Rephonic
Artwork for Process The Podcast

Process The Podcast

Arielle Thomas
Social Media Marketing
Social Media
Creativity
Mental Health
Content Creation
Creative Process
Fashion Industry
Entrepreneurship
Fashion
Photography
Covid-19
Australian Fashion Industry
Sustainability
Podcasting
Remy
Sydney
Hedi Slimane
Community Building
Youth Culture
Modeling

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and desig... more

PublishesWeeklyEpisodes157Founded5 years ago
Number of ListenersCategories
Fashion & BeautyArts

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Artwork for Process The Podcast

Latest Episodes

“I love a trier. It doesn’t matter where it goes. If you are actually out there trying, that’s the special sauce right there.” - Estée Lalonde

Estée Lalonde has spent 16 years as a content creator, building an audience of more than a million YouTube... more

“The audience comes last, so that they can come first.” - Erin Starkweather

How does a beauty brand that only launched in November 2019 end up selling one Glowy Super Gel every 10 seconds at Sephora? Erin Starkweather, Creative Director of Saie Beau... more

YouTube

“Likes are a beautiful vanity metric... but if your wallet’s not killing it, why are we doing it?” — Sally Obermeder

This episode was a part of a juicy panel at the Social Summit Manly 2026. We can’t wait to take you behind the curtain with Sally Ob... more

"It's all relationships... learn the camera, definitely. But then invest your time in relationships." — Jamie Green

Jamie Green didn't pick up a camera until 2017. Before that, he was building a social enterprise sleepwear label in Melbourne. A move... more

YouTube

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Recent Guests

Erin Starkweather
Creative Director of Saie Beauty, shaping the brand's visual storytelling and campaigns.
Saie Beauty
Episode: How Saie Built a Diehard Beauty Community
Sally Obermeder
Former Channel 7 entertainment reporter and co-founder of wellness brand Ziish
Ziish
Episode: Shared Stages: Does Engagement Make Money with Sally Obermeder
Jamie Green
Photographer
AP Reps / Freelancer
Episode: Jamie Green is strapped to a rocket ship, from mag covers to Oprah
Jess Pecoraro
Celebrity stylist with a background in fashion magazines and brand consulting
Episode: Styling for Prada, Cartier & Bvlgari: The Many Hats of a Celebrity Stylist with Jess Pecoraro
Joh Bailey
Celebrity hairdresser and founder of Joh Bailey Salons
Joh Bailey Salons
Episode: From Princess Diana to Kim Kardashian: How Joh Bailey Built Legacy and Relevance for 41 Years
Aila Morin
Founder of Merit Beauty
Merit Beauty
Episode: How Merit Built a Cult Following Before It Had a Name with Aila Morin
Tyler the Creator
Artist and musician quoted for promotional philosophy, used as a teaching example
Episode: Petit: Why Your Portfolio Isn't Getting You Hired Anymore
Ali Mitton
Australian photographer based in Los Angeles known for the female gaze in campaigns and long-running collaborations with brands like Summer Fridays and CoverGirl.
Self-employed photographer
Episode: Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze
Zoë Yasemin
Art director specializing in fashion visual identity and editorials
Independent / freelance
Episode: Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin

Host

Arielle Thomas
Host of Process The Podcast; frequent interviewer across fashion, media, and design topics; leads discussions on creative process and the business of creative work

Reviews

4.8 out of 5 stars from 171 ratings
  • Fave creative podcast

    Love this pod and how each chat goes so deeply into the work and approach of each guest and genuinely gives you a behind the scenes insight into how they deliver their work. Such a broad range of legit talented creatives and business owners on the line up, always something to learn and love the relaxed vibe, such a nice listen.

    Apple Podcasts
    5
    Bel CC
    Australia9 months ago
  • Such a goodie!

    This podcast is just so so good. All of the guests are incredibly inspiring women who really open up about their journeys and share some truly insightful tips for business and person development. Ariel is just such a dream and is a pleasure to listen to!

    Apple Podcasts
    5
    BeeDinks
    Australiaa year ago
  • Amazing podcast - my new fave

    A girlfriend told me about his pod and I’m

    Obsessed! I love Ariel’s interview style and the talent she chats to, the pearls of wisdom are amazing and it’s so easy to listen to and inspiring! Thank you x

    Apple Podcasts
    5
    Memories with Kristy
    Australia2 years ago
  • My favourite creative podcast

    Arielle’s storytelling ability, conversational interview style, and choice of guests has made this the only creative podcast I have come back to time and time again. There a little nuggets of gold in each episode which inspire inquisitiveness and creativity.

    Apple Podcasts
    5
    KE1357911
    Australia2 years ago
  • Great creative podcast!

    Love Arielle’s interviewing, the range of guests, and that it is an Aussie pod 🎧 Creative careers can be isolating so I love finding new, consistent podcasts that focus on creative fields & individuals. This is my current fave.

    Apple Podcasts
    5
    cloudwalker.creative
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a reliable source for inspiration and career strategy in creativity.
Great range of Australian creatives; host is approachable and insightful.
Consistently practical, no-nonsense interviews that respect guests' time and expertise.
Listeners note the Aussie perspective and strong industry context.
Engaging questions and deep dives into the work behind creative success.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Shared Stages: Does Engagement Make Money with Sally Obermeder
Q: What do you think about like competitions, giveaways and stuff?
She likes giveaways when the prize is relevant to the business, because broadly appealing prizes can attract people who are unlikely to become customers and leave the email list less engaged.
Shared Stages: Does Engagement Make Money with Sally Obermeder
Q: What are some of the ways, I guess, in the early days that you started to see ways that you could convert likes and engagement and following into sales?
Obermeder says the business first built an audience through a blog and sponsored content, then added cookbooks and products. Once its first product launched, the established audience could be directed from social platforms to the company website.
How Saie Built a Diehard Beauty Community
Q: What actually moved the needle there?
She points to seeing the brand in its own Sephora fixture, investing in events and influencer relationships, and the Helena Christensen campaign as important milestones in Saie's growth.
How Saie Built a Diehard Beauty Community
Q: If a brand that had very little budget wanted to do and build that die-hard fandom, what advice would you give?
Starkweather recommends creating authentically, building community through social content and affordable cultural events, and partnering with familiar local businesses to reach new customers.
Jamie Green is strapped to a rocket ship, from mag covers to Oprah
Q: What has been the key to securing recurring work with major magazines?
Building trust through consistent collaboration, preparing by researching talent, and delivering reliable, on-time results that make editors confident to book you again, as well as leveraging relationships with agents and PR without being pushy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Process The Podcast

What is Process The Podcast about and what kind of topics does it cover?

Process the Podcast showcases creative leaders across Australian fashion, media, and design, exploring the actual processes behind their work—from branding and storytelling to production and community-building. Conversations mix practical how-tos with candid career reflections, spotlighting topics like satire in brand building, beauty brand development, photography with a female gaze, fashion publishing, and the creator economy. A standout is the consistent emphasis on authentic process, hands-on workflows, and real-world outcomes, with guests ranging from photographers and designers to editors and community builders. This makes it useful for listeners who want actionable insights, mentorship-style guidance, and a window into the intersecti... more

Where can I find podcast stats for Process The Podcast?

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How many listeners does Process The Podcast get?

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To see how many followers or subscribers Process The Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Process The Podcast?

These podcasts share a similar audience with Process The Podcast:

1. Hot Smart Rich with Maggie Sellers Reum
2. After Work Drinks
3. Style-ish
4. Aspire with Emma Grede
5. The Art of the Brand

How many episodes of Process The Podcast are there?

Process The Podcast launched 5 years ago and published 157 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Process The Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Process The Podcast?

Rephonic pulls ratings and reviews for Process The Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Process The Podcast?

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What guests have appeared on Process The Podcast?

Recent guests on Process The Podcast include:

1. Erin Starkweather
2. Sally Obermeder
3. Jamie Green
4. Jess Pecoraro
5. Joh Bailey
6. Aila Morin
7. Tyler the Creator
8. Ali Mitton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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