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Artwork for Sports Value Marketing Deportivo Podcasts en Español

Sports Value Marketing Deportivo Podcasts en Español

Amir Somoggi

Canal de podcast de Sports Value en español. Se abordarán temas relevantes del mercado deportivo global por medio de entrevistas, charlas o estudios de casos con expertos en la industria. Se trataran temas como patrocinios deportivos, gestión de marca, internacionalización del mercado, transformación digital, estadios inteligentes, monetización de contenidos y marketing con causa social.

PublishesTwice monthlyEpisodes16Founded5 years ago
Language
Spanish
Categories
MarketingBusiness

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Artwork for Sports Value Marketing Deportivo Podcasts en Español

Latest Episodes

Charla con Ariel Salvetti, de eFan, sobre su trabajo de transformación de estadios en “Smart Stadiums”. El fan engagement y monetización pasan por el uso de internet, medios de pago digital y gamificaciones, todo conectado.

Charla sobre el modelo de gestión empresarial de los clubes de fútbol de México. Participación de los expertos Alejandro Herrera Gomez de YouGov Sport, responsable del mercado LATAM de la empresa. Y Francisco San José Cabestany, responsable de patroc... more

Charla debatir el modelo de gestión del fútbol en Colombia, y sus Sociedades Anónimas. Participación de Nicolas Borrero, director de mercadeo de Deportivo Cali, Diego A.Pinzón director de digital de Atlanta United de MLS y Julián López, socio de Gol2... more

Podcast muy especial sobre uno de los temas que más interesan para Sports Value, sustentabilidad en el deporte. Para eso, invitamos a Rafael Muela y Sergio Ballestero, ejecutivos que desarrollan el proyecto ESG para Real Betis Balompié. El club de Se... more

Gran conversación con Juli Ferré Nadal, experto internacional de marketing deportivo. Charlamos sobre los caminos más eficientes para la gestión global de marcas, y profundizamos casos de éxito de Juli, como la expansión internacional del FC Barcelon... more

En este episodio tratamos de uno de los temas más fundamentales para el desarrollo de los clubes de fútbol, su internacionalización de mercado. Para eso contamos con la participación de Eduardo Valdés Jiménez, experto de marketing deportivo espanõl q... more

Charla sobre la aplicación de nuevas tecnologías digitales para la transmisión del deporte. Recibimos a Nicolás Sculli, fundador de Wooloo.tv de Argentina, que transmite partidos de diferentes deportes por OTT. También contamos con la participación d... more

Gran charla sobre la realidad del futbol en México, y su modelo empresarial único. Conversamos con Jorge Meizner, fundador da Goat School en México y Patricio Ordoñana, consultor de sports marketing del equipo de la USL, San Diego Loyal Soccer Club y... more

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