Shelf Help: The Tactical CPG Podcast
Adam SteinbergIf you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
| Publishes | Twice weekly | Episodes | 99 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEntrepreneurship | |||
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Latest Episodes
On this episode, we're joined by Isabel Washington, Founder & CEO of Laurel's - the canned latte brand made, built for people who actually look forward to their RTD coffee.
Isabel spotted the gap while working at McKinsey, noticing that roughly 90%... more
On this episode, we're joined by Jason Wright, Founder and CEO of WILDE Protein Snacks - the brand that figured out how to turn chicken breast into a thin, crispy chip (and now crackers!) and has since grown into a $100M+ business across 20,000+ reta... more
On this episode, we're joined by Bar Bruhis, Founder and CEO of Boostcous, the gluten-free, high-protein couscous brand that packs 18 grams of protein and 11 grams of fiber into a five-minute meal.
Before going all in on Boostcous, Bar spent a deca... more
On this episode, we're joined by Morgan Zanotti, Founder and CEO of Waay - the sparkling protein water brand with 10 grams of protein, zero sugar, and 45 calories a can.
Morgan co-founded Primal Kitchen, which she helped grow from a kitchen to rough... more
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- Great podcast
Really creative approaches and informative podcast, can’t wait for more!
Apple Podcasts5PGyewww
United Statesa year ago - CPG Gold
Awesome CPG focused podcasts with some awesome guests so far. Looking forward to seeing hearing more episodes!
Apple Podcasts5Gucci The GodUnited Statesa year ago - Wow really useful info for founders
This is a very helpful podcast on how to scale in CPG
Apple Podcasts5Tyler I hate this appUnited Statesa year ago
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Frequently Asked Questions About Shelf Help: The Tactical CPG Podcast
What is Shelf Help: The Tactical CPG Podcast about and what kind of topics does it cover?
This show focuses on practical CPG tactics and real-world growth playbooks from founders, operators, and brand leaders. Conversations cover product formulation, packaging, retail distribution, hiring, and go-to-market strategies, with a strong emphasis on actionable guidance, channel dynamics, and staying true to brand mission. A standout trait is the mix of founder storytelling with hard-edged advice on scaling, retail execution, and partnering with retailers and manufacturers—often weaving in turnkey tips and industry benchmarks that listeners can apply directly to their own brands.
Where can I find podcast stats for Shelf Help: The Tactical CPG Podcast?
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How many listeners does Shelf Help: The Tactical CPG Podcast get?
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What are the audience demographics for Shelf Help: The Tactical CPG Podcast?
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How many subscribers and views does Shelf Help: The Tactical CPG Podcast have?
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Which podcasts are similar to Shelf Help: The Tactical CPG Podcast?
These podcasts share a similar audience with Shelf Help: The Tactical CPG Podcast:
1. Operators
2. The Startup CPG Podcast
3. My First Million
4. Nombase Podcast
5. CPG Week by BevNET & Nosh
How many episodes of Shelf Help: The Tactical CPG Podcast are there?
Shelf Help: The Tactical CPG Podcast launched a year ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Shelf Help: The Tactical CPG Podcast?
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Where can I see ratings and reviews for Shelf Help: The Tactical CPG Podcast?
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What guests have appeared on Shelf Help: The Tactical CPG Podcast?
Recent guests on Shelf Help: The Tactical CPG Podcast include:
1. Morgan Zanotti
2. Rogers Healy
3. Alan Chen
4. Conner Mennig
5. Russell Menez
6. Julia Menez
7. William Underwood
8. Hannah Awada
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.