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Artwork for Pricing Heroes

Pricing Heroes

Aaron Thomasson
Pricing Strategies
Retail Pricing
Behavioral Economics
Pricing Strategy
Tariffs
Value-Based Pricing
Consumer Behavior
Dynamic Pricing
E-Commerce
AI Pricing
Data-Based Decision Making
Competera
B2B Pricing
Market Research
Zalando
Merchandising
Customer Behavior
Customer Segmentation
Fast Fashion
Artificial Intelligence

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.

Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclus... more

PublishesMonthlyEpisodes25Founded3 years ago
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Artwork for Pricing Heroes

Latest Episodes

In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experience, including senior leadership roles at Bed Bath & Beyond and Michaels. Barrie shares her journey... more

In this episode of Pricing Heroes, we speak with Lee Mackedanz, Founder and Managing Partner of Value Capture Consulting, and a veteran pricing executive with leadership roles at Kohl’s, JCPenney, Fossil Group, Office Depot, SuperValu, and Advance Au... more

How is AI transforming the way retailers price products and forecast demand? In this episode of Pricing Heroes, the leading retail pricing podcast, we speak with Jayadeep Shitole, Principal Data Scientist of Applied AI and Machine Learning at Walmart... more

In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth shares his journey from helping ... more

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Recent Guests

Per Sjöfors
Founder and CEO of Sjöfors & Partners
Sjöfors & Partners
Episode: Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors
Josh Pollack
President and principal consultant at Pollack Retail Solutions, helping retailers enhance their pricing, forecasting, and inventory management strategies.
Pollack Retail Solutions
Episode: Pricing & Merchandising Synergy: Driving Growth and Value Differentiation in Volatile Times with Josh Pollack
Tim Smith
CEO of Wigloft Pricing and adjunct professor at DePaul University
Episode: 2025 Pricing Predictions: Insights from Industry Experts
Dr. Markus Husemann-Kopetzky
Founder and Managing Director of the Price Management Institute, Senior Research Fellow and University Lecturer.
Price Management Institute
Episode: Data-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-Kopetzky
Sheetal Chavan
Commercial pricing lead at Zalando
Zalando
Episode: Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan
Maciej Kraus
Managing partner at Movens Capital and author focused on pricing strategy.
Movens Capital
Episode: Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin
Melina Palmer
Founder and CEO of Brainy Business, a consulting service specializing in behavioral economics.
Brainy Business
Episode: Behavioral Economics and the Truth About Pricing with Melina Palmer
Ayon Bhattacharyya
Founder and CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization.
Biz Growth Spurt
Episode: Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Alex Galkin
Founder and CEO of Competera
Competera
Episode: The Future of Retail Pricing Powered by Al with Alex Galkin

Host

Aaron
Host of the Pricing Heroes podcast, with insights from various pricing strategies and retail practices.

Reviews

5.0 out of 5 stars from 23 ratings
  • Amazing podcast!!

    I'm hooked on this podcast! As someone who's always been fascinated by the psychology of pricing, this show is pure gold. The host breaks down complex concepts into easy-to-understand terms, and their guests are always super insightful. Whether you're a seasoned pro or just starting out, this podcast is a must-listen.

    Apple Podcasts
    5
    Helitsme
    Germanya year ago
  • Most Influential Pricing Experts Sharing Practical Insights

    The Pricing Heroes podcast is a good source for everything related to the pricing profession. It’s packed with practical tips and firsthand insights from some of the most influential pricing professionals out there, including Danilo Zatta, Tim Smith, Oliver Banks, Stephan Liozu and many more. Each episode offers a deep dive into real-world pricing strategies that are both enlightening and directly applicable. A must-listen for anyone in the field looking to elevate their expertise!

    Apple Podcasts
    5
    MATJR89
    United Statesa year ago
  • Alex

    Amazing insights on super specific topiwhat any retail category manager and pricinng manager should be aware of. Thanks you guys for doing this!

    Apple Podcasts
    5
    Maveron Ukraine
    United States3 years ago
  • Interesting content

    Interesting content, keep it up. Waiting for a new episode

    Apple Podcasts
    5
    Denemie
    Ukraine3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews indicate a strong appreciation for the expert guests, emphasizing the wealth of knowledge shared in each episode.
Listeners find the content enlightening and applicable, often highlighting the practical tips shared by influencers in pricing.
The podcast is praised for breaking down complex concepts into easily digestible insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan
Q: What advice do you have for those starting out in their pricing careers?
Approach the profession with a learning mindset, focusing not only on pricing but also on communication and negotiation skills to develop holistically.
Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan
Q: What approach did you take to deliver strong results in your first role as a pricing manager?
I talked to various teams to understand their pain points, analyzed data to create a dynamic margin system, presented business cases to C-level executives, and involved stakeholders in the process.
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Q: What advice would you have given to the executive team around Red Lobster's pricing strategy?
Advise against risky all-you-can-eat deals and emphasize the need for clear understanding of breakeven points and customer segmentation.
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Q: How is it that you're calculating customer lifetime value when pricing for SaaS?
It's important to demonstrate enough value to keep customers, ideally showing quantifiable ROI to avoid being a price-driven buyer.
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Q: Can you begin by telling us a little bit about yourself and how you found your way into pricing?
Ayon shares his journey from commercial finance to revenue management roles at British Airways and his evolution into the pricing space, emphasizing his love for pricing's versatility.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Pricing Heroes

What is Pricing Heroes about and what kind of topics does it cover?

This podcast focuses on the essential role of pricing strategies in retail, catering to both practitioners and executives. Episodes typically feature engaging expert interviews, insightful case studies, and actionable takeaways designed to enhance pricing functions in modern retail. Topics discussed span a wide range from innovative technologies like AI-driven pricing platforms, to data-driven consumer behavior analysis, as well as solutions to complex pricing dilemmas. The content is tailored to provide listeners with the knowledge needed to boost profit margins, understand pricing dynamics in various retail contexts, and implement effective pricing strategies that can lead to increased customer trust and loyalty. Unique aspects of the pod... more

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How many listeners does Pricing Heroes get?

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What are the audience demographics for Pricing Heroes?

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How many subscribers and views does Pricing Heroes have?

To see how many followers or subscribers Pricing Heroes has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Pricing Heroes?

These podcasts share a similar audience with Pricing Heroes:

1. Impact Pricing
2. Economist Podcasts

How many episodes of Pricing Heroes are there?

Pricing Heroes launched 3 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Pricing Heroes?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Pricing Heroes?

Rephonic pulls ratings and reviews for Pricing Heroes from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Pricing Heroes?

Recent guests on Pricing Heroes include:

1. Per Sjöfors
2. Josh Pollack
3. Tim Smith
4. Dr. Markus Husemann-Kopetzky
5. Sheetal Chavan
6. Maciej Kraus
7. Melina Palmer
8. Ayon Bhattacharyya

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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