RTB播报堂
RTB播报堂欢迎订阅/收听内容多闲话少的RTB播报堂 We will pick up all the marketing news you want to listen. 在这里 五分钟，陪你实时了解欧美广告行业市场脉动和最新趋势。 主播以及嘉宾是来自欧美互联网广告行业。
| Publishes | Weekly | Episodes | 19 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Vietnamese | Categories | BusinessMarketingDaily NewsNews | ||
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Hi，大家好！
今天想要分享的是其实是最近我看到日本，英国还有美国广告市场因为Trump的一些举措而重新风靡回来的一个Topic - DST - Digital Services Tax
️ Visit our homepage: www.bubblecast.co.uk
️ 中文网页: www.rtbbbt.com
Hi，大家好！
今天我们来聊两件大事：
一个是 TikTok Ban 对全球社交媒体的影响，尤其是广告支出的变化；
另一个是最近学到的一个新词—— Tiktokification。
不论你是Marketer、品牌方，还是网红，接下来这些趋势都值得你关注！
RTB播报堂中文网站： youtu.be/ZSCvQ7HTiJM
Bubblecast Website：www.bubblecast.co.uk/
【WTFantastic AdTech】 EP1
Google的Cookie Privacy Sandbox 将要何去何从？
今天我们来聊聊为什么Google一直推迟Cookieless，以及这对广告行业的影响。
最近，Google宣布不会马上取消第三方Cookie，至少在明年及以后，Cookie还是会继续存在于Chrome浏览器中。而苹果的Safari早就果断抛弃了Cookie，为什么Google一直拖拖拉拉呢？其实，Google一开始是最早宣布要弃用Cookie的，但在业界的巨大压力下... more
Part 1: 广告还是无广告？To Ads or Not to Ads
探讨流媒体广告支持观众与无广告观众，及其对未来电视消费的影响。
Part 2: 支持广告的观众 vs 无广告的观众
分析流媒体市场趋势，广告与无广告观众的选择，以及未来的发展方向
在本期播客中，我想要分享并且和大家一起探一下两个不同信息
关于Google与 OpenAI 在人工智能搜索领域的新进展及两家公司对品牌和市场营销行业的一些影响。
谷歌的“人工智能概览”和 OpenAI 的 ChatGPT-4o 将如何改变市场格局？广告商和品牌该如何应对这些边变化？
在本期播客中，我想要分享并且和大家一起探一下两个不同信息
关于Google与 OpenAI 在人工智能搜索领域的新进展及两家公司对品牌和市场营销行业的一些影响。
谷歌的“人工智能概览”和 OpenAI 的 ChatGPT-4o 将如何改变市场格局？广告商和品牌该如何应对这些边变化？
【RTB播报堂】Good to know _ Campaign Activation TikTok vs Instagram
今天我把两个社交媒体拿出来对比了一下！
Highlight
♀️TikTok凭借其高度个性化的“For You”页面和无缝的应用内购物体验脱颖而出，使其成为品牌展示和销售的强大平台。
♀️而Instagram通过提供多样化的广告格式及其与Meta和亚马逊的合作，增强了用户的购物便利性，尤其适合追求精美视觉效果的传统及奢侈品牌。
Top Stories 零售媒体的新秘诀 - 增量投资回报率 ️ 程序化户外数字媒体现已在纽约整个公共交通系统中提供广告投放 COMSCORE 击败尼尔森获得使用大数据进行电视测量的 MRC 认证 ☕️星巴克 - 为何Web3忠诚度计划面临挑战 麦当劳漫画&街头文化营销创意 Publisher News 汤森路透推出 80 亿美元人工智能基金 《世界报》与 Prisa Media 签署 ChatGPT 合作伙伴关系 G/O Media 出售 Deadspin 并裁员 ♀️♂️电讯报媒体集团推... more
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Apple Podcasts | #112 |  China/Business/Marketing |
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