
Practical sales and marketing for MSPs and IT service providers who want to grow. Hosted by Ray J. Green — founder of MSP Sales Partners, former PE-backed CEO, and former Managing Director at the U.S. Chamber of Commerce. Interviews with top MSP sellers and founders who’ve exited, plus short solo episodes on building pipeline, closing deals, and managing sales teams. New episodes almost every day.... more
| Publishes | Daily | Episodes | 300 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

Playbooks, scripts, coaching and KPIs all matter for MSP sales. But Ray argues every one of them depends on one decision upstream: being able to explain what makes your MSP different to a stranger at a bar. He breaks down what happens to appointments... more
In the same week, Ray went through two sales processes as a buyer who was ready to spend. Hard Rock's vacation club wouldn't sell him anything without a 90-minute pitch, so he walked. Acquisition.com sent a short video and offered a 10-minute call, t... more
Six months ago, one of Ray's MSP customers had zero appointments from outbound. Last month he said the program wasn't working because only two out of 10 appointments were showing up. Ray breaks down why progress on a complex problem so often feels li... more
Most sellers with a thin pipeline assume they picked the wrong channel. Ray met a full-cycle seller at an MSP whose calendar said otherwise — prospecting blocks, time boxed, six or seven channels running, real effort going in and nothing coming back.... more
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Learning valuable lessons! Great guests and material references.
I was recommended this podcast as I am newly hired as a CRO. I’ve lead global teams as senior manager, but now I’m “the head guy”. I was told this would help me learn best practices and hear from proven leaders.
This is so true and more! It is great to know I’m doing a lot of the best practices of how to be a great leader. There are new practices in here as well that I’m going to start to incorporate as well.
Thanks Ray for having this podcast. Have made a loyal fan out of me!
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The show focuses on practical sales and marketing strategies for MSPs and IT service providers aiming to grow, with frequent solo episodes and guest interviews from top MSP sellers and founders. Topics center on building pipelines, closing deals, coaching sales teams, and scaling go-to-market efforts, with a strong emphasis on repeatable systems, disciplined processes, and measurable outcomes. Noteworthy is the host's emphasis on actionable frameworks, real-world coaching anecdotes, and daily-like episode cadence that caters to operators seeking sharper decision-making and tangible growth levers.
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this podcast launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Owen Fitzpatrick
2. Benson Chidester
3. Elan Jones
4. Bradley Robinson
5. Art Sobczak
6. Dale Dupree
7. Adam Boyd
8. Marcus Chan
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