
Smarter Research. Deep Insights. Powered by Quals.AI. QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter. From translating questions ... more
| Publishes | Daily | Episodes | 18 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Do participants know they’re talking to AI — and does it matter?
In this episode, we unpack the real tradeoff: transparency vs “natural conversation.”
When does disclosure build trust, and when does it change behavior?
We also get into the part pe... more
QualsTalks is out: The Self-Serve Revolution — internalising research.
More teams are bringing research in-house. We talk about what that fixes, what it breaks, where agencies still matter—and why AI won’t replace researchers, but it will replace re... more
A casual chat on where AI-moderated qual genuinely shines (concepts, comms, UX, churn, public opinion, health) — and where it doesn’t.
“AI doesn’t replace moderators — it changes what’s possible when the design is right.”
What happens when AI starts doing qual?
We talk intuition, automation, emotional nuance — and why AI won’t replace moderators, but can amplify them.
💡 “AI doesn’t replace empathy — it scales it.”
A quick, thoughtful listen for anyone in research,... more
A casual, over-a-coffee chat between the host and Quals.AI on a study about brands taking positions on social issues. Consumers expect action (sustainability, equality, mental health) — but skepticism is high when it feels performative.
Key thread: ... more
Open markets are not just places to buy fresh tomatoes – they’re mini festivals of smell, sound, memory and community. 🧺✨
In the new QualsTalks episode, I chat with Quals.AI about what people really seek in open markets, and what supermarkets like ... more
We all love a good discount. But when the math is exactly the same, which format wins consumers’ hearts — and why?
In this episode, I chat with Quals.AI about a fascinating qualitative experiment where we pitted four promotional offers for a £20 pro... more
Gift cards have come a long way from being the “easy way out.”
Today, they sit at the intersection of thoughtfulness, flexibility, and emotional connection.
In this episode, I chat with Quals.AI, our AI-powered qualitative research tool, about our ... more









Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Rephonic provides a wide range of podcast stats for QualsTalks. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to QualsTalks and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for QualsTalks, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for QualsTalks, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers QualsTalks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
QualsTalks launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for QualsTalks from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of QualsTalks. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.