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Artwork for So Money

So Money with Farnoosh Torabi

Farnoosh Torabi
Financial Independence
Personal Finance
Investing
Student Loans
Financial Literacy
Budgeting
Retirement Planning
Financial Planning
Entrepreneurship
Financial Education
Artificial Intelligence
Credit Cards
Social Security
Retirement
Burnout
Estate Planning
Investment Strategies
Debt
Taxes
Wealth Building

*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. With over 40 million downloads and multiple Webby wins, So Money is dedicated to sharing inspiring money strategies and stories straight from today's financial leaders, bestselling authors and entrepreneurs. One day,... more

PublishesDailyEpisodes2048Founded12 years ago
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Artwork for So Money

Latest Episodes

Today we're talking about a kind of power most of us are terrified to claim: the power of our own voice.

My guest is Samara Bay, speech and speaking coach to CEOs, politicians, and tech founders, and author of Permission to Speak. She was last on th... more

Getting into college was supposed to be the hard part. So why are so many kids arriving on campus and falling apart?

That's the question that's driven Ana Homayoun's work for 25 years. She's an educational consultant, author, and today she's back on... more

This week on Ask Farnoosh, we're talking about the financial conversations that can save families years of stress—and why it's never too early to start having them.

First, a story from my daughter's lemonade stand that sparked an unexpected lesson a... more

We talk a big game about taxes, until the bill actually shows up in our inbox. This week I'm digging into a question that's been nagging at me ever since Montclair, one of the most progressive towns in New Jersey, split down the middle over a special... more

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Recent Guests

Samara Bay
Speech and speaking coach to CEOs, politicians and tech founders; author of Permission to Speak
Episode: 2021: The Secret to Fixing Public Speaking Anxiety Instantly
Ana Homayoun
Educational consultant and author
Green Ivy Educational Consulting
Episode: 2020: The Four Step System for Handling Whatever Comes Next
Jesse Mecham
Founder of You Need a Budget (YNAB)
You Need a Budget (YNAB)
Episode: 2017: The One Question That Can Change Your Financial Life
Lauren Benton
General Manager of Back Market US
Back Market
Episode: 2015: The Real Cost of Tech (and How to Afford It)
Freddie Smith
Actor turned financial educator and author
Generation F'd; TikTok/Instagram educator
Episode: 2014: How to Set Up a Million Dollar Retirement by Age 21
Lindsey Goldwert
Co-author of The Midlife Plot Twist
Author, The Midlife Plot Twist
Episode: 2009: The Midlife Money Reset with Lindsay Goldwert
Bobbi Rebell
Certified Financial Planner, founder of Financial Wellness Strategies, author
Financial Wellness Strategies
Episode: 2006: Inside Financial Therapy: How to Heal Your Relationship with Money
Bridget KerMorris
Stanford-trained attorney turned relationship therapist and middle school parenting coach
Steady Plus Connected Parenting Framework
Episode: 2003: Investing in Your Tween: Navigating Phones, Friendships and Big Feelings
Jo Piazza
Best selling author, journalist, and podcast host
Author of The Parisian Heist
Episode: 2002: Rich People Behaving Badly: What the Art World Teaches Us About Wealth and Women

Host

Farnoosh Torabi
Host of the show, financial strategist and author.

Reviews

4.7 out of 5 stars from 2.4k ratings
  • Paying for College Without Losing Your Future

    Listening to this conversation reminded me how financial decisions shape more than a student’s education, they also shape a family’s long-term confidence and sense of possibility. The way you explored lived experience alongside practical insights makes something complex feel accessible and hopeful, and that kind of guidance can shift how families think about education and financial freedom.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom7 months ago
  • Unsubscribed when I heard her say “I asked chat gpt”

    That’s it…I don’t want listen to people who ask robots to do their thinking. Boring.

    Apple Podcasts
    1
    tdhgshj
    United States7 months ago
  • So Money is one of the best!

    I’ve been listening for about 5 years now and have learned so much in that time! Farnoosh brings relevant news and guests to the show every episode and even answers listeners’ questions on Fridays. She makes every subject very approachable and engaging while giving her thoughts on subjects as well. I always look forward to learning something new when a So Money episode comes on

    Apple Podcasts
    5
    99jel
    United States8 months ago
  • Demographic Change as Strategic Reality

    This conversation did something important, it didn’t just present data, it unpacked how shifting population patterns will reframe economic, social, and strategic choices for generations to come. When fewer children alters everything from labour dynamics to consumer behaviour, the world doesn’t just adapt… it reinvents the rules of value creation and resource allocation. Thank you for turning numbers into meaning that leaders can actually act on.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom8 months ago
  • Grateful.

    As a 41-year-old mom going through a divorce, I am deeply grateful for this show. Finances have always intimated me, but Farnoosh makes the topics friendly, accessible, and fun. Thank you, Farnoosh, for educating and empowering me.

    Apple Podcasts
    5
    Halli Faulkner
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some critics cite political or bias concerns, but overall feedback emphasizes value and reliability.
Audience appreciates diverse guest perspectives and actionable tips.
Listeners praise its practical money advice and approachable tone.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

2019: Ask Farnoosh: What to Ask My Parents Before They Retire?
Q: What questions should I ask my parents as they approach retirement age?
Start with fundamentals like retirement timing and income sources, then move to more detailed topics such as healthcare costs, long-term care, wills, proxies, and where documents are kept. The idea is to establish trust, avoid audits or demands, and consider professional help if math or planning feels overwhelming.
2013: Ask Farnoosh: Raising Wealthy Kids, Rethinking Retirement & A $700K Inheritance
Q: What should we do with a potential inheritance of $500,000 to $800,000 while managing ongoing costs like fertility and a home renovation?
Treat the inheritance as multiple potential jobs rather than a single paycheck: preserve emergency cash for flexibility, earmark funds for fertility treatments if pursued, and carefully bucket the rest toward investments and needed home improvements, all while avoiding spending decisions before the money actually arrives.
2016: Should You Hire a Financial Planner? Plus, the Credit Score Mortgage Myth
Q: Farnoosh, I have a perfect credit score. So why is the bank still offering me a 6.5% mortgage rate?
Because the mortgage rate is influenced by market factors the bank sets as a baseline, and your precise rate depends on your down payment, debt-to-income, loan size, property type, and the lender's pricing tiers; even excellent scores mainly qualify you for the best pricing tier rather than guaranteeing the lowest rate.
2012: S-Corp or LLC? Which Is Best for Your Business?
Q: When should someone consider switching to an S-Corp?
Outside New York, consider S-Corp once you have consistent profits around $50,000 (though it depends on state taxes and administrative burdens like payroll). Before that threshold, the costs and complexity may not be worth it.
2008: Make Extraordinary Wealth with Ordinary Businesses
Q: What is your guidance for someone with limited starting capital?
Start with mentality change, learn to access capital, and consider seller financing or milestone-based acquisitions to begin owning a business.

Audience Metrics

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Frequently Asked Questions About So Money

What is So Money about and what kind of topics does it cover?

A practical, audience-focused program centering on personal finance, money mindset, and practical life skills. Episodes frequently explore debt, saving, investing, and wealth-building through guest experts ranging from psychologists and researchers to authors and branding insiders, with regular forays into time management, career strategy, and relationship finance. Noteworthy is the host's emphasis on accessible, actionable guidance, often tying money topics to everyday life, parenting, and equity considerations. The show tends to feature diverse voices that translate complex financial concepts into usable takeaways for a broad audience, including midcareer professionals, parents, and entrepreneurial-minded listeners.

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Which podcasts are similar to So Money?

These podcasts share a similar audience with So Money:

1. Afford Anything | Get Smarter With Money
2. HerMoney with Jean Chatzky
3. Money Girl
4. Catching Up to FI
5. ChooseFI | Financial Independence Podcast

How many episodes of So Money are there?

So Money launched 12 years ago and published 2048 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact So Money?

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What guests have appeared on So Money?

Recent guests on So Money include:

1. Samara Bay
2. Ana Homayoun
3. Jesse Mecham
4. Lauren Benton
5. Freddie Smith
6. Lindsey Goldwert
7. Bobbi Rebell
8. Bridget KerMorris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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