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Artwork for Stop the Scroll: A social Media podcast with Heidi Schmidt

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own

Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
Social Media Marketing
Social Media Strategy
Content Creation
Social Media Metrics
Digital Marketing
Social Media
Pinterest
SEO
Email Marketing
Influencer Marketing
Engagement Metrics
Business Growth
Relatable Content
Content Calendar
Instagram Reels
Content Marketing
Follower Growth
Engagement Rate
Marketing Goals
Content Batching

How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Hei... more

PublishesWeeklyEpisodes83Founded2 years ago
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MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Stop the Scroll: A social Media podcast with Heidi Schmidt

Latest Episodes

Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to stay ahead and keep up with app f... more

YouTube

If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email.

String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking your calend... more

YouTube

If checking your follower count is the first thing you do when you open Instagram… we need to talk.

Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety, imposter syndrome, emotional... more

YouTube

If it feels like the rules of social media change the moment you find your groove, you’re not wrong. Social media is ALWAYS changing. 

In this Quarterly Updates episode, I’m pulling together what actually shifted on Facebook, Instagram, Threads, and... more

YouTube

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Recent Guests

Lara Ziobro
Digital marketing leader and corporate storyteller
Weber Shandwick
Episode: How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro
Jen Howat
A strategist and Kajabi specialist with a background in ministry and coaching, helping business owners build online courses and memberships.
Episode: From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)
Gala McCray
Founder of Two Arrows
Two Arrows
Episode: Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray
Carol Kabaale
Facebook ads consultant dedicated to helping online business coaches shine with Facebook ads
Episode: Essential Social Media Ad Strategies feat. Carol Kabaale
Cat Valverde
Owner of Profesh, a full service digital marketing agency, and expert in email marketing.
Profesh
Episode: Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde
Peg Fitzpatrick
Social media strategist, author, and speaker with over a decade of experience.
Author of The Art of Small Business Social Media
Episode: The Power of Purposeful Content featuring Peg Fitzpatrick
Guy Kawasaki
Co-author of The Art of Small Business Social Media and influencer in the marketing space.
Episode: The Power of Purposeful Content featuring Peg Fitzpatrick
Lauren Najar
Founder of LCN Consulting and Lauren Najar Coaching, business coach, and agency owner
LCN Consulting and Lauren Najar Coaching
Episode: Authentic Lead Generation Strategies featuring Lauren Najar
Kristi Mitchell
Strategic marketing consultant specializing in service-based business owners
Episode: Marketing Funnels Made Easy with Kristi Mitchell

Host

Heidi Schmidt
Heidi Schmidt is a social media strategist and the owner of Heidi Schmidt Creative, a social media and content marketing agency. With over 15 years of experience in the marketing industry, she provides actionable advice and strategies tailored for small business owners and entrepreneurs, sharing insights from her own journey.

Reviews

5.0 out of 5 stars from 13 ratings
  • Love this

    That is my mother love this she is great

    Apple Podcasts
    5
    Ethanjschmidt
    United Statesa month ago
  • Always something good!

    This is one of my go-to podcasts every week. Heidi always delivers something good! Whether it’s insights from her own experience or practical strategies, she has inspired me and encouraged me. And my business is better because of it!

    Apple Podcasts
    5
    jenhowat
    United States6 months ago
  • Glad I found this!

    Great, relatable advice. So glad I found this podcast!

    Apple Podcasts
    5
    BTA_MD
    United States7 months ago
  • A must listen for small business owners

    I recently discovered this pod and I am so glad I did! I already feel like I have a better handle on my own marketing after just five episodes! Highly recommend for anyone trying to do their own marketing and social media.

    Apple Podcasts
    5
    Tara De Leon
    United States10 months ago
  • Real Advice

    I love listening to Heidi on the show! She provides real, actionable tips and advice that a small business owner can actually implement on their own!

    Apple Podcasts
    5
    B🙌🏼
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers highlight the podcast as a valuable resource for small business owners seeking to enhance their social media marketing skills.
The host's engaging storytelling and personal anecdotes resonate well with the audience, making complex topics more approachable.
Listeners appreciate the actionable advice and practical strategies shared, which they find relatable and inspiring for their own business journeys.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Q: How do you stay consistent with content when life gets busy?
Heidi advises treating your own business with the same attention as you would for a client and using strategies like batching content.
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Q: Do I need to e-mail my list and post on social?
Yes, both are essential as email marketing typically yields a higher ROI than social media.
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Q: How do I know if I should be on TikTok or Instagram or both?
It depends on where your audience is most active, with TikTok appealing to a younger demographic.
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Q: What's the best scheduler to use?
Heidi recommends Lumley for agencies and Lator for solopreneurs, with mention of other schedulers like Buffer and Planely.
From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)
Q: How do you help clients decide which type of digital offer to launch?
By asking foundational questions about the audience and the problem to solve, making sure that the offer is clear and focused.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content focuses on helping entrepreneurs and small business owners effectively grow their presence through social media. Episodes cover practical strategies, from identifying one's target audience to leveraging new trends and features on platforms like Instagram and LinkedIn. There is a strong emphasis on authenticity in marketing, content planning, and engagement strategies, which likely resonates well with listeners looking for actionable advice and real-world insights. Unique elements include personal anecdotes and candid discussions revealing the host's journey and struggles, which makes the content relatable and engaging for business owners navigating their own paths in social media marketing.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Good Content with Shannon McKinstrie
2. Build Your Tribe | Grow Your Business with Social Media
3. Social Media Marketing Podcast
4. Woman of Influence
5. The Amy Porterfield Show

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lara Ziobro
2. Jen Howat
3. Gala McCray
4. Carol Kabaale
5. Cat Valverde
6. Peg Fitzpatrick
7. Guy Kawasaki
8. Lauren Najar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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