Rephonic
Artwork for Product Marketing Life

Product Marketing Life

Product Marketing Alliance
Product Marketing
Sales Enablement
Go-To-Market Strategy
Market Research
Startups
Artificial Intelligence
Customer Feedback
Win-Loss Analysis
Chili Piper
Career Development
Product Marketing Management
Customer Marketing
Iterative Processes
Marketing Metrics
Product Launches
Customer Interviews
Product Launch Timing
User Personas
Product-Led Growth
Entrepreneurship

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

PublishesTwice monthlyEpisodes120Founded6 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Product Marketing Life

Latest Episodes

What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company?

In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro, breaks down how she:

• Turned “we ... more

Most product marketers learn their craft in SaaS, where data is everywhere. Maitri Gandhi, product marketing specialist at Hoshizaki America, works without it.

She talks about building ICP messaging across sectors like food service, hospitals, and ... more

Mike McGee, Director of Product Marketing at Vantaca, joins the show to share his journey from retail sales to leading marketing teams – including a pivotal stop in customer success at Buildium, where he developed deep expertise managing large client... more

In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product marketing – and the through-line that connects both: clear, human communication. more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

How I AI
How I AIClaire Vo
Hard Fork
Hard ForkThe New York Times
Huberman Lab
Huberman LabScicomm Media

Recent Guests

Wendy Werblin
Director of Product Management and Strategy at ScriptPro
ScriptPro
Episode: Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro
Maitri Gandhi
Product Marketing Specialist at Hoshizaki America
Hoshizaki America
Episode: PMM in industries that run on gut feel, with Maitri Gandhi, Hoshizaki
Mike McGee
Director of Product Marketing
Vantaca
Episode: Managing up, out, and across with Mike McGee, Vantaca
Doug Kimball
Senior Director of Product Marketing at Digital Science
Digital Science
Episode: So what, why, & who cares? A framework with Doug Kimball, Digital Science
Amruta Hunnurkar
Go-to-market lead at Amazon and Mia; PMM coach and PMA ambassador
Amazon; Mia
Episode: From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
Angeline Giammona
Product Marketing Leader
Formerly Bobby; current startup founder
Episode: Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Aruna Inalsingh
Fractional CMO with experience across startups and established companies
Episode: Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh
Sedall Asante
Product Marketing Director at Aptos Labs, Chicago native, passionate sports fan.
Aptos Labs
Episode: Why your campaigns should never stop, with Sedall Asante, Aptos Labs
Nupur Bhade Vilas
Head of Product Marketing at Kustomer
Kustomer
Episode: Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas

Hosts

Sid Caton
Host of Product Marketing Life, primarily focusing on PMM leadership and practical go-to-market insights.
Sid Ketan
Senior Product Marketing Manager and host, focuses on GTM strategy, AI, and cross-functional impact.

Reviews

4.3 out of 5 stars from 64 ratings
  • Excellent!

    Mark is an excellent interviewer who gets valuable information/key points while still keeping things conversational. Each episode's filled with real insights and actionable advice. Highly recommend that you subscribe and listen to this show!

    Apple Podcasts
    5
    Dan Balcauski
    United States4 years ago
  • THE podcast for PMMs

    Podchaser
    5
    productmarketing
    6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently share actionable strategies listeners can apply immediately.
The host asks sharp questions and keeps conversations practical and insightful.
High quality guests with diverse backgrounds and strong industry relevance.
Production and interview quality are consistently solid, with clear takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

PMM in industries that run on gut feel, with Maitri Gandhi, Hoshizaki
Q: What was the transition like from content to product marketing, and how did you identify that path for yourself?
Maitri describes a gradual shift where curiosity and a push for more strategic work—beyond content—led her to product marketing. She emphasizes talking to sales, customers, and future users to understand needs, which in turn shaped effective messaging and GTM decisions. A key takeaway is that recognizing opportunities and building the skill set for storytelling, research, and cross-functional collaboration helped her move into PMM rather than waiting for a formal title change.
Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro
Q: If someone is jumping into their first founding PMM role, what is something they're probably not thinking about that they should, and how should they approach it?
She advises new PMMs to observe and learn first, build trust, educate teams about what PMM is and why it matters, and to identify customer priorities and unsolved problems before rushing to solutions.
Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro
Q: How did you land the early change management for personas and journey work, and how did you convince and build that momentum?
Wendy explains a phased approach starting with listening tours, building trust, running workshops to create core buyer personas, and gradually expanding to journey mapping to align teams around customer empathy.
Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro
Q: Wendy, can you start by just telling us a little bit more about yourself, your background, what you like to do for fun?
The host asks for Wendy's background and personal interests to set context and rapport, and Wendy shares her role at ScriptPro, her Seattle base, and her passion for health tech and leadership.
Managing up, out, and across with Mike McGee, Vantaca
Q: Product marketing is blank. Can you fill in the blank?
Product marketing is the most cross-functional job in business, touching essentially every part of the organization, from customers to pricing to go-to-market planning, and it is also widely misunderstood, requiring ongoing explanation of what the role can contribute.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Product Marketing Life

What is Product Marketing Life about and what kind of topics does it cover?

This show centers on product marketing leadership, growth, and the evolving role of PMMs in both B2B and consumer contexts. Recent episodes explore trust-first marketing, the fractional CMO model, data-driven growth, lifecycle marketing in crypto, AI's impact on PMM practice, and strategies for aligning marketing with revenue. Guests range from startup founders to senior PMMs, sharing practical playbooks, storytelling approaches, and real-world lessons on collaboration with product, sales, and leadership. Notable threads include a focus on customer-centric storytelling, sustainable go-to-market approaches, and the balance between long-term branding and immediate value. The format tends to blend career journeys with concrete frameworks and a... more

Where can I find podcast stats for Product Marketing Life?

Rephonic provides a wide range of podcast stats for Product Marketing Life. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Product Marketing Life and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Product Marketing Life get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Product Marketing Life, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Product Marketing Life?

Rephonic provides comprehensive predictive audience data for Product Marketing Life, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Product Marketing Life have?

To see how many followers or subscribers Product Marketing Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Product Marketing Life?

These podcasts share a similar audience with Product Marketing Life:

1. How I AI
2. Product Marketing Adventures
3. Hard Fork
4. Huberman Lab
5. The Curiosity Shop with Brené Brown and Adam Grant

How many episodes of Product Marketing Life are there?

Product Marketing Life launched 6 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Product Marketing Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Product Marketing Life?

Rephonic pulls ratings and reviews for Product Marketing Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Product Marketing Life?

Rephonic provides full transcripts for episodes of Product Marketing Life. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Product Marketing Life?

Recent guests on Product Marketing Life include:

1. Wendy Werblin
2. Maitri Gandhi
3. Mike McGee
4. Doug Kimball
5. Amruta Hunnurkar
6. Angeline Giammona
7. Aruna Inalsingh
8. Sedall Asante

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days