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Artwork for Selling Intelligence

Selling Intelligence (formerly Selling the Cloud)

Mark Petruzzi, KK Anderson
Sales Leadership
Artificial Intelligence
AI In Sales
Sales Strategy
B2B Sales
Customer Success
Saas
Collective Eye
Go-To-Market Strategy
Revenue Growth
Sales Effectiveness
Sales Strategies
Account-Based Marketing
Salesforce
Sales Process Optimization
Revenue Leadership
Customer Relationship Management
Customer Engagement
Chief Revenue Officer
Sales Process

Selling Intelligence is the evolution of Selling the Cloud and designed for revenue leaders who are navigating the AI era.

Hosted by Mark Petruzzi and Kristin "KK" Anderson, the show brings candid conversations with C-suite leaders across sales, marketing, and customer success on how AI is reshaping the way companies grow, sell, and compete.

From agentic GTM strategies to AI-powered pipeline and r... more

PublishesWeeklyEpisodes131Founded5 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for Selling Intelligence

Latest Episodes

General Episode Description:

In this episode of Selling Intelligence, Jared Zelman, Founder and CEO of Othello AI, joins Mark Petruzzi and KK Anderson to challenge one of the most accepted assumptions in sales leadership: that 20% of sellers will al... more

General Episode Description:

In Part 2 of this conversation, Scott Stollwerk returns to Selling Intelligence to explore one of the most important questions facing modern sales leaders: what happens when AI becomes excellent at execution, but human p... more

General Episode Description:

In this episode of Selling Intelligence, Scott Stollwerk, creator of the Tao of Sales framework and member of the leadership team at Pest Share, joins Mark Petruzzi and KK Anderson to explore a topic becoming increasingl... more

In this episode of Selling Intelligence, KK Anderson, Mark Petruzzi, and Alan Rudolph continue their Diagnostic Session series by focusing on the most underinvested side of the go-to-market bow tie: customer retention and expansion.

The conversation... more

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Recent Guests

Scott Stollwerk
Sales coach and author of Tao of Sales
AGS/Tao of Sales
Episode: Ep. 130 – Building Resilient Salespeople in the Age of AI with Scott Stollwerk - Part 2
Scott Stolwerk
Leader at Pest Share, creator of the Tao of Sales
Pest Share
Episode: Ep. 129 – Building Resilient Salespeople in the Age of AI with Scott Stollwerk - Part 1
Alan Rudolph
Strategic Advisor at AGS
AGS
Episode: Ep. 124 - Enterprise Value Creation, ICP Discipline, and Building Efficient Revenue Engines with Alan Rudolph - Part 1
Ray Rike
AI and GTM researcher/author associated with BenchMarket and AI-driven GTM concepts
BenchMarket
Episode: Ep. 123 -Measuring Agentic AI, ROI, and the Future of GTM Benchmarks with Ray Rike - Part 2
Ray Reich
Founder and CEO of Benchmarkit
Benchmarkit
Episode: Ep.122 - Measuring Agentic AI, ROI, and the Future of GTM Benchmarks with Ray Rike - Part 1
Sabrina Parsons
CEO of Palo Alto Software
Palo Alto Software
Episode: Ep. 121 - AI-Driven Buyer Behavior, Trust, and the New Sales Playbook with Sabrina Parsons - Part 2
Sunil Rao
CEO of Tribble, former Salesforce executive, expert in GTM technology and AI-enabled sales
Tribble
Episode: Ep. 119 – Running Uphill at Full Speed When AI Keeps Raising the GTM Bar with Sunil Rao – Part 2
Doug Landis
Co-founder of StoryPath.ai; former growth/ sell-side exec at Salesforce and Box
StoryPath.ai
Episode: Ep. 116 – Escaping the Crisis of Sameness in Modern Sales with Doug Landis – Part 1
Glenn Poulos
Founder/CEO with extensive experience in distribution and channel partnerships
Gap Wireless
Episode: Ep. 115 - Building Repeatable Sales Success in Enterprise B2B with Glenn Poulos - Part 2

Hosts

Kristin "KK" Anderson
Co-host of Selling Intelligence, focused on revenue leadership and AI-enabled GTM.
Mark Petruzzi
Co-host of Selling Intelligence, experienced in SaaS revenue leadership and GTM strategy.

Chart Rankings

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Apple Podcasts
#45
Spain/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Ep. 128 - Session Diagnostic: Why should you do a diagnostic before you apply AI to your GTM - Part 3
Q: What should a CRO do first thing tomorrow to start diagnosing retention and expansion before applying AI?
Begin by downloading the diagnostic scorecard, pull baseline metrics like win rates by ICP, NRR, and TTV, and start a quick data review with RevOps to understand current performance before prioritizing AI experiments.
Ep. 129 – Building Resilient Salespeople in the Age of AI with Scott Stollwerk - Part 1
Q: What do conventional sales developments get wrong about how people change, and how does the human-centered approach pivot?
Traditional training overemphasizes techniques while neglecting the human side; the approach argues for foundational psychology, shared definitions, and real-world practice that aligns mindset with actions, resulting in lasting change.
Ep. 129 – Building Resilient Salespeople in the Age of AI with Scott Stollwerk - Part 1
Q: Topic one, the Dow of Sales. What is it and why does it work so well?
Scott explains that the Tao of Sales centers on developing the person first—building presence, adaptability, and resilience—so techniques and scripts are internalized as natural behavior rather than forced routines, leading to more consistent outcomes under pressure.
Ep. 119 – Running Uphill at Full Speed When AI Keeps Raising the GTM Bar with Sunil Rao – Part 2
Q: What's the balance between automation and human input in this setup, especially for high-stakes proposals?
Automation handles data collection, drafting, and routine updates, but humans remain the approvers and final validators, ensuring accuracy and industry-specific tailoring are preserved, while AI expands throughput.
Ep. 119 – Running Uphill at Full Speed When AI Keeps Raising the GTM Bar with Sunil Rao – Part 2
Q: Walk us through what an agentic execution actually looks like in practice when a sales team responds to an RFP.
Agentic execution involves collecting contextual data across touchpoints, coaching live on what data to capture, and then automatically generating and updating responses while aligning with prior wins and losses; it also integrates updates back into systems like JIRA and Salesforce so the whole journey stays synchronized.

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Frequently Asked Questions About Selling Intelligence

What is Selling Intelligence about and what kind of topics does it cover?

Revenue-leader focused conversations that explore how AI is reshaping growth, selling, and customer success in B2B. Across episodes, the show often centers on go-to-market strategy, AI-enabled pipeline and revenue execution, and the leadership skills needed to scale SaaS businesses. Guests are typically senior revenue, marketing, or customer success leaders (CROs, VP-level, or founders) who share practical takeaways on hiring, process design, and leveraging AI tools to drive measurable performance. A notable edge is the emphasis on real-world, actionable frameworks (retention indicators, relationship intelligence, AI-assisted sales coaching) rather than purely theoretical discussions. For potential listeners, it's a solid fit if you're resp... more

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Which podcasts are similar to Selling Intelligence?

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1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Selling Intelligence are there?

Selling Intelligence launched 5 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Selling Intelligence?

Recent guests on Selling Intelligence include:

1. Scott Stollwerk
2. Scott Stolwerk
3. Alan Rudolph
4. Ray Rike
5. Ray Reich
6. Sabrina Parsons
7. Sunil Rao
8. Doug Landis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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