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Artwork for Small Press, Big Ideas

Small Press, Big Ideas

Paul Gewuerz
Local News
Artificial Intelligence
Local Media
AI In Journalism
Local Journalism
Social Media
Tapinto
Journalism
Bridgetower Media
Advertising
Nonprofit Journalism
Southpoint Access
Substack
Nonprofit News
Revenue Models
Google
AI In Publishing
Tiktok
Youtube
Advertising Revenue

Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.

PublishesTwice weeklyEpisodes133Founded3 years ago
Number of ListenersCategories
BusinessBusiness NewsNews

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Artwork for Small Press, Big Ideas

Latest Episodes

Everyone keeps declaring print dead. Megan Schertler has built an entire career proving the opposite. As cofounder and managing director of In Real Life Media, she helps publishers and brands put print magazines back at the center of their business, ... more

Michael Kauffman never planned to build a media company. After a beverage startup that raised 250k and vanished in a single production run, a stint working for the founder of Priceline, and a string of ventures that burned him out, a long drive home ... more

YouTube

Julie D'Aloiso built a Northeast Ohio local news network almost by accident, and in this episode she traces the winding path that got her there.

A former COBOL programmer turned early social media adopter, she launched SpiderCat Marketing, ran an in... more

YouTube

Sophie Culpepper covers local news for Nieman Lab, the Harvard based publication tracking how journalism is evolving in a digital age. She joins the show to map what is actually working in local media right now, from a Provincetown newsroom that ran ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Megan Schertler
Co-founder and managing director of In Real Life Media
In Real Life Media
Episode: The scrappy playbook behind premium print
Michael Kauffman
Founder of Catskill Crew and The Newsletter Club
Catskill Crew; The Newsletter Club
Episode: Building a local media hold co you can run till the day you die
Julie D'Aloiso
Runs SpiderCat Marketing; operates NortheastOhio.News and NordoniaHills.News
SpiderCat Marketing; NortheastOhio.News; NordoniaHills.News
Episode: Running six Ohio news sites with AI
Sophie Culpepper
Staff writer for Nieman Journalism Lab
Nieman Journalism Lab
Episode: What local news is trying next
Brian Kennett
Founder of Built Revenue
Built Revenue
Episode: Funding journalism with the tools that threaten it
Uriah Kiser
President and publisher of Potomac Local Media
Potomac Local News
Episode: How AI rewired a one person newsroom
Brandon Mercer
Vice President of Ad Product Integrated Solutions at Hearst
Hearst
Episode: The firewall between business and editorial is becoming a half wall
Justin Rushing
Co-founder of HBCU Collaborative
HBCU Collaborative
Episode: What Blockbuster and Redbox reveal about local news
David Arkin
Founder of David Arkin Consulting, focuses on audience growth, branded content, AI, SEO, and newsletters for local media
David Arkin Consulting
Episode: Vertical video is where your audience already is

Host

Paul Gewuerz
Host of the show, focused on local journalism business models and technology

Reviews

4.9 out of 5 stars from 12 ratings
  • Best on the ground insight for publishers

    As a local newspaper publisher in my 30’s I’ve struggled to find insight in the industry. Paul brings that insight right to my phone and I’m not saying that because I’ve been on the show a couple of times. If you’re in the business of local news, this must be a part of your information ecosystem.

    Apple Podcasts
    5
    CaliEditor
    United States6 months ago
  • Great insights

    Well worth your time if you are in the biz.

    Apple Podcasts
    5
    DanO1234554321
    United States2 years ago
  • Very good. Good ideas about local news innovation.

    I only give 5 stars to things I really love. Wish others would raise your standards, too.

    Podcast Addict
    4
    curmudgeon
    2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently highlights practical funding and revenue ideas for small outlets
Gives a clear picture of the nonprofit and hybrid funding landscape in local journalism
Local publishers get concrete, battle-tested advice you can apply today.
Thoughtful exploration of AI in local news—useful for strategy

Talking Points

Recent interactions between the hosts and their guests.

The scrappy playbook behind premium print
Q: What categories or industries are especially ripe for print right now?
Hospitality, premium lifestyle, and luxury sectors where the inspiration phase is long and trust building is crucial, such as hotels, airlines, and high-end consumer goods, as print can effectively convey authority and credibility.
The scrappy playbook behind premium print
Q: Who are your typical clients for In Real Life Media, and what do they usually want to achieve with print?
A mix of legacy titles seeking to re-enter or strengthen print and startups or brands wanting to launch or relaunch a magazine to build trust and drive brand equity, with many looking for integrated programs that treat print as the anchor of a broader strategy.
The scrappy playbook behind premium print
Q: How do you re-educate advertisers who are used to dashboard metrics to understand the value of print?
Advocate for a psychology-based explanation of print's trust-building role, emphasize that print remains a superior vehicle for building emotional connections and authentic brand trust, and provide concrete case examples and scripts for conversations with CMOs and CFOs.
Running six Ohio news sites with AI
Q: Where's money coming from?
Julie explains that the operation is a small team supported by ads, with efforts to monetize through both local advertising and broader networks like Empire Local, plus tools for advertiser engagement; she emphasizes revenue reinvestment to sustain growth.
Running six Ohio news sites with AI
Q: Julie, what do you want me to link to?
Julie shares that she wants listeners to check out her LinkedIn profile and her website, and mentions starting a newsletter for the podcast audience, inviting readers to subscribe when it launches.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Small Press, Big Ideas

What is Small Press, Big Ideas about and what kind of topics does it cover?

A digest of practical, revenue-minded strategies for local journalism, with a focus on sustainable business models, technology adoption, and audience development. Conversations frequently center on monetizing assets beyond traditional ads, the role of AI in newsroom workflows, nonprofit and hybrid funding, community engagement, and partnerships that scale local news. Guests tend to be publishers, editors, and product leads from local outlets, storytelling-focused entrepreneurs, and nonprofit newsroom founders who share hands-on lessons, cautionary tales about vendor lock-in, and real-world experiments that illustrate what works in small-to-midsize markets. The show is likely to appeal to publishers, newsroom leaders, and media entrepreneurs... more

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Which podcasts are similar to Small Press, Big Ideas?

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1. E&P Reports with Mike Blinder
2. The Ezra Klein Show
3. Local Media HQ
4. Fresh Air
5. Scene on Radio

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Small Press, Big Ideas launched 3 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Small Press, Big Ideas?

Recent guests on Small Press, Big Ideas include:

1. Megan Schertler
2. Michael Kauffman
3. Julie D'Aloiso
4. Sophie Culpepper
5. Brian Kennett
6. Uriah Kiser
7. Brandon Mercer
8. Justin Rushing

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