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Artwork for ShanghaiZhan:   All Things Global Marketing, Advertising, Tech & Platforms

ShanghaiZhan: All Things Global Marketing, Advertising, Tech & Platforms

Ali Kazmi & Bryce Whitwam
China
E-Commerce
Consumer Behavior
Artificial Intelligence
Douyin
Social Commerce
Marketing
Luxury Brands
Advertising
Chinese Brands
Social Media
Ad Fraud
Brand Strategy
Marketing Strategies
Digital Marketing
Innovation
Outbound Travel
Wechat
Olympics
Wellness

ShanghaiZhan is a raw, lively, and regular debate about global tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on the world of marketing and advertising.

PublishesTwice monthlyEpisodes103Founded5 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for ShanghaiZhan:   All Things Global Marketing, Advertising, Tech & Platforms

Latest Episodes

"Slogger" or "Kisser?" Which one are you?

We've all been told that there are only two ways to the top. You either go the slogger route, grind yourself to a fine powder, give up your weekends and social life to get ahead, or you master the dark arts... more

For Shanghai Zhan’s “100th episode month,” Bryce and Ali welcome back Elucidate X Founder and Managing Partner Gordan Domlija for a fast-moving riff on the biggest themes from the show’s history: the collapse of the old brand/commerce divide, platfor... more

Episode 100! We start the podcast with a bit of reflection on our journey, which began back in November 2021.

Then we ask the question: Is the old China-first Asia marketing playbook breaking down? Julien Lapka, founder of Inner Chapter, joins u... more

Episode 99!: Mariano Bosaz, author of Digital Mindset: Marketing Strategies in the Age of AI, joins the podcast to argue that “digital transformation” is no longer a department, a buzzword, or a consultant’s slide deck. It is now a personal survival ... more

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Recent Guests

Julian Lobka
Founder of Interchapter, cultural insight agency
Interchapter
Episode: China, Japan, Korea: The New Cultural Triangle for Brands with Julien Lapka
Mariano Bosaz
Author of Digital Mindset, Marketing Strategies in the Age of AI
Author, Digital Mindset
Episode: The End of Digital Transformation As We Know It: Mariano Bosaz
Manoj Mehta
CEO, Naked Group (Shanghai-based) since 2012
Naked Group
Episode: Enter the Fragile Dragon: China's New Opportunities & Challenges: Ker Gibbs & Manoj Mehta
Ker Gibbs
Author of Selling to China; author of The Fragile Dragon; former president of the American Chamber of Commerce in Shanghai; lecturer at University of San Francisco
Author; Former AmCham Shanghai President
Episode: Enter the Fragile Dragon: China's New Opportunities & Challenges: Ker Gibbs & Manoj Mehta
Brian Wong
Chairman and founder of Radii Media
Radii Media
Episode: China's Soft Power Revolution: How Digital Platforms and Grassroots Movements are Reshaping the World: Brian Wong
Basam Qureshi
Marketing executive with Coca-Cola, APAC lead for Coca-Cola's McDonald's division in Tokyo
Coca-Cola
Episode: The Art of Cultural Resonance in an AI Enabled World: Bassam Qureshi
David Feng
Multilingual Swiss railway visionary and expert in China's railway landscape
Episode: The Chinese Railway Revolution with David Feng
Krishnan Menon
Marketing and customer experience leader with over 26 years of experience in Asia Pacific and global markets.
Nanyang Center for Marketing and Technology at Nanyang Business School
Episode: Is Asia Really Leapfrogging the West? Breaking the Myth: Krishnan Menon
Danni Lin
Co-founder of Next Group, a brand accelerator specializing in social commerce on TikTok.
Next Group
Episode: From Brand Building to Selling on TikTok: Danni Lin

Hosts

Bryce Whitwam
Host with regular involvement in covering global marketing and tech topics, including debates and in-depth discussions.
Ali Kazmi
Co-host and frequent discussion partner; known for hosting discussions on global marketing, tech, and advertising, with a focus on China.

Reviews

4.8 out of 5 stars from 37 ratings
  • Fantastic insight

    I work in marketing in China and I find this series fantastically insightful. The presenters have deep knowledge of China business and technology, while the guests offer unique perspectives and life experiences that are accessible to a broad audience beyond marketing, communications and technology.

    Apple Podcasts
    5
    shanghai_gord
    United Kingdom4 years ago
  • Into China Marketing? This is the Podcast!

    As a marketer who is interested in China, I highly recommend this highly informative and entertaining podcast. Ali and Bryce definitely know their stuff because they’re on the ground in China, and engage with business leaders there who are making things happen. Keep it up!

    Apple Podcasts
    5
    Chinarichard123
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Deep, on-the-ground insights on China business and tech from hosts and guests.
Guests offer practical perspectives accessible beyond marketing circles.
Hosts are clearly engaged with China-focused business leaders on-the-ground.
Listeners appreciate firsthand experience and candid discussions about market dynamics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The End of Digital Transformation As We Know It: Mariano Bosaz
Q: What are the seven pillars of doing marketing in the digital era and how have they stood the test of time?
The pillars are timeless principles that persist beyond changing technologies, guiding CMOs on how to grow revenue and adapt marketing to a digital world, while updating examples as technology evolves.
The End of Digital Transformation As We Know It: Mariano Bosaz
Q: Why this book now and what problem regarding digital transformation do leaders still miss?
Leaders still miss the shift from centralized transformation projects to an AI-enabled mindset at the individual level, which redefines how marketing and operations are executed in a digital era.
The Chinese Railway Revolution with David Feng
Q: How is work habits impacted by the China's railway industry?
David discusses the shift to remote work and how people are using fast rail for business travel, maintaining face-to-face connections despite changing work patterns.
The Chinese Railway Revolution with David Feng
Q: How did you get into this passion for railway systems and infrastructure?
David explains that his passion started young, influenced by the efficient Swiss railway system, contrasting it with early experiences in Beijing.
Is Asia Really Leapfrogging the West? Breaking the Myth: Krishnan Menon
Q: Is it an accurate statement that Asia has leapfrogged the West?
Yes, but it's not confined to marketing and commerce. Asia has always leapfrogged in technology.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show offers candid, on-the-ground conversations about marketing, advertising, tech, and platform dynamics in China and beyond. Episodes frequently explore how local knowledge, regulatory realities, and partnerships shape success for foreign brands, with deep dives into topics like digital platforms, social commerce, AI in marketing, and talent strategies in agencies. Notable aspects include a habit of pairing industry veterans with practitioners to surface practical insights, a strong focus on China's evolving digital ecosystem, and a willingness to challenge conventional Western marketing assumptions with regional context. Potential listeners who want actionable takeaways for entering or expanding in China, or who sponsor content alig... more

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These podcasts share a similar audience with this podcast:

1. How I Built This with Guy Raz
2. Pivot
3. The Daily
4. The Journal.

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this podcast launched 5 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Julian Lobka
2. Mariano Bosaz
3. Manoj Mehta
4. Ker Gibbs
5. Brian Wong
6. Basam Qureshi
7. David Feng
8. Krishnan Menon

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