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Artwork for Repeatable Revenue: An MSP Growth Podcast

Repeatable Revenue: An MSP Growth Podcast

MSP Sales & Growth | Ray J. Green
Sales
Sales Growth
Entrepreneurship
Business Growth
Sales Process
Leadership
Managed Service Providers
Msps
Sales Strategy
Sales Management
Business Strategy
Sales Strategies
Marketing
MSP Sales Partners
Self-Leadership
Lead Generation
Sales Development Representatives
Linkedin
Content Strategy
IT Services

Practical sales and marketing for MSPs and IT service providers who want to grow. Hosted by Ray J. Green — founder of MSP Sales Partners, former PE-backed CEO, and former Managing Director at the U.S. Chamber of Commerce. Interviews with top MSP sellers and founders who’ve exited, plus short solo episodes on building pipeline, closing deals, and managing sales teams. New episodes almost every day.... more

PublishesDailyEpisodes300Founded6 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Repeatable Revenue: An MSP Growth Podcast

Latest Episodes

Playbooks, scripts, coaching and KPIs all matter for MSP sales. But Ray argues every one of them depends on one decision upstream: being able to explain what makes your MSP different to a stranger at a bar. He breaks down what happens to appointments... more

In the same week, Ray went through two sales processes as a buyer who was ready to spend. Hard Rock's vacation club wouldn't sell him anything without a 90-minute pitch, so he walked. Acquisition.com sent a short video and offered a 10-minute call, t... more

Six months ago, one of Ray's MSP customers had zero appointments from outbound. Last month he said the program wasn't working because only two out of 10 appointments were showing up. Ray breaks down why progress on a complex problem so often feels li... more

Most sellers with a thin pipeline assume they picked the wrong channel. Ray met a full-cycle seller at an MSP whose calendar said otherwise — prospecting blocks, time boxed, six or seven channels running, real effort going in and nothing coming back.... more

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Recent Guests

Owen Fitzpatrick
Psychologist and author focused on how beliefs are built and propagandized
Author, Inner Propaganda
Episode: Marketers, Cult Leaders & Dictators Use the Same Playbook — Owen Fitzpatrick
Benson Chidester
Former Director of Sales at acquisition.com; former CEO at Elite CEOs; advisor to 15,000 coaching clients
Acquisition.com; Elite CEOs; closers.io
Episode: Why I Paused Sales at $1.2M (Hormozi's Former Sales Director Says I Was Right) - Benson Chidester
Elan Jones
Executive who transitioned into IT sales with eCreek IT
eCreek IT
Episode: How One MSP Built Two Sales Champions From Scratch
Bradley Robinson
Operations/PMO turned IT sales leader at eCreek IT
eCreek IT
Episode: How One MSP Built Two Sales Champions From Scratch
Art Sobczak
Author of Smart Calling; veteran sales trainer
Business By Phone
Episode: The "Whussification" of Sales Has to Stop — Art Sobczak
Dale Dupree
Founder of The Sales Rebellion
The Sales Rebellion
Episode: He Outsold His Entire Team. His Boss Wrote Him Up. — Dale Dupree
Adam Boyd
Former high school English teacher, football coach, and top Sandler Training Network performer; founder of Trinity Training and Development and buyer of a training company
Trinity Training and Development; Sandler Training Network
Episode: The English Teacher Who Became a Top 50 Sales Trainer in the World
Marcus Chan
Sales leader and author, featured guest sharing personal and professional journey
Wall Street Journal best-selling author; former sales executive
Episode: His Sales Manager Died at 32. Then the Mother Blamed Him on LinkedIn. — Marcus Chan
Alex Hormozi
Business advisor referenced in the episode
Acquisition.com
Episode: Growth, Profit, or Family — Which Are You Sacrificing?

Host

Ray J. Green
Host of Repeatable Revenue: An MSP Growth Podcast; MSP Sales Partners founder; experienced operator and investor with U.S. Chamber of Commerce background.

Reviews

4.7 out of 5 stars from 20 ratings
  • Great Podcast

    Learning valuable lessons! Great guests and material references.

    Apple Podcasts
    5
    2020EJN
    United States5 years ago
  • Randy Silver - new CRO

    I was recommended this podcast as I am newly hired as a CRO. I’ve lead global teams as senior manager, but now I’m “the head guy”. I was told this would help me learn best practices and hear from proven leaders.

    This is so true and more! It is great to know I’m doing a lot of the best practices of how to be a great leader. There are new practices in here as well that I’m going to start to incorporate as well.

    Thanks Ray for having this podcast. Have made a loyal fan out of me!

    Apple Podcasts
    5
    REPS0109
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is highlighted as a credible source who provides real-world coaching and growth frameworks.
Listeners praise the show for practical lessons and actionable guidance from seasoned MSP leaders.
The content is valuable for leaders, including new CROs or founders, seeking repeatable sales processes and better pipeline discipline.

Talking Points

Recent interactions between the hosts and their guests.

The "Whussification" of Sales Has to Stop — Art Sobczak
Q: What is the core mindset shift needed to stop “wussification” and improve prospecting results?
Shift from apologizing and pitching to focusing on meaningful, personalized conversations that address real problems, adopt a non-negotiable practice of outreach, and align messaging with the prospect's world to reduce resistance and increase engagement.
The "Whussification" of Sales Has to Stop — Art Sobczak
Q: How should reps handle gatekeepers or assistants who screen calls?
Treat assistants as allies by showing relevance and obtaining information that helps tailor the message. Build credibility through social proof, reference conversations with the assistant, and avoid pitching too early; aim to create value and a basis for further conversation.
He Outsold His Entire Team. His Boss Wrote Him Up. — Dale Dupree
Q: What advice would you give to someone who wants to replicate your authentic, high-impact outreach without losing their own voice?
Develop a unique, human storytelling approach, stay curious, and focus on the other person's needs and network rather than chasing sheer volume.
He Outsold His Entire Team. His Boss Wrote Him Up. — Dale Dupree
Q: How do you reconcile the AI conversation with maintaining human relationships in sales?
AI can handle repetitive tasks, but meaningful selling relies on genuine curiosity, vulnerability, and building real connections with people.
He Outsold His Entire Team. His Boss Wrote Him Up. — Dale Dupree
Q: What best explains the shift from traditional dialing to the crumpled-letter approach in your sales career?
It was about interrupting the pattern with something memorable and personal, which created trust and opened up opportunities that cold calls couldn't.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show focuses on practical sales and marketing strategies for MSPs and IT service providers aiming to grow, with frequent solo episodes and guest interviews from top MSP sellers and founders. Topics center on building pipelines, closing deals, coaching sales teams, and scaling go-to-market efforts, with a strong emphasis on repeatable systems, disciplined processes, and measurable outcomes. Noteworthy is the host's emphasis on actionable frameworks, real-world coaching anecdotes, and daily-like episode cadence that caters to operators seeking sharper decision-making and tangible growth levers.

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These podcasts share a similar audience with this podcast:

1. 30 Minutes to President's Club | No-Nonsense Sales

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this podcast launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Owen Fitzpatrick
2. Benson Chidester
3. Elan Jones
4. Bradley Robinson
5. Art Sobczak
6. Dale Dupree
7. Adam Boyd
8. Marcus Chan

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