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CPG Operator Podcast

BevNET Inc.
Private Label
CPG
Whole Foods Market
Co-Manufacturing
Tiktok
Costco
Food Service
Nguyen Coffee Supply
Lucky Ox
Retail
Artificial Intelligence
Expo West
Sunnie
C-Store
Proteins
United Kingdom
Frozen Grocery
Non-Upf Verified
Foodhealth
CPG Industry

The CPG Operator Podcast from BevNET CPG Media is your go-to resource for building and running a food or beverage brand. Host Melissa Traverse sits down with brand founders, retail buyers, investors and industry partners to dig into the issues operators face every day, from retail and distribution to pricing, fundraising, marketing and supply chain, with timely insights and tactical advice you can... more

PublishesWeeklyEpisodes158Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for CPG Operator Podcast

Latest Episodes

What makes investors want to bet on a founder? Rogers Healy, founder of Morrison Seger Venture Capital Partners, sees countless investment opportunities a day but pursues very few. So what makes a founder stand out? This conversation reveals what inv... more

The obvious path to growth isn't always the right one for your product. Burlap & Barrel has built a successful spice business by making some decidedly unconventional choices about where it sells, how it reaches consumers and what it refuses to compro... more

When your product has several compelling benefits, which one should lead?

Jous founders Nicolas Jeffery and Camilo Ortiz sit down with Chris Robb of Supernatural Ventures and The Angel Group to work through how to sharpen the story behind their mag... more

Every brand eventually changes something big — price, packaging, format, the category it sits in — and that puts existing distribution on the line. After raising its prices to match true production costs, Vermont Creamery walked away from an unprofit... more

Key Facts

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Recent Guests

Bhavna Kolakaluri
Founder of Sourcery
Sourcery
Episode: What If the Best Way to Grow Is to Stop Chasing the Obvious Wins?
Ethan Frisch
Co-founder of Burlap & Barrel
Burlap & Barrel
Episode: What If the Best Way to Grow Is to Stop Chasing the Obvious Wins?
Nico Jeffery
Co-founder of Juice
Juice (J-O-U-S)
Episode: Your Product Does a Lot. What Should You Lead With?
Camilo Ortiz
Co-founder of Juice
Juice (J-O-U-S)
Episode: Your Product Does a Lot. What Should You Lead With?
Stephanie Garcia Turner
Co-founder and chief commercial officer of Tuyo
Tuyo (merged with Nemi Snacks and Toto Verde)
Episode: How to Keep Your Retail Partners Onboard Even When You Change Almost Everything
Harry Kahn
President and GM of Vermont Creamery
Vermont Creamery
Episode: How to Keep Your Retail Partners Onboard Even When You Change Almost Everything
Kendall Kransdorf
Founder of Cotto, a whipped cottage cheese dip
Cotto
Episode: Want More Shelf Life Without Reformulating? Check Here First.
Mary Kate Kloeblen
Supply chain consultant
Goldenthread Operations
Episode: Want More Shelf Life Without Reformulating? Check Here First.
Charlie New
Global Category Merchant for Refrigerated Beverages at Whole Foods Market
Whole Foods Market
Episode: A Whole Foods Market Buyer's Playbook for Scaling a Brand

Host

Melissa Travers
Host of BevNET's Nombase Podcast; BevNET CPG Media

Reviews

5.0 out of 5 stars from 74 ratings
  • An exceptional resource for new brands

    I am an avid fan of the podcast and have been listening to the series when I first launched my company.

    Every episode brings a unique perspective and I always walk away with something to thing about and implement for myself.

    Apple Podcasts
    5
    singlespped
    United States6 months ago
  • Incredibly informative podcast

    Full of actionable insights and practical advice across a really broad range of subjects with lots of interesting expert interviews, highly recommend!

    Apple Podcasts
    5
    * Ms E *
    United Kingdom7 months ago
  • Such an awesome space for CPG leaders

    The Nombase pod / Melissa do such a beautiful job creating a space for the CPG community. The topics of the pod span from managing burnout and hustle culture all the way to understanding the important trends in CPG / things to look out for. Such a fun listen!

    Apple Podcasts
    5
    KG Coaching
    United States9 months ago
  • Costco Roadshow info i wish i new before!

    I loved being a guest on the Nombase Podcast! Melissa creates such a thoughtful space for real conversations about the ups and downs of building in CPG. The episode was full of practical insights, and I came away inspired by the other founders’ stories. Highly recommend this podcast to anyone in food & beverage or retail!

    Apple Podcasts
    5
    Herbal Infusions
    Canadaa year ago
  • Practical advice for CPG leaders

    Love how Melissa helps curate practical knowledge and advice on a range of topics with industry experts. The convos also helps put the ‘community’ front and forward in what often feels like a very competitive industry.

    Apple Podcasts
    5
    Ksteven6
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable insights and real-world guest expertise.
The show is a go-to resource for founders in CPG, spanning topics from retail strategy to private label.
Guests and hosts are described as knowledgeable and approachable, with a community focus.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Keep Your Retail Partners Onboard Even When You Change Almost Everything
Q: Harry, can you walk us through the acquisition by Land O'Lakes and how you navigated the transition to becoming a national butter brand?
Harry recounts the move from a specialty cheese focus to national distribution for cultured butter, the challenges of the Dairy Isle, and the strategic decisions to reprice, reposition, and relaunch with a new plan.
How to Keep Your Retail Partners Onboard Even When You Change Almost Everything
Q: Stephanie, let's hear the quick story on Tuyo, the merger, and what the brand looks like now.
Stephanie explains the merger with Nemi Snacks and Toto Verde, the rebranding to Tuyo Foods, and how packaging changes and category shifts are shaping their retail strategy during the rebuild.
Your Product Does a Lot. What Should You Lead With?
Q: Eight units per store, per week, across 30 stores how do you feel about that number?
Eight units per SKU per store per week is a reasonable early benchmark, but with more demos and continued growth it should move higher; the key is validating the trajectory and not assuming it will stay flat as you scale.
How Winning Brands Turn Better-For-You Ingredients Into Big Business
Q: What would you do differently if starting over today?
Heather indicates she would stay more steadfast in her marketing beliefs, avoid chasing every new technology, and focus energy on what differentiates Goodles, while Tom emphasizes maintaining growth planning and leaning into what makes the brand uniquely compelling.
A Whole Foods Market Buyer's Playbook for Scaling a Brand
Q: What would you invest in if you were launching a CPG brand tomorrow to scale nationally?
Invest in the team. The right people prevent costly missteps, manage distributors and promotion logistics, and build a culture that attracts and retains top talent, which is essential for scalable growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About CPG Operator Podcast

What is CPG Operator Podcast about and what kind of topics does it cover?

The show centers on practical, inside-baseball discussions for CPG brands navigating retail, distribution, and growth. Episodes tackle topics like positioning new beverages, regaining shelf space after mergers, cold-chain and SNOP for perishable products, entry strategies for national retailers, pricing dynamics, and private label opportunities. Guests are founders, CEOs, and senior executives sharing real-world tactics, data-driven storytelling, and field-tested insights for scaling in grocery, mass retail, and specialty channels. A standout trait is the strong focus on actionable frameworks and retailer-facing perspectives, making it a valuable resource for founders, marketers, and operators aiming to accelerate growth in the CPG/beverage... more

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Which podcasts are similar to CPG Operator Podcast?

These podcasts share a similar audience with CPG Operator Podcast:

1. CPG Week by BevNET & Nosh
2. Taste Radio
3. The Startup CPG Podcast
4. David Senra
5. How I Built This with Guy Raz

How many episodes of CPG Operator Podcast are there?

CPG Operator Podcast launched 3 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CPG Operator Podcast?

Recent guests on CPG Operator Podcast include:

1. Bhavna Kolakaluri
2. Ethan Frisch
3. Nico Jeffery
4. Camilo Ortiz
5. Stephanie Garcia Turner
6. Harry Kahn
7. Kendall Kransdorf
8. Mary Kate Kloeblen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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