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Retail Media Vibes

Brandon Viveiros

Retail Media Vibes is your marketing lens on the world of shopping, commerce, and culture. Each episode brings fresh conversations with industry insiders who break down the stories driving how brands reach shoppers and how shoppers connect with brands. From big retail moments to the latest shifts in digital media, it’s your front-row seat to the strategies shaping the future of commerce.

We keep ... more

PublishesTwice monthlyEpisodes12Founded5 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Retail Media Vibes

Latest Episodes

The most expensive mistake in retail media isn’t bad targeting, it’s planning in silos. We sit down with media leader Toby Willse to map how the field evolved from banner buys to agentic commerce, why teams still talk past each other, and what it tak... more

The year retail media stopped living on the product page and started shaping the whole journey came with growing pains, and big wins. We dig into what really changed in 2025: retail media going full-funnel with connected TV, social integrations, and ... more

Nostalgia doesn’t just sell; it sticks. We sat down with Sarah Gillmer to explore how memory, family ritual, and pop culture can turn everyday products into emotional anchors, and why that approach still beats a thousand loud impressions. From Barbie... more

Live shopping is booming, just not equally everywhere. We tackle why China’s live commerce machine towers over the U.S. and what has to change for 2025: cultural expectations, seamless payments, and the invisible tech that makes “watch, want, buy” fe... more

Attention is scarce, noise is cheap, and shoppers are rewriting the rules. We sit down with brand and growth strategist Erin Campbell to map the new terrain: how to reach people who spend 13 hours a day with media yet crave less clutter and more conn... more

What happens when brand safety and speed meet the messy magic of real human influence? We bring on influencer marketer Emma Curry to explore where AI-driven creators can help, where they can harm, and how transparency keeps audiences on your side. Fr... more

Missed the first five episodes? We stitched the best insights into one high-energy tour through what’s actually moving shoppers and budgets right now. From Halloween arriving in July to AI that can buy for you, we dig into the hits, the misses, and t... more

A grocery disruptor is surging, hype is reshaping demand, and AI might quietly become your favorite holiday shopper. We sit down with Claire Reed to unpack Aldi’s value-first playbook, from lean operations and private labels to a smart Instacart part... more

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How many episodes of Retail Media Vibes are there?

Retail Media Vibes launched 5 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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