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Artwork for So I Was In This House Podcast: Service and Sales Tales

So I Was In This House Podcast: Service and Sales Tales

Everett Lippel
HVAC
Artificial Intelligence
HVAC Industry
Leadership
Reviewbuzz
Branding
Anchor Heating and Air
Roofing Industry
Servicetitan
Home Services Industry
Peoria
St. Louis
Automation
Setsale.ai
Howard Partridge
HVAC Tactical
Mike Montano
Guaranteed Service
AI In Field Service
Rilla

Conversations about the strange, funny, unexplained, sad, heartwarming, and crazy things that happens to sales and service reps inside of other people's home and associated content. I spent over a decade running thousands of calls, meeting tens of thousands of people, If there's one thing I know, nothing surprises me. You never know what you're going to run into.

PublishesTwice monthlyEpisodes83Founded2 years ago
Number of ListenersCategory
Business

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Artwork for So I Was In This House Podcast: Service and Sales Tales

Latest Episodes

Just good old fashioned "So I was in this house...." adventures. In this episode we also announce the 2026 HVAC Tactical giveaway winners! Joined by Gil Cavey from the HVAC Uncensored Podcast, Ben Poole, founder of HVAC Tactical, and John Vazquez, an... more

Megan McIntosh is a co-founder of Mechanical Environments, a Denver, Colorado–based HVAC company specializing in climate control systems for cannabis cultivation facilities, where precise management of temperature, humidity, and airflow is critical t... more

In this episode we discuss the pitfalls of joining the wrong "best practices" group with Joe O'Grady. Joe runs the Service Profit Group, an organization built for small businesses with the focus on helping the little guy win ethically, and grow strat... more

Willie "The HVAC Goat" Ward is literally one of a kind. Odds are, if you're in HVAC or home services, you've seen his hilarious and controversial content, especially his animation and Ai videos. Willie is with GOAT Heating & Cooling, and founder of t... more

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Recent Guests

Joe O'Grady
Founder of Team SPG (Service Profit Group)
Team SPG
Episode: Practice groups: Which is the right one for you? A candid conversation w/ Joe O'Grady from SPG
Willie Ward
HVAC professional known as 'HVAC Goat' and content creator
HVAC industry / content creator
Episode: Kicked out of a house, telling all the stories, and the Ai content king w/ Willie "The HVAC Goat" Ward.
Sarah Lipka
Executive/leadership figure at Cooper & Hunter
Cooper & Hunter
Episode: Sarah Lipka of Cooper and Hunter
Dan Friesen
HVAC training veteran, Nexstar trainer and business owner
Nexstar/Trades industry leadership
Episode: In this house w/ Dan Friesen
Sara Ghirardo
Marketing leader in the trades; former ServiceTitan marketing leadership; founder involved in AI and marketing for trades
ServiceTitan (former)
Episode: In this house with Sara Ghirardo
Ty Branaman
HVAC service technician and founder of The Grit Foundation
The Grit Foundation
Episode: Ty Branaman
Chris Yano
Co-founder of RYNO Digital / RYNO Strategic Solutions
RYNO Strategic Solutions
Episode: Chris Yano: From hillbilly to industry giant...a personal journey.
Coral Whale
Industry professional discussed as a panelist and expert
Unspecified
Episode: Selling Technician vs. Sales Rep / Comfort Advisor: A Panel Discussion
Doug Mortimer Wyatt
Owner/CEO and panelist with experience in training and leadership
Synergy Learning Systems
Episode: Selling Technician vs. Sales Rep / Comfort Advisor: A Panel Discussion

Host

Everett LaPelle
Host of So I Was In This House Podcast/Service and Sales Tales; leads discussions on home services, sales, and leadership

Reviews

4.9 out of 5 stars from 926 ratings
  • Amazing Podcast

    I been listening to the Podcast for over 2 years and it’s amazing to always hear great stories. The Host Everette knows how to put some powerful people as guest.

    Apple Podcasts
    5
    hvacbossman
    United States22 days ago
  • Freaking Incredible Show!

    I absolutely love this podcast, one of the best in the home service space. It is so refreshing to hear someone actually have discussions around topics that are worth discussing and the show not becoming a total sales pitch. Keep up the great work Everett!

    Apple Podcasts
    5
    The Real Close It Now
    United States3 months ago
  • Great Content

    He’s a great guy to talk to a great guy to listen to. He covers all aspects and I mean all aspects of HVAC. One of my favorites.

    Apple Podcasts
    5
    Mega Cooling
    United States4 months ago
  • Real & Unfiltered

    Everett is an all around great guy in the home services space with a fantastic podcast. A must follow!

    Apple Podcasts
    5
    Listen and sell!
    United States4 months ago
  • Awesome podcast

    Awesome podcast! Full of thoughtful insights & conversations which can inspire & help make a connection. Check it out if you haven’t yet. 10 out of 10 recommend

    Apple Podcasts
    5
    JMC25!!
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are valued for honest storytelling and actionable lessons for trades businesses.
Listeners consistently praise the host's authenticity and ability to pull deep insights from guests.
Guests are described as relatable and the conversations feel practical rather than salesy.

Talking Points

Recent interactions between the hosts and their guests.

Joseph Gee - Rats in the Attic
Q: What was the toughest decision you had to make during the growth period, and what was the toughest firing you ever had to make?
The toughest decision was resisting the impulse to keep expanding in every direction and instead focusing on sustainable growth and profitability. The toughest firing was letting go of a close associate (a best friend) who could no longer align with the company's standards, which was painful but necessary for leadership and culture.
Mike Montano - Winning in a World Where No One Believes You
Q: What approach do you recommend for technicians asking for reviews without feeling pushy?
Lead with the service quality and the experience, plant the seed at the front door, and offer an easy way to leave a review rather than demanding one; the goal is to earn trust and make asking feel natural rather than transactional.
Mike Montano - Winning in a World Where No One Believes You
Q: What was the pivotal moment that pushed you to create ReviewBuzz and lean into online reviews as a business tool?
Seeing how early adopters and a few bold technicians could leverage online reviews to drive conversion and trust, especially when print ads were losing effectiveness, convinced me that digital reviews could be a powerful, scalable marketing tool.
Often imitated, never duplicated: A conversation with Dan Antonelli
Q: Who is the guest and what does he do?
The guest is Dan Antonelli, founder of KickCharge Creative, a branding and digital marketing agency focused on home-service contractors, with a 30-year track record of branding and truck wrap design.
Rachelle Martens: 2025 HVAC Lady of the Trade Winner
Q: What has been the most challenging aspect of being a woman in this field?
Gaining respect in a male-dominated environment, proving competence, and balancing safety and professionalism in tight, hazardous spaces like attics and hoarder homes, while staying true to good customer service.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show offers candid, no-nonsense conversations from the home service world, focusing on real-world stories of sales, service, and leadership inside customers' homes. Episodes often center on ethical selling, business growth, mentoring, and the evolving role of technology—especially AI and marketing—in trades like HVAC. Guests range from industry veterans and trainers to marketing chiefs and shop-floor leaders, with a recurring emphasis on practical lessons, cash-flow discipline, culture, and customer-centric service. A standout trait is the host's knack for pulling out actionable takeaways through vivid anecdotes, tough questions, and sponsor integrations, making it valuable for listeners who want authentic, experience-driven guidance fo... more

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this podcast launched 2 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Joe O'Grady
2. Willie Ward
3. Sarah Lipka
4. Dan Friesen
5. Sara Ghirardo
6. Ty Branaman
7. Chris Yano
8. Coral Whale

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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