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Artwork for Nombase Podcast

Nombase Podcast

BevNET Inc.
Whole Foods Market
Tiktok
Costco
Food Service
Retail
CPG
Artificial Intelligence
Expo West
Sunnie
C-Store
Proteins
United Kingdom
Agrowgate
Frozen Grocery
Non-Upf Verified
Foodhealth
Private Label
Cannabis Beverage Industry
Supernatural Ventures
Faire

BevNET presents: The Nombase CPG podcast, a series featuring open discussions on pressing topics impacting food and beverage businesses. Each episode explores a key issue in the CPG industry, offering timely insights, tactical advice, and community discussion. Join the live podcast recording to ask your questions and share your comments directly with our guests, or catch up on past podcast episode... more

PublishesWeeklyEpisodes143Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Nombase Podcast

Latest Episodes

Founders are constantly told they need to build in public - but is it actually the best way to grow?

In this episode of the Nombase Podcast, Nick Elliott, Founder of Esprizio, joins Sara Brooks, Co-Founder of Goldilocks, to discuss the role of foun... more

Getting onto retail shelves can feel like a big accomplishment—but what happens when strong velocity, national distribution, and real sales still don't add up to a profitable business?

Lauren Chew of Love + Chew Superfood Cookies shares the story b... more

As brands grow, it's easy to focus on the next retailer, the next marketing initiative, or the next distribution opportunity. But sustainable growth starts with a deeper understanding of your brand identity, who it's for, and what makes it truly diff... more

Hope to see many of you at BevNET Live this week on June 10 + 11 in NYC! And for everybody else, we'll get back to our regularly scheduled podcast next week. Thanks for being part of our community!

Key Facts

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Recent Guests

Lauren Chew
Founder of Love and Chew, a butter-for-you cookie brand
Love and Chew
Episode: Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know
Abby June Richards
Founder of The CPG CFO, financial strategist for emerging brands
The CPG CFO
Episode: Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know
Liana Krasnow
Founder of Noodo, tomato sauces with bone broth
Noodo
Episode: Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know
Eric Ramstad
Founder at Farmwell
Farmwell
Episode: Before You Spend More on Growth, Ask These 5 Questions
Shaakira DeLoach
Founder/Brand focus behind Ginja Snap
Ginja Snap
Episode: Before You Spend More on Growth, Ask These 5 Questions
Kelly Criswell
Brand strategist at Mudge (branding and packaging agency)
Mudge
Episode: Before You Spend More on Growth, Ask These 5 Questions
Jeff Klineman
Editor-in-Chief, BevNet
BevNet
Episode: What You Need to Know Before BevNET Live with Editor-in-Chief Jeff Klineman
Rachel Krupa
Founder of The Goods Mart and Krupa Consulting
The Goods Mart; Krupa Consulting
Episode: Small Format Retail is More Than A Shelf. Here's How It Can Turn Early Placement Into Bigger Opportunities.
Troy Bonde
Co-founder and CEO of Sauz Tomato Sauce
Sauz Tomato Sauce
Episode: What Actually Breaks First When a CPG Brand Starts Working

Host

Melissa Travers
Host of The Nombase Podcast

Reviews

5.0 out of 5 stars from 59 ratings
  • An exceptional resource for new brands

    I am an avid fan of the podcast and have been listening to the series when I first launched my company.

    Every episode brings a unique perspective and I always walk away with something to thing about and implement for myself.

    Apple Podcasts
    5
    singlespped
    United States3 months ago
  • Incredibly informative podcast

    Full of actionable insights and practical advice across a really broad range of subjects with lots of interesting expert interviews, highly recommend!

    Apple Podcasts
    5
    * Ms E *
    United Kingdom3 months ago
  • Such an awesome space for CPG leaders

    The Nombase pod / Melissa do such a beautiful job creating a space for the CPG community. The topics of the pod span from managing burnout and hustle culture all the way to understanding the important trends in CPG / things to look out for. Such a fun listen!

    Apple Podcasts
    5
    KG Coaching
    United States6 months ago
  • Costco Roadshow info i wish i new before!

    I loved being a guest on the Nombase Podcast! Melissa creates such a thoughtful space for real conversations about the ups and downs of building in CPG. The episode was full of practical insights, and I came away inspired by the other founders’ stories. Highly recommend this podcast to anyone in food & beverage or retail!

    Apple Podcasts
    5
    Herbal Infusions
    Canada10 months ago
  • Practical advice for CPG leaders

    Love how Melissa helps curate practical knowledge and advice on a range of topics with industry experts. The convos also helps put the ‘community’ front and forward in what often feels like a very competitive industry.

    Apple Podcasts
    5
    Ksteven6
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host creates a thoughtful, community-driven space that blends industry topics with real-world experiences.
Listeners praise practical, actionable insights for CPG brands.
Guests are described as top-tier and the show as a go-to resource for founders in food, beverage, and retail.

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Talking Points

Recent interactions between the hosts and their guests.

Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know
Q: What should founders evaluate before entering a retailer to avoid the common margin drain?
Evaluate demand alignment with the retailer, potential slotting and promo costs, expected velocity and reorders, and the true net revenue after trade spend; model the impact on cash tied up in inventory and accounts receivable to determine break-even timelines.
Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know
Q: From a CFO perspective, what are the top cost drivers that determine whether a brand makes money on shelf?
Key drivers include ingredient costs and margins, trade spend and slotting, regional vs national distribution costs, and the timing of payables/receivables across channels; layering these into a cash-flow model helps decide if a retailer is worth pursuing.
The In-Store Strategy That Helped Chomps Explode Nationwide
Q: Do you think it makes sense for an emerging brand to hire a full-time retail activation person early on?
She suggests starting with one ambassador or a single region to prove the model, then expanding as resources allow, since dedicated internal effort yields better care and execution than relying solely on third parties.
The In-Store Strategy That Helped Chomps Explode Nationwide
Q: Can you walk us through kind's and Lily's and tell us what you think they did right from a retail activation perspective?
Lauren explains that Kind set the standard with regionally focused teams and broad market outreach, while Justin's and Lily's emphasized selective merchandising, broker partnerships, and leveraging third-party support where needed; Chomps blends these approaches to achieve both strong in-store presence and scalable sampling.
How to Score in C-Store: Step-By-Step
Q: What are the velocity expectations for each SKU in C-store?
Aim for at least one unit turned per facing per store per day to stay on shelf; otherwise, buyers may pull the product as shelf space is precious.

Audience Metrics

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Frequently Asked Questions About Nombase Podcast

What is Nombase Podcast about and what kind of topics does it cover?

The show's conversations consistently center on the business of consumer-packaged goods, with emphasis on practical operations, fundraising, go-to-market strategy, and retail dynamics. Across recent episodes, guests discuss production scalability, capital efficiency, category-specific challenges (frozen, beverage, nutrition scoring), retail partnerships, and how to navigate trade shows and media coverage. The format blends founder and investor perspectives with data-driven insights, offering tactical takeaways on co-packers, margins, velocity, and regulatory considerations. A notable strength is its ability to surface real-world, actionable guidance from a tightly connected CPG community, making it a valuable resource for brands at any stag... more

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How many listeners does Nombase Podcast get?

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To see how many followers or subscribers Nombase Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Nombase Podcast?

These podcasts share a similar audience with Nombase Podcast:

1. CPG Week by BevNET & Nosh
2. Taste Radio
3. How I Built This with Guy Raz
4. The Startup CPG Podcast
5. Hidden Brain

How many episodes of Nombase Podcast are there?

Nombase Podcast launched 3 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Nombase Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Nombase Podcast?

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What guests have appeared on Nombase Podcast?

Recent guests on Nombase Podcast include:

1. Lauren Chew
2. Abby June Richards
3. Liana Krasnow
4. Eric Ramstad
5. Shaakira DeLoach
6. Kelly Criswell
7. Jeff Klineman
8. Rachel Krupa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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