Rephonic
Artwork for Selling the Cloud
Saas
Artificial Intelligence
B2B Sales
Sales Leadership
AI In Sales
Sales Effectiveness
Digital Marketing
Evidence-Based Marketing
Userevidence Marketing
Sales Enablement
Soft Skills In Sales
Go-To-Market Strategy
Sales Strategy
Startup Challenges
Customer Relationship Management
Stakeholder Management
Sales Enablement Tools
Global Sales Leadership
Emotional Intelligence
Collective Eye

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, ... more

PublishesWeeklyEpisodes106Founded5 years ago
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TechnologyBusinessManagement

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Artwork for Selling the Cloud

Latest Episodes

In this episode of Selling the Cloud, Mark and KK sit down with Amy Weber, founder of Vetta Sales Consulting and strategic advisor to GrowthStage and Enterprise revenue teams. Amy specializes in aligning people, process, and purpose so strategy trans... more

In this episode of Selling the Cloud, Drew Sechrist, CEO and co-founder of Connect the Dots and longtime Salesforce veteran, joins Mark Petruzzi and KK Anderson to unpack what it really means to build a relationship intelligence layer that changes ho... more

In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Drew Sechrist, CEO and co founder of Connect The Dots and longtime Salesforce veteran, to unpack why traditional ABM motions and high volume outbound are running out of... more

In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrain, joins KK Anderson and Mark Petruzzi for a compelling conversation on how modern sales leaders can use AI to coach more effectively, eliminate wasteful pipeline ritu... more

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Recent Guests

Drew Sechrist
CEO and co-founder of Connect The Dots, veteran from Salesforce during its hyper-growth era
Connect The Dots
Episode: Ep. 104 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 1
Paul Fuller
Chief Revenue Officer at Membrane
Membrane
Episode: Ep. 102 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller – Part 1
Neil Graham
Chief Revenue Officer of Disqo
Disqo
Episode: Ep. 99 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 1
Josh Hoffman
Sales leader with experience in building go-to-market strategies.
Episode: Ep. 97 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman - Part 1
Max Elster
Sales expert and consultant
Minoa
Episode: Ep. 96 – Scaling Sales with Value Intelligence with Max Elster - Part 2
Steve Smith
Chief Revenue Officer of Live Oak Fiber, seasoned telecom executive and growth strategist
Live Oak Fiber
Episode: Ep. 93 – Reinventing Growth in a Commoditized Market with Steve Smith - Part 1
Jamie Wilkinson
CEO and founder of smart4cloud.ai
smart4cloud.ai
Episode: Ep. 91 – Building Tech-Enabled Revenue Teams with Jamie Wilkinson - Part 1
Heidi Messer
Co-founder of Collective Eye
Collective Eye
Episode: Ep. 90 – Breaking the CRM Mindset – Why AI and Agile Selling are the Future with Stephen Messer
Josh Payne
Founder and CEO of CoFrame, serial entrepreneur, and AI pioneer
CoFrame
Episode: Ep. 88 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 1

Hosts

Mark Petruzzi
Co-host of Selling the Cloud
Kristin Anderson
Co-host of Selling the Cloud

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Talking Points

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Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2)
Q: How can leaders break the CRM mindset at various levels within their organizations?
Start using AI tools actively, engage with partners who have experience, and avoid forming opinions before using the tools to see their impact firsthand.
Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2)
Q: How do you envision the role of sales professionals evolving as all these AI tools come to market?
The role will evolve to focus more on creating value and relationships rather than just transactional interactions, supporting customers through deeper engagement and understanding their specific challenges.
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1
Q: How do you create the mindset within your sales team to deliver consultative sales?
Educating the sales team in fulfillment and the business impact of their efforts is key.
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1
Q: How do you establish and maintain trust across different regions from the start?
Establishing trust requires consistent, clear communication and recognizing local market trends.
Sales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies Back
Q: How do you suggest to our listeners, which mostly are the CROs, to engage in that conversation when, how, to make that process?
It's essential for CROs to have financial literacy and speak the same language as CFOs to make conversations about setting KPIs meaningful.

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Frequently Asked Questions About Selling the Cloud

What is Selling the Cloud about and what kind of topics does it cover?

Engaging in the dynamic landscape of B2B SaaS, a series of episodes focuses on the career paths and insights of industry leaders, particularly within sales, marketing, customer success, and revenue operations. Guests share unique experiences and strategies that showcase the intricate balance between technology and relationship-building, addressing challenges and opportunities in leveraging AI and other innovations to propel business growth. The narratives emphasize actionable advice on mastering customer acquisition, creating effective go-to-market strategies, and building resilient organizations worthy of future success. This series stands out by not only offering expert knowledge but also creating a community focused on evolving practices... more

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Which podcasts are similar to Selling the Cloud?

These podcasts share a similar audience with Selling the Cloud:

1. Sales Gravy: Jeb Blount
2. The Sales Management. Simplified. Podcast with Mike Weinberg

How many episodes of Selling the Cloud are there?

Selling the Cloud launched 5 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Selling the Cloud?

Recent guests on Selling the Cloud include:

1. Drew Sechrist
2. Paul Fuller
3. Neil Graham
4. Josh Hoffman
5. Max Elster
6. Steve Smith
7. Jamie Wilkinson
8. Heidi Messer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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