal, hosts Ryan Medel... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Scott Hensley
Chief Revenue Officer, Credera North America
Credera
Episode: From Efficiency to Growth: How Enterprise AI Strategy Is Shifting
Paul Nichols
Principal at Credera; leads Marketing Data and Analytics Foundation
Credera
Episode: Getting Your Data Ready for the Moments That Matter
Beth Anne Wilhelm
Cosmetic description from conversation, Credera leader in Adobe channel partnerships
Credera
Episode: What Enterprise AI Transformation Actually Requires
Aaron Grotzinger
Cosmetic description from conversation, Credera executive focused on orchestration and AI operating model
Credera
Episode: What Enterprise AI Transformation Actually Requires
Cale Maxwell
CEO of Credera's operations in Oceania
Credera
Episode: Drive Tech Forward with an Operating-Model First Approach
Nancy Newell
Partner at Credera
Credera
Episode: Why Your Go-To-Market Strategy Still Needs a Human Story Behind It
Todd Schwarz
Global Digital Platform Lead
Credera
Episode: Implementing Agentic AI for Operational Success
Sajid Sayed
Director of Digital Acceleration in Life Sciences
Healthcare/Life Sciences
Episode: Why Your AI Strategy Needs a North Star
Andrea Marshall Webb
Managing Director, Credera London; leads on inclusive AI and AI transformation
Credera
Episode: Women in Tech on Redefining Leadership in the AI Era

Hosts

Ryan Medellin
Host of Pure Signal
Kevin Erickson
Co-host on Pure Signal; North America CEO (Credera) and other leadership roles
Jake Carter
Global Chief Innovation Officer / Chief Product/Innovation Officer, Credera

Reviews

5.0 out of 5 stars from 16 ratings
  • My favorite new technology podcast.

    Vincent has the best insights.

    Apple Podcasts
    5
    JanetLim78
    United States2 years ago
  • Banter and genuine insights

    Absolutely love these guys! I listened to their previous podcast and love all the banter and their willingness to go against the grain. Please keep the insights coming!

    Apple Podcasts
    5
    SteveWonders99
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts are seen as credible experts who bring real-world experience to complex topics.
Listeners praise honest, banter-heavy conversations that still deliver depth.
Audience appreciates practical, ROI-focused insights on AI and transformation.

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Talking Points

Recent interactions between the hosts and their guests.

Drive Tech Forward with an Operating-Model First Approach
Q: What are you learning in neuroscience that applies to human change or marketing transformation?
Neuroscience reveals how what happens in the brain translates to behavior and engagement; understanding these mechanisms helps tailor change strategies, communications, and incentives so that teams actually adopt new processes and technologies.
Why Your AI Strategy Needs a North Star
Q: How do you approach conferences from a strategy perspective and translate what you see into your organization?
Treat conferences as input sources: gather demos, assess how innovations align with your strategic North Star, and then map them into a structured plan with governance, stakeholders, and a clear path to value realization.
Redefining Commerce Strategy with AI in 2026
Q: What should CMOs focus on to prepare for 2026?
Prioritize clean data, measure the right KPIs across channels, build agility through experimentation, and invest in the basics—data ingestion, activation, and a cohesive omnichannel strategy—while embracing AI as an enabler rather than a replacement for human capabilities.
Redefining Commerce Strategy with AI in 2026
Q: What does good look like in the world of commerce right now?
A robust intelligence hub with integrated data from media, retail, and CRM, enabled by a connected CDP ecosystem, data clean rooms, and API-driven, composable commerce that supports dynamic content and personalized experiences across channels.
Redefining Commerce Strategy with AI in 2026
Q: Tell us about Forrester, Olin. What is that?
Forrester conducts wave reports on service delivery in commerce; Credera and Omnicom were highlighted for data enablement, direct-to-consumer strategy, and cross-channel integration, with Credera playing a major role in data strategy and optimization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Pure Signal

What is Pure Signal about and what kind of topics does it cover?

Listeners tune in for strategy-focused discussions on technology, data, and AI, with a strong emphasis on enterprise transformation, governance, and practical execution. Episodes frequently explore how to design operating models, activate data foundations, and orchestrate multi-vendor AI toolchains, often weaving in real-world case studies, regulatory considerations, and human-centric change management. A standout aspect is the mix of software industry behemoth perspectives and hands-on practitioner insight from Credera leadership, plus occasional cross-border viewpoints that illuminate regional differences in transformation. This makes it a solid fit for senior leaders, data and AI executives, marketing technologists, and consultants seeki... more

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Pure Signal launched 4 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Pure Signal?

Recent guests on Pure Signal include:

1. Scott Hensley
2. Paul Nichols
3. Beth Anne Wilhelm
4. Aaron Grotzinger
5. Cale Maxwell
6. Nancy Newell
7. Todd Schwarz
8. Sajid Sayed

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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