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So Money with Farnoosh Torabi

Farnoosh Torabi
Entrepreneurship
Investing
Financial Literacy
Million Dollar Weekend
Appsumo
Credit Score
Personal Finance
Money Management
Business Strategy
American Dream
Personal Growth
Career Development
Microjoys
Intuition
Spending Habits
Online Business
Life Insurance
Emotional Well-Being
Grief
Women's Empowerment

*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. With over 40 million downloads and multiple Webby wins, So Money is dedicated to sharing inspiring money strategies and stories straight from today's financial leaders, bestselling authors and entrepreneurs. One day,... more

PublishesDailyEpisodes1986Founded11 years ago
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BusinessEntrepreneurship

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Artwork for So Money

Latest Episodes

What would you do if caring for a parent meant putting your own financial future—and your kids’—on hold?

That’s not a hypothetical. It’s the reality facing millions of Americans right now, including Senator Andy Kim—a father of two, a son navigating... more

Register for Farnoosh's free webinar on How to Get a Book Deal.

In this episode, Farnoosh opens with a candid reflection on media narratives around Iranian identity and addresses a recent editing glitch from a prior interview.

From there, the conve... more

What would you do if your life completely spun off course…before you even had a chance to understand who you were?

My guest today, Nikki Mammano, says she didn’t set out to become a drug dealer in Hawaii—she was a teenager running from trauma, searc... more

or as long as I’ve known him — which is now more than fifteen years — he’s had the same signature look: a sharp mohawk and an even sharper perspective on money.

Today on So Money, we welcome back one of the original voices of the personal finance in... more

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Recent Guests

J. Money
Original voice in personal finance blogging, Budgets Are Sexy and Rockstar Finance founder
Rockstar Finance / Budgets Are Sexy
Episode: 1957: The Personal Finance Legend Who Stopped Talking About Money
Cory Booker
United States Senator from New Jersey
U.S. Senate, New Jersey
Episode: 1955: Senator Cory Booker on Taxes, Childcare and Big Ideas to Fix Our Economy
Bryce Leung
Original leader of the modern FIRE movement, co-author
Husband Kristy Shen (co-author)
Episode: 1954: How FIRE Parents Hack Childcare, Housing and Education
Kristy Shen
Original leader of the modern FIRE movement, co-author
Husband Bryce Leung (co-author)
Episode: 1954: How FIRE Parents Hack Childcare, Housing and Education
Ron Lieber
Your Money columnist for the New York Times since 2008; author of The Price You Pay for College and The Opposite of Spoiled; meritaidcourse founder
The New York Times; meritaidcourse.com
Episode: 1952: How Colleges Quietly Discount Tuition and What Families Need to Know
Bola Sokunbi
Founder of Clever Girl Finance, certified financial education instructor, author
Clever Girl Finance
Episode: 1951: Building Wealth, Legacy and Financial Confidence with Bola Sokunbi
Nate Berkus
Designer, founder of Nate Berkus Design
Nate Berkus Design / Target collaboration
Episode: 1949: Nate Berkus on Entrepreneurship, Design, and Financial Confidence
Laura Adams
Host of the Money Girl Podcast, a personal finance expert
Money Girl Podcast
Episode: 1948: Turning Side Hustles Into Sustainable Wealth with Money Girl Laura Adams
Lynnette Khalfani-Cox
New York Times bestselling author and personal finance expert
Episode: 1945: The Truth About Debt, Inequality and Starting Over

Host

Farnoosh Torabi
Host of the show (financial strategist, author, TV host)

Reviews

4.7 out of 5 stars from 2.4k ratings
  • Paying for College Without Losing Your Future

    Listening to this conversation reminded me how financial decisions shape more than a student’s education, they also shape a family’s long-term confidence and sense of possibility. The way you explored lived experience alongside practical insights makes something complex feel accessible and hopeful, and that kind of guidance can shift how families think about education and financial freedom.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom2 months ago
  • Unsubscribed when I heard her say “I asked chat gpt”

    That’s it…I don’t want listen to people who ask robots to do their thinking. Boring.

    Apple Podcasts
    1
    tdhgshj
    United States2 months ago
  • So Money is one of the best!

    I’ve been listening for about 5 years now and have learned so much in that time! Farnoosh brings relevant news and guests to the show every episode and even answers listeners’ questions on Fridays. She makes every subject very approachable and engaging while giving her thoughts on subjects as well. I always look forward to learning something new when a So Money episode comes on

    Apple Podcasts
    5
    99jel
    United States3 months ago
  • Demographic Change as Strategic Reality

    This conversation did something important, it didn’t just present data, it unpacked how shifting population patterns will reframe economic, social, and strategic choices for generations to come. When fewer children alters everything from labour dynamics to consumer behaviour, the world doesn’t just adapt… it reinvents the rules of value creation and resource allocation. Thank you for turning numbers into meaning that leaders can actually act on.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom3 months ago
  • Grateful.

    As a 41-year-old mom going through a divorce, I am deeply grateful for this show. Finances have always intimated me, but Farnoosh makes the topics friendly, accessible, and fun. Thank you, Farnoosh, for educating and empowering me.

    Apple Podcasts
    5
    Halli Faulkner
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are diverse and the conversations feel approachable for a wide audience.
The show is often described as empowering, with helpful insights on budgeting, investing, and debt.
Listeners praise the host's clarity, empathy, and practical money guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

1957: The Personal Finance Legend Who Stopped Talking About Money
Q: If you were starting your blog or advice platform in 2026, what would you do differently?
Embrace long-form storytelling but find new formats to capture attention, lean into unfiltered authenticity, and exploit platforms that favor deeper, thoughtful content over quick hits.
1949: Nate Berkus on Entrepreneurship, Design, and Financial Confidence
Q: Did you witness money anxiety growing up, and how did that shape your money approach today?
He notes that his parents were not afraid to take risks in real estate or investments; their intrepidness influenced him to approach money with balance—acknowledging fear but not letting it dominate decisions, and prioritizing authentic living aligned with values.
1949: Nate Berkus on Entrepreneurship, Design, and Financial Confidence
Q: Starting with, if you had one financial philosophy, what is it and how has it carried you through building your business?
Nate emphasizes that fear around money is paralyzing; from day one he chose not to be afraid of money, to be aware, take calculated risks, and learn from both successes and mistakes. He also highlights the importance of surrounding himself with trusted advisors and maintaining open dialogue about finances.
1950: Ask Farnoosh: HSAs Explained, Scam Alerts & Financial Resilience in Your 30s and 40s
Q: What's the right way to handle a new $10,000 bonus early in a career?
Prioritize building an emergency fund, then contribute to the workplace 401(k); avoid prioritizing high-risk investments like crypto until you've established savings, debt management, and retirement contributions; if you have spare cash, consider a small, educated foray into a diversified, low-risk crypto allocation only after fundamentals are solid.
1950: Ask Farnoosh: HSAs Explained, Scam Alerts & Financial Resilience in Your 30s and 40s
Q: How should I approach a major car purchase or lease decision in my 30s or 40s given competing priorities and cash flow?
Evaluate monthly liquidity and total cost of ownership; if cash is tight, leasing can reduce upfront cash outlay and keep liquidity, but if you can afford a larger down payment and want to minimize ongoing payments, buying may be better; ensure car payments stay within about 15% of monthly budget and weigh long-term financial goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About So Money

What is So Money about and what kind of topics does it cover?

A practical, audience-facing money show that centers on personal finance with a holistic lens—combining actionable tips, interviews with financial leaders, and real-life stories. Listeners can expect guidance on saving, investing, debt, college costs, and working through money conversations, all framed through equity and inclusivity. Noteworthy is the mix of high-profile guests, approachable finance education, and timely takes on today's economic issues, along with recurring Q&A formats that help demystify money for a broad audience.

The show stands out for its accessible, empathetic style and its commitment to making complex topics feel doable for mid-career professionals, parents, and first-generation earners. Its broad guest slate—from a... more

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Which podcasts are similar to So Money?

These podcasts share a similar audience with So Money:

1. Afford Anything | Make Smart Money Choices
2. Money For Couples with Ramit Sethi
3. ChooseFI
4. All the Hacks: Money, Points & Life
5. Financial Feminist

How many episodes of So Money are there?

So Money launched 11 years ago and published 1986 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact So Money?

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What guests have appeared on So Money?

Recent guests on So Money include:

1. J. Money
2. Cory Booker
3. Bryce Leung
4. Kristy Shen
5. Ron Lieber
6. Bola Sokunbi
7. Nate Berkus
8. Laura Adams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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