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Artwork for Product Marketing Life

Product Marketing Life

Product Marketing Alliance
Product Marketing
Go-To-Market Strategy
Customer Feedback
Customer Interviews
Product Launches
Customer Marketing
Marketing Metrics
Iterative Processes
User Personas
Win-Loss Analysis
Product Launch Timing
Marketing Strategies
B2B Saas
Entrepreneurship
Vision Selling
Dataro
Cohesive Storytelling
The PMM Files
Customer Insights
Revenue Generation

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

PublishesTwice monthlyEpisodes120Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Product Marketing Life

Latest Episodes

Join Hannah Pickering, Director of Product Marketing at Centivo, as she explains her journey from writer to product marketer, emphasizing the importance of understanding business operations and earning trust. She highlights her experience in various ... more

Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team.

She breaks down how improv sharpened her communication skills, the challenge of finding product-mar... more

What really makes a customer say “yes” or “no”?

In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies.

Andrew share... more

In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

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Recent Guests

Hannah Pickering
Director of Product Marketing at Centivo
Centivo
Episode: Earning a seat at the table as a PMM with Hannah Pickering, Centivo
Emily Wengel
Product Marketing Team Lead at Origami Risk
Origami Risk
Episode: What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk
Andrew Peterson
Founder of Clozd
Clozd
Episode: The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd
Susanna Bogardus
Principal Product Marketing Manager at Workday
Workday
Episode: AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday
Laura Kaminski
Head of Product Marketing at iTrade Network
iTrade Network
Episode: Are tiger teams better than traditional teams? with Laura Kaminski, iTradeNetwork
Jeff Hardison
VP of Product Marketing at Calendly
Calendly
Episode: The past, present and future of product marketing with Jeff Hardison, Calendly
Jonathan Pipek
CEO of Blue Manta Consulting
Blue Manta Consulting
Episode: Crafting effective GTM strategies for startups with Jonathan Pipek, CEO, Blue Manta Consulting
Emma Stratton
Founder of Punchy, a B2B messaging and positioning consultancy
Punchy
Episode: How to make your messaging punchy with Emma Stratton, Founder at Punchy
Julien Sauvage
GVP of Marketing at Clari
Clari
Episode: How Clari dominated the revenue platform category, with Julien Sauvage, Clari

Hosts

Sid Caton
Host of Product Marketing Life, with a background in product marketing and extensive experience in guiding product strategies.
Sid Kay Tan
Host with a focus on driving product marketing discussions; associated with Beekeeper.
Collin Mayjack
Lead Product Marketing Manager with insights into effective marketing strategies; host of Product Marketing Life.

Reviews

4.3 out of 5 stars from 63 ratings
  • Excellent!

    Mark is an excellent interviewer who gets valuable information/key points while still keeping things conversational. Each episode's filled with real insights and actionable advice. Highly recommend that you subscribe and listen to this show!

    Apple Podcasts
    5
    Dan Balcauski
    United States3 years ago
  • THE podcast for PMMs

    Podchaser
    5
    productmarketing
    6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the conversational tone and actionable insights presented, highlighting the expertise of both hosts and guests. The interviews are noted for being engaging and informative, making complex topics accessible to the audience. Many recommend the show for anyone looking to deepen their understanding of product marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#101
Canada/Business/Marketing
Apple Podcasts
#53
Israel/Business/Marketing
Apple Podcasts
#143
South Korea/Business/Marketing
Apple Podcasts
#153
Sweden/Business/Marketing
Apple Podcasts
#180
Taiwan/Business/Marketing
Apple Podcasts
#197
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk
Q: What are some myths that you would like to just see busted or debunked?
Product marketers are often seen only as marketing, while they actually add significant strategic value beyond just lead generation.
What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk
Q: If you could go back and kind of give advice to that younger version of yourself, what would you tell them?
It's okay if you end up not liking something and to lean into your intuition about not enjoying or not fitting into a role.
The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd
Q: How does AI fit into the win-loss space?
AI has the potential to automate many aspects of win-loss analysis, making the process more efficient and enriching the data gathered.
The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd
Q: Can you tell me a little bit more about the journey? How do you make your way into the space of Win-Loss and then kind of the pathway to even co-founding Clozd?
Peterson began in sales at Qualtrics, where he had a unique exposure to win-loss analysis that led to his later success in founding Clozd.
AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday
Q: How do you talk to different audiences about AI in product marketing?
Build trust with buyers while providing support for users, emphasizing adoption and the value AI brings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Product Marketing Life

What is Product Marketing Life about and what kind of topics does it cover?

Listeners can expect insightful discussions focused on the world of product marketing, featuring guest experts who share their experiences and strategies. Episodes commonly explore various aspects such as go-to-market strategies, the evolving role of AI in product marketing, effective messaging, and the importance of understanding customer needs. Noteworthy traits of this content include practical insights from industry professionals and recommendations for navigating the intricacies of product marketing responsibilities, making it highly relevant for marketers looking to refine their skills in a rapidly changing business landscape.

Where can I find podcast stats for Product Marketing Life?

Rephonic provides a wide range of podcast stats for Product Marketing Life. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Product Marketing Life and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Product Marketing Life get?

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What are the audience demographics for Product Marketing Life?

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How many subscribers and views does Product Marketing Life have?

To see how many followers or subscribers Product Marketing Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Product Marketing Life?

These podcasts share a similar audience with Product Marketing Life:

1. This is Product Marketing
2. The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
3. Hard Fork
4. The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
5. Morning Brew Daily

How many episodes of Product Marketing Life are there?

Product Marketing Life launched 6 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Product Marketing Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Product Marketing Life?

Rephonic pulls ratings and reviews for Product Marketing Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Product Marketing Life?

Rephonic provides full transcripts for episodes of Product Marketing Life. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Product Marketing Life?

Recent guests on Product Marketing Life include:

1. Hannah Pickering
2. Emily Wengel
3. Andrew Peterson
4. Susanna Bogardus
5. Laura Kaminski
6. Jeff Hardison
7. Jonathan Pipek
8. Emma Stratton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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