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Artwork for ShanghaiZhan:   All Things Global Marketing, Advertising, Tech & Platforms

ShanghaiZhan: All Things Global Marketing, Advertising, Tech & Platforms

Ali Kazmi & Bryce Whitwam
China
Chinese Brands
Ad Fraud
Olympics
Outbound Travel
France
Consumer Behavior
E-Commerce
Social Commerce
Livestream Commerce
E. Lee
Zhang Qingwen
Nike
Anta
Marketing
Douyin
Xiaohongshu
Innovation
Post-Covid Travel
Social Media

ShanghaiZhan is a raw, lively, and regular debate about global tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on the world of marketing and advertising.

PublishesTwice monthlyEpisodes94Founded4 years ago
Number of ListenersCategories
MarketingManagementBusiness

Listen to this Podcast

Artwork for ShanghaiZhan:   All Things Global Marketing, Advertising, Tech & Platforms

Latest Episodes

Happy 2026! Has Asia really leapfrogged the West, or is this just a hyped up myth?

In this episode, we discuss the evolving landscape of branding and marketing, particularly the leapfrogging of Asia over the West. Joined by marketing consultant and... more

We unpack what it really takes for brands to win on TikTok Shop—beyond discounts, virality, and short-term sales spikes. Joined by Danni Lin, co-founder of NEXTT Brand Accelerator, the conversation explores how social commerce is evolving in the U.S.... more

The 2026 FIFA World Cup is just around the corner, and Asia will be sending eight teams to the biggest tournament in football history — expanded to 48 nations across the United States, Canada, and Mexico. Japan, South Korea, Iran, Saudi Arabia, Austr... more

The agency model isn’t just unraveling — it’s turning into a navy full of pirates.

As holding companies consolidate century-old brands, AI accelerates production, and CMOs prioritize short-term numbers over long-term brand building, the industry is ... more

Key Facts

Accepts Guests
Contact Information
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Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

ChinaTalk
ChinaTalkJordan Schneider
The China History Podcast
The China History PodcastLaszlo Montgomery

Recent Guests

Krishnan Menon
Marketing and customer experience leader with over 26 years of experience in Asia Pacific and global markets.
Nanyang Center for Marketing and Technology at Nanyang Business School
Episode: Is Asia Really Leapfrogging the West? Breaking the Myth: Krishnan Menon
Danni Lin
Co-founder of Next Group, a brand accelerator specializing in social commerce on TikTok.
Next Group
Episode: From Brand Building to Selling on TikTok: Danni Lin
Cameron Wilson
Cultural observer and passionate voice in English language China football coverage
Wild East Football; Siebes
Episode: Why China Still Can’t Crack the World Cup: Cameron Wilson
David Mayo
Veteran brand strategist, former WPP leader, and founder of Adna
Adna
Episode: Pirates in the Navy: David Mayo on the Role of Creativity in the Future of Advertising
Shane McEwen
Global Talent Acquisition Director at Stagwell, with over 15 years of experience in technology, media, and advertising sectors.
Stagwell
Episode: The Gen Z Agency Talent Paradox with Shane McEwen
Jean-Michel Wu
Talent expert and founder of Tripitaka Consulting
Tripitaka Consulting
Episode: Beyond the Holding Company: Thriving in the Ad Talent Shake-Up with Jean-Michel Wu
Jaco Ter Schegget
Board-level advisor and former CEO of Publicis Group Benelux and JWT Southeast Asia.
Formerly associated with Publicis and JWT
Episode: Rising from the Ashes: the Advertising Agency Model for the Future: Jacco ter Schegget
Mahjid Bahi
Global CEO of Socially Powerful, an influencer marketing agency
Socially Powerful
Episode: The Changing Influencer Marketing Landscape + the Rise of Influencer Brands-Majid Bahi
Mark Heap
Founder of Markkeep Consulting Limited, former CEO of Mindshare and MediaCom.
Markkeep Consulting Limited
Episode: The Uncertain Future of the Agency Holdco Model with Mark Heap

Hosts

Ali Kazmi
Co-host with extensive experience in the marketing industry, focusing on China.
Bryce Whitwam
Co-host known for engaging discussions on marketing and advertising trends in China.

Reviews

4.7 out of 5 stars from 33 ratings
  • Fantastic insight

    I work in marketing in China and I find this series fantastically insightful. The presenters have deep knowledge of China business and technology, while the guests offer unique perspectives and life experiences that are accessible to a broad audience beyond marketing, communications and technology.

    Apple Podcasts
    5
    shanghai_gord
    United Kingdom4 years ago
  • Into China Marketing? This is the Podcast!

    As a marketer who is interested in China, I highly recommend this highly informative and entertaining podcast. Ali and Bryce definitely know their stuff because they’re on the ground in China, and engage with business leaders there who are making things happen. Keep it up!

    Apple Podcasts
    5
    Chinarichard123
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the deep insights into the Chinese market and the clarity of complex topics.
The conversational style of the hosts makes it enjoyable and engaging to hear from various industry experts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#11
Brazil/Business/Marketing
Apple Podcasts
#14
Singapore/Business/Marketing
Apple Podcasts
#74
India/Business/Marketing
Apple Podcasts
#124
Brazil/Business
Apple Podcasts
#237
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Is Asia Really Leapfrogging the West? Breaking the Myth: Krishnan Menon
Q: Is it an accurate statement that Asia has leapfrogged the West?
Yes, but it's not confined to marketing and commerce. Asia has always leapfrogged in technology.
From Brand Building to Selling on TikTok: Danni Lin
Q: Is there ever going to be a point when there are too many coupons in the marketplace?
Coupons are not a long-term strategy; they can initially attract customers but do not create loyalty.
From Brand Building to Selling on TikTok: Danni Lin
Q: What's the difference between a brand video and a shoppable video?
Brand videos plant the seed for customer awareness while shoppable videos focus on immediate conversions.
From Brand Building to Selling on TikTok: Danni Lin
Q: Is TikTok Shop for everyone?
It depends on the product category; some categories have stronger audience engagement than others.
From Brand Building to Selling on TikTok: Danni Lin
Q: Can you explain to our listeners what a brand accelerator is?
A brand accelerator helps brands launch and scale on platforms like TikTok Shop, focusing on campaign management, content creation, and creator management.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focus lies on the rapidly evolving landscape of marketing and advertising in China, covering the intersection of technology, creativity, and consumer behavior. Key topics involve the impact of artificial intelligence, the dynamics of influencer marketing, and the cultural nuances shaping brand strategies in the Chinese market. Guests frequently bring expertise from leading agencies and technology firms, enhancing the exploration of themes such as Gen Z's influence on work culture and the ongoing transformations within traditional agency models. Notably, the discussions emphasize real-time insights from industry leaders and practitioners based in China, making it a compelling resource for those interested in the unique challenges and innovat... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. ChinaTalk
2. The China History Podcast

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Krishnan Menon
2. Danni Lin
3. Cameron Wilson
4. David Mayo
5. Shane McEwen
6. Jean-Michel Wu
7. Jaco Ter Schegget
8. Mahjid Bahi

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