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Artwork for Oil and Gas Sales and Marketing Podcast

Oil and Gas Sales and Marketing Podcast

Mark LaCour and Matt Bertram
Oil and Gas
Artificial Intelligence
Oil and Gas Industry
CRM
Oil and Gas Global Network
Account-Based Marketing
Marketing
Carvey
Enterprise Sales
Llms
Linkedin
AI In Oil and Gas
Personal Branding
Corporate Branding
Revenue Operations
Pricing
Excel Insights
Amazon
Capturely
Headshots

Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer engines now decide which energy companies get recommended, every episode turns hard-won tactics into something you can use this week.

PublishesWeeklyEpisodes105Founded4 years ago
Number of ListenersCategory
Business

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Artwork for Oil and Gas Sales and Marketing Podcast

Latest Episodes

In this episode, we explore the challenges and opportunities for new marketers entering the oil and gas industry, with insights from Nilu of Navis. We discuss digital transformation, brand building, and the impact of AI on marketing strategies.

Chec... more

In this episode, Matt Bertram and Mark LaCour explore the future of marketing in 2027, focusing on AI, search engine evolution, and strategic positioning for enterprise marketing leaders. They discuss how AI is transforming search, the importance of ... more

YouTube

In this episode, we explore how kaarvi.ai is revolutionizing sales and marketing in the oil and gas industry through AI-driven personalized outreach, lead scoring, and real-time analytics. It’s so good that it fooled Mark completely, leading him to d... more

YouTube

In this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share practical tips on scope creep, communication red flags, pricing negotiat... more

YouTube

Key Facts

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Recent Guests

Wesleyne Whittaker
outsourced chief revenue officer that helps with revenue operations
Independent/Consultant
Episode: RevOps That Works: Pricing Guardrails & Process Alignment | Ep 90
Travis Ziebro
Marketing/Branding expert affiliated with Momentifier/Momenta
Momentifier / Momenta
Episode: Align Sales & Marketing, Earn Authority, Win Search | Ep 89
Paul Fuller
Executive at Membrain, CRM and sales process expert
Membrain
Episode: CRMs: Deal Engines, Not Data Graveyards | Ep 87
Michael Wright
Trusted advisor and sales coach, change management
Independent (Action Advisors LLC); former Capgemini/Accenture/IBM roles
Episode: From Committee to Close: Winning Complex O&G Deals | EP 86
Michael Prive
Sales coach/expert previously on the show
Independent consultant / sales coach
Episode: [OGSM Template]From CRM Chaos to Closed Deals | Ep 85
Robin Sturges
InfoFluency spokesperson
InfoFluency
Episode: Data Is the New Oil: Clean Data, Smarter Decisions | 83
Arianna Smetana
Specialist in AI-driven workflow optimization for manufacturing and sales/marketing
Excel IQ Digital
Episode: From Siloed Data to Smart Decisions with AI | Ep 82
Katie Murphy
Owner, Murphy Marketing
Murphy Marketing
Episode: Say Less, Win More: Clear Messaging for Complex Deals | Ep 80
Richard Byrd
Fractional CMO, president of Bluebird
Bluebird
Episode: Selling into Oil Patch: The RevOps Playbook | Ep 78

Hosts

Mark LaCour
Host of the show and Editor-in-chief at Oil and Gas Global Network; long-running figure in oil and gas sales and marketing.
Matthew Bertram
Co-host of the show; focuses on sales and marketing strategies for oil and gas with practical, implementable guidance.

Reviews

4.6 out of 5 stars from 20 ratings
  • Useful info

    I listened to this show as I was checking out shows to dive more into oil and gas sales. This was really helpful guiding me as I learned the industry and the difference of other b2b sales

    Apple Podcasts
    5
    AmericanVader
    United Statesa year ago
  • This marketer’s favorite marketing podcast

    I’m five episodes in and can’t stop listening. Matt explains marketing strategy like a C-level, marketing ops like a director, and advanced tactics at the level of someone who is still deep in the game. I’m surprised at how many areas he can dive into (I’ve listened to SEO, social selling, sales compensation plans, account based selling, and lead generation so far). Mark does a great job delivering sales insights, keeping everything on track, and asking great questions. Please keep it up!

    Apple Podcasts
    5
    CK_Bear
    United Statesa year ago
  • Difficulty Simplified

    Mark and the team are second to none. Sales and marketing in this industry can be extremely difficult, especially with all the digital noise nowadays, but the team does an excellent job simplifying everything and providing “all the good stuff, none of the extra fluff”. Keep up the great work y’all.

    — Hammer

    Apple Podcasts
    5
    NHammer
    United States2 years ago
  • if you want sales success, listen

    Whether you sell equipment, services, or commodities, the targeted tips on pipeline management, proposal strategies, and negotiation tactics will give you a serious competitive edge.

    Apple Podcasts
    5
    Rossromano@
    United States2 years ago
  • Great insights and strategy

    If you're looking to stay ahead of the curve in oil and gas sales strategies, this podcast is an absolute must-listen. The insights into buyer behavior and market trends are invaluable.

    Apple Podcasts
    5
    Emma louise parks
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts balance industry insight with actionable advice across marketing, sales, and AI.
Audience feedback highlights the value of aligned sales/marketing and real-world examples.
Shows practical, battle-tested tactics for oil and gas sales and marketing.

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Talking Points

Recent interactions between the hosts and their guests.

Breaking into Oil and Gas, a Five Step Process | Ep 100
Q: Anonymous asks for guidance on selling into Oil and Gas when you're new to the space and how to approach a deal given the industry's complexity.
The hosts emphasize learning the industry language, earning trust through honesty, securing pre-qualifications, and starting with a small proof of concept or pilot to demonstrate value. They advise targeting the right entry point with a known champion, building case studies, and leveraging industry media to establish credibility.
Using AI to Drive Long-Form Sales | Ep 75
Q: What happens if a deal goes sideways?
Emphasize trust and accountability, focusing on how the partner will assume responsibility, mitigate risks, and work with the client until the solution delivers the promised results.
Using AI to Drive Long-Form Sales | Ep 75
Q: Is there a recommended approach when talking to executives versus mid-level managers?
Tailor messaging: executives require strategic alignment and outcomes, while mid-level managers need technical understanding and risk mitigation; you should demonstrate competency and connect the solution to their specific process and pain points.
Brand to Bottom Line: CX, CRM & Revenue Growth | Ep 85
Q: What is the main shift in how companies should view branding and sales in oil and gas?
The panel emphasizes moving from treating branding as a stand-alone marketing activity to incorporating it into a holistic approach that includes CRM, sales, and customer service, demonstrating how brand valuation can drive top and bottom-line growth.
From Committee to Close: Winning Complex O&G Deals | EP 86
Q: What other things come to mind for people focusing on complex selling that you think are important or overlooked?
Key points include the importance of a why and differentiation, orchestrating multiple roles (industry experts, solution architects), and delivering value through problem-focused storytelling rather than pitches.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Oil and Gas Sales and Marketing Podcast

What is Oil and Gas Sales and Marketing Podcast about and what kind of topics does it cover?

A practical show for oil and gas sales and marketing leaders, focusing on how to generate real revenue through aligned messaging, data governance, and tech-enabled selling. Episodes highlight frameworks for budgeting, ABM, multi-stakeholder deal motion, AI governance, and leadership development, with concrete tactics like mutual action plans, ROI framing, and crafting buyer-centric content. Noteworthy strengths include a clear emphasis on aligning marketing and sales in a cyclical, high-stakes industry, practical playbooks for complex enterprise deals, and a network of experienced guests from technology, CRM, and revenue operations that provide actionable tips for large accounts.

Listeners can expect actionable guidance on deal velocity, c... more

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Which podcasts are similar to Oil and Gas Sales and Marketing Podcast?

These podcasts share a similar audience with Oil and Gas Sales and Marketing Podcast:

1. Oil and Gas This Week
2. Oil and Gas Industry Leaders
3. Oil and Gas Upstream
4. Oil Markets
5. Energy Gang

How many episodes of Oil and Gas Sales and Marketing Podcast are there?

Oil and Gas Sales and Marketing Podcast launched 4 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Oil and Gas Sales and Marketing Podcast?

Recent guests on Oil and Gas Sales and Marketing Podcast include:

1. Wesleyne Whittaker
2. Travis Ziebro
3. Paul Fuller
4. Michael Wright
5. Michael Prive
6. Robin Sturges
7. Arianna Smetana
8. Katie Murphy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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