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Artwork for ShanghaiZhan:   All Things China Marketing, Advertising, Tech & Platforms

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Ali Kazmi & Bryce Whitwam
China
Chinese Brands
Ad Fraud
Olympics
Outbound Travel
France
Consumer Behavior
E-Commerce
Social Commerce
Livestream Commerce
Zhang Qingwen
Nike
E. Lee
Anta
Douyin
Xiaohongshu
Marketing
Innovation
Post-Covid Travel
Social Media

ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!

PublishesTwice monthlyEpisodes88Founded4 years ago
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BusinessMarketingManagement

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Artwork for ShanghaiZhan:   All Things China Marketing, Advertising, Tech & Platforms

Latest Episodes

What would a new model agency look like today if we were going to build it from the ground up?

There's been a lot of news about the decline of the agency network model. In a landscape defined by AI disruption, platform dominance and the collapse o... more

In the influencer economy, it has become increasingly common for influencers to go beyond promoting other brands and create their own. There are several challenges. Product quality could backfire; the product itself may not be the right fit. Given th... more

Special treat this week! We're sharing an interview Bryce made with Wenchi Yu on Perspectives.

Subscribe to Perspectives: podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395

Bryce on Linkedin: www.linkedin.com/... more

We bring back ShanghaiMailbox! Thanks for your questions. Here are the questions you submitted that Ali and I answered on today's podcast. Enjoy!

1. If you had your own money, what’s one Chinese startup or trend you’d invest in right now that mos... more

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Recent Guests

Jaco Ter Schegget
Board-level advisor and former CEO of Publicis Group Benelux and JWT Southeast Asia.
Formerly associated with Publicis and JWT
Episode: Rising from the Ashes: the Advertising Agency Model for the Future: Jacco ter Schegget
Mahjid Bahi
Global CEO of Socially Powerful, an influencer marketing agency
Socially Powerful
Episode: The Changing Influencer Marketing Landscape + the Rise of Influencer Brands-Majid Bahi
Mark Heap
Founder of Markkeep Consulting Limited, former CEO of Mindshare and MediaCom.
Markkeep Consulting Limited
Episode: The Uncertain Future of the Agency Holdco Model with Mark Heap
Nishtha Mehta
Sought-after international change facilitator and ICF PCC innovation coach
Independent Consultant
Episode: Being an Innovative Leader in Today's New Reality with Nishtha Mehta
Pierre Berard
Senior marketing executive and founder of Alpha Brand AI
Alpha Brand AI
Episode: AI as Co-Creator: Redefining the Marketing Process with Pierre Berard
Panos Dimitropoulos
Seasoned semiotician and cultural strategy expert
Two Words Agency
Episode: Decoding Brand China Using Semiotics: Panos Dimitropoulos
Henry Shen
Chief Strategy Officer at McCann Health Greater China
McCann Health Greater China
Episode: Tapping into China's Wellness Revolution: Strategic Opportunities for Brands with Henry Shen
Janice Kok
Head of strategy at GREY & AKQA with over 20 years of experience in brand and marketing strategy
GREY & AKQA
Episode: The Rise of Female Automobile Power in China: Grey/AKQA's Janice Kok & Reiko Wu
Reiko Wu
Planning director at GREY & AKQA with experience in the automotive sector
GREY & AKQA
Episode: The Rise of Female Automobile Power in China: Grey/AKQA's Janice Kok & Reiko Wu

Hosts

Bryce Whitwam
Co-host with extensive experience in marketing strategies and insights, providing a deep understanding of the Chinese market.
Ali Kazmi
Co-host known for engaging discussions on media and advertising, with a focus on innovation in the Chinese context.

Reviews

4.7 out of 5 stars from 32 ratings
  • Fantastic insight

    I work in marketing in China and I find this series fantastically insightful. The presenters have deep knowledge of China business and technology, while the guests offer unique perspectives and life experiences that are accessible to a broad audience beyond marketing, communications and technology.

    Apple Podcasts
    5
    shanghai_gord
    United Kingdom4 years ago
  • Into China Marketing? This is the Podcast!

    As a marketer who is interested in China, I highly recommend this highly informative and entertaining podcast. Ali and Bryce definitely know their stuff because they’re on the ground in China, and engage with business leaders there who are making things happen. Keep it up!

    Apple Podcasts
    5
    Chinarichard123
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the hosts for their deep understanding of the Chinese business landscape.
The engaging format is highlighted as a strength, making the complex topics accessible.
Many find the insights from guests to be valuable for navigating the marketing sector in China.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Opening the Mailbox: Chinese Innovation, Chinese Dating Apps, Learning Chinese & Labubu
Q: What lessons have we learned from the latest and successful Coca-Cola Pop Mart La Bou Bou collaboration?
Collaborating early, understanding brand alignment, and leveraging social media impact are key strategies for success.
Opening the Mailbox: Chinese Innovation, Chinese Dating Apps, Learning Chinese & Labubu
Q: What do you think of online dating in China?
There are many dating apps with features like interest-based matchmaking, catering to modern relationship trends.
Opening the Mailbox: Chinese Innovation, Chinese Dating Apps, Learning Chinese & Labubu
Q: What differentiates agencies if everyone is using the same AI tools or platform?
The differentiator lies in human creativity and the unique input that only people can provide.
Opening the Mailbox: Chinese Innovation, Chinese Dating Apps, Learning Chinese & Labubu
Q: If you had your own money, what's one Chinese startup or trend you would invest in right now that most foreigners have never heard of?
One standout is iCarbonX, which focuses on creating digital genome representations for disease prediction.
China's Digital Marketing Revolution: From Foreign Brands to Guo Chao: Bryce Whitwam
Q: What caused the switch and gave rise to domestic brands?
The rise of short video platforms and social media has enabled brands to understand consumers' desires in real-time, leading to the emergence of local brands producing innovative products tailored to those insights.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on the intersection of technology, marketing, and advertising in China, episodes explore a wide range of relevant topics that reflect the rapidly changing landscape of these industries. The content typically features in-depth discussions around emerging trends, the impact of cultural dynamics on brand strategies, and ethical challenges such as media fraud. With contributions from industry experts, listeners can gain invaluable insights into the nuances of operating in the Chinese market, making it a compelling resource for marketing professionals, business leaders, and anyone interested in contemporary issues in China.

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These podcasts share a similar audience with this podcast:

1. BG2Pod with Brad Gerstner and Bill Gurley
2. Sinica Podcast
3. The Prof G Pod with Scott Galloway

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jaco Ter Schegget
2. Mahjid Bahi
3. Mark Heap
4. Nishtha Mehta
5. Pierre Berard
6. Panos Dimitropoulos
7. Henry Shen
8. Janice Kok

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