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Stop Guessing, Start Testing

Sue McLachlan

Start 2026 strong by using the power of data to help you make better business decisions! Learn what questions to ask, how to evaluate clues and how to move from the stuck place of "what should I do?" to confident decision making. And this isn't the bury your head in boring spreadsheets kind of data. It's tiny tests to help you uncover clues and evidence. Spend more time doing work that makes the b... more

PublishesDailyEpisodes3Founded4 days ago
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EntrepreneurshipBusinessMarketing

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Artwork for Stop Guessing, Start Testing

Latest Episodes

Have you ever seen that Netflix show, Nailed It?

It’s the one where amateur bakers try to recreate a masterpiece cake. They have the recipe and the ingredients, but the result is usually a hot mess of sliding cake layers.

That is exactly what happe... more

We are currently in that weird, liminal space between Christmas and New Year’s. You probably don’t know what day of the week it is, and you’re likely fueled by leftover chocolate.

But if your brain is anything like mine, it hasn’t switched off. In f... more

Ever looked at your business and thought “why isn’t this working?” or “what should I do?” and then jumped into a new tactic because you saw it on Instagram, YouTube, or in someone’s email?

In this first episode, I’m explaining why running an online ... more

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Stop Guessing, Start Testing launched 4 days ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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