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CPG Operator Podcast

BevNET Inc.
Private Label
CPG
Whole Foods Market
Co-Manufacturing
Tiktok
Costco
Food Service
Nguyen Coffee Supply
Lucky Ox
Retail
Artificial Intelligence
Expo West
Sunnie
C-Store
Proteins
Agrowgate
United Kingdom
Frozen Grocery
Non-Upf Verified
Foodhealth

The CPG Operator Podcast from BevNET CPG Media is your go-to resource for building and running a food or beverage brand. Host Melissa Traverse sits down with brand founders, retail buyers, investors and industry partners to dig into the issues operators face every day, from retail and distribution to pricing, fundraising, marketing and supply chain, with timely insights and tactical advice you can... more

PublishesWeeklyEpisodes161Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for CPG Operator Podcast

Latest Episodes

As major food and beverage companies move away from artificial dyes, demand for natural colors is putting new pressure on supply, pricing and product development. Even brands that have used natural colors from day one could feel the impact. Can Koyun... more

Today's functional beverage shoppers aren't just buying energy or hydration. They're buying a feeling, like focus to get through the afternoon or a calming ritual to wind down at night. In this episode, Melissa Traverse sits down with Brittney Strick... more

Consumers are increasingly turning to AI to discover products and decide what to buy. But how do you get your brand recommended? Deana Burke, co-founder of tech media company Boys Club, has studied thousands of AI shopping searches and even got a fic... more

What makes investors want to bet on a founder? Rogers Healy, founder of Morrison Seger Venture Capital Partners, sees countless investment opportunities a day but pursues very few. So what makes a founder stand out? This conversation reveals what inv... more

Key Facts

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Recent Guests

Brittney Strickland
Director of Marketing, Foodservice at Vibrant Ingredients
Vibrant Ingredients
Episode: Designing Functional Beverages Around How Consumers Want to Feel
Emily Riha
R&D Scientist and beverage developer at Vibrant Ingredients
Vibrant Ingredients
Episode: Designing Functional Beverages Around How Consumers Want to Feel
Deana Burke
Co-founder of Boys Club and technology marketer researching AI product recommendations
Boys Club
Episode: How to Get AI to Recommend Your Brand Over Competitors
Rogers Healy
Founder and CEO of Morrison Seger Venture Capital Partners, investor in consumer brands
Morrison Seger Venture Capital Partners
Episode: A Little Psychotic Energy and the Strange Qualities Investors Love
Bhavna Kolakaluri
Founder of Sourcery
Sourcery
Episode: What If the Best Way to Grow Is to Stop Chasing the Obvious Wins?
Ethan Frisch
Co-founder of Burlap & Barrel
Burlap & Barrel
Episode: What If the Best Way to Grow Is to Stop Chasing the Obvious Wins?
Nico Jeffery
Co-founder of Juice
Juice (J-O-U-S)
Episode: Your Product Does a Lot. What Should You Lead With?
Camilo Ortiz
Co-founder of Juice
Juice (J-O-U-S)
Episode: Your Product Does a Lot. What Should You Lead With?
Stephanie Garcia Turner
Co-founder and chief commercial officer of Tuyo
Tuyo (merged with Nemi Snacks and Toto Verde)
Episode: How to Keep Your Retail Partners Onboard Even When You Change Almost Everything

Host

Melissa Travers
Host of BevNET's Nombase Podcast; BevNET CPG Media

Reviews

5.0 out of 5 stars from 75 ratings
  • An exceptional resource for new brands

    I am an avid fan of the podcast and have been listening to the series when I first launched my company.

    Every episode brings a unique perspective and I always walk away with something to thing about and implement for myself.

    Apple Podcasts
    5
    singlespped
    United States7 months ago
  • Incredibly informative podcast

    Full of actionable insights and practical advice across a really broad range of subjects with lots of interesting expert interviews, highly recommend!

    Apple Podcasts
    5
    * Ms E *
    United Kingdom7 months ago
  • Such an awesome space for CPG leaders

    The Nombase pod / Melissa do such a beautiful job creating a space for the CPG community. The topics of the pod span from managing burnout and hustle culture all the way to understanding the important trends in CPG / things to look out for. Such a fun listen!

    Apple Podcasts
    5
    KG Coaching
    United States10 months ago
  • Costco Roadshow info i wish i new before!

    I loved being a guest on the Nombase Podcast! Melissa creates such a thoughtful space for real conversations about the ups and downs of building in CPG. The episode was full of practical insights, and I came away inspired by the other founders’ stories. Highly recommend this podcast to anyone in food & beverage or retail!

    Apple Podcasts
    5
    Herbal Infusions
    Canadaa year ago
  • Practical advice for CPG leaders

    Love how Melissa helps curate practical knowledge and advice on a range of topics with industry experts. The convos also helps put the ‘community’ front and forward in what often feels like a very competitive industry.

    Apple Podcasts
    5
    Ksteven6
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable insights and real-world guest expertise.
The show is a go-to resource for founders in CPG, spanning topics from retail strategy to private label.
Guests and hosts are described as knowledgeable and approachable, with a community focus.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Designing Functional Beverages Around How Consumers Want to Feel
Q: What are some of the challenges with matcha?
Emily Riha says matcha can be difficult to keep soluble, may settle over time, and can change in flavor during heat preservation.
Designing Functional Beverages Around How Consumers Want to Feel
Q: When a trend comes to your team, how do you take it from an interesting consumer behavior to a commercially viable beverage?
Brittney Strickland says the team interprets the consumer ritual and intended benefit, then works with technical developers to select suitable ingredients and ensure the beverage can be manufactured at scale.
How to Get AI to Recommend Your Brand Over Competitors
Q: If there are three things that you could recommend a growing CPG brand to do to make their brand more discoverable on AI, what would those three things be?
Run baseline tests to see how AI answers category queries, build comprehensive plain-language FAQs around product specifications and specific customer needs, and keep the content fresh while tracking AI referral traffic and conversions.
How to Get AI to Recommend Your Brand Over Competitors
Q: What have you learned about why certain brands get recommended over others and then some barely exist at all? What are the signals that seem to matter most?
Broad, high-volume queries tend to keep surfacing incumbent brands, while specific long-tail queries show more movement. Detailed Q&A content that reflects the language and needs in those queries can help a brand get recommended.
How to Keep Your Retail Partners Onboard Even When You Change Almost Everything
Q: Harry, can you walk us through the acquisition by Land O'Lakes and how you navigated the transition to becoming a national butter brand?
Harry recounts the move from a specialty cheese focus to national distribution for cultured butter, the challenges of the Dairy Isle, and the strategic decisions to reprice, reposition, and relaunch with a new plan.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About CPG Operator Podcast

What is CPG Operator Podcast about and what kind of topics does it cover?

The show centers on practical, inside-baseball discussions for CPG brands navigating retail, distribution, and growth. Episodes tackle topics like positioning new beverages, regaining shelf space after mergers, cold-chain and SNOP for perishable products, entry strategies for national retailers, pricing dynamics, and private label opportunities. Guests are founders, CEOs, and senior executives sharing real-world tactics, data-driven storytelling, and field-tested insights for scaling in grocery, mass retail, and specialty channels. A standout trait is the strong focus on actionable frameworks and retailer-facing perspectives, making it a valuable resource for founders, marketers, and operators aiming to accelerate growth in the CPG/beverage... more

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Which podcasts are similar to CPG Operator Podcast?

These podcasts share a similar audience with CPG Operator Podcast:

1. CPG Week by BevNET & Nosh
2. Taste Radio
3. Morning Brew Daily
4. How I Built This with Guy Raz
5. My First Million

How many episodes of CPG Operator Podcast are there?

CPG Operator Podcast launched 3 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CPG Operator Podcast?

Recent guests on CPG Operator Podcast include:

1. Brittney Strickland
2. Emily Riha
3. Deana Burke
4. Rogers Healy
5. Bhavna Kolakaluri
6. Ethan Frisch
7. Nico Jeffery
8. Camilo Ortiz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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