Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
Aaron ThomassonPricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.
Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclus... more
| Publishes | Monthly | Episodes | 31 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessCareers | |||
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Latest Episodes
In this episode of Pricing Heroes, we speak with Andreas Stauber, Founder and Managing Director of Resilient Value, a pricing consultancy focused on value-based pricing strategy and implementation. Andreas shares how his background at the intersectio... more
In this episode of Pricing Heroes, we speak with Danilo Zatta, one of the world's leading pricing minds — as described by the Financial Times — and a LinkedIn top five pricing thought leader. Danilo is a global pricing and top-line growth advisor to ... more
In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI-driven, contextual pricing in... more
In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predictions roundtable. Recorded in January, this episode brought together nine leading pricing experts to s... more
Recent Guests
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Reviews
- Amazing podcast!!
I'm hooked on this podcast! As someone who's always been fascinated by the psychology of pricing, this show is pure gold. The host breaks down complex concepts into easy-to-understand terms, and their guests are always super insightful. Whether you're a seasoned pro or just starting out, this podcast is a must-listen.
Apple Podcasts5Helitsme
Germany2 years ago - Most Influential Pricing Experts Sharing Practical Insights
The Pricing Heroes podcast is a good source for everything related to the pricing profession. It’s packed with practical tips and firsthand insights from some of the most influential pricing professionals out there, including Danilo Zatta, Tim Smith, Oliver Banks, Stephan Liozu and many more. Each episode offers a deep dive into real-world pricing strategies that are both enlightening and directly applicable. A must-listen for anyone in the field looking to elevate their expertise!
Apple Podcasts5MATJR89
United States2 years ago - Alex
Amazing insights on super specific topiwhat any retail category manager and pricinng manager should be aware of. Thanks you guys for doing this!
Apple Podcasts5Maveron UkraineUnited States3 years ago - Interesting content
Interesting content, keep it up. Waiting for a new episode
Apple Podcasts5Denemie
Ukraine3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #129 |  Poland/Business/Management |
Apple Podcasts | #173 |  Sweden/Business/Management |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practical, practitioner-focused show that centers on pricing strategy in retail, spanning e-commerce and in-store channels, global brands and regional players. Core themes include AI-powered pricing, data-driven decision making, dynamic and value-based pricing, and how external pressures like tariffs and inflation shape pricing decisions. Episodes frequently feature pricing leaders sharing real-world case studies, frameworks, and actionable takeaways for improving margins, customer trust, and competitive positioning. The format tends to blend interviews with practitioners and practitioners' perspectives, offering guidance on building pricing functions, cross-functional collaboration, and scaling pricing insights across markets. A notable ... more
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How many episodes of this podcast are there?
this podcast launched 4 years ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Danilo Zatta
2. Alex Halkin
3. Stephan Liozu
4. Oliver Banks
5. Markus Husemann-Kopetzky
6. Daniel Lozada
7. Tim Smith
8. Pooja Gerera
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