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Sip Sip Hooray Podcast

Mary Babbitt and Mary Orlin
Coravin
Judgment Of Paris
Amador County
Patz & Hall
Wine Folly
Medellín
Sonoma
California
Rue De Rêve
Starfield Vineyards
Finger Lakes
Iron Horse Vineyards
Vino Verde
Sierra Foothills
Wine
Wine Education
Sparkling Coravin
Cattleya Wines
New York
Dr. Konstantin Frank Winery

Sip Sip Hooray! A Podcast From Mary Babbitt and Mary Orlin, Where Wine Is Always Fun, Tasty And Inspirational

PublishesMonthlyEpisodes134Founded8 years ago
Number of ListenersCategories
FoodArts

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Latest Episodes

The Clarice Wine Company founder and winemaker is never short on opinions and is not afraid to share them.

New Sip Sip Hooray! pod drop. Adam Lee has spent more than three decades making Pinot Noir, and he isn’t afraid to challenge conventional wisd... more

YouTube

Brenae Royal didn’t dream of a career in wine. Growing up in California’s Central Valley, agriculture was her world, from her grandmother’s vegetable and flower garden to Future Farmers of America and eventually studying crops and horticulture at Chi... more

YouTube

“My dying wish is to see Paso Robles be a household name.” - Austin Hope

What does it take to help build a wine region?

Austin Hope knows. His family moved to Paso Robles in 1978, when the area was still dominated by grain fields and cattle. Decade... more

YouTube

What do guitar strings, ambient music, and one of Italy’s most exciting white wine regions have in common?

Meet Luca Formentini of Podere Selva Capuzza, the fourth-generation winemaker helping preserve the identity of Lugana DOC on the shores of Lak... more

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Recent Guests

Derek Delfino
Viticulturist and vineyard manager at Delfino Farms / Edio Vineyards
Edio Vineyards & Delfino Farms
Episode: From Apples To Wine: Discover El Dorado County's Edio Vineyards in California's Sierra Foothills, Home To The Delfino Family's High Altitude Vines, Ep 129
Peter Delfino
Winemaker at Edio Vineyards
Edio Vineyards
Episode: From Apples To Wine: Discover El Dorado County's Edio Vineyards in California's Sierra Foothills, Home To The Delfino Family's High Altitude Vines, Ep 129
Warren Winiarski
Winemaker behind the 1973 Cabernet Sauvignon from Stag's Leap Wine Cellars
Stag's Leap Wine Cellars
Episode: Reflecting on the Judgement of Paris 50th Anniversary through Warren Winiarski's words, Ep 128
Matt Crafton
Co-founder, winemaker and president at Chateau Montelena
Chateau Montelena
Episode: Inside Chateau Montelena Today: Matt Crafton on Leadership, JOP 50th Legacy & Modern Napa Wine, Ep. 127
Joy Sterling
CEO of Iron Horse Vineyards
Iron Horse Vineyards
Episode: 50 Years of Bubbles at Iron Horse Vineyards with Joy Sterling, Ep. 125
Jennifer Kimpe
Co-founder of Rue de Rêve
Rue de Rêve
Episode: It's Time For An American Apéritif Culture, Say Rue de Rêve Apéritifs Founders, Ep 124.
Jeanne-Marie Hebert
Co-founder of Rue de Rêve
Rue de Rêve
Episode: It's Time For An American Apéritif Culture, Say Rue de Rêve Apéritifs Founders, Ep 124.
Dr. Liz Thach
Master of Wine, educator, author, longtime professor
Wine Market Council
Episode: Is Wine Really in Trouble? Wine Market Council's Dr. Liz Thach Breaks Down the Data, Offers Hope, Ep 123
Laura Maniec
Master Sommelier, founder of Corkbuzz
Corkbuzz
Episode: How Master Sommelier Laura Maniec Built Corkbuzz, Became an Ambassador for Vinho Verde, and Makes Wine Less Intimidating, Ep 121

Hosts

Mary Babbitt
Host of Sip Sip Hooray Podcast with a focus on wine industry storytelling and education.
Mary Orlin
Co-host known for interviewing winemakers and industry leaders, blending historical context with modern insights.

Reviews

4.5 out of 5 stars from 22 ratings
  • The Mary’s asks the best questions

    Not only do they have amazing guests like Jason Wise but they also ask great questions that being out stories you won’t hear anywhere else.

    Apple Podcasts
    5
    Alexstrath1
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host duo asks thoughtful questions that uncover behind-the-scenes stories not widely shared.
Guests are consistently standout, bringing unique perspectives from winemaking to wine tech.
Listeners appreciate the depth of guest expertise and actionable takeaways for business and marketing in wine.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#195
United States/Arts/Food
Apple Podcasts
#39
Ireland/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Wine Folly’s Madeline Puckette Makes Wine Fun And Visual With Zero Snobbery, Ep 116
Q: How did you come up with the idea for Wine Folly and start the journey?
Madeline describes combining her art and design background with a passion for wine, moving from a local Seattle startup scene idea in 2010 to officially launching in 2011, and prioritizing a fun, visual approach to education that was lacking at the time.
Is Wine Really in Trouble? Wine Market Council's Dr. Liz Thach Breaks Down the Data, Offers Hope, Ep 123
Q: Can you describe how the Wine Market Council uses consumer data to inform marketing strategies?
We conduct large benchmark studies about 5,000 consumers across the US, ensuring demographic match to the census, and then identify trends to guide member companies on marketing and product choices.
How Master Sommelier Laura Maniec Built Corkbuzz, Became an Ambassador for Vinho Verde, and Makes Wine Less Intimidating, Ep 121
Q: What sparked your interest in wine to become a sommelier at 21?
Laura recalls a fascination with hospitality and mentorship that drew her into wine, along with the realization that education and people skills could harmonize with wine knowledge, leading to a path toward mentorship and teaching others.
No more wasting wine or chugging a whole bottle - How Greg Lambrecht and Coravin disrupted the way you drink wine and Champagne, Ep. 117
Q: What were the major challenges moving from prototype to consumer product?
Greg recounts years of testing, the need for rugged, affordable design, and assembling a strong team including marketing and engineering to scale production, while achieving precise, durable high-pressure gas regulation.
No more wasting wine or chugging a whole bottle - How Greg Lambrecht and Coravin disrupted the way you drink wine and Champagne, Ep. 117
Q: Should you remove the foil before using Coravin, and does it work through the foil?
They discuss two camps: cutting the foil for visibility and cork type, versus leaving it on for speed. Cutting helps identify Coravined bottles, but Coravin can work through the foil; the foil choice affects inspection and speed.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sip Sip Hooray Podcast

What is Sip Sip Hooray Podcast about and what kind of topics does it cover?

A lively, wine-focused show hosted by two longtime industry observers that fans describe as approachable, educational, and entertaining. Episodes span winemaking philosophy, family winery dynamics, and regional terroir, with far-reaching conversations about leadership, history, and emerging wine trends. Noteworthy angles include heirloom producers sharing legacy and modernization, disruptive tech and tasting culture, and practical guidance for wine enthusiasts, retailers, and hospitality professionals. The show often features founders, master sommeliers, educators, and winemakers who bring hands-on experience, brand stories, and actionable insights to listeners curious about wine, business strategy, and culture. Potential listeners will lik... more

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Which podcasts are similar to Sip Sip Hooray Podcast?

These podcasts share a similar audience with Sip Sip Hooray Podcast:

1. Life Between the Vines
2. Wine Enthusiast Podcast
3. The Wine Makers on Radio Misfits
4. SOMM TV wine & food
5. Wine Access Unfiltered

How many episodes of Sip Sip Hooray Podcast are there?

Sip Sip Hooray Podcast launched 8 years ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sip Sip Hooray Podcast?

Recent guests on Sip Sip Hooray Podcast include:

1. Derek Delfino
2. Peter Delfino
3. Warren Winiarski
4. Matt Crafton
5. Joy Sterling
6. Jennifer Kimpe
7. Jeanne-Marie Hebert
8. Dr. Liz Thach

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