
B2B selling expert, Ian Altman hosts the Same Side Selling podcast. Organizations rely on Ian to modernize their sales approach to achieve business growth. Ian draws on his experience as a former CEO of two decades to help people and organizations dramatically grow revenue. The Same Side Selling podcast features sales and business topics, as well as insight from industry leaders with proven succes... more
| Publishes | Monthly | Episodes | 394 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

Ian Altman discusses why sellers struggle to close deals, emphasizing that the key to success is building trust and focusing on the client's outcome from the initial meeting. He highlights three common buyer concerns: trust, problem severity, and bet... more
Ian Altman discusses common blind spots in the use of AI in B2B sales, emphasizing the importance of avoiding proprietary information leakage through tools like ChatGPT and Copilot. He highlights issues with using general-purpose AI for specific sale... more
Ian Altman discusses the common trap of assuming a client's initial request for a product is accurate. He emphasizes that clients often need something different than what they initially think. Altman advises salespeople to ask probing questions to un... more
Ian Altman discusses common mistakes in procurement, emphasizing the importance of not commoditizing oneself. He advises vendors to focus on what's in the customer's best interest rather than succumbing to unrealistic demands for line item pricing an... more
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Same Side Selling has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable advice. I truly learn something every time I listen!
I love "Same Side Selling Podcast" and am always left feeling inspired by Ian and his guests after each show. The conversations are always interesting and informative, with a focus on practical tips and tactics that listeners can apply to their own approach. One of the things that sets this podcast apart is the emphasis on building trust and understanding with clients. Ian and his guests stress the importance of understanding clients' needs and challenges, and working collaboratively with them t... more
I've been listening to this Same Side Selling for a while now and it has become an essential part of my sales training. Highly recommended!
Ian is fantastic. My company hired him as our sales coach and it was a great decision. He helped increase our close rate and helped us waste less time with prospects that weren’t going to close.
I thoroughly enjoyed my interview with Ian and our conversation confirmed why Ian has been so successful. He’s a great listener and does his best to help others do their best. Great conversation!
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Apple Podcasts | #136 |
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The show centers on practical B2B selling strategies that emphasize value over pressure, with a strong focus on authentic client relationships, outcome-based negotiations, and practical playbooks. Episodes frequently cover topics like pricing timing, procurement dynamics, role-play and training, and leveraging frameworks to align teams around measurable outcomes. Notable is a consistent emphasis on Same Side Selling principles, pragmatic case studies, and guest expertise spanning technology, marketing, leadership, and channel strategy. Listeners are likely sales leaders, strategists, and operators seeking actionable guidance to grow revenue with integrity and reduce friction in complex buyer conversations.
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These podcasts share a similar audience with Same Side Selling Podcast:
1. All-In with Chamath, Jason, Sacks & Friedberg
2. The Prof G Pod with Scott Galloway
3. The Indicator from Planet Money
4. Marketplace
5. Up First from NPR
Same Side Selling Podcast launched 11 years ago and published 394 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Same Side Selling Podcast include:
1. Susan Thomas
2. Luis Derechin
3. Rod Neuenschwander
4. Neen James
5. Mike Greene
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