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The Practice Marketing Podcast

Neil Trickett, PT
Physical Therapy
Practice Promotions
Marketing
AI In Marketing
Search Engine Optimization
Google Ads
AI Marketing
Private Practice
Website
Clinic Accelerator
Therapy Partners Group
Rehab 2 Perform
Insurance Reimbursements
State Of Rehab Therapy 2025
Artificial Intelligence In Healthcare
Hiring and Recruiting In Physical Therapy
Marketing For Physical Therapy
MTI Physical Therapy
Digital Marketing
Physician Liaison Program

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. ... more

PublishesWeeklyEpisodes179Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Practice Marketing Podcast

Latest Episodes

Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote!

Matt is a physical therapist and a former practice owner. 

At Practice Promotions, Matt and his team keep up with the trends in using AI for writing bl... more

Is your website quietly costing you patients?

Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak webs... more

Want your clinic to feel warm, personable, and human?

Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you!

In this episode, we're sharing 4 simple but powerful marketing id... more

Most physical therapists are getting underpaid...and you don't even know it!

This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent c... more

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Recent Guests

Andrew Dombek
Physical therapist and owner of Aid Pt in Ashburn, Virginia
Aid Pt
Episode: The Silent Revenue Leak: Why Most PT Clinics Are Getting Underpaid and Don't Know It
Krista Covell-Pierson
Founder and CEO of Covell Care and Rehabilitation
Covell Care and Rehabilitation
Episode: No Walls, No Limits: How to Build, Market, & Hire For a Mobile Rehabilitation Practice w/ Covell Care & Rehabilitation
Kyle Covington
President of the American Physical Therapy Association (APTA)
APTA
Episode: Building the Next 100 Years of PT w/ Dr. Kyle Covington, President of the APTA
Eric Bull
Co-owner of Integrity Diagnostics, physical therapist
Integrity Diagnostics
Episode: Beyond Treatment: How Diagnostics Can Transform a PT Business w/ Dr. Eric Bull, Integrity Diagnostics
Will Humphreys
Founder of Virtual Rockstar
Virtual Rockstar
Episode: Your Clinic Needs a Virtual Rockstar – Here’s Why
Jennifer Allen
Chief Clinical Officer and Head of Marketing at Therapy Partners Group
Therapy Partners Group
Episode: PT Practice Growth: Marketing Lessons from a 140-Clinic Company w/ Jen Allen, Therapy Partners
Annie Koslow
Founder of Active Health Solutions, a four-therapist mobile PT practice
Active Health Solutions
Episode: How to Grow a Mobile PT Practice Without a Brick-and-Mortar Clinic (w/ Annie Koslow, DPT)
Rick Lau
Founder, Clinic Accelerator; Director of Mergers and Acquisitions at Clinic Accelerator Group
Clinic Accelerator
Episode: The Blueprint to Buy or Sell a PT Clinic (Lessons From 127 Clinic Sales) w/ Clinic Accelerator
Soroush Peyvandi
Director of Mergers and Acquisitions, Clinic Accelerator; CEO of Alberta Rehab Group
Clinic Accelerator
Episode: The Blueprint to Buy or Sell a PT Clinic (Lessons From 127 Clinic Sales) w/ Clinic Accelerator

Host

Neil Trickett
Host of The Practice Marketing Podcast

Reviews

5.0 out of 5 stars from 11 ratings
  • Very informative

    Lots of great takeaways from successful business owners. Great podcast

    Apple Podcasts
    5
    ChloeTudor
    Canadaa year ago
  • Great content

    Neil has a wealth of knowledge as he has been a PT owner and knows the challenges of running a PT practice. He reveals deep insights by asking thoughtful questions in his podcasts - highly recommend to any PT practice owner.

    Apple Podcasts
    5
    Mansoor@WizHealth
    United Statesa year ago
  • Great show!

    Neil’s been in this space both from a practice owner to now serving practice owners. He understands the dynamics that practice owners face and is well qualified to give his valuable insight.

    Apple Podcasts
    5
    Amit Gaglani
    United States2 years ago
  • Holiday Scheduling Tips

    Thanks Neil for all of the great content! This is always so helpful!!

    Apple Podcasts
    5
    mnd678
    United States2 years ago
  • Keys to success!

    If you’re currently running a physical therapy practice (any size) or thinking of starting your own in the future, this podcast has all the key elements you need to be successful! I’ve been a guest twice and have always enjoyed my time with Neil. I look forward to coming back on any anytime in the future.

    Apple Podcasts
    5
    KaizenPT
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are valued for real-world tactics and client-centered marketing advice.
The host is seen as experienced in the PT space, asking thoughtful questions that drive value.
Listeners praise actionable takeaways for clinic growth and marketing strategy.
Guests are described as knowledgeable PT practice leaders with practical insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

3 Front Desk Scripts to STOP Holiday Cancellations! w/ Dee Bills, Front Office Guru
Q: What's the best way for listeners to learn more about Dee's services?
Dee provides contact via email and directs listeners to the Front Office Guru/Clinic Accelerator resources for front desk training and scheduling.
3 Front Desk Scripts to STOP Holiday Cancellations! w/ Dee Bills, Front Office Guru
Q: What are the three front desk scripts you can use to prevent cancellations around the holidays?
Neil and Dee discuss scripts for presenting a formal plan of care, conducting effective handoffs to the front desk, and pre-framing for limited holiday availability, with emphasis on specificity and authority in the patient handoff.
The Silent Revenue Leak: Why Most PT Clinics Are Getting Underpaid and Don't Know It
Q: How does Claim Logic OS help clinics actually collect what's owed?
It analyzes ERA data to identify underpayments and denials, prioritizes high-dollar issues, surfaces patterns by payer, and generates customized appeal letters to expedite recovery.
The Silent Revenue Leak: Why Most PT Clinics Are Getting Underpaid and Don't Know It
Q: Where do you see most PT clinics getting underpaid?
Most underpayments come from the inconsistency of insurance contracts and denials; different payers and even clinics under the same payer have different reimbursement rates, and normal billing teams often miss patterns without a systematic analyzer.
2025 State of Rehab w/ Heidi Jannenga, WebPT
Q: What do you think that practice is going to look like in five years' time?
In five years, practices are likely to be more automated with ambient documentation, decision support, and AI acting as a co-pilot to support therapists while preserving the essential hands-on patient connection and high-quality care. Reimbursement and back-end processes should become more efficient, enabling clinicians to focus more on patient outcomes and complex cases.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Practice Marketing Podcast

What is The Practice Marketing Podcast about and what kind of topics does it cover?

The episodes showcase practical, battle-tested strategies for growing physical therapy practices through marketing, branding, and operational scale. Topics span website optimization, local search visibility, surgical and post-op patient funnels, mobile and virtual care models, staffing and leadership, M&A and exit planning, financial discipline, and AI-assisted marketing. A standout pattern is the emphasis on concrete frameworks, repeatable playbooks, and collaboration with a practitioner-focused marketing agency, making it valuable for clinic owners, marketing leads, and growth-minded therapists who want measurable patient growth and scalable operations. A notable trait is the recurring focus on relationship-building—whether with referral ... more

Where can I find podcast stats for The Practice Marketing Podcast?

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How many listeners does The Practice Marketing Podcast get?

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What are the audience demographics for The Practice Marketing Podcast?

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How many subscribers and views does The Practice Marketing Podcast have?

To see how many followers or subscribers The Practice Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Practice Marketing Podcast?

These podcasts share a similar audience with The Practice Marketing Podcast:

1. Private Practice Owners Club
2. The Dave Kittle Show
3. The P.T. Entrepreneur Podcast
4. Freedom by Design
5. Craig Groeschel Leadership Podcast

How many episodes of The Practice Marketing Podcast are there?

The Practice Marketing Podcast launched 5 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Practice Marketing Podcast?

Rephonic pulls ratings and reviews for The Practice Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Practice Marketing Podcast?

Rephonic provides full transcripts for episodes of The Practice Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Practice Marketing Podcast?

Recent guests on The Practice Marketing Podcast include:

1. Andrew Dombek
2. Krista Covell-Pierson
3. Kyle Covington
4. Eric Bull
5. Will Humphreys
6. Jennifer Allen
7. Annie Koslow
8. Rick Lau

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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