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Artwork for Stop the Scroll: A social Media podcast with Heidi Schmidt

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own

Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
Social Media Marketing
Social Media Strategy
Content Creation
Social Media Metrics
Digital Marketing
Social Media
Pinterest
SEO
Email Marketing
Influencer Marketing
Business Growth
Relatable Content
Content Calendar
Instagram Reels
Content Marketing
Follower Growth
Engagement Rate
Content Batching
Marketing Goals
Engagement Metrics

How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Hei... more

PublishesWeeklyEpisodes78Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Stop the Scroll: A social Media podcast with Heidi Schmidt

Latest Episodes

Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored.

In this epis... more

YouTube

Scrambling to pull together holiday promotions at the last minute? Let’s fix that.

Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitable season. 

In this episode o... more

YouTube

What really happens when you commit to 30 days of Reels?

I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on Instagram.

In this ep... more

YouTube

If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one.

In this episode of Stop the Scroll, we’re breaking ... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Lara Ziobro
Digital marketing leader and corporate storyteller
Weber Shandwick
Episode: How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro
Jen Howat
A strategist and Kajabi specialist with a background in ministry and coaching, helping business owners build online courses and memberships.
Episode: From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)
Gala McCray
Founder of Two Arrows
Two Arrows
Episode: Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray
Carol Kabaale
Facebook ads consultant dedicated to helping online business coaches shine with Facebook ads
Episode: Essential Social Media Ad Strategies feat. Carol Kabaale
Cat Valverde
Owner of Profesh, a full service digital marketing agency, and expert in email marketing.
Profesh
Episode: Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde
Peg Fitzpatrick
Social media strategist, author, and speaker with over a decade of experience.
Author of The Art of Small Business Social Media
Episode: The Power of Purposeful Content featuring Peg Fitzpatrick
Guy Kawasaki
Co-author of The Art of Small Business Social Media and influencer in the marketing space.
Episode: The Power of Purposeful Content featuring Peg Fitzpatrick
Lauren Najar
Founder of LCN Consulting and Lauren Najar Coaching, business coach, and agency owner
LCN Consulting and Lauren Najar Coaching
Episode: Authentic Lead Generation Strategies featuring Lauren Najar
Kristi Mitchell
Strategic marketing consultant specializing in service-based business owners
Episode: Marketing Funnels Made Easy with Kristi Mitchell

Host

Heidi Schmidt
Host and social media strategist, sharing practical strategies for social media marketing and business growth.

Reviews

5.0 out of 5 stars from 12 ratings
  • Always something good!

    This is one of my go-to podcasts every week. Heidi always delivers something good! Whether it’s insights from her own experience or practical strategies, she has inspired me and encouraged me. And my business is better because of it!

    Apple Podcasts
    5
    jenhowat
    United States5 months ago
  • Glad I found this!

    Great, relatable advice. So glad I found this podcast!

    Apple Podcasts
    5
    BTA_MD
    United States6 months ago
  • A must listen for small business owners

    I recently discovered this pod and I am so glad I did! I already feel like I have a better handle on my own marketing after just five episodes! Highly recommend for anyone trying to do their own marketing and social media.

    Apple Podcasts
    5
    Tara De Leon
    United States8 months ago
  • Real Advice

    I love listening to Heidi on the show! She provides real, actionable tips and advice that a small business owner can actually implement on their own!

    Apple Podcasts
    5
    B🙌🏼
    United Statesa year ago
  • The best insights!

    Heidi talks about what’s important in marketing. I appreciate listening to her insights. I also think her voice is pleasant & I’m able to pay attention to what she’s saying even during my day to day activities. Quality content always!

    Apple Podcasts
    5
    Liz Cruz Media
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews emphasize the host's knowledgeable approach and ability to inspire confidence in listeners' marketing endeavors.
Many comments reflect gratitude for the insights and encouragement, particularly in navigating the complexities of social media.
Listeners appreciate actionable tips and relatable advice for small businesses, often highlighting the practical strategies shared in episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#181
United States/Business/Marketing
Apple Podcasts
#30
Italy/Business/Marketing
Apple Podcasts
#244
Italy/Business
Apple Podcasts
#194
New Zealand/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Q: How do you stay consistent with content when life gets busy?
Heidi advises treating your own business with the same attention as you would for a client and using strategies like batching content.
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Q: Do I need to e-mail my list and post on social?
Yes, both are essential as email marketing typically yields a higher ROI than social media.
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Q: How do I know if I should be on TikTok or Instagram or both?
It depends on where your audience is most active, with TikTok appealing to a younger demographic.
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Q: What's the best scheduler to use?
Heidi recommends Lumley for agencies and Lator for solopreneurs, with mention of other schedulers like Buffer and Planely.
From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)
Q: How do you help clients decide which type of digital offer to launch?
By asking foundational questions about the audience and the problem to solve, making sure that the offer is clear and focused.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content across various episodes revolves around practical social media marketing strategies, exploring ways business owners can effectively engage their audience and grow their online presence. Noteworthy themes include insights on financial clarity, email marketing, and the transformative potential of storytelling in marketing. The host emphasizes the significance of in-person networking alongside digital interactions, providing relatable insights derived from her professional journey. With consistent episodes about content creation, tools for marketing, and strategic planning, it aims to equip listeners with actionable tips to thrive in their entrepreneurial endeavors and refine their marketing efforts. The podcast stands out for its bala... more

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this podcast launched a year ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lara Ziobro
2. Jen Howat
3. Gala McCray
4. Carol Kabaale
5. Cat Valverde
6. Peg Fitzpatrick
7. Guy Kawasaki
8. Lauren Najar

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