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Artwork for Product Marketing Life

Product Marketing Life

Product Marketing Alliance
Product Marketing
Sales Enablement
Go-To-Market Strategy
Startups
Market Research
Artificial Intelligence
Customer Feedback
Win-Loss Analysis
Chili Piper
Career Development
Product Marketing Management
Customer Marketing
Iterative Processes
Marketing Metrics
Product Launches
Customer Interviews
Product Launch Timing
User Personas
Entrepreneurship
Product-Led Growth

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

PublishesTwice monthlyEpisodes120Founded6 years ago
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BusinessMarketing

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Artwork for Product Marketing Life

Latest Episodes

In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product marketing – and the through-line that connects both: clear, human communication. more

What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver.

D... more

What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they a... more

What does it take to market cybersecurity at one of the world's most recognized brands? Jess Shields, Director of Product Marketing at Mastercard, brings 20 years of hard-won experience to this conversation.

From leading the global launch of Masterc... more

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Recent Guests

Amruta Hunnurkar
Go-to-market lead at Amazon and Mia; PMM coach and PMA ambassador
Amazon; Mia
Episode: From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
Angeline Giammona
Product Marketing Leader
Formerly Bobby; current startup founder
Episode: Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Aruna Inalsingh
Fractional CMO with experience across startups and established companies
Episode: Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh
Sedall Asante
Product Marketing Director at Aptos Labs, Chicago native, passionate sports fan.
Aptos Labs
Episode: Why your campaigns should never stop, with Sedall Asante, Aptos Labs
Nupur Bhade Vilas
Head of Product Marketing at Kustomer
Kustomer
Episode: Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
Maitri Sheth
A product marketing professional with experience in B2C and B2B marketing, having worked with Gong.
Gong
Episode: AI for PMMs: Less scary, more actionable, with Maitri Sheth
Michelle Zak
An early stage product marketer with a long career spanning design to marketing leadership.
Episode: Skills over titles: How to build a career in Product Marketing, with Michelle Zak
Hannah Pickering
Director of Product Marketing at Centivo
Centivo
Episode: Earning a seat at the table as a PMM with Hannah Pickering, Centivo
Emily Wengel
Product Marketing Team Lead at Origami Risk
Origami Risk
Episode: What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk

Hosts

Sid Caton
Host of Product Marketing Life, primarily focusing on PMM leadership and practical go-to-market insights.
Sid Ketan
Senior Product Marketing Manager and host, focuses on GTM strategy, AI, and cross-functional impact.

Reviews

4.3 out of 5 stars from 63 ratings
  • Excellent!

    Mark is an excellent interviewer who gets valuable information/key points while still keeping things conversational. Each episode's filled with real insights and actionable advice. Highly recommend that you subscribe and listen to this show!

    Apple Podcasts
    5
    Dan Balcauski
    United States3 years ago
  • THE podcast for PMMs

    Podchaser
    5
    productmarketing
    6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently share actionable strategies listeners can apply immediately.
The host asks sharp questions and keeps conversations practical and insightful.
High quality guests with diverse backgrounds and strong industry relevance.
Production and interview quality are consistently solid, with clear takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
Q: Amruta, can you tell us a little bit more about yourself and what you like to do for fun?
Amruta describes a long career in product marketing across Samsung, SumUp, and Amazon, plus her experiences living in multiple countries. She also mentions coaching PMMs and serving as a PMA ambassador, highlighting how community involvement fuels her work.
Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Q: Can you describe the Motherload round and its impact?
The Motherload round invited customers and networks to invest in Bobby, with small amounts and certificates of ownership; it closed in under three hours and created a powerful, participatory sense of brand ownership.
Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Q: How did the transition to Bobby come about and what did you do there?
She joined Bobby to help build lifecycle and product marketing for an infant formula brand, starting with an urgent email-based churn reduction on a waitlist and expanding into lifecycle programs and a trust-centric customer experience that tied to revenue growth.
Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Q: What was your big break into product marketing?
Angeline explains she was placed into product marketing early at Get Satisfaction by the CEO, which exposed her to launches, enablement, and customer marketing, and set the stage for a long PMM career.
Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh
Q: How can people learn more about what you're up to?
I have a website called Any Marketing Service (marketingservice.com). I offer quick, affordable consultations and a pathway to deeper engagement, including follow-up guidance, training, mentoring, or reviewing and refining marketing programs—designed to help teams see clear moves and tangible results.

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Frequently Asked Questions About Product Marketing Life

What is Product Marketing Life about and what kind of topics does it cover?

This show centers on product marketing leadership, growth, and the evolving role of PMMs in both B2B and consumer contexts. Recent episodes explore trust-first marketing, the fractional CMO model, data-driven growth, lifecycle marketing in crypto, AI's impact on PMM practice, and strategies for aligning marketing with revenue. Guests range from startup founders to senior PMMs, sharing practical playbooks, storytelling approaches, and real-world lessons on collaboration with product, sales, and leadership. Notable threads include a focus on customer-centric storytelling, sustainable go-to-market approaches, and the balance between long-term branding and immediate value. The format tends to blend career journeys with concrete frameworks and a... more

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Which podcasts are similar to Product Marketing Life?

These podcasts share a similar audience with Product Marketing Life:

1. This is Product Marketing
2. Pivot
3. The Daily
4. The Vergecast
5. 99% Invisible

How many episodes of Product Marketing Life are there?

Product Marketing Life launched 6 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Product Marketing Life?

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What guests have appeared on Product Marketing Life?

Recent guests on Product Marketing Life include:

1. Amruta Hunnurkar
2. Angeline Giammona
3. Aruna Inalsingh
4. Sedall Asante
5. Nupur Bhade Vilas
6. Maitri Sheth
7. Michelle Zak
8. Hannah Pickering

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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