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Artwork for Product Marketing Life

Product Marketing Life

Product Marketing Alliance
Product Marketing
Go-To-Market Strategy
Customer Feedback
Customer Interviews
Customer Marketing
Iterative Processes
Marketing Metrics
Product Launches
User Personas
Win-Loss Analysis
Product Launch Timing
Marketing Strategies
B2B Saas
Entrepreneurship
Vision Selling
Dataro
Cohesive Storytelling
The PMM Files
Active Listening
Business Strategy

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

PublishesTwice monthlyEpisodes120Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Product Marketing Life

Latest Episodes

In this episode, Nupur Bhade Vilas, Head of PMM at Kustomer, shares how she transitioned from engineering to product marketing, using organization, detailed notes, and AI tools to drive success.

She reflects on leading marketing through major transi... more

Listen as Maitri Sheth, Senior Product Marketing Manager, reveals the untold story of making AI work for humans, not the other way around.

In this episode, Maitri takes us behind the scenes of her career transition from B2C to B2B marketing and shar... more

How do you build a career when the path isn’t clear? Michelle Zak’s journey from fine arts and design to product marketing leadership is anything but traditional.

And that’s exactly why it works.

In this conversation, Michelle shares the lessons sh... more

Join Hannah Pickering, Director of Product Marketing at Centivo, as she explains her journey from writer to product marketer, emphasizing the importance of understanding business operations and earning trust. She highlights her experience in various ... more

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Recent Guests

Nupur Bhade Vilas
Head of Product Marketing at Kustomer
Kustomer
Episode: Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
Maitri Sheth
A product marketing professional with experience in B2C and B2B marketing, having worked with Gong.
Gong
Episode: AI for PMMs: Less scary, more actionable, with Maitri Sheth
Michelle Zak
An early stage product marketer with a long career spanning design to marketing leadership.
Episode: Skills over titles: How to build a career in Product Marketing, with Michelle Zak
Hannah Pickering
Director of Product Marketing at Centivo
Centivo
Episode: Earning a seat at the table as a PMM with Hannah Pickering, Centivo
Emily Wengel
Product Marketing Team Lead at Origami Risk
Origami Risk
Episode: What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk
Andrew Peterson
Founder of Clozd
Clozd
Episode: The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd
Susanna Bogardus
Principal Product Marketing Manager at Workday
Workday
Episode: AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday
Laura Kaminski
Head of Product Marketing at iTrade Network
iTrade Network
Episode: Are tiger teams better than traditional teams? with Laura Kaminski, iTradeNetwork
Jeff Hardison
VP of Product Marketing at Calendly
Calendly
Episode: The past, present and future of product marketing with Jeff Hardison, Calendly

Hosts

Sid Caton
Host of Product Marketing Life with extensive experience in product marketing leadership and collaboration across various industries, focusing on practical insights for product marketers.
Collin Mayjack
Lead Product Marketing Manager with a focus on applying innovative marketing strategies and insights to enhance product performance and audience engagement.

Reviews

4.3 out of 5 stars from 63 ratings
  • Excellent!

    Mark is an excellent interviewer who gets valuable information/key points while still keeping things conversational. Each episode's filled with real insights and actionable advice. Highly recommend that you subscribe and listen to this show!

    Apple Podcasts
    5
    Dan Balcauski
    United States3 years ago
  • THE podcast for PMMs

    Podchaser
    5
    productmarketing
    6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the expert insights and practical advice provided in each episode, often highlighting the conversational tone and engagement of the host. Many recommend it as a valuable resource for both budding and experienced product marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
Q: What kind of advice would you give to a PMM that's in the midst of a merger or acquisition?
Try to think ahead as much as possible and map out everything that could go wrong.
Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
Q: What is a non-marketing skill or habit that makes you better at product marketing?
Being organized in life and at work has significantly helped me in product marketing.
AI for PMMs: Less scary, more actionable, with Maitri Sheth
Q: What tools should PMMs be experimenting with?
Tools like ChatGPT and Gamma are great because they provide flexibility and control over outcomes in messaging and presentations.
AI for PMMs: Less scary, more actionable, with Maitri Sheth
Q: How did you shape the AI narrative at Gong?
It was essential to create a coherent story that embedded AI features across different product pillars, focusing on user outcomes rather than just features.
AI for PMMs: Less scary, more actionable, with Maitri Sheth
Q: What is a non-marketing skill that's made you better at your job?
Being organized is a key skill for managing stakeholders and keeping projects on track, alongside gaining patience and empathy from motherhood.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Product Marketing Life

What is Product Marketing Life about and what kind of topics does it cover?

This podcast offers insights into the world of product marketing, covering various aspects of the profession through interviews and discussions with seasoned professionals. Listeners can expect to hear about real-life experiences, strategies, and tactics used in both B2C and B2B environments, particularly focusing on the growing influence of technology and AI within marketing workflows. Unique in its approach, the series features a range of guests who share practical advice, career development tips, and lessons learned from their marketing journeys, making it invaluable for both aspiring and seasoned marketers.

Where can I find podcast stats for Product Marketing Life?

Rephonic provides a wide range of podcast stats for Product Marketing Life. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Product Marketing Life and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Product Marketing Life get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Product Marketing Life, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Product Marketing Life?

Rephonic provides comprehensive predictive audience data for Product Marketing Life, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Product Marketing Life have?

To see how many followers or subscribers Product Marketing Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Product Marketing Life?

These podcasts share a similar audience with Product Marketing Life:

1. This is Product Marketing
2. The Marketing Millennials
3. The CMO Podcast
4. FT News Briefing
5. Hello Monday with Jessi Hempel

How many episodes of Product Marketing Life are there?

Product Marketing Life launched 6 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Product Marketing Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Product Marketing Life?

Rephonic pulls ratings and reviews for Product Marketing Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Product Marketing Life?

Rephonic provides full transcripts for episodes of Product Marketing Life. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Product Marketing Life?

Recent guests on Product Marketing Life include:

1. Nupur Bhade Vilas
2. Maitri Sheth
3. Michelle Zak
4. Hannah Pickering
5. Emily Wengel
6. Andrew Peterson
7. Susanna Bogardus
8. Laura Kaminski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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