Shelf Help: The Tactical CPG Podcast
Adam SteinbergIf you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
| Publishes | Twice weekly | Episodes | 110 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessManagement | |||
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Latest Episodes
On this episode, we're joined by AJ Anderson, Founder and CEO of Fast Pickle, the 3 ounce pickle juice shot brand bringing real brine into electrolyte replacement. AJ spent five years at Coca-Cola before becoming a serial entrepenenur.
AJ breaks dow... more
On this episode, we're joined by Thomas Odermatt, Founder & CEO of Butcher's Bone Broth, the leading fresh, organic bone broth brand sold refrigerated at Costco, Whole Foods, Publix, and more. Thomas is a third-generation Swiss butcher who built Roli... more
On this episode, we're joined by John McGuckin, CEO of Clio Snacks - the first and only refrigerated Greek yogurt bar - a chocolate-dipped, cheesecake-textured snack.
John took the seat as Clio's CEO in 2021 after a long track record of C-suite role... more
On this episode, we're joined by Sara Hendershot, VP of Marketing at Loonen - the glass bottled water brand that starts with a spring source, purifies it, remineralizes it, and tests every batch for over 350 contaminants. Sara was previously Director... more
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- Great podcast
Really creative approaches and informative podcast, can’t wait for more!
Apple Podcasts5PGyewww
United Statesa year ago - CPG Gold
Awesome CPG focused podcasts with some awesome guests so far. Looking forward to seeing hearing more episodes!
Apple Podcasts5Gucci The GodUnited Statesa year ago - Wow really useful info for founders
This is a very helpful podcast on how to scale in CPG
Apple Podcasts5Tyler I hate this appUnited Statesa year ago
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Frequently Asked Questions About Shelf Help: The Tactical CPG Podcast
What is Shelf Help: The Tactical CPG Podcast about and what kind of topics does it cover?
This show focuses on practical CPG tactics and real-world growth playbooks from founders, operators, and brand leaders. Conversations cover product formulation, packaging, retail distribution, hiring, and go-to-market strategies, with a strong emphasis on actionable guidance, channel dynamics, and staying true to brand mission. A standout trait is the mix of founder storytelling with hard-edged advice on scaling, retail execution, and partnering with retailers and manufacturers—often weaving in turnkey tips and industry benchmarks that listeners can apply directly to their own brands.
Where can I find podcast stats for Shelf Help: The Tactical CPG Podcast?
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How many listeners does Shelf Help: The Tactical CPG Podcast get?
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What are the audience demographics for Shelf Help: The Tactical CPG Podcast?
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How many subscribers and views does Shelf Help: The Tactical CPG Podcast have?
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Which podcasts are similar to Shelf Help: The Tactical CPG Podcast?
These podcasts share a similar audience with Shelf Help: The Tactical CPG Podcast:
1. The Startup CPG Podcast
2. How I Built This with Guy Raz
3. Nombase Podcast
4. Operators
5. My First Million
How many episodes of Shelf Help: The Tactical CPG Podcast are there?
Shelf Help: The Tactical CPG Podcast launched a year ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Shelf Help: The Tactical CPG Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
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What guests have appeared on Shelf Help: The Tactical CPG Podcast?
Recent guests on Shelf Help: The Tactical CPG Podcast include:
1. Brad Woodgate
2. Mason Domecq
3. Isabel Washington
4. Jason Wright
5. Bar Bruhis
6. Morgan Zanotti
7. Rogers Healy
8. Alan Chen
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.