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Artwork for Sew Much More

Sew Much More

Ceil DiGuglielmo
Custom Home Furnishings
Entrepreneurship
Interior Design
Window Treatments
Upholstery
Sewing
Networking
Work-Life Balance
Motorization
Pricing Strategies
Mental Health
Home Furnishings Industry
Education
Nursing
Custom Home Furnishings Industry
Custom Drapery
Project Management
Customer Service
Covid-19
Imposter Syndrome

An interview style podcast with people in the Custom Home Furnishings industry.

PublishesWeeklyEpisodes526Founded10 years ago
Number of ListenersCategories
DesignArtsBusiness

Listen to this Podcast

Artwork for Sew Much More

Latest Episodes

Nicole Bedard is a brand photographer, video storyteller, and educator specializing in visual storytelling for makers, artists, and creative business owners. Through photography, video, and social media strategy, she helps businesses showcase the cra... more

Irina Otto is the owner of IRICHKA Custom Window Coverings, a licensed and bonded California contractor specializing in luxury custom draperies, shades, motorization, bedding, and soft furnishings. With more than 22 years of experience, she has built... more

In 2013, Carrie bought her first sewing machine to begin making décor items for her home. Having always been crafty, this was another creative outlet for her and she soon fell in love with creating beautiful items out of fabric. A year later, Carrie ... more

The Sew Much More Podcast is sponsored by; Klimaka Studios The Workroom Channel Scarlet Thread Consulting The WCAA The Curtains and Soft Furnishings Resource Library National Upholstery Association Workroom Tech

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Irina Otto
Owner of IRICHKA Custom Draperies, licensed California contractor specializing in luxury window coverings
IRICHKA Custom Draperies
Episode: 523 - Irina Otto - Every Single Piece Commands and Demands Something Different
Carrie Brantley
Owner of a custom window treatments workroom
Self-employed (Texas)
Episode: 522 - Listener Favorite - Carrie Brantley
Theresa Harmon
Owner of All the Trimmings Shop, a custom soft furnishings and drapery workroom
All the Trimmings Shop
Episode: 520 - Listener Favorite with Theresa Harmon
Denise Dalton
Owner of Drapery House Design Center, Leesburg, Virginia
Drapery House Design Center
Episode: 519 - Denise Dalton - I Am the Eternal Optimist!
Sam Sloan
Founder of Sloan Machinery, expert in sewing machines and drapery feet
Sloan Machinery
Episode: 518 - In Memory of Sam Sloan
Jill Plummer Stambrough-Hughes
Industry collaborator and speaker, worked with Sam on product development
Unknown/Collaborator with Sloan Machinery
Episode: 518 - In Memory of Sam Sloan
Jill Ballew
Owner of High Country Drapery Design and The Workroom Collective
High Country Drapery Design; The Workroom Collective
Episode: 517 - Jill Ballew - I Don't Believe I Have the Best Ideas, I Believe Together We Have the Best Ideas
Chester France Jr.
Founder of Lifting Labels; veteran, master of divinity, master of social work
Lifting Labels / The Chill Station, Inc.
Episode: 516 - Chester France Jr. Lifting Labels
Sohn Lewis
Upholsterer with 46 years of experience; lead upholsterer instructor at The Cavanagh House
The Cavanagh House
Episode: 515 - Sohn Lewis - I Love Sharing What I Know

Host

Ceil deGuglielmo
Host of the show and principal interviewer focused on the custom home furnishings industry.

Reviews

4.8 out of 5 stars from 89 ratings
  • Comradery

    My workroom routine always involves listening to my podcasts. The Sew Much More Podcast is of course, at the top of my list. 😊

    Hearing the conversations of other workroom owners provides a ‘kinship’ of sorts.

    Our experiences are shared by others, both good and not so good. These stories are motivating, like that feeling we have attending the CWC conference or CHF conference in the past. Ceil provides us with a taste of that excitement of meeting our counterparts.

    I enjoy learning about th... more

    Apple Podcasts
    5
    Lisa Kay OB
    United States5 years ago
  • This Podcast is my new essential tool!

    Listening to Ceil talk with various entrepreneurs in this industry and hearing all about how they got their start, what struggles they’ve had, what successes they’ve had, and what advice they can give to others has definitely been one of the best things I’ve discovered recently. I’ve operated my own workroom for 23 years, and I can identify with so many of these experiences, but also have gained a sense of direction for my future from listening. Thank you, Ceil, for doing this!

    Apple Podcasts
    5
    Lisa@LJI
    United States6 years ago
  • Feels like community

    Working as a solo upholsterer can be so isolating, but listening to The Sew Much More podcast makes me feel like I’m in a room with my peers. At some point in every episode I find myself agreeing out loud with something a guest is saying 😅I look forward to every episode.

    Apple Podcasts
    5
    Comedy Craving
    United States6 years ago
  • Great Podcast!!!

    I can’t get enough of this podcast!! I wait each week to see who Ceil is going to interview. I am always amazed how open and honest and willing the guest are to share their experiences with the audience. It always makes me appreciate the hard work that goes into both interior design & custom workrooms.

    Apple Podcasts
    5
    K Winton
    United States6 years ago
  • I look so forward to Sunday mornings when I can relax with my cup of coffee and listen to Ceil’s podcast. Always informative, inspiring, fun, and sometimes deeply emotional. I feel like I have a connection with each person being interviewed. It’s amazing how similar our stories all are on how we got started in the business, our love of sewing and creating all things beautiful. Each week as she is asking her usual questions I find my self answering them to myself...they make me think about all ... more

    Podchaser
    5
    Dcanney
    6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are open about challenges, offering benchmarks and resources for growth.
Episodes are consistently inspirational and actionable for designers and workrooms alike.
The mix of craft, business, and mentorship resonates with solo operators and small teams.
The host creates a welcoming, community-like vibe that makes complex topics approachable.
Listeners value the practical, candid advice and real-world stories from peers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#164
United States/Arts/Design
Apple Podcasts
#59
United Kingdom/Arts/Design
Apple Podcasts
#207
Canada/Arts/Design
Apple Podcasts
#240
Sweden/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

523 - Irina Otto - Every Single Piece Commands and Demands Something Different
Q: What drives your approach to technology in your business?
She explains using iPads, GoodNotes, AI-assisted intake and estimates, 3D printing, and motorization; emphasizes staying hands-on on fabrication while leveraging tech to communicate with clients and streamline operations.
523 - Irina Otto - Every Single Piece Commands and Demands Something Different
Q: Tell us about your background and how you got started in this career.
Irina describes growing up with sewing from her grandmother, pursuing formal design and pattern-making education, and eventually launching into custom window coverings after significant hands-on experience and a move to the United States.
518 - In Memory of Sam Sloan
Q: So how do you determine the price of some of these smaller items that you're selling?
Pricing is driven by the cost of the foot, batch production (often 50-100 units), overhead, and a planned profit margin; tariffs are a major risk factor that can raise costs across machine heads, control boxes, and related components, potentially altering the pricing strategy.
515 - Sohn Lewis - I Love Sharing What I Know
Q: How did you get started in upholstery and teaching?
Sohn describes starting through an apprenticeship, gradually moving into running shops, and then discovering a passion for teaching as he mentored others and built programs.
513 - Listener Favorite - Heidi Yoder
Q: How did you transition from primarily working with designers to taking on more retail work and direct client interaction?
It happened organically as designers retired and there were fewer full-time interior designers in the area, so I began taking on clients directly, measuring, consulting on design, and installing with Brent, which gradually shifted the business toward a full service model.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Sew Much More

What is Sew Much More about and what kind of topics does it cover?

A thoughtful, interview-driven series centered on the custom home furnishings and drapery industry. Episodes routinely feature owners, designers, educators, and craft-focused entrepreneurs who share how they built their businesses, scaled operations, and navigated challenges like pricing, timelines, and working with designers. Recurring themes include mentorship, collaboration, systems and workflows, technology adoption, sustainability, and the human side of running small-to-mid-sized studios. The show often pairs practical business strategies with personal storytelling, highlighting community-building, trade-specific best practices, and the evolving role of workrooms in design projects. A standout is the strong emphasis on sharing candid l... more

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How many episodes of Sew Much More are there?

Sew Much More launched 10 years ago and published 526 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sew Much More?

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What guests have appeared on Sew Much More?

Recent guests on Sew Much More include:

1. Irina Otto
2. Carrie Brantley
3. Theresa Harmon
4. Denise Dalton
5. Sam Sloan
6. Jill Plummer Stambrough-Hughes
7. Jill Ballew
8. Chester France Jr.

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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