Strategic Marketing Management
Alexander ChernevUnlock the power of strategic thinking with Alexander Chernev, Professor of Marketing at the Kellogg School of Management at Northwestern University. Based on his textbooks Strategic Marketing Management and Marketing Management: Theory and Practice, this foundational course offers a structured, results-driven approach to marketing, positioning it as a value-creation process at the heart of every ... more
| Publishes | Daily | Episodes | 27 | Founded | a month ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||
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Latest Episodes
Discover how to gather valuable market insights using structured research methods to inform strategic decisions and understand customer needs. This episode explains the role of marketing research in reducing uncertainty and guiding product, pricing, ... more
Learn how to build customer equity by fostering loyalty, increasing satisfaction, and managing relationships that create long-term business value. This episode explores the foundations of customer loyalty—psychological and behavioral—and how it trans... more
Explore how to manage the customer experience by identifying key touchpoints, resolving pain points, and delivering consistent value across the journey. This episode defines customer experience as the sum of all interactions with a brand, shaped by f... more
Learn how to manage product lines effectively by balancing growth, differentiation, and profitability across offerings, platforms, and markets. This episode explains how vertical and horizontal extensions, product platforms, and network platforms sha... more
Discover how companies develop successful new products and services using structured frameworks, prototyping, and market validation. This episode outlines the stage-gate approach for minimizing risk—from idea generation and concept development to bus... more
Learn how to grow sales organically by boosting customer adoption and increasing usage with targeted strategies for sustainable revenue expansion. This episode covers two core approaches to sales growth—increasing new customer adoption and deepening ... more
Explore the four core strategies companies use to strengthen their market position: stealing share, growing the market, penetrating existing markets, and creating entirely new ones. This episode breaks down how businesses can increase market share by... more
Learn how to design and manage distribution channels to deliver value, drive customer access, and gain a competitive edge. This episode explores distribution as a strategic tool aligned with product, price, brand, and service. It breaks down direct, ... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #11 |  Philippines/Business/Marketing |
Apple Podcasts | #125 | Philippines/Business |
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Listeners, social reach, demographics and more for this podcast.
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Strategic Marketing Management launched a month ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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