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The Practice Marketing Podcast

Neil Trickett, PT
Physical Therapy
Practice Promotions
Google Ads
Search Engine Optimization
Marketing
Google
AI In Marketing
Clinic Accelerator
Webpt
AI Marketing
Branding
Content Marketing
Practice Freedom U
Private Practice
Website
Rehab 2 Perform
Instagram
Therapy Partners Group
Youtube
Artificial Intelligence

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. ... more

PublishesWeeklyEpisodes185Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Practice Marketing Podcast

Latest Episodes

What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new... more

Today on The Practice Marketing Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy, to discuss how their practice is using Google Ads and Facebook Ads to grow its speech therapy program and connect more families ... more

Should you handle your PT clinic's marketing yourself, or bring in an agency? Sam Villenave, Director of Sales at Practice Promotions (and former Apple employee), breaks down exactly how to tell.

In this episode:

• The #1 marketing tactic driving r... more

What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled evaluation.

In this episode, we discuss why marketing is only half of the growth... more

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Recent Guests

Andy Sotirokos
Chief Operating Officer at Full Strength Physical Therapy (formerly Solutions Physical Therapy)
Full Strength Physical Therapy
Episode: When to Rebrand Your PT Practice! Lessons From PT Owner Andy Sotirokos, PT
Matt Goodemote
Director of Copywriting at Practice Promotions
Practice Promotions
Episode: AI & Copywriting for PTs w/ Matt Goodemote, DPT
Andrew Dombek
Physical therapist and owner of Aid Pt in Ashburn, Virginia
Aid Pt
Episode: The Silent Revenue Leak: Why Most PT Clinics Are Getting Underpaid and Don't Know It
Krista Covell-Pierson
Founder and CEO of Covell Care and Rehabilitation
Covell Care and Rehabilitation
Episode: No Walls, No Limits: How to Build, Market, & Hire For a Mobile Rehabilitation Practice w/ Covell Care & Rehabilitation
Kyle Covington
President of the American Physical Therapy Association (APTA)
APTA
Episode: Building the Next 100 Years of PT w/ Dr. Kyle Covington, President of the APTA
Eric Bull
Co-owner of Integrity Diagnostics, physical therapist
Integrity Diagnostics
Episode: Beyond Treatment: How Diagnostics Can Transform a PT Business w/ Dr. Eric Bull, Integrity Diagnostics
Will Humphreys
Founder of Virtual Rockstar
Virtual Rockstar
Episode: Your Clinic Needs a Virtual Rockstar – Here’s Why
Jennifer Allen
Chief Clinical Officer and Head of Marketing at Therapy Partners Group
Therapy Partners Group
Episode: PT Practice Growth: Marketing Lessons from a 140-Clinic Company w/ Jen Allen, Therapy Partners
Annie Koslow
Founder of Active Health Solutions, a four-therapist mobile PT practice
Active Health Solutions
Episode: How to Grow a Mobile PT Practice Without a Brick-and-Mortar Clinic (w/ Annie Koslow, DPT)

Host

Neil Trickett
Host of The Practice Marketing Podcast

Reviews

5.0 out of 5 stars from 12 ratings
  • Very informative

    Lots of great takeaways from successful business owners. Great podcast

    Apple Podcasts
    5
    ChloeTudor
    Canadaa year ago
  • Great content

    Neil has a wealth of knowledge as he has been a PT owner and knows the challenges of running a PT practice. He reveals deep insights by asking thoughtful questions in his podcasts - highly recommend to any PT practice owner.

    Apple Podcasts
    5
    Mansoor@WizHealth
    United States2 years ago
  • Great show!

    Neil’s been in this space both from a practice owner to now serving practice owners. He understands the dynamics that practice owners face and is well qualified to give his valuable insight.

    Apple Podcasts
    5
    Amit Gaglani
    United States2 years ago
  • Holiday Scheduling Tips

    Thanks Neil for all of the great content! This is always so helpful!!

    Apple Podcasts
    5
    mnd678
    United States2 years ago
  • Keys to success!

    If you’re currently running a physical therapy practice (any size) or thinking of starting your own in the future, this podcast has all the key elements you need to be successful! I’ve been a guest twice and have always enjoyed my time with Neil. I look forward to coming back on any anytime in the future.

    Apple Podcasts
    5
    KaizenPT
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are valued for real-world tactics and client-centered marketing advice.
The host is seen as experienced in the PT space, asking thoughtful questions that drive value.
Listeners praise actionable takeaways for clinic growth and marketing strategy.
Guests are described as knowledgeable PT practice leaders with practical insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Adding a Stretch Lab to Your PT Practice w/ Kevin Flaherty, PT
Q: What advice would you give others looking to start something similar?
Start small, choose a couple of core offerings, identify key PT champions on the team to lead, involve staff in planning and cost discussions, and ensure pricing reflects true costs while communicating value to patients. Also, keep the program within the existing practice first to leverage the patient base before branching out.
Adding a Stretch Lab to Your PT Practice w/ Kevin Flaherty, PT
Q: First, can you explain what Flaherty Flex is and how it interacts with your PT clinic?
Flaherty Flex is a 400-600 square foot expansion within an office where a certified personal trainer runs stretch protocols after assessments and provides some personal training. It also includes recovery tech like Hypervolt and Normatech. It remains part of Flaherty Physical Therapy to leverage existing patient emails and marketing, with a plan to eventually become a separate corporation.
Should I Outsource My PT Billing? w/ Motaz Ebeido, DPT
Q: So Motaz, what's the biggest financial mistake you see PT clinics making today?
Clinics focus on growth without fully understanding the finance side; relying on a single in-house biller is risky because billing is complex and requires a system with multiple roles and analytics to maximize revenue and cash flow.
Focus on Patient Satisfaction w/ Heidi Jannenga, WebPT
Q: What role does transparency about finances play in patient experience?
Transparency about costs and flexible payment options reduce financial barriers, prevent sticker shock, and enable patients to commit to a realistic plan of care.
Focus on Patient Satisfaction w/ Heidi Jannenga, WebPT
Q: How can clinics use data to reduce dropouts and improve the patient experience?
By tracking plan-of-care completion, Net Promoter Score comments, and bottlenecks in scheduling, insurance, and front-office processes, then addressing the highest-impact areas first to create a more seamless journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Practice Marketing Podcast

What is The Practice Marketing Podcast about and what kind of topics does it cover?

The episodes showcase practical, battle-tested strategies for growing physical therapy practices through marketing, branding, and operational scale. Topics span website optimization, local search visibility, surgical and post-op patient funnels, mobile and virtual care models, staffing and leadership, M&A and exit planning, financial discipline, and AI-assisted marketing. A standout pattern is the emphasis on concrete frameworks, repeatable playbooks, and collaboration with a practitioner-focused marketing agency, making it valuable for clinic owners, marketing leads, and growth-minded therapists who want measurable patient growth and scalable operations. A notable trait is the recurring focus on relationship-building—whether with referral ... more

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How many listeners does The Practice Marketing Podcast get?

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To see how many followers or subscribers The Practice Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Practice Marketing Podcast?

These podcasts share a similar audience with The Practice Marketing Podcast:

1. Private Practice Owners Club
2. The Dave Kittle Show
3. The P.T. Entrepreneur Podcast
4. EntreLeadership
5. The Martell Method w/ Dan Martell

How many episodes of The Practice Marketing Podcast are there?

The Practice Marketing Podcast launched 5 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Practice Marketing Podcast?

Rephonic pulls ratings and reviews for The Practice Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Practice Marketing Podcast?

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What guests have appeared on The Practice Marketing Podcast?

Recent guests on The Practice Marketing Podcast include:

1. Andy Sotirokos
2. Matt Goodemote
3. Andrew Dombek
4. Krista Covell-Pierson
5. Kyle Covington
6. Eric Bull
7. Will Humphreys
8. Jennifer Allen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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