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Artwork for Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Aaron Thomasson
Pricing Strategies
Pricing Strategy
Retail Pricing
Dynamic Pricing
E-Commerce
Behavioral Economics
AI Pricing
Consumer Behavior
Tariffs
Value-Based Pricing
Merchandising
Data-Based Decision Making
Pricing Models
Retail Industry
Machine Learning
Competera
B2B Pricing
Market Research
Zalando
Customer Behavior

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.

Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclus... more

PublishesMonthlyEpisodes28Founded3 years ago
Number of ListenersCategories
CareersBusinessManagement

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Artwork for Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Latest Episodes

In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predictions roundtable. Recorded in January, this episode brought together nine leading pricing experts to s... more

In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and commercial leadershi... more

In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s pricing function fro... more

In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experience, including senior leadership roles at Bed Bath & Beyond and Michaels. Barrie shares her journey... more

Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Stephan Liozu
Chief Value Officer at Zilliant
Zilliant
Episode: 2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
Oliver Banks
Retail transformation expert and author
Driving Retail Transformation
Episode: 2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
Markus Husemann-Kopetzky
Founder and managing director of Price Management Institute
Price Management Institute
Episode: 2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
Daniel Lozada
Pricing advisor and author
10 Rules of Highly Effective Pricing
Episode: 2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
Pooja Gerera
Vice President of Sales and Pricing at Zooplus, helping transform its pricing function.
Zooplus
Episode: Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara
Jayadeep Shitole
Previously Principal Data Scientist of Applied AI and Machine Learning at Walmart Global Tech
Walmart Global Tech
Episode: AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole
Seth Nieman
Vice President of Pricing Strategy and Transformation at Rite Aid, with extensive experience in pricing, merchandising, and retail strategy.
Rite Aid
Episode: Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman
Corina Manea
Vice President of Commercial at Flaconi, involved in pricing and commercial strategy
Flaconi
Episode: The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea
Per Sjöfors
Founder and CEO of Sjöfors & Partners
Sjöfors & Partners
Episode: Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors

Hosts

Unnamed Host
Host of a pricing podcast featuring interviews with pricing experts and industry leaders.
Aaron
Host of the pricing podcast, providing insights on pricing strategies and interviews.

Reviews

5.0 out of 5 stars from 23 ratings
  • Amazing podcast!!

    I'm hooked on this podcast! As someone who's always been fascinated by the psychology of pricing, this show is pure gold. The host breaks down complex concepts into easy-to-understand terms, and their guests are always super insightful. Whether you're a seasoned pro or just starting out, this podcast is a must-listen.

    Apple Podcasts
    5
    Helitsme
    Germanya year ago
  • Most Influential Pricing Experts Sharing Practical Insights

    The Pricing Heroes podcast is a good source for everything related to the pricing profession. It’s packed with practical tips and firsthand insights from some of the most influential pricing professionals out there, including Danilo Zatta, Tim Smith, Oliver Banks, Stephan Liozu and many more. Each episode offers a deep dive into real-world pricing strategies that are both enlightening and directly applicable. A must-listen for anyone in the field looking to elevate their expertise!

    Apple Podcasts
    5
    MATJR89
    United States2 years ago
  • Alex

    Amazing insights on super specific topiwhat any retail category manager and pricinng manager should be aware of. Thanks you guys for doing this!

    Apple Podcasts
    5
    Maveron Ukraine
    United States3 years ago
  • Interesting content

    Interesting content, keep it up. Waiting for a new episode

    Apple Podcasts
    5
    Denemie
    Ukraine3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the clarity and depth of insights provided by experts in the retail pricing field.
The engaging discussions make complex pricing strategies accessible, garnering positive feedback from professionals eager to enhance their skills.
Many appreciate the diverse range of topics covered, making it relevant to a wide audience within the retail industry.
Reviews highlight the podcast's practical approach, emphasizing actionable takeaways that can be implemented immediately in business strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#64
Belgium/Business/Management
Apple Podcasts
#206
Chile/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea
Q: How does Flacone use pricing to differentiate itself and support long-term profitability?
Flacone embraces change and innovation in pricing as a strategic lever for sustainable growth, distinguishing itself from competitors by focusing on value rather than just the lowest price.
The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea
Q: What advice would you give to pricing professionals who aspire to grow in their careers?
Being honest, voicing ideas, challenging the status quo, and allowing yourself time for real growth.
Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara
Q: How do you structure or lead these teams to work in sync?
Pooja mentioned having both a long-term budget model and short-term routines to allow for adaptability in planning.
Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara
Q: How were you able to pursue your growth from a pricing manager to where you are today?
Pooja emphasized the importance of advocating for oneself and taking risks, as well as the support from mentors at Zooplus.
From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson
Q: When should small and medium-sized businesses invest in pricing as a function?
Investing in pricing strategy should happen early, even if it starts with analytics rather than staffing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on the intricacies of pricing strategies within the retail industry, targeting professionals and executives eager to enhance their pricing functions. Through exclusive interviews, case studies, and practical insights, it covers a broad range of topics, such as AI-powered pricing technologies, data-driven consumer insights, and innovative solutions to pricing challenges. Notably, the podcast emphasizes actionable takeaways that listeners can immediately implement in their organizations, making it particularly valuable for those looking to refine their pricing strategies and improve margins. With a commitment to exploring both e-commerce and in-store environments, the content is likely to resonate with a diverse audience ... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Impact Pricing
2. The Knowledge Project
3. Hard Fork
4. The Daily
5. The Diary Of A CEO with Steven Bartlett

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Stephan Liozu
2. Oliver Banks
3. Markus Husemann-Kopetzky
4. Daniel Lozada
5. Pooja Gerera
6. Jayadeep Shitole
7. Seth Nieman
8. Corina Manea

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