Impact Pricing
Mark Stiving, Ph.D.The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
| Publishes | Daily | Episodes | 500 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationMarketingBusinessHow To | |||
Listen to this Podcast
Latest Episodes
What if the pricing function isn't just a specialty discipline—but one of the best training grounds for future CEOs?
Ryan Walter, Partner at Jennings Executive Search and author of The Pricing Talent Playbook, joins Mark to explore the evolution of... more
This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/why-more-features-make-it-harder-to-buy/
If you have any feedback, defin... more
Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the co-authors of The Pricing Sprint, a practical framework that helps organizations make better pricing d... more
This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/will-ai-shrink-our-teams-or-expand-our-ambitions/
If you have any feedba... more
Key Facts
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Recent Guests
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Reviews
- Great conversations, solid insights.
Solid, pragmatic pricing advice in every installment. Mark’s a comfortable and poignant interviewer able to go deep.
Apple Podcasts5garrickvanburen
United Statesa year ago - Endless pontification
Host clearly doesn’t know as much as his guests. It’s hard to understand why anyone sits through this. He’s constantly patronizing guests, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for everything and 2) cost-based pricing is bad. Avoid.
Apple Podcasts1nbsfmcUnited States2 years ago - Impact Pricing. TOP 1 pricing podcast!
Impact Pricing is an interesting podcast that broadly illustrates the roles of pricing experts in companies and as consultants. It’s fascinating to hear in the interviews how these experts enjoy their work and to witness the overall high level of expertise among the interviewees. For example, the episode where David Brown discusses his book is particularly unique and insightful. Pricing is both an art and a science.
Apple Podcasts5Arto R.
Finland2 years ago - The premier podcast series on pricing
This podcast series is arguably the premier podcast series for pricing. The show covers a wide range of leaders and experts across many industries and markets in the field of pricing, and Mark Stiving is an ideal host. He's an authority in the field, and he's comfortable enough in his own expertise to invite a wide range of guests, ask thoughtful questions, and allow them to express their viewpoints. The combination of his excellent interview skills and the authority he brings to this show makes... more
Apple Podcasts5J.F.R.2United States2 years ago - Wisdom folded into practical pricing education
This podcast has helped guide me in transforming our accounting and tax firm over the last year. Deep seeded frustration at work led me to discover a whole new path that included better pricing and improve communication around value. I cherish the professional encouragement I receive in this corner of podcasting.
-chelsea Harper
Apple Podcasts5chelsea-jetpack workflow userUnited States2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #230 | United States/Business/Marketing |
Apple Podcasts | #157 |  Canada/Business/Marketing |
Apple Podcasts | #31 |  Italy/Business/Marketing |
Apple Podcasts | #20 |  Colombia/Business/Marketing |
Apple Podcasts | #73 |  Sweden/Business/Marketing |
Apple Podcasts | #130 | Finland/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Impact Pricing
What is Impact Pricing about and what kind of topics does it cover?
Pricing-focused discussions that explore how buyers perceive value, structure pricing, and communicate outcomes to win higher-value deals. Episodes frequently cover AI-enabled pricing, credits and tokens, hybrid and outcome-based models, and strategies for aligning pricing with customer value, often featuring practitioners and thought leaders from SaaS, tech, and pricing consultancy. Notable strengths include a practical, framework-driven approach to monetization, a breadth of guest perspectives, and actionable takeaways for product, marketing, and sales teams. The show is likely especially valuable for pricing leaders, product managers, and revenue teams seeking actionable guidance and real-world pricing experiments across industries.
Where can I find podcast stats for Impact Pricing?
Rephonic provides a wide range of podcast stats for Impact Pricing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Impact Pricing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Impact Pricing get?
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What are the audience demographics for Impact Pricing?
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How many subscribers and views does Impact Pricing have?
To see how many followers or subscribers Impact Pricing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Impact Pricing?
These podcasts share a similar audience with Impact Pricing:
1. Odd Lots
2. The Prof G Pod with Scott Galloway
3. Unhedged
4. HBR IdeaCast
5. Pivot
How many episodes of Impact Pricing are there?
Impact Pricing launched 7 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Impact Pricing?
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Where can I see ratings and reviews for Impact Pricing?
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How do I access podcast episode transcripts for Impact Pricing?
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What guests have appeared on Impact Pricing?
Recent guests on Impact Pricing include:
1. Jenny Miller
2. Ann Padley
3. Todd Caponi
4. Ajit Ghuman
5. Dan Balcauski
6. Blair Enns
7. Bobby Moesta
8. Felix Hoffmann
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.