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Artwork for Survive and Thrive: The Media Viability Podcast

Survive and Thrive: The Media Viability Podcast

DW
Artificial Intelligence
Digital Censorship
News Deserts
Local Journalism
Independent Public Interest Media
Big Tech
Africa
Regulation
São Paulo Metropolitan Area
Digital Divide In Brazil
Deutsche Welle
Large Language Models
Agência Mural
Russia

DW Akademie invites media managers who have developed innovative and sustainable business models to talk about how they survive in a challenging media landscape. We ask about recipes for success, as well as bad decisions.

PublishesInfrequentlyEpisodes23Founded3 years ago
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Artwork for Survive and Thrive: The Media Viability Podcast

Latest Episodes

Should public-interest media be on Social Media? What analytics are actually helpful? Are websites dead? DW's META Lead and Social Media Security Officer Yasmina Al-Gannabi answers the big platform strategy questions.

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Esther Kleine and Oliver Linow share insights on how to operate online despite being blocked, monitored and attacked.

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From São Paulo’s outskirts, Izabela Moi of Agência Mural shares how local voices revive journalism where it vanished.

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Artificial intelligence is rewriting the rules of media in real-time. This episode investigates the promise and peril of AI in media. Our guest: Paul McNally.

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Welcome to the new season of "Survive and Thrive," where we delve into the challenges of independent public-interest media in a turbulent era. Tamar Kintsurashvili from Georgia is the first guest.

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In this episode, Malek Khadhraoui, executive director of AlKhatt, talks about what it takes to closely interlink journalism and technology and how the Tunisian NGO funds their reporting by selling software. Questions and suggestions: dw-akademie.surv... more

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In this special episode for the launch of the Media Viability Manifesto, authors Clare Cook and Laura Moore add a systemic perspective to the discussion about viability. Is everything lost for quality media? Download the manifesto at mediavia... more

In this episode, Zahra Nader, founder and editor-in-chief of the award-winning Zan Times, talks about journalism as a form of resistance and the struggle to stay afloat reporting on women and LGBTQI+ people in Afghanistan. For questions and suggestio... more

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Recent Guests

Yasmina Al-Gannabi
META lead and social media security officer at DW
DW
Episode: Survive and Thrive: Yasmina Al-Gannabi on social media strategy and analytics
Esther Kleine
Internet Freedom Specialist from Deutsche Welle's IT and Security Department
Deutsche Welle
Episode: Survive and Thrive: DW’s experts on digital censorship
Oliver Linow
Internet Freedom Specialist from Deutsche Welle's IT and Security Department
Deutsche Welle
Episode: Survive and Thrive: DW’s experts on digital censorship
Izabela Moi
Executive Director
Agência Mural
Episode: Survive and Thrive: Izabela Moi on news deserts
Paul McNally
Founding director of DEVELOP AI
Develop AI
Episode: Survive and Thrive: AI - friend or foe? with Paul McNally

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Talking Points

Recent interactions between the hosts and their guests.

Survive and Thrive: Izabela Moi on news deserts
Q: Izabela, what does life look like in the peripheries where you work, especially regarding freedom of speech and journalism?
Life in the peripheries is shaped by a top-down information flow; people often rely on central narratives, but Agência Mural works to elevate local voices and provide context that national media overlook.
Survive and Thrive: DW’s experts on digital censorship
Q: What does AI mean for helping media bypass digital censorship, or for platforms' censorship efforts?
AI can help obscure traffic to resemble allowed activity, aiding circumvention, but both sides use AI: sensors use it to detect and block traffic while circumvention tools use it to evade detection.
Survive and Thrive: DW’s experts on digital censorship
Q: What steps should media outlets take to protect their staff physically and digitally in repressive environments?
Staff should receive training and protection strategies, with digital safety guidelines and secure communication practices; exiled or at-risk journalists may rely on infrastructure and trusted networks to stay connected safely.
Survive and Thrive: DW’s experts on digital censorship
Q: What does it mean to be an Internet Freedom Specialist at Deutsche Welle?
The role involves creating and developing solutions to fight censorship and to implement strategies against censorship for Deutsche Welle and content creators across multiple languages.
Survive and Thrive: AI - friend or foe? with Paul McNally
Q: Paul, if AI can already perform many newsroom tasks faster and cheaper, what real incentive do major media outlets have to keep investing in human journalists beyond protecting quality and trust?
Paul argues that while AI can increase efficiency, newsrooms must invest to maintain distinctive quality, investigative depth, and trust. They should use AI to enhance human-driven reporting, not replace it, and explore models that combine editorial rigor with new revenue streams beyond traditional advertising. He also emphasizes the importance of audience loyalty and compelling storytelling to justify continued investment in journalism.

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1. Yasmina Al-Gannabi
2. Esther Kleine
3. Oliver Linow
4. Izabela Moi
5. Paul McNally

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