Simon和润润 C03｜选品的幻觉——用长尾理论看清2C的本质
出海老炮Simon【本期简介】 Simon是做了三十年B2B外贸的老炮，NUS EMBA + PolyU读博。2021年他决定试水2C跨境电商时，选品可不是拍脑袋——他买了Jungle Scout专业版 + Helium 10账号交叉验证，还自己做了Excel利润测算表。所有数据指标全部绿灯通过。结果呢？三个月，90%的产品无人问津。本期Simon和润润一起拆解：为什么工具对了、分析做了、数据也漂亮，选品还是会翻车？ ⏰ 时间轴 00:00 开场：从C02平台错误到C03选品错误——一个"数据完美"却亏钱的故事 03:30 Simon的三款产品血泪史（上）：收纳盒——Jungle Scout全绿灯，为什么只卖了37件？ 08:00 Simon的三款产品血泪史（下）：温控杯垫的"蓝海"陷阱 vs 编织篮的MVP逆袭 12:00 【大理论】长尾理论Chris Anderson——To C电商的本质不是爆款而是长... more
| Episodes | 1 | Founded | 6 days ago | Language |  ZH-CN |
|---|---|---|---|---|---|
| Categories | Self-ImprovementEducationBusinessEntrepreneurship | ||||
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【本期简介】
Simon是做了三十年B2B外贸的老炮，NUS EMBA + PolyU读博。2021年他决定试水2C跨境电商时，选品可不是拍脑袋——他买了Jungle Scout专业版 + Helium 10账号交叉验证，还自己做了Excel利润测算表。所有数据指标全部绿灯通过。结果呢？三个月，90%的产品无人问津。本期Simon和润润一起拆解：为什么工具对了、分析做了、数据也漂亮，选品还是会翻车？
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⏰ 时间轴
00:00 开场：从C02平台错误到C03选品错误—... more
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