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Artwork for Process The Podcast

Process The Podcast

Arielle Thomas
Social Media Marketing
Social Media
Creativity
Mental Health
Content Creation
Creative Process
Fashion Industry
Entrepreneurship
Fashion
Australian Fashion Industry
Covid-19
Sustainability
Photography
Podcasting
Remy
Sydney
Hedi Slimane
Youth Culture
Modeling
Frank Body

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and desig... more

PublishesWeeklyEpisodes150Founded5 years ago
Number of ListenersCategories
Fashion & BeautyArts

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Artwork for Process The Podcast

Latest Episodes

"My parents owned a five star luxury hotel that they built when I was ten... it formed me in a way that I cannot even comprehend." — Arielle Thomas

For over 140 episodes, Arielle's been the one asking the questions. This week, she turned the mic on ... more

"It's an object of obsession about one woman... you genuinely get an intimacy that you cannot find anywhere else." — Grace O'Neill & Paulina Paige

Grace O'Neill and Paulina Paige have built magazines and campaigns for some of the biggest names in fa... more

YouTube

"The beauty of great satire is you blur the line of whether or not something is true or not true."- Claudia Bursill

Before she was Miss Double Bay, Claudia Bursill was just a uni student with a Woolworths review that spiralled into a national news s... more

YouTube

Aila Morin is the founding Chief Marketing Officer of Merit Beauty, one of the fastest-growing brands in the beauty industry. On this episode of Process, host Arielle Thomas sits down with Aila for a rare, in-depth conversation about brand building, ... more

YouTube

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Recent Guests

Aila Morin
Founder of Merit Beauty
Merit Beauty
Episode: How Merit Built a Cult Following Before It Had a Name with Aila Morin
Tyler the Creator
Artist and musician quoted for promotional philosophy, used as a teaching example
Episode: Petit: Why Your Portfolio Isn't Getting You Hired Anymore
Ali Mitton
Australian photographer based in Los Angeles known for the female gaze in campaigns and long-running collaborations with brands like Summer Fridays and CoverGirl.
Self-employed photographer
Episode: Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze
Zoë Yasemin
Art director specializing in fashion visual identity and editorials
Independent / freelance
Episode: Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin
Kirstie Clements
Former editor of Vogue Australia; author of The Vogue Factor; former deputy at Harper's Bazaar; foreign correspondent
Vogue Australia; Harper's Bazaar
Episode: Encore: Vogue Receptionist to Editor in Chief with Kirstie Clements
Georges Antoni
Australian photographer known for fashion campaigns and artful storytelling
Georges Antoni Photography
Episode: Encore: Georges Antoni is a Slave to the Picture
Jasmine Dowling
Leading creative eye in Australia, known for hand lettering and visual design
Independent designer/artist
Episode: Encore: Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope
Brooke Moody
Community builder and speaker on this episode
Aussie Angels / Hot Smart Rich
Episode: Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody
Amy Dickinson
Founder of The Social Summit
The Social Summit
Episode: Shared Stages: Reverse Engineering Your Creative Career

Host

Arielle Thomas
Host of Process The Podcast; frequent interviewer across fashion, media, and design topics; leads discussions on creative process and the business of creative work

Reviews

4.8 out of 5 stars from 168 ratings
  • Fave creative podcast

    Love this pod and how each chat goes so deeply into the work and approach of each guest and genuinely gives you a behind the scenes insight into how they deliver their work. Such a broad range of legit talented creatives and business owners on the line up, always something to learn and love the relaxed vibe, such a nice listen.

    Apple Podcasts
    5
    Bel CC
    Australia8 months ago
  • Such a goodie!

    This podcast is just so so good. All of the guests are incredibly inspiring women who really open up about their journeys and share some truly insightful tips for business and person development. Ariel is just such a dream and is a pleasure to listen to!

    Apple Podcasts
    5
    BeeDinks
    Australiaa year ago
  • Amazing podcast - my new fave

    A girlfriend told me about his pod and I’m

    Obsessed! I love Ariel’s interview style and the talent she chats to, the pearls of wisdom are amazing and it’s so easy to listen to and inspiring! Thank you x

    Apple Podcasts
    5
    Memories with Kristy
    Australiaa year ago
  • My favourite creative podcast

    Arielle’s storytelling ability, conversational interview style, and choice of guests has made this the only creative podcast I have come back to time and time again. There a little nuggets of gold in each episode which inspire inquisitiveness and creativity.

    Apple Podcasts
    5
    KE1357911
    Australiaa year ago
  • Great creative podcast!

    Love Arielle’s interviewing, the range of guests, and that it is an Aussie pod 🎧 Creative careers can be isolating so I love finding new, consistent podcasts that focus on creative fields & individuals. This is my current fave.

    Apple Podcasts
    5
    cloudwalker.creative
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a reliable source for inspiration and career strategy in creativity.
Great range of Australian creatives; host is approachable and insightful.
Consistently practical, no-nonsense interviews that respect guests' time and expertise.
Listeners note the Aussie perspective and strong industry context.
Engaging questions and deep dives into the work behind creative success.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to actually be funny as a brand. Inside Miss Double Bay's media career, poking fun at (nearly) everything.
Q: How does the guest decide when to reveal her identity?
The reveal was a calculated decision to grow brand recognition while preserving the character's appeal, using fashion-week visibility and strategic media coverage to transition from anonymity to a known public figure while maintaining audience trust.
How to actually be funny as a brand. Inside Miss Double Bay's media career, poking fun at (nearly) everything.
Q: What is the core rule of satire the guest follows?
Satire should punch up, targeting those in power or figures who can absorb the joke without harming the everyday person, ensuring the humor remains lighthearted and the subject remains capable of recovery.
Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin
Q: What do you think about AI in the creative process and luxury brands?
AI is a tool to speed up workflows; it should augment human craft rather than replace it, and brands should embrace craft as a differentiator while using AI to support the process.
Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin
Q: How do you approach a brief and translate it into a concrete concept and shot list?
She starts with keywords, builds a word web, clusters ideas, creates concepts with three to five directions, and then tests them with clients and producers before pre-production.
Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin
Q: What sparked your Substack, and how has it evolved with your career as an art director?
It started from an urge to write, then answering questions from peers about art direction, and finally becoming a resource that pairs research with practical application in visual campaigns.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Process The Podcast

What is Process The Podcast about and what kind of topics does it cover?

Process the Podcast showcases creative leaders across Australian fashion, media, and design, exploring the actual processes behind their work—from branding and storytelling to production and community-building. Conversations mix practical how-tos with candid career reflections, spotlighting topics like satire in brand building, beauty brand development, photography with a female gaze, fashion publishing, and the creator economy. A standout is the consistent emphasis on authentic process, hands-on workflows, and real-world outcomes, with guests ranging from photographers and designers to editors and community builders. This makes it useful for listeners who want actionable insights, mentorship-style guidance, and a window into the intersecti... more

Where can I find podcast stats for Process The Podcast?

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How many listeners does Process The Podcast get?

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What are the audience demographics for Process The Podcast?

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How many subscribers and views does Process The Podcast have?

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Which podcasts are similar to Process The Podcast?

These podcasts share a similar audience with Process The Podcast:

1. Hot Smart Rich with Maggie Sellers Reum
2. After Work Drinks
3. Style-ish
4. Aspire with Emma Grede
5. Inherited

How many episodes of Process The Podcast are there?

Process The Podcast launched 5 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Process The Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Process The Podcast?

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What guests have appeared on Process The Podcast?

Recent guests on Process The Podcast include:

1. Aila Morin
2. Tyler the Creator
3. Ali Mitton
4. Zoë Yasemin
5. Kirstie Clements
6. Georges Antoni
7. Jasmine Dowling
8. Brooke Moody

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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