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Tales from the Dirt Road

The Dirt Road Group, LLC

Tales from the Dirt Road is the preeminent podcast showcasing seasoned public relations and marketing pros by discussing past experiences as well as thoughtful perspectives and opinions. Listeners looking for added incite about the ever-changing strategic communication industry will increase their knowledge and give a new point-of-view which they may use in their daily professions. #TalesFromtheDi... more

PublishesWeeklyEpisodes8Founded2 months ago
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BusinessMarketing

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Latest Episodes

This week, Liz and Tony discuss return on investment (ROI) and how business owners and marketing professionals can utilize a specific formula to calculate and leverage ROI for progress.

Liz Hersh and Tony Vann are strategic communicators who practic... more

It's been all over the news, social and in our psyche of pop culture, the recent Cracker Barrel rebrand. With a mea culpa issued only seven days after launch, many view this as one of the worst mis-steps in recent corporate branding.

Today, Tony and... more

Ever get confused with all of the acronyms marketers used to describe campaigns, measure results and then provide data? Well, KPI is one of the greatest of those confusion creators! Liz and Tony discuss what KPIs are, how to use them effectively and ... more

Marketers need to embrace the importance of analytics in their daily lives. Whether a simple vanity telephone number, survey or more advanced tools such as Google Looksee or Lucky Orange, the voodoo behind marketing can all be revealed through unders... more

Well, if you didn't know it, it is the dawn of a new ERA! Specifically, the Orange and Glitter Era. Our resident Swifty, and co-host, Liz Hersh is ready to share all of the Swifty she has within her as she and Tony Vann discuss the many layers of how... more

This week, Liz and Tony discuss the ever-growing temptations of marketing and communicating along with the importance of maintaining focus while growing a business through thoughtful and measurable implementation of critical tools.

Liz Hersh and Ton... more

For the first-ever episode of Tales from the Dirt Road, co-hosts Liz Hersh and Tony Vann dive into one of the most prevalent and somewhat controversial topic of artificial intelligence and the tech's impact on strategic communicators.

Liz Hersh and ... more

Meet your hosts of Tales from the Dirt Road, Liz Hersh and Tony Vann! The first episode drops on July 29, 2025. Make sure you listen and subscribe so you can catch each new episode as they drop each Tuesday!

Liz Hersh and Tony Vann are strategic com... more

Key Facts

Contact Information
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Reviews

5.0 out of 5 stars from 6 ratings
  • Can’t Wait to See Where the Dirt Road Takes Us!

    Excited to be collaborating on this project with my colleagues. Give it a listen and subscribe!

    Apple Podcasts
    5
    Spin_PhD
    United States2 months ago

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How many episodes of Tales from the Dirt Road are there?

Tales from the Dirt Road launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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