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Artwork for Sales In Asia

Sales In Asia

Benny K P Tan
Korea
Asia Pacific
Leadership
Japan
B2B Sales
Indonesia
Qualtrics
Workato
Western Sales Methodologies
Salesforce
Microsoft
Asia

Sales in Asia is your gateway to sales secrets in Asia. We explore the practice, science, and art of selling in the dynamic and diverse Asian market. Hear from professionals, practitioners and leaders in sales, marketing and business as they share their experience, expertise, stories and advice on surviving and thriving in sales in the most complex and dynamic region in the world! Sales In Asia is... more

PublishesWeeklyEpisodes22Founded3 years ago
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ManagementBusiness

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Artwork for Sales In Asia

Latest Episodes

Japan is notoriously one the hardest markets for foreign companies to crack. But great rewards await those who commit to it!

Allan Teng, co-founder of Workato APAC and General Manager/VP of Workato Japan, to unpacks what it actually takes to win Jap... more

“Culture” and “cultivate” share the same root word. But culture just doesn’t appear overnight. It needs to thoughtfully cultivated.

So, what does it actually take to build a high-performing sales culture in Asia?

Charlene Tan, Head of Asia at Qualt... more

As a leader, your teams trust only what they see, feel and observe, not what they are told. Take it from someone who has scaled and led teams in Asia, not as an outsider but who sets examples by getting his hands dirty.

Charles Ferguson is a seasone... more

Indonesia isn’t just a country. It’s an archipelago of more than 17,000 islands and is the world’s 4th most populous country.

Here, the B2B sales pipeline doesn’t operate as seamlessly as one would expect.

We unpack “The Sales Pipeline Illusion” fe... more

Korea, the 14th largest economy in the world, the 4th in Asia.

With boundless opportunities, the one-size-fits-all sales process doesn’t work here. That’s because B2B selling hits different with Chaebols, SMEs and foreign-led enterprises.

Professo... more

Sales has changed dramatically over the past decades. Buyers are more informed than ever, technology is reshaping how and what companies sell, but B2B selling is still very much a human to human engagement.

In this episode, Philip Yim, Managing Dir... more

Startups need funds - to start, to grow and to sustain. But what makes a start-up Investable?

And why do founders' perception of their own value often exceed those of the investors?

Our guest Dr Yong Hsin Ning mentors and coach start-ups to hel... more

* What are the ingredients to driving successful change?

* How different are they in Japan, Malaysia or Singapore?

* Is a motivated staff sufficient for change to happen?

Our guest this is week is KL Loh, the Country Head of Ricoh Singapore. ... more

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Recent Guests

Allan Teng
Founder and Senior Advisor for Workato APAC; General Manager and VP of Workato Japan
Workato Japan
Episode: Season 2: Ep 6: How a Foreigner-Led Business Wins in Japan
Charlene Tan
Head of Asia for Qualtrics, seasoned transformation leader in AI and tech
Qualtrics
Episode: Season 2: Ep 5: Building High Performing Sales Culture in the age of AI
Charles Ferguson
Growth markets expert, entrepreneur, HR tech leader; former executive at Salesforce, SAP, Microsoft
Independent advisor in APEC expansion
Episode: Season 2: Ep 4: Leading Teams in Asia
Kidung Ajisurya
Sales Director Southeast Asia, Bureau Veritas
Bureau Veritas
Episode: Season 2: Ep 3: The Sales Pipeline Illusion (B2B Insights from Indonesia)
JJ Song
Professor, CEO of Chan Corporation; sales process educator and consultant
Chan Corporation
Episode: Season 2: Ep 2 : Navigating B2B Selling in Korea
Philip Yim
Managing Director for Singapore and Malaysia for Kärcher
Kärcher
Episode: Season 2: Ep 1: The Future of B2B Sales in Asia

Host

Benny K P Tan
Host of Sales In Asia; affiliated with Dealxpert Sales Performance and related branding around Sales In Asia.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Talking Points

Recent interactions between the hosts and their guests.

Season 2: Ep 3: The Sales Pipeline Illusion (B2B Insights from Indonesia)
Q: What makes the Indonesian B2B market particularly complex?
The market blends technical evaluation with long, multi-stakeholder decision processes; relationships and cultural nuances drive outcomes as much as, if not more than, raw technical capability.
Season 2: Ep 2 : Navigating B2B Selling in Korea
Q: What is the role of AI in Korea's B2B sales, according to your view?
AI should accelerate information gathering and trend analysis, but cannot replace the human element of relationship-building, framing, and nuanced communication; salespeople should use AI as a tool, not as a substitute for interaction.
Season 2: Ep 2 : Navigating B2B Selling in Korea
Q: How has the buying process in Korea evolved for SMEs versus large multinational companies?
SMEs still rely more on relationships and flexibility, while MNCs often demand standardization and less flexibility due to global policies; however, even MNCs face local pressures like payment terms and compliance, which creates a need for adaptable local tactics.
Season 2: Ep 2 : Navigating B2B Selling in Korea
Q: Do you think Western sales methodologies can be applied in Korea, or do they require adaptation?
They can be applied, but they must be adapted; rigid, one-size-fits-all approaches don't work due to local culture, confidentiality norms, and the need for culturally appropriate questioning and follow-up. Western models are valuable for framework, but localization is essential.
Season 2: Ep 4: Leading Teams in Asia
Q: How did you transition into HR tech, and what were the pivotal moments?
It was a natural shift after leading in SAP and Salesforce and recognizing a need to apply my tech and GTM experience to people operations and talent strategy, culminating in an advisory role and leading ADP Asia Pacific.

Audience Metrics

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Frequently Asked Questions About Sales In Asia

What is Sales In Asia about and what kind of topics does it cover?

Sales In Asia focuses on the art and science of selling in the diverse and fast-moving Asian markets. Episodes feature senior sales leaders, technology executives, and market-entry specialists who share practical playbooks for navigating cross-border deals, adapting Western methodologies to local contexts, and leveraging data, CRM, and AI in complex B2B environments. The show consistently emphasizes trust-building, cultural nuance, and long-cycle sales in industries ranging from industrials to tech, with a strong tilt toward leadership, team culture, and regional dynamics across Asia. A standout trait is the recurring blend of personal storytelling with tangible, field-tested strategies for entering mature markets like Japan and Korea, whil... more

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How many episodes of Sales In Asia are there?

Sales In Asia launched 3 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sales In Asia?

Recent guests on Sales In Asia include:

1. Allan Teng
2. Charlene Tan
3. Charles Ferguson
4. Kidung Ajisurya
5. JJ Song
6. Philip Yim

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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