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Artwork for ShanghaiZhan:   All Things Global Marketing, Advertising, Tech & Platforms

ShanghaiZhan: All Things Global Marketing, Advertising, Tech & Platforms

Ali Kazmi & Bryce Whitwam
China
E-Commerce
Consumer Behavior
Artificial Intelligence
Social Commerce
Douyin
Marketing
Chinese Brands
Luxury Brands
Advertising
Social Media
Ad Fraud
Brand Strategy
Marketing Strategies
Digital Marketing
Innovation
Outbound Travel
Wechat
Olympics
Wellness

ShanghaiZhan is a raw, lively, and regular debate about global tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on the world of marketing and advertising.

PublishesTwice monthlyEpisodes107Founded5 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for ShanghaiZhan:   All Things Global Marketing, Advertising, Tech & Platforms

Latest Episodes

Dean Sciole loves Chinese EVs, and thinks you will too.

Dean has spent decades building brands for some of the world's biggest automakers, including Cadillac in China and premium EV brand Avatar. After witnessing China's automotive transformation f... more

Carol Zhou returns to ShanghaiZhan nearly 100 episodes after her first appearance to explore how China's beauty industry has transformed from an emerging trend into a global innovation powerhouse. As Senior Vice President of Business Innovation & Inv... more

China has over 50,000 brands going global: which ones will survive?

China has more overseas enterprises than ever before, but volume alone does not build a brand. Jan Harling has spent 15 years inside that expansion, holding senior roles at Huawei a... more

Is there a balance in the creation of advertising and the use of AI?

Many are signaling a massive transformation of the industry. With cutting-edge AI video creation tools, China is at the forefront of this paradox. We spoke to Arthur Ma, co-fou... more

Key Facts

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Recent Guests

Carol Zhou
Senior Vice President of Business Innovation and Investment at Shiseido China
Shiseido China
Episode: China's Beauty Revolution, 100 Episodes Later with Shiseido's Carol Zhou
Jan Harling
Founder and CEO of Virtus Asia, marketing and media consultant
Virtus Asia
Episode: Chinese Brand Darwinism: Winners & Losers on the Global Stage: Jan Harling
Arthur Ma
Co-founder of Red Horse Productions
Red Horse Productions
Episode: Where AI Ends and the Creative Leap Begins: Arthur Ma on the Future of Creative Advertising
Bhaskar Jaiswal
Former COO of Media Business at Dentsu India; Zen Hustler co-author
Zen Hustle Code (author)
Episode: Surviving Toxic Corporate Culture with the Zen Hustle Code: Bhasker Jaiswal and Anupam Mukerji
Anupam Mukherjee
Anonymous blogger, fake IPL player; communication entrepreneur and FinTech CMO
Episode: Surviving Toxic Corporate Culture with the Zen Hustle Code: Bhasker Jaiswal and Anupam Mukerji
Gordon Domlesia
Founder and Managing Director of ElucidateX
ElucidateX
Episode: The ShanghaiZhan Riff-Off: Brand, Creators, AI and the Future of Agencies- Gordan Domlija
Julian Lobka
Founder of Interchapter, cultural insight agency
Interchapter
Episode: China, Japan, Korea: The New Cultural Triangle for Brands with Julien Lapka
Mariano Bosaz
Author of Digital Mindset, Marketing Strategies in the Age of AI
Author, Digital Mindset
Episode: The End of Digital Transformation As We Know It: Mariano Bosaz
Manoj Mehta
CEO, Naked Group (Shanghai-based) since 2012
Naked Group
Episode: Enter the Fragile Dragon: China's New Opportunities & Challenges: Ker Gibbs & Manoj Mehta

Hosts

Ali Kazmi
Host of ShanghaiZhan, co-presenter focused on global marketing, advertising, tech & platforms; frequent collaborator with Bryce on in-depth market analysis.
Bryce Whitwam
Co-host and co-presenter; engaged in global marketing discussions with a focus on China, technology platforms, and creative strategies.

Reviews

4.8 out of 5 stars from 37 ratings
  • Fantastic insight

    I work in marketing in China and I find this series fantastically insightful. The presenters have deep knowledge of China business and technology, while the guests offer unique perspectives and life experiences that are accessible to a broad audience beyond marketing, communications and technology.

    Apple Podcasts
    5
    shanghai_gord
    United Kingdom5 years ago
  • Into China Marketing? This is the Podcast!

    As a marketer who is interested in China, I highly recommend this highly informative and entertaining podcast. Ali and Bryce definitely know their stuff because they’re on the ground in China, and engage with business leaders there who are making things happen. Keep it up!

    Apple Podcasts
    5
    Chinarichard123
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the show combines regional nuance with broad global context, useful for sponsors and guests alike.
Fantastic insight into China-focused marketing and tech trends; guests bring practical, on-the-ground perspectives.
Recurring feedback highlights engaging debates and actionable takeaways for brand strategy and partnerships.
Listeners praise the hosts' grounded knowledge of China business and tech, with accessible guest insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#86
Singapore/Business/Marketing
Apple Podcasts
#165
Russia/Business/Marketing
Apple Podcasts
#192
China/Business/Marketing
Apple Podcasts
#208
Hong Kong/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

China's Beauty Revolution, 100 Episodes Later with Shiseido's Carol Zhou
Q: You posted something on LinkedIn about beauty and how AI is changing it. How is AI transforming the way we see beauty, and do you think there will be a homogenization or a backlash that reveals more natural aesthetics?
There is already a backlash as people want real, non-retouched authenticity; AI faces are often benchmarked off real people, and the aesthetic may become too perfect or unreal, prompting a need to balance technology with genuine human characteristics.
Chinese Brand Darwinism: Winners & Losers on the Global Stage: Jan Harling
Q: Is social commerce the main accelerator for Chinese brands abroad, or is a broader strategy needed?
While social commerce is a powerful tool and China has advanced capabilities in this area, brands should employ a holistic strategy across platforms, markets, and channels, rather than relying on a single tactic.
Chinese Brand Darwinism: Winners & Losers on the Global Stage: Jan Harling
Q: How important is sponsorship amplification versus just securing rights?
Amplification is essential; sponsorships require active storytelling and ongoing communication to deliver value, otherwise the investment may not pay off.
Chinese Brand Darwinism: Winners & Losers on the Global Stage: Jan Harling
Q: What is the biggest mistake Chinese outbound brands make when entering Western or Southeast Asian markets?
The guests emphasize over-reliance on short-term performance signals and a failure to localize properly, which undermines long-term brand growth; the brands should focus on localization, audience insight, and sustainable KPIs rather than chasing vanity metrics.
Where AI Ends and the Creative Leap Begins: Arthur Ma on the Future of Creative Advertising
Q: Why do some clients request 100% AI ads, and in what contexts is that feasible or desirable?
The guest explains that some clients, particularly in highly regulated or performance-driven categories (e.g., certain medicines), push for AI-led concepts due to cost pressures or speed, but many brands still prefer real shoots for authenticity and emotional resonance, choosing AI only for parts of the process or for specific scenes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A high-energy, globally oriented discussion on marketing, advertising, tech, and platforms with a sharp focus on China and broader Asia-Pacific markets. Episodes frequently explore brand strategy in international contexts, sponsorships and media amplification, AI's impact on production and creativity, regional consumer trends, and the evolving role of platforms in shaping modern marketing. Notable strengths include candid host banter, practitioner-level insights, and guest lineups drawn from leading brands, agencies, and research firms, providing a mix of strategic frameworks and real-world anecdotes that help listeners assess global opportunities and navigate cross-border marketing with confidence.

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1. Drum Tower from The Economist
2. The a16z Show
3. The Daily
4. The Diary Of A CEO with Steven Bartlett
5. The Joe Rogan Experience

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Carol Zhou
2. Jan Harling
3. Arthur Ma
4. Bhaskar Jaiswal
5. Anupam Mukherjee
6. Gordon Domlesia
7. Julian Lobka
8. Mariano Bosaz

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