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Artwork for Show de Vie Podcast

Show de Vie Podcast

Mike Groener
Mezcal
Tequila
Agave Spirits
SOTOL
Agave
Hospitality Industry
Chihuahua
Mexico
Oaxaca
Whiskey
Jose Cuervo
Austin
Fortaleza Tequila
Authenticity
Family Legacy
Architecture
Hospitality
Sustainability In Distillation
Cultural Misconceptions
Cocktail Innovation

Life, limbs, booze, and personalities. SDV explores the liquor industry from both sides of the bar by interviewing the greatest personalities in the game. Although sometimes diverging into film, music, and non-booze topics, SDV is just about people with great stories. Sip, sit back, and enjoy.

PublishesTwice monthlyEpisodes386Founded11 years ago
Number of ListenersCategories
Society & CultureArtsFood

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Artwork for Show de Vie Podcast

Latest Episodes

Carlos Mendez Blas never planned to spend his life making mezcal. After leaving Oaxaca to pursue a career as a pilot, family circumstances brought him home, where he transformed a small family palenque into one of the industry's most respected operat... more

Luis Niño de Rivera, CEO of Mezcal Amaras, joins me for a conversation about leadership, mentorship, and building one of the world's most respected mezcal brands. We explore entrepreneurship, sustainability, innovation, and the importance of staying ... more

Francisco "Cisco" Terrazas returns to Show de Vie to reflect on how his journey and the agave industry have evolved over the years. We discuss launching Raíces Imports, his work with the Tequila Interchange Project, and the challenge of balancing ent... more

Meredith Mills-Merritt didn't set out to make just another canned cocktail. Drawing on her background in beauty and brand innovation, she reimagined the RTD category with a family Southside recipe built on cleaner ingredients and transparency. We tal... more

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Recent Guests

Luis Niño de Rivera
CEO of Mezcal Amaras
Mezcal Amaras
Episode: Ep 387 - Luis Niño de Rivera: You're Gonna Love It
Francisco Terrazas
Representative of Raíces Imports; involved with Tequila Interchange Project
Raíces Imports; Tequila Interchange Project
Episode: Ep 386 - Francisco Terrazas: Rising Tides Raise All Ships
Meredith Mills-Merritt
Founder of the original Southside Canned Cocktail
Southside RTD
Episode: Ep 385 - Meredith Mills-Merritt: Transparency is Where It's At
Pablo Antinori
Co-founder of Socorro Tequila
Socorro Tequila
Episode: Ep 384 - Pablo Antinori: The Story of Socorro Tequila
Emilio del Conde
Founder of Chupes Finos Importers
Chupes Finos Importers
Episode: Ep 383 - Emilio del Conde: Chupes Finos, Macheé Mezcal, a New Kid on the Block
Alejandro Orendain
Executive/owner of Arette Tequila
Arette Tequila
Episode: Ep 382 - Alejandro Orendain: Arette Tequila, a Brand Above.
David Rodriguez
Maestro Tequilero, Patrón
Patrón Spirits Company
Episode: Ep 381 - David Rodriguez: The Faces of Patrón Tequila
Santos Serfaty
Co-founder of Zancudo Mezcal
Zancudo Mezcal
Episode: Ep 380 - Santos Serfaty: The Story of Zancudo Mezcal
Alice Carroll
Co-founder of Foxes Bow Whiskey
Foxes Bow Whiskey
Episode: Ep 379 - Alice Carroll: The Right Whiskey at the Right Time

Host

Mike G.
Host of Show de Vie Podcast

Reviews

4.9 out of 5 stars from 37 ratings
  • Not just Brand stories

    I’ve been enjoying this pod for about three years. It became a go-to during my frequent walks with the dog and/or baby, and the interviews were always a good listen.

    I think I like Mike G’s interviews because they’re not stories about brands, they’re stories about people and their lives, and of course how they became connected to the spirits industry. Mike is a solid interviewer that clearly puts his guests at ease and lets the interview go where it should without forcing an agenda.

    Keep it u... more

    Apple Podcasts
    5
    El Tio Fred
    United States3 years ago
  • If you like spirits, this is a must.

    If you’re into booze and the stories/makers behind them, then add this podcast to your list. But the podcast is so much more than booze—it’s about great conversation too. Mike is able to cultivate worthwhile and relaxed conversation, with a little bit of humor too. Show de Vie is truly unique in that it interviews all the important people in spirits that you don’t even know of. Take a listen and learn something new.

    Apple Podcasts
    5
    lauren modery
    United States6 years ago
  • Mike G is The Man

    Sincere and soulful conversations covering the best of topics. (Also has the best intro song)

    Apple Podcasts
    5
    rsidrys
    United States7 years ago
  • This guy knows booze!

    Great podcast, funny, interesting, and informative

    Apple Podcasts
    5
    Destination Eat Drink
    United States8 years ago
  • Fun, interesting and personal

    I love this podcast, and I'm not really a podcast kinda guy. The host has a charm that seems to disarm his guests, and you end up with this story that is kinda half about the booze industry, and half about philosophy, music, films, personal experiences etc. Topics kinda run the gamut. They're been able to get some pretty big-time guests recently too, it feels like a decent mix of major corporation (grey goose, glenfiddich etc) and smaller, more "local" guests too.

    Apple Podcasts
    5
    Fridaysdust
    United States10 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show balances industry depth with approachable storytelling, appealing to both insiders and curious listeners.
Listeners praise the host for relaxed, insightful conversations that feel personal and human.
Guests are described as authentic and varied, from large brands to boutique producers, with high conversational quality.

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Talking Points

Recent interactions between the hosts and their guests.

Ep 385 - Meredith Mills-Merritt: Transparency is Where It's At
Q: How do you approach marketing and influencers in the alcohol space given regulations and costs?
Meredith explains they largely avoid influencer spend due to cost and shipping/logistics, instead prioritizing in-store demos and tastings as the most impactful marketing channel for their bootstrapped, family-owned operation.
Ep 385 - Meredith Mills-Merritt: Transparency is Where It's At
Q: When was the first time you had a Southside cocktail, and what did that moment mean for you as a creator?
The first Southside for Meredith was years ago, introduced by her mom during summers in high school, and it planted the seed for her later work; she recalls how mint and lemon created a refreshing, sophisticated experience that made gin feel approachable.
Ep 384 - Pablo Antinori: The Story of Socorro Tequila
Q: Why did you choose to shift into the distribution side and then start Socorro with your partner?
Seeing the opportunity during a GSM, recognizing the market's needs, and pairing with a strong, complementary partner who could execute allowed us to leverage our networks and knowledge to create a brand with practical pricing and solid production.
Ep 384 - Pablo Antinori: The Story of Socorro Tequila
Q: What was something you knew tequila had to be, in terms of flavor and value, to compete in the restaurant market?
We needed a tequila under a dollar per ounce for restaurants, with traditional methods and quality juice, so it would be cocktail-friendly and affordable for operators while still delivering good taste.
Ep 382 - Alejandro Orendain: Arette Tequila, a Brand Above.
Q: How do you position the artisanal versus classic products to consumers?
Alejandro explains the simple framing with clear differences: artisanal uses a brick oven and longer cooking, with concrete fermentation and old-style barrels; classic relies on autoclave cooking and standard fermentation, emphasizing modernization for efficiency but with a different flavor profile.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Show de Vie Podcast

What is Show de Vie Podcast about and what kind of topics does it cover?

A visually rich series focused on people shaping the spirits world, from founder stories and family legacies to production techniques and hospitality culture. Conversations span mezcal, tequila, whiskey, and broader beverage entrepreneurship, often weaving in sustainability, branding, and community impact. Listeners can expect candid narratives about building brands, navigating regulations, distributing to new markets, and the human side of running small-batch operations. The show stands out for its founder-to-founder storytelling, approachable host style, and willingness to cover culture, music, and personal journeys alongside alcohol stories.

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How many listeners does Show de Vie Podcast get?

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What are the audience demographics for Show de Vie Podcast?

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To see how many followers or subscribers Show de Vie Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Show de Vie Podcast?

These podcasts share a similar audience with Show de Vie Podcast:

1. The Agave Social Club
2. Agave Road Trip
3. The Buildout
4. The Rewatchables

How many episodes of Show de Vie Podcast are there?

Show de Vie Podcast launched 11 years ago and published 386 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Show de Vie Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Show de Vie Podcast?

Recent guests on Show de Vie Podcast include:

1. Luis Niño de Rivera
2. Francisco Terrazas
3. Meredith Mills-Merritt
4. Pablo Antinori
5. Emilio del Conde
6. Alejandro Orendain
7. David Rodriguez
8. Santos Serfaty

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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