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Artwork for Product Marketing Life

Product Marketing Life

Product Marketing Alliance
Product Marketing
Sales Enablement
Go-To-Market Strategy
Startups
Market Research
Artificial Intelligence
Customer Feedback
Win-Loss Analysis
Chili Piper
Career Development
Product Marketing Management
Customer Marketing
Iterative Processes
Marketing Metrics
Product Launches
Customer Interviews
Product Launch Timing
Product-Led Growth
User Personas
Entrepreneurship

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

PublishesTwice monthlyEpisodes120Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Product Marketing Life

Latest Episodes

Most product marketers learn their craft in SaaS, where data is everywhere. Maitri Gandhi, product marketing specialist at Hoshizaki America, works without it.

She talks about building ICP messaging across sectors like food service, hospitals, and ... more

Mike McGee, Director of Product Marketing at Vantaca, joins the show to share his journey from retail sales to leading marketing teams – including a pivotal stop in customer success at Buildium, where he developed deep expertise managing large client... more

In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product marketing – and the through-line that connects both: clear, human communication. more

What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver.

D... more

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Recent Guests

Mike McGee
Director of Product Marketing
Vantaca
Episode: Managing up, out, and across with Mike McGee, Vantaca
Doug Kimball
Senior Director of Product Marketing at Digital Science
Digital Science
Episode: So what, why, & who cares? A framework with Doug Kimball, Digital Science
Amruta Hunnurkar
Go-to-market lead at Amazon and Mia; PMM coach and PMA ambassador
Amazon; Mia
Episode: From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
Angeline Giammona
Product Marketing Leader
Formerly Bobby; current startup founder
Episode: Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Aruna Inalsingh
Fractional CMO with experience across startups and established companies
Episode: Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh
Sedall Asante
Product Marketing Director at Aptos Labs, Chicago native, passionate sports fan.
Aptos Labs
Episode: Why your campaigns should never stop, with Sedall Asante, Aptos Labs
Nupur Bhade Vilas
Head of Product Marketing at Kustomer
Kustomer
Episode: Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
Maitri Sheth
A product marketing professional with experience in B2C and B2B marketing, having worked with Gong.
Gong
Episode: AI for PMMs: Less scary, more actionable, with Maitri Sheth
Michelle Zak
An early stage product marketer with a long career spanning design to marketing leadership.
Episode: Skills over titles: How to build a career in Product Marketing, with Michelle Zak

Hosts

Sid Caton
Host of Product Marketing Life, primarily focusing on PMM leadership and practical go-to-market insights.
Sid Ketan
Senior Product Marketing Manager and host, focuses on GTM strategy, AI, and cross-functional impact.

Reviews

4.3 out of 5 stars from 63 ratings
  • Excellent!

    Mark is an excellent interviewer who gets valuable information/key points while still keeping things conversational. Each episode's filled with real insights and actionable advice. Highly recommend that you subscribe and listen to this show!

    Apple Podcasts
    5
    Dan Balcauski
    United States4 years ago
  • THE podcast for PMMs

    Podchaser
    5
    productmarketing
    6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently share actionable strategies listeners can apply immediately.
The host asks sharp questions and keeps conversations practical and insightful.
High quality guests with diverse backgrounds and strong industry relevance.
Production and interview quality are consistently solid, with clear takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Managing up, out, and across with Mike McGee, Vantaca
Q: Product marketing is blank. Can you fill in the blank?
Product marketing is the most cross-functional job in business, touching essentially every part of the organization, from customers to pricing to go-to-market planning, and it is also widely misunderstood, requiring ongoing explanation of what the role can contribute.
From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
Q: Amruta, can you tell us a little bit more about yourself and what you like to do for fun?
Amruta describes a long career in product marketing across Samsung, SumUp, and Amazon, plus her experiences living in multiple countries. She also mentions coaching PMMs and serving as a PMA ambassador, highlighting how community involvement fuels her work.
Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Q: Can you describe the Motherload round and its impact?
The Motherload round invited customers and networks to invest in Bobby, with small amounts and certificates of ownership; it closed in under three hours and created a powerful, participatory sense of brand ownership.
Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Q: How did the transition to Bobby come about and what did you do there?
She joined Bobby to help build lifecycle and product marketing for an infant formula brand, starting with an urgent email-based churn reduction on a waitlist and expanding into lifecycle programs and a trust-centric customer experience that tied to revenue growth.
Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
Q: What was your big break into product marketing?
Angeline explains she was placed into product marketing early at Get Satisfaction by the CEO, which exposed her to launches, enablement, and customer marketing, and set the stage for a long PMM career.

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Frequently Asked Questions About Product Marketing Life

What is Product Marketing Life about and what kind of topics does it cover?

This show centers on product marketing leadership, growth, and the evolving role of PMMs in both B2B and consumer contexts. Recent episodes explore trust-first marketing, the fractional CMO model, data-driven growth, lifecycle marketing in crypto, AI's impact on PMM practice, and strategies for aligning marketing with revenue. Guests range from startup founders to senior PMMs, sharing practical playbooks, storytelling approaches, and real-world lessons on collaboration with product, sales, and leadership. Notable threads include a focus on customer-centric storytelling, sustainable go-to-market approaches, and the balance between long-term branding and immediate value. The format tends to blend career journeys with concrete frameworks and a... more

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How many listeners does Product Marketing Life get?

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Which podcasts are similar to Product Marketing Life?

These podcasts share a similar audience with Product Marketing Life:

1. The CMO Podcast
2. The Rich Roll Podcast
3. Masters of Scale
4. The Bill Simmons Podcast
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

How many episodes of Product Marketing Life are there?

Product Marketing Life launched 6 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Product Marketing Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Product Marketing Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Product Marketing Life?

Recent guests on Product Marketing Life include:

1. Mike McGee
2. Doug Kimball
3. Amruta Hunnurkar
4. Angeline Giammona
5. Aruna Inalsingh
6. Sedall Asante
7. Nupur Bhade Vilas
8. Maitri Sheth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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