Shelf Help: The Tactical CPG Podcast
Adam SteinbergIf you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
| Publishes | Twice weekly | Episodes | 106 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipManagementBusiness | |||
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Latest Episodes
On this episode, we're joined by Rachel Krupa, Founder of The Goods Mart, the better-for-you convenience store that's reimagining what a 7-Eleven can be. Rachel is also the founder of Krupa Consulting, the CPG and wellness PR agency she's run since 2... more
On this episode, we're joined by Ashley Cameron, Founder & CEO of Love&Cookies - the clean-label frozen gourmet cookie dough brand you bake straight from the freezer in ess than 15 minutes.
Ashley was a labor and delivery nurse with no CPG backgro... more
On this episode, we're joined by Chrisi Hammer, Co-founder and CEO of Sunshine Buns, the frozen cinnamon roll brand built upon a family recipe her mom started perfecting in the late 1970s.
Chrisi brings an interior design background to CPG, and it ... more
On this episode, we're joined by Steven Kessler, Chief Sales Officer at Beyond Brands, the natural products consulting collective that acts as an outsourced management team for emerging CPG brands.
Steven co-founded Steaz, the organic green tea bra... more
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- Great podcast
Really creative approaches and informative podcast, can’t wait for more!
Apple Podcasts5PGyewww
United Statesa year ago - CPG Gold
Awesome CPG focused podcasts with some awesome guests so far. Looking forward to seeing hearing more episodes!
Apple Podcasts5Gucci The GodUnited Statesa year ago - Wow really useful info for founders
This is a very helpful podcast on how to scale in CPG
Apple Podcasts5Tyler I hate this appUnited Statesa year ago
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Apple Podcasts | #199 |  Canada/Business/Entrepreneurship |
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Frequently Asked Questions About Shelf Help: The Tactical CPG Podcast
What is Shelf Help: The Tactical CPG Podcast about and what kind of topics does it cover?
This show focuses on practical CPG tactics and real-world growth playbooks from founders, operators, and brand leaders. Conversations cover product formulation, packaging, retail distribution, hiring, and go-to-market strategies, with a strong emphasis on actionable guidance, channel dynamics, and staying true to brand mission. A standout trait is the mix of founder storytelling with hard-edged advice on scaling, retail execution, and partnering with retailers and manufacturers—often weaving in turnkey tips and industry benchmarks that listeners can apply directly to their own brands.
Where can I find podcast stats for Shelf Help: The Tactical CPG Podcast?
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How many listeners does Shelf Help: The Tactical CPG Podcast get?
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What are the audience demographics for Shelf Help: The Tactical CPG Podcast?
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How many subscribers and views does Shelf Help: The Tactical CPG Podcast have?
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Which podcasts are similar to Shelf Help: The Tactical CPG Podcast?
These podcasts share a similar audience with Shelf Help: The Tactical CPG Podcast:
1. How I Built This with Guy Raz
2. The Startup CPG Podcast
3. Prof G Markets
4. Taste Radio
5. Operators
How many episodes of Shelf Help: The Tactical CPG Podcast are there?
Shelf Help: The Tactical CPG Podcast launched a year ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Shelf Help: The Tactical CPG Podcast?
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What guests have appeared on Shelf Help: The Tactical CPG Podcast?
Recent guests on Shelf Help: The Tactical CPG Podcast include:
1. Brad Woodgate
2. Mason Domecq
3. Isabel Washington
4. Jason Wright
5. Bar Bruhis
6. Morgan Zanotti
7. Rogers Healy
8. Alan Chen
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.