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Entrepreneurship
Side Hustle
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Black Women Entrepreneurs
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Side Hustle Pro
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Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepr... more

PublishesWeeklyEpisodes541Founded10 years ago
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Artwork for Side Hustle Pro

Latest Episodes

One of the biggest misconceptions I see when it comes to making money is the belief that you need to start from scratch. A new certification, a brand new idea, or a completely different skill set. But the truth is, most of us already have everything ... more

This week in the guest chair, Symone’ Austin shares her powerful journey from being laid off to building a thriving YouTube platform.

After recording and posting her layoff conversation, her video went viral and became the turning point in her entre... more

In this episode, I sat down with Jannese Torres, host of the Yo Quiero Dinero podcast, to talk about how she went from a corporate career in engineering, pharmaceuticals, and consumer manufacturing to building a $500K-a-year media business. Jannese s... more

If this resonated with you, here are additional resources:

⭐ APPLY TO SHIFT: sidehustlepro.co/shift

You do not need a million dollars to change your life, you need your first $1,000.

In this solo episode, I’m breaking down why the first $1... more

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Recent Guests

Jannese Torres
Founder and host of Yo Quiero Dinero, a personal finance podcast for Latinas
Yo Quiero Dinero
Episode: From a Food Blog to a $500K-a-Year Media Business: How Jannese Torres Built Yo Quiero Dinero
Karen Young
Founder and CEO of OUI the People
OUI the People
Episode: How Karen Young Built OUI the People
Busayo Olupona
Founder and creative director of Busayo, a Brooklyn-based fashion brand rooted in Nigerian textile dyeing
Busayo
Episode: She Left Corporate Law, Went Back to Work, and Still Built a Global Fashion Brand
Chrishon Lampley
Founder and CEO of Love Corkscrew; creator of The Lampley wine line
Love Corkscrew
Episode: How Her Wine Became the Obama Presidential Center’s Official White Wine
Dawn Fitch
Founder and CEO of Pooka Pure and Simple
Pooka Pure and Simple
Episode: Why She Pulled Her Brand Out of Whole Foods After 26 Years | Dawn Fitch, Founder of Pooka Pure and Simple
Roxana Couse
The Millennial Manager, former corporate professional turned content-creator and founder of SlowFi
SlowFi (platform founder)
Episode: How Roxy Couse Replaced Her Corporate Title With Her Personal Brand
Jamila Wright
Co-founder of Brookyn Tea
Brookyn Tea
Episode: She Emptied Her Retirement to Open a Tea Brand (Jamila Wright, Founder of Brookyn Tea)
Dana Hill-Robinson
Founder of Cocotique, beauty industry executive, co-founder of Glowissima
Glowissima
Episode: How Real Housewives of Atlanta's Cynthia Bailey and Co-Founder Dana Hill-Robinson Built Glowissima Skincare
Cynthia Bailey
Former model and reality TV star turned entrepreneur, co-founder of Glowissima
Glowissima
Episode: How Real Housewives of Atlanta's Cynthia Bailey and Co-Founder Dana Hill-Robinson Built Glowissima Skincare

Host

Nicaila Matthews Okome
Host of the show, chief strategy and on-air interviewer guiding founder-focused conversations.

Reviews

4.7 out of 5 stars from 2.1k ratings
  • Deep Bow

    Ndewo...Deep Bow...Busayo...Daalụ...Ama

    Apple Podcasts
    5
    Amarachi Mgbeke
    United States2 months ago
  • Authenticity is magic

    I recently found the show. I love the real and honest conversations surrounding work, business, and life.

    Apple Podcasts
    5
    blinky02jd
    United States5 months ago
  • Very thoughtful and relatable content

    Nicaila, thank you for your honesty and transparency in your podcast. Whenever I am able to stop and listen to your podcast, you always provide me with such inspiration and a way forward. I am a mom, wife, full time employee who has all the aspirations of creating a profitable side hustle and your content consistently provides me with great insight to just take that first step and do it! Just want to say I truly appreciate your voice and please continue your awesome work!

    Apple Podcasts
    5
    A-Star8
    United States6 months ago
  • Love this podcast

    Side Hustle Pro is the best career, business and life advice show that is practical and actionable all delivered with Nicaila’s warm, encouraging and thoughtful demeanor.

    Apple Podcasts
    5
    Really Really Really Rich
    United States7 months ago
  • So happy I found this podcast

    I was down in the dumps about getting laid off am stumbled on this podcast. It was kismet. Nicaila’s advice on how brand yourself and take the skills you learned in your previous role to help leverage your next role was just want I needed to get myself out there! Thank you for this episode and this show.

    Apple Podcasts
    5
    akey618
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many praise the guests for diverse experiences and tangible lessons.
Listeners appreciate transparent, relatable host with practical takeaways.
Fans love the authentic, actionable advice and real-world stories.
Some critique occasional interruptions during interviews.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From a Food Blog to a $500K-a-Year Media Business: How Jannese Torres Built Yo Quiero Dinero
Q: What is the rationale behind focusing on a clearly defined audience for sponsorships, and how did that impact brand deals?
A tightly defined audience—first-generation Latinas interested in wealth-building—made value exchanges obvious for brands, enabling higher-quality partnerships and larger deals over time.
From a Food Blog to a $500K-a-Year Media Business: How Jannese Torres Built Yo Quiero Dinero
Q: How did you transition from a food blog to a podcast, and what strategies helped you grow the new audience while not losing the original one?
She describes creating a separate audience for the podcast, leveraging niche focus and authentic storytelling to attract listeners, while keeping the food blog as a separate, ongoing revenue channel.
From a Food Blog to a $500K-a-Year Media Business: How Jannese Torres Built Yo Quiero Dinero
Q: What does it take to start a podcast when you're recording in a coat closet, and how did you decide to turn it into a business?
She explains starting with a wired headset in a closet, then building a niche audience, consistent publishing, and leveraging brand partnerships to monetize, ultimately transforming the podcast into the engine of a growing business.
How Karen Young Built OUI the People
Q: How did you approach your next idea after the Razorburn venture, given everything you learned from the first attempt?
Karen describes iterative development, starting with products she'd use herself and testing with a careful approach to margins and pricing. She highlights learning from margins, testing with small runs, and using the knowledge from Estee Lauder to build a scalable body-care line that extended beyond shaving.
How Karen Young Built OUI the People
Q: When did you decide to leave Estee Lauder and go full-time, and what were the signals that told you it was the right move?
She notes that crossing the six-figure mark and achieving profitability while maintaining a strong runway of cash flow gave her the confidence to go all-in, supported by market validation, a grant win, and a belief in the product's ability to shift consumer behavior.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Side Hustle Pro

What is Side Hustle Pro about and what kind of topics does it cover?

Gathers practical, founder-focused insights from Black women entrepreneurs who started as side hustles and scaled to sustainable businesses. Episodes emphasize real-world hurdles—bootstrapping, wholesale, branding, fundraising, and balancing health and growth—along with actionable tactics like niche positioning, distribution strategies, and personal branding. Guests span fashion, beauty, food & beverage, tech-enabled services, and social impact, providing a mix of inspirational origin stories and concrete takeaways for listeners aiming to turn passion into profitable ventures. A standout angle is the emphasis on resilience, community-building, and mentorship, with conversations often weaving in ownership, authenticity, and spirituality as d... more

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How many listeners does Side Hustle Pro get?

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How many subscribers and views does Side Hustle Pro have?

To see how many followers or subscribers Side Hustle Pro has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Side Hustle Pro?

These podcasts share a similar audience with Side Hustle Pro:

1. Brown Ambition
2. Journey To Launch
3. Social Proof Podcast
4. Therapy for Black Girls
5. Slay Girl Slay

How many episodes of Side Hustle Pro are there?

Side Hustle Pro launched 10 years ago and published 541 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Side Hustle Pro?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Side Hustle Pro?

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What guests have appeared on Side Hustle Pro?

Recent guests on Side Hustle Pro include:

1. Jannese Torres
2. Karen Young
3. Busayo Olupona
4. Chrishon Lampley
5. Dawn Fitch
6. Roxana Couse
7. Jamila Wright
8. Dana Hill-Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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