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Artwork for So I Was In This House Podcast: Service and Sales Tales

So I Was In This House Podcast: Service and Sales Tales

Everett Lippel
HVAC
HVAC Industry
Artificial Intelligence
Leadership
Home Services Industry
Servicetitan
My Method AI
Roofing Industry
Anchor Heating and Air
Branding
Reviewbuzz
Marketing
Setsale.ai
St. Louis
Peoria
Automation
Digital Marketing
Megan Mcintosh
Practice Groups / Gurus
Artificial Intelligence In Content Creation

Conversations about the strange, funny, unexplained, sad, heartwarming, and crazy things that happens to sales and service reps inside of other people's home and associated content. I spent over a decade running thousands of calls, meeting tens of thousands of people, If there's one thing I know, nothing surprises me. You never know what you're going to run into.

PublishesTwice monthlyEpisodes91Founded2 years ago
Number of ListenersCategory
Business

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Artwork for So I Was In This House Podcast: Service and Sales Tales

Latest Episodes

Drew Cameron is North America’s most sought-after sales and marketing strategy and success advisor to Home Services Contractors as the founder and CEO of Flow Odyssey, president and co-owner Energy Design Systems, and a founder, lead trainer, board m... more

Broc Fletcher went from being a $4-$6M per year HVAC sales rep to sales coach and trainer. In this episode we chop-up some good and not so good strategies in HVAC sales plus some great in-home sales

⁠Pivotl - Click for a free business financial sco... more

After only 5 years of being off the streets, Cale Forester has built himself a nearly $5M plumbing business. Founder of Maston’s plumbing and drain in Tulsa Oklahoma, his passion in the trades saved his life. Now, he’s building a business where young... more

Crystal Williams is the founder of Lemon Seed Marketing, a branding and strategy agency built specifically for home service businesses. Raised in a multi-generation HVAC and plumbing family, she led marketing and expansion efforts for her family’s co... more

Key Facts

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Recent Guests

Cale Forester
Owner of Maston's Plumbing and Drain, Tulsa-based plumber, branding advocate
Maston's Plumbing and Drain
Episode: From Homeless to Multi-Million Dollar Plumber w/ Cale Forester
Crystal Williams
Owner, Lemon Seed Marketing; CMO/branding expert for home services
Lemon Seed Marketing
Episode: You're Not Marketing w/ Crystal Williams
Andy Hobaica
HVAC business owner, longtime operator of Hobaica Services
Hobaica Services (Phoenix, Arizona)
Episode: Andy Hobaica: Stop Selling. Start Helping.
Ben Avicolli
Founder/CEO of MyMethod AI; former Lockheed Martin engineer
MyMethod AI
Episode: From the Dept. of Defense to Home Services: A Conversation w/ Ben Avicolli from MyMethod Ai
Adam Gordon
Plumbing business owner; director of a rel group in Ontario
Gordonbot Plumbing; Rel Group Ontario
Episode: Leadership: The Blessing and the Curse w/ Adam Gordon
Ben Poole
HVAC professional and guest referred to as 'Mr. Tactical'
Episode: So I was in this house w/ Ben Poole, Gil Cavey, and John Vazquez
Megan McIntosh
Co-owner and operator of Mechanical Environments, a commercial HVAC contractor in Denver, Colorado, focused on cannabis industry projects
Mechanical Environments
Episode: 2026 Winner for Lady of the Trade: Megan McIntosh
Joe O'Grady
Founder of Team SPG (Service Profit Group)
Team SPG
Episode: Practice groups: Which is the right one for you? A candid conversation w/ Joe O'Grady from SPG
Willie Ward
HVAC professional known as 'HVAC Goat' and content creator
HVAC industry / content creator
Episode: Kicked out of a house, telling all the stories, and the Ai content king w/ Willie "The HVAC Goat" Ward.

Host

Everett
Host of So I Was In This House Podcast; Service and Sales Tales

Reviews

4.9 out of 5 stars from 926 ratings
  • So I was on this podcast…

    Everett is like an old friend. On the other end of a mic is felt like a continuous of talk, rather than the start of a new one. Great information, great conversation, and great human being. Recommend for window time or anytime.

    Apple Podcasts
    5
    Maston’s Plumbing
    United Statesa month ago
  • Amazing Podcast

    I been listening to the Podcast for over 2 years and it’s amazing to always hear great stories. The Host Everette knows how to put some powerful people as guest.

    Apple Podcasts
    5
    hvacbossman
    United States3 months ago
  • Freaking Incredible Show!

    I absolutely love this podcast, one of the best in the home service space. It is so refreshing to hear someone actually have discussions around topics that are worth discussing and the show not becoming a total sales pitch. Keep up the great work Everett!

    Apple Podcasts
    5
    The Real Close It Now
    United States6 months ago
  • Great Content

    He’s a great guy to talk to a great guy to listen to. He covers all aspects and I mean all aspects of HVAC. One of my favorites.

    Apple Podcasts
    5
    Mega Cooling
    United States6 months ago
  • Real & Unfiltered

    Everett is an all around great guy in the home services space with a fantastic podcast. A must follow!

    Apple Podcasts
    5
    Listen and sell!
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The tone is candid, with humor and hard-earned lessons that resonate with service professionals.
Listeners praise authentic hosting and practical, real-world insights.
Guests are described as high-caliber and the conversations feel both entertaining and genuinely beneficial for trades.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#160
United States/Business

Talking Points

Recent interactions between the hosts and their guests.

Joe Crisara: The Present and Future of HVAC Sales
Q: What is one customer experience that has shaped you the most?
A maintenance call in Seattle that evolved into a high-value, fully engineered solution demonstrated that taking time to understand the customer's real needs, including the brother's comfort, can unlock a premium, multi-faceted job rather than settling for a cheaper, quicker sale.
2026 Winner for Lady of the Trade: Megan McIntosh
Q: Who are you and why are you on this podcast?
Megan introduces herself as the co-owner of Mechanical Environments, a Denver-based HVAC contractor focused on cannabis facilities, and explains her journey from sales into running her own company.
Joseph Gee - Rats in the Attic
Q: What was the toughest decision you had to make during the growth period, and what was the toughest firing you ever had to make?
The toughest decision was resisting the impulse to keep expanding in every direction and instead focusing on sustainable growth and profitability. The toughest firing was letting go of a close associate (a best friend) who could no longer align with the company's standards, which was painful but necessary for leadership and culture.
Mike Montano - Winning in a World Where No One Believes You
Q: What approach do you recommend for technicians asking for reviews without feeling pushy?
Lead with the service quality and the experience, plant the seed at the front door, and offer an easy way to leave a review rather than demanding one; the goal is to earn trust and make asking feel natural rather than transactional.
Mike Montano - Winning in a World Where No One Believes You
Q: What was the pivotal moment that pushed you to create ReviewBuzz and lean into online reviews as a business tool?
Seeing how early adopters and a few bold technicians could leverage online reviews to drive conversion and trust, especially when print ads were losing effectiveness, convinced me that digital reviews could be a powerful, scalable marketing tool.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show features candid conversations with owners, operators, and leaders in home services, particularly plumbing, HVAC, and trades-adjacent marketing. Episodes center on real-world lessons in running field-service businesses, boosting branding, adopting new tech (including AI), and ethical sales and customer experience. Listeners can expect gritty stories from the front lines, practical takeaways on leadership, training, and growth, plus diverse perspectives from marketing, software, and industry veterans. A notable strength is blending human storytelling with actionable business advice, often anchored by behind-the-scenes chatter about branding, contracts, and service culture that's likely to appeal to operators, marketers, and aspiring ... more

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this podcast launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cale Forester
2. Crystal Williams
3. Andy Hobaica
4. Ben Avicolli
5. Adam Gordon
6. Ben Poole
7. Megan McIntosh
8. Joe O'Grady

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