Organizational Reputation Management
Quinnipiac UniversityThe podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management act... more
| Publishes | Daily | Episodes | 5 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessEducationManagement | ||||
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For an event to rise to the level of a crisis, several key requirements must be present: a crisis is typically important, unexpected, urgent, and, at the same, produces uncertainty about what to do next. An organizational process of responding to a c... more
Since reputation is one of the most important assets of any organization, it is important to measure and evaluate any changes in organizational reputation. Over the years different approaches were proposed for reputation measurement, such as Fortune’... more
Managing organizational reputation is a strategic process that can be represented through an acronym, F.O.C.U.S. In this process, F stands for finding the facts when the organization conducts research to better understand what the issues are. O stand... more
Public relations is managing relationships. Organizations have a lot of publics, such as customers, investors, and employees, and it is essential to build and maintain relationships with all of these publics in order for the organization to survive a... more
All organizations have their identities – the same way as people have DNAs. These identities affect how the organization appears to all different publics the organization interacts with – consumers, investors, suppliers, employees, and others. Howeve... more
This podcast episode is based on Chapter 1 of the book by Professor Alexander V. Laskin Organizational Reputation Management: A Strategic Public Relations Perspective (www.wiley.com/en-us/Organizational+Reputation+Management%3A+A+Strategic+Pu... more
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Apple Podcasts | #244 |  Netherlands/Business/Management |
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Organizational Reputation Management launched a year ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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