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The Practice Marketing Podcast

Neil Trickett, PT
Physical Therapy
Practice Promotions
Google Ads
Marketing
Search Engine Optimization
Google
Local SEO
AI In Marketing
Chatgpt
Clinic Accelerator
Artificial Intelligence
Instagram
Webpt
AI Marketing
Branding
Practice Freedom U
Marketing Systems
Content Marketing
Google Business Profile
Private Practice

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. ... more

PublishesWeeklyEpisodes195Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Practice Marketing Podcast

Latest Episodes

Opening a new physical therapy location is exciting—but simply putting up a sign and opening the doors doesn’t guarantee patients will walk in. Your new clinic needs to be visible online, easy to find on Google, and promoted to the patients who alrea... more

Why is physical therapy still operating like it did 30+ years ago?

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Alex Bendersky, Head of Clinical Innovation at WebPT, to discuss why the physical therapy indust... more

Your PT clinic is growing, but are you prepared for what it takes to scale from one location to six?

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brian Hartz, CEO and Founder of HARTZ Physical Therapy, to discuss... more

Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answers, compare providers, and discover local physical therapy clinics.

In this ep... more

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Recent Guests

Dr. Alex Bendersky
Head of clinical innovation at WebPT
WebPT
Episode: Why Is Physical Therapy Still Operating Like It Did 30+ Years Ago?
Brian Hartz
CEO and founder of HARTZ Physical Therapy
HARTZ Physical Therapy
Episode: From One Clinic to Six: The Lessons Nobody Teaches You About Growth
Brij Bhuptani
CEO and co-founder of Spry Healthcare
Spry Healthcare
Episode: Introducing the Spry x Practice Promotions Integration
Scott McAfee
Chief Marketing Officer at MovementX, Doctor of Physical Therapy, orthopedic clinical specialist
MovementX
Episode: Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice
Eric Miller
Chief Financial Advisor and co-owner of Econologics Financial Advisors
Econologics Financial Advisors
Episode: Creating a Stronger Financial Practice in 2026
Amy Gray
Head of SEO at Practice Promotions
Practice Promotions
Episode: SEO 101 for PTs
Wendi Stanley
VP of Marketing for Rebound Physical Therapy
Rebound Physical Therapy
Episode: Winning with Google Ads for Speech Therapy
Andy Sotirokos
Chief Operating Officer at Full Strength Physical Therapy (formerly Solutions Physical Therapy)
Full Strength Physical Therapy
Episode: When to Rebrand Your PT Practice! Lessons From PT Owner Andy Sotirokos, PT
Matt Goodemote
Director of Copywriting at Practice Promotions
Practice Promotions
Episode: AI & Copywriting for PTs w/ Matt Goodemote, DPT

Host

Neil Trickett
Host of The Practice Marketing Podcast

Reviews

5.0 out of 5 stars from 12 ratings
  • Very informative

    Lots of great takeaways from successful business owners. Great podcast

    Apple Podcasts
    5
    ChloeTudor
    Canada2 years ago
  • Great content

    Neil has a wealth of knowledge as he has been a PT owner and knows the challenges of running a PT practice. He reveals deep insights by asking thoughtful questions in his podcasts - highly recommend to any PT practice owner.

    Apple Podcasts
    5
    Mansoor@WizHealth
    United States2 years ago
  • Great show!

    Neil’s been in this space both from a practice owner to now serving practice owners. He understands the dynamics that practice owners face and is well qualified to give his valuable insight.

    Apple Podcasts
    5
    Amit Gaglani
    United States2 years ago
  • Holiday Scheduling Tips

    Thanks Neil for all of the great content! This is always so helpful!!

    Apple Podcasts
    5
    mnd678
    United States2 years ago
  • Keys to success!

    If you’re currently running a physical therapy practice (any size) or thinking of starting your own in the future, this podcast has all the key elements you need to be successful! I’ve been a guest twice and have always enjoyed my time with Neil. I look forward to coming back on any anytime in the future.

    Apple Podcasts
    5
    KaizenPT
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners consistently praise practical, actionable guidance for growing PT practices.
Guests are credible, bringing diverse perspectives from PT and healthcare marketing.
The host combines hands-on ownership experience with marketing expertise, making insights trustworthy.
Episodes frequently highlight templates and real-world tactics listeners can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice
Q: Can you summarize how MovementX uses storytelling to attract patients and clinicians?
MovementX uses a structured storytelling approach where the patient is the hero, the clinician is the guide, and the narrative follows a clear arc (goal, obstacle, plan, action, transformation, and lesson). This framework is paired with authentic photos, testimonials, and transparent information about how MovementX enables flexible schedules, autonomy, and better work-life balance, all of which helps attract patients and recruit clinicians.
Social Media 101 for PTs
Q: Is it better to cap hashtags at five per post or can you use more?
You can use more than five; in practice, aim for roughly five to ten with a mix of local, branded, and topic-specific hashtags. The order is less important.
Social Media 101 for PTs
Q: Should nearly every social media post have a call to action to schedule an appointment today and link back to the website, or should that be 50-50?
Not every post needs a CTA; depends on the topic. Staff spotlights or informational posts can link to a staff bio or educational content, while promotional posts can include the CTA. The key is to balance informative content with occasional prompts to action.
Introducing the Spry x Practice Promotions Integration
Q: How does this integration shift clinics toward an outcome-driven approach?
By tying marketing actions to real care events, such as initial evaluations and plan adherence, clinics can optimize communications for scheduling, retention, and treatment completion, moving beyond generic campaigns to outcomes.
Introducing the Spry x Practice Promotions Integration
Q: What are the first-phase capabilities and the next steps once the integration goes live?
Phase one focuses on syncing patient data and enabling targeted marketing emails from Spry to Engage, while phase two envisions automatic data capture from online forms to Spry and deeper lead management for new patients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Practice Marketing Podcast

What is The Practice Marketing Podcast about and what kind of topics does it cover?

The show centers on practical marketing and growth strategies for physical therapy and rehab clinics, featuring owners, operators, and marketing leaders who have built or scaled multi-location practices. Episodes routinely explore branding, local SEO, website optimization, patient acquisition funnels, and strategic partnerships with physicians, along with how tech like AI and virtual staff can boost efficiency without sacrificing patient care. A standout pattern is a pragmatic, owner-focused approach: real-world tactics, templates, and stories from clinics that expanded revenue, improved patient outcomes, and strengthened their brand presence. The format often includes actionable takeaways, occasional guest experts, and promotional segments... more

Where can I find podcast stats for The Practice Marketing Podcast?

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How many listeners does The Practice Marketing Podcast get?

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What are the audience demographics for The Practice Marketing Podcast?

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How many subscribers and views does The Practice Marketing Podcast have?

To see how many followers or subscribers The Practice Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Practice Marketing Podcast?

These podcasts share a similar audience with The Practice Marketing Podcast:

1. Private Practice Owners Club
2. The Game with Alex Hormozi
3. The Dave Kittle Show
4. Jeremy on Marketing Podcast
5. The P.T. Entrepreneur Podcast

How many episodes of The Practice Marketing Podcast are there?

The Practice Marketing Podcast launched 5 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Practice Marketing Podcast?

Rephonic pulls ratings and reviews for The Practice Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Practice Marketing Podcast?

Rephonic provides full transcripts for episodes of The Practice Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Practice Marketing Podcast?

Recent guests on The Practice Marketing Podcast include:

1. Dr. Alex Bendersky
2. Brian Hartz
3. Brij Bhuptani
4. Scott McAfee
5. Eric Miller
6. Amy Gray
7. Wendi Stanley
8. Andy Sotirokos

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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