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Selling Intelligence (formerly Selling the Cloud)

Mark Petruzzi, KK Anderson
Artificial Intelligence
Sales Leadership
AI In Sales
Sales Strategy
B2B Sales
Customer Success
Saas
Collective Eye
Go-To-Market Strategy
Sales Effectiveness
Revenue Growth
Sales Strategies
Account-Based Marketing
Salesforce
Sales Process Optimization
Revenue Leadership
Customer Relationship Management
Customer Engagement
Chief Revenue Officer
Sales Process

Selling Intelligence is the evolution of Selling the Cloud and designed for revenue leaders who are navigating the AI era.

Hosted by Mark Petruzzi and Kristin "KK" Anderson, the show brings candid conversations with C-suite leaders across sales, marketing, and customer success on how AI is reshaping the way companies grow, sell, and compete.

From agentic GTM strategies to AI-powered pipeline and r... more

PublishesWeeklyEpisodes134Founded5 years ago
Number of ListenersCategories
BusinessManagementEntrepreneurship

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Artwork for Selling Intelligence

Latest Episodes

General Episode Description:

In Part 2 of this conversation, Bob Kelly, Founder and Chairman of the Sales Management Association, joins Mark Petruzzi and KK Anderson to examine why AI adoption often fails even when organizations invest in the right ... more

In this episode of Selling Intelligence, Bob Kelly, Founder and Chairman of the Sales Management Association, joins Mark Petruzzi and KK Anderson to unpack the findings from one of the most comprehensive benchmarking studies on AI adoption in sales. ... more

General Episode Description:

In Part 2 of this conversation, Jared Zelman, Founder and CEO of Othello AI, explores what happens when AI moves beyond helping individual sellers and begins transforming entire sales organizations.

Jared shares his per... more

General Episode Description:

In this episode of Selling Intelligence, Jared Zelman, Founder and CEO of Othello AI, joins Mark Petruzzi and KK Anderson to challenge one of the most accepted assumptions in sales leadership: that 20% of sellers will al... more

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Recent Guests

Bob Kelly
Founder and Chairman of the Sales Management Association
Sales Management Association
Episode: Ep. 133 – Frontier AI: What the Highest-Performing Sales Organizations Are Doing Differently with Bob Kelly - Part 1
Jared Zelman
Founder/CEO of Othello (AI coaching platform)
Othello
Episode: Ep. 132 – Fixing the 80/20 Sales Problem with Real-Time AI Coaching with Jared Zelman - Part 2
Scott Stollwerk
Sales coach and author of Tao of Sales
AGS/Tao of Sales
Episode: Ep. 130 – Building Resilient Salespeople in the Age of AI with Scott Stollwerk - Part 2
Scott Stolwerk
Leader at Pest Share, creator of the Tao of Sales
Pest Share
Episode: Ep. 129 – Building Resilient Salespeople in the Age of AI with Scott Stollwerk - Part 1
Alan Rudolph
Strategic Advisor at AGS
AGS
Episode: Ep. 124 - Enterprise Value Creation, ICP Discipline, and Building Efficient Revenue Engines with Alan Rudolph - Part 1
Ray Rike
AI and GTM researcher/author associated with BenchMarket and AI-driven GTM concepts
BenchMarket
Episode: Ep. 123 -Measuring Agentic AI, ROI, and the Future of GTM Benchmarks with Ray Rike - Part 2
Ray Reich
Founder and CEO of Benchmarkit
Benchmarkit
Episode: Ep.122 - Measuring Agentic AI, ROI, and the Future of GTM Benchmarks with Ray Rike - Part 1
Sabrina Parsons
CEO of Palo Alto Software
Palo Alto Software
Episode: Ep. 121 - AI-Driven Buyer Behavior, Trust, and the New Sales Playbook with Sabrina Parsons - Part 2
Sunil Rao
CEO of Tribble, former Salesforce executive, expert in GTM technology and AI-enabled sales
Tribble
Episode: Ep. 119 – Running Uphill at Full Speed When AI Keeps Raising the GTM Bar with Sunil Rao – Part 2

Hosts

Kristin "KK" Anderson
Co-host of Selling Intelligence, focused on revenue leadership and AI-enabled GTM.
Mark Petruzzi
Co-host of Selling Intelligence, experienced in SaaS revenue leadership and GTM strategy.

Chart Rankings

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Apple Podcasts
#247
Spain/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Ep. 133 – Frontier AI: What the Highest-Performing Sales Organizations Are Doing Differently with Bob Kelly - Part 1
Q: What changes should sales managers expect in their roles as AI becomes more prevalent?
Managers will focus more on developing people, diagnosing issues, and leading change, while AI assists with forecasting and pipeline insights, freeing time for strategic leadership.
Ep. 133 – Frontier AI: What the Highest-Performing Sales Organizations Are Doing Differently with Bob Kelly - Part 1
Q: How do frontier firms deploy AI within existing systems to address governance and security?
They tend to integrate AI within platform ecosystems and embedded capabilities to distribute adoption securely across the enterprise, reducing governance concerns.
Ep. 133 – Frontier AI: What the Highest-Performing Sales Organizations Are Doing Differently with Bob Kelly - Part 1
Q: Who qualifies as frontier adopters and why are they different?
Frontier adopters are firms with high rates of AI tool usage—especially agentic and sales-focused tools—and they are the ones outperforming the rest in sales objective achievement and capacity.
Ep. 133 – Frontier AI: What the Highest-Performing Sales Organizations Are Doing Differently with Bob Kelly - Part 1
Q: What is the honest snapshot of what typical sales organizations are doing with AI today?
Most are dabbling rather than integrating AI into work streams in a pervasive, formal way, with uneven adoption across firms.
Ep. 131 – Fixing the 80/20 Sales Problem with Real-Time AI Coaching with Jared Zelman - Part 1
Q: What data informed the AI's view on sales methodologies like Sandler, and how might AI reshape which methodologies are used going forward?
The AI was trained on a large-scale data set of sales interactions, which showed Sandler aligning well with modern buyer behavior. However, AI also enables highly customized methodologies tailored to an organization's own data, suggesting that one-size-fits-all approaches will gradually give way to data-driven, company-specific playbooks.

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Frequently Asked Questions About Selling Intelligence

What is Selling Intelligence about and what kind of topics does it cover?

Revenue-leader focused conversations that explore how AI is reshaping growth, selling, and customer success in B2B. Across episodes, the show often centers on go-to-market strategy, AI-enabled pipeline and revenue execution, and the leadership skills needed to scale SaaS businesses. Guests are typically senior revenue, marketing, or customer success leaders (CROs, VP-level, or founders) who share practical takeaways on hiring, process design, and leveraging AI tools to drive measurable performance. A notable edge is the emphasis on real-world, actionable frameworks (retention indicators, relationship intelligence, AI-assisted sales coaching) rather than purely theoretical discussions. For potential listeners, it's a solid fit if you're resp... more

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1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Selling Intelligence are there?

Selling Intelligence launched 5 years ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Selling Intelligence?

Recent guests on Selling Intelligence include:

1. Bob Kelly
2. Jared Zelman
3. Scott Stollwerk
4. Scott Stolwerk
5. Alan Rudolph
6. Ray Rike
7. Ray Reich
8. Sabrina Parsons

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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