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Artwork for The Practice Marketing Podcast

The Practice Marketing Podcast

Neil Trickett, PT
Physical Therapy
Practice Promotions
Google Ads
Marketing
Search Engine Optimization
Google
Artificial Intelligence
Local SEO
AI In Marketing
Chatgpt
Clinic Accelerator
Instagram
EBITDA
Webpt
AI Marketing
Branding
Practice Freedom U
Marketing Systems
Content Marketing
Google Business Profile

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. ... more

PublishesWeeklyEpisodes200Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Practice Marketing Podcast

Latest Episodes

Today, we're talking with Dr. Heidi Jannenga, founder of Rizing Tide and co-founder of WebPT, and Dr. Larry Benz, co-founder of Confluent Health and author of Called to Care.

Heidi is a Doctor of Physical Therapy who co-founded WebPT, a leading soft... more

Today, we’re talking with Dr. Ben Butts and Dr. Cassie Butts, the husband-and-wife owners of Los Alamitos Orthopedic & Sports Physical Therapy in Southern California. 

Ben is a Board-Certified Sports Clinical Specialist and Cassie is a Board-Certifi... more

Today, we're talking with Paul Martin, Founder & President of Martin Healthcare Advisors. Paul trained as a physical therapist and is known throughout the industry as an expert in PT clinic mergers and acquisitions.

In 1989, Paul co-founded his own ... more

In this episode, Neil Trickett talks with Mike Dwyer, co-founder of Prompt Health, about what PT clinic owners should look for when choosing or switching an EMR. Topics include what looks good in a demo but falls short in daily use, where AI saves ti... more

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Recent Guests

Heidi Jannenga
Doctor of Physical Therapy, co-founder of WebPT and founder of Rizing Tide
Rizing Tide
Episode: Why Investing in the Next Generation of PTs Matters Now w/ Rizing Tide
Larry Benz
Doctor of Physical Therapy, co-founder of Confluent Health and author of Called to Care
Confluent Health
Episode: Why Investing in the Next Generation of PTs Matters Now w/ Rizing Tide
Paul Martin
Physical therapist and founder and president of Martin Healthcare Advisors
Martin Healthcare Advisors
Episode: Get the Highest Sale Price for Your Clinic w/ Martin Healthcare Advisors
Mike Dwyer
Co-founder of Prompt Health
Prompt Health
Episode: Choosing the Best EMR for 2027: A Conversation with Prompt Health Co-Founder Mike Dwyer
Dr. Alex Bendersky
Head of clinical innovation at WebPT
WebPT
Episode: Why Is Physical Therapy Still Operating Like It Did 30+ Years Ago?
Brian Hartz
CEO and founder of HARTZ Physical Therapy
HARTZ Physical Therapy
Episode: From One Clinic to Six: The Lessons Nobody Teaches You About Growth
Brij Bhuptani
CEO and co-founder of Spry Healthcare
Spry Healthcare
Episode: Introducing the Spry x Practice Promotions Integration
Scott McAfee
Chief Marketing Officer at MovementX, Doctor of Physical Therapy, orthopedic clinical specialist
MovementX
Episode: Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice
Eric Miller
Chief Financial Advisor and co-owner of Econologics Financial Advisors
Econologics Financial Advisors
Episode: Creating a Stronger Financial Practice in 2026

Host

Neil Trickett
Host of The Practice Marketing Podcast

Reviews

5.0 out of 5 stars from 12 ratings
  • Very informative

    Lots of great takeaways from successful business owners. Great podcast

    Apple Podcasts
    5
    ChloeTudor
    Canada2 years ago
  • Great content

    Neil has a wealth of knowledge as he has been a PT owner and knows the challenges of running a PT practice. He reveals deep insights by asking thoughtful questions in his podcasts - highly recommend to any PT practice owner.

    Apple Podcasts
    5
    Mansoor@WizHealth
    United States2 years ago
  • Great show!

    Neil’s been in this space both from a practice owner to now serving practice owners. He understands the dynamics that practice owners face and is well qualified to give his valuable insight.

    Apple Podcasts
    5
    Amit Gaglani
    United States2 years ago
  • Holiday Scheduling Tips

    Thanks Neil for all of the great content! This is always so helpful!!

    Apple Podcasts
    5
    mnd678
    United States2 years ago
  • Keys to success!

    If you’re currently running a physical therapy practice (any size) or thinking of starting your own in the future, this podcast has all the key elements you need to be successful! I’ve been a guest twice and have always enjoyed my time with Neil. I look forward to coming back on any anytime in the future.

    Apple Podcasts
    5
    KaizenPT
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners consistently praise practical, actionable guidance for growing PT practices.
Guests are credible, bringing diverse perspectives from PT and healthcare marketing.
The host combines hands-on ownership experience with marketing expertise, making insights trustworthy.
Episodes frequently highlight templates and real-world tactics listeners can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Investing in the Next Generation of PTs Matters Now w/ Rizing Tide
Q: Why does it matter to you who gets the opportunity to enter the profession? How does representation affect patient care in the communities PTs serve?
Jannenga explains that some students have never seen a physical therapist who looks like them, and face greater financial barriers to education. Providers with shared backgrounds can help patients feel trust, adhere to care plans and seek treatment, while expanding access to physical therapy in underserved communities.
Why Investing in the Next Generation of PTs Matters Now w/ Rizing Tide
Q: What led you to start Rizing Tide in 2021, and what gap in the profession were you hoping to close with that?
Jannenga says workforce data showed little change in the profession's diversity, while cost kept talented students from pursuing PT. Rizing Tide aims to widen access to education and care, helping build a workforce that better reflects the communities it serves.
Get the Highest Sale Price for Your Clinic w/ Martin Healthcare Advisors
Q: Where does marketing fit into the clinic's value and how do buyers view a practice with a steady, predictable growing flow of new patients compared to one that relies mostly, say, on a couple of key referral sources?
Martin says consistent marketing systems can support a higher multiple by creating a steady flow of patients. Clinics that stop marketing when staffing is tight may weaken their growth prospects and perceived value.
Get the Highest Sale Price for Your Clinic w/ Martin Healthcare Advisors
Q: What is that buyer really paying for? What are they looking for?
Buyers are primarily paying for cash flow, while also valuing the clinic's systems, staff, reputation, patient list, and ability to sustain and grow that cash flow.
Choosing the Best EMR for 2027: A Conversation with Prompt Health Co-Founder Mike Dwyer
Q: Where are you seeing AI genuinely save a therapist or front desk staff time, versus what is still more like hype versus help?
Dwyer points to call handling, after-hours booking and payments, insurance verification, ambient clinical documentation, payer calls and billing tasks. He also describes AI helping teams act on operational data sooner and potentially guiding clinical decisions with outcomes across practices.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
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Frequently Asked Questions About The Practice Marketing Podcast

What is The Practice Marketing Podcast about and what kind of topics does it cover?

The show centers on practical marketing and growth strategies for physical therapy and rehab clinics, featuring owners, operators, and marketing leaders who have built or scaled multi-location practices. Episodes routinely explore branding, local SEO, website optimization, patient acquisition funnels, and strategic partnerships with physicians, along with how tech like AI and virtual staff can boost efficiency without sacrificing patient care. A standout pattern is a pragmatic, owner-focused approach: real-world tactics, templates, and stories from clinics that expanded revenue, improved patient outcomes, and strengthened their brand presence. The format often includes actionable takeaways, occasional guest experts, and promotional segments... more

Where can I find podcast stats for The Practice Marketing Podcast?

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How many listeners does The Practice Marketing Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Practice Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Practice Marketing Podcast?

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How many subscribers and views does The Practice Marketing Podcast have?

To see how many followers or subscribers The Practice Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Practice Marketing Podcast?

These podcasts share a similar audience with The Practice Marketing Podcast:

1. Private Practice Owners Club
2. The Dave Kittle Show
3. Jeremy on Marketing Podcast
4. The P.T. Entrepreneur Podcast
5. The Ask Mike Reinold Show

How many episodes of The Practice Marketing Podcast are there?

The Practice Marketing Podcast launched 5 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Practice Marketing Podcast?

Rephonic pulls ratings and reviews for The Practice Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Practice Marketing Podcast?

Rephonic provides full transcripts for episodes of The Practice Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Practice Marketing Podcast?

Recent guests on The Practice Marketing Podcast include:

1. Heidi Jannenga
2. Larry Benz
3. Paul Martin
4. Mike Dwyer
5. Dr. Alex Bendersky
6. Brian Hartz
7. Brij Bhuptani
8. Scott McAfee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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