Impact Pricing
Mark Stiving, Ph.D.The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
| Publishes | Twice weekly | Episodes | 500 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToEducationBusinessMarketing | |||
Listen to this Podcast
Latest Episodes
This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/shareholder-value-is-an-outcome-not-a-strategy/
If you have any feedba... more
Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most complex commercial decisions in modern tech. With a background in management consulting at McKinsey and deep... more
This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/pricing-ai-the-compass-spectrum-of-pricing-metrics/
If you have any fee... more
Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers actually make decisions—and how that should shape pri... more
Key Facts
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Reviews
- Great conversations, solid insights.
Solid, pragmatic pricing advice in every installment. Mark’s a comfortable and poignant interviewer able to go deep.
Apple Podcasts5garrickvanburen
United States6 months ago - Endless pontification
Host clearly doesn’t know as much as his guests. It’s hard to understand why anyone sits through this. He’s constantly patronizing guests, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for everything and 2) cost-based pricing is bad. Avoid.
Apple Podcasts1nbsfmcUnited Statesa year ago - Impact Pricing. TOP 1 pricing podcast!
Impact Pricing is an interesting podcast that broadly illustrates the roles of pricing experts in companies and as consultants. It’s fascinating to hear in the interviews how these experts enjoy their work and to witness the overall high level of expertise among the interviewees. For example, the episode where David Brown discusses his book is particularly unique and insightful. Pricing is both an art and a science.
Apple Podcasts5Arto R.
Finlanda year ago - The premier podcast series on pricing
This podcast series is arguably the premier podcast series for pricing. The show covers a wide range of leaders and experts across many industries and markets in the field of pricing, and Mark Stiving is an ideal host. He's an authority in the field, and he's comfortable enough in his own expertise to invite a wide range of guests, ask thoughtful questions, and allow them to express their viewpoints. The combination of his excellent interview skills and the authority he brings to this show makes... more
Apple Podcasts5J.F.R.2United Statesa year ago - Wisdom folded into practical pricing education
This podcast has helped guide me in transforming our accounting and tax firm over the last year. Deep seeded frustration at work led me to discover a whole new path that included better pricing and improve communication around value. I cherish the professional encouragement I receive in this corner of podcasting.
-chelsea Harper
Apple Podcasts5chelsea-jetpack workflow userUnited Statesa year ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #117 |  Canada/Business/Marketing |
Apple Podcasts | #62 |  Brazil/Business/Marketing |
Apple Podcasts | #90 | Finland/Business/Marketing |
Apple Podcasts | #231 |  India/Business/Marketing |
Talking Points
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Frequently Asked Questions About Impact Pricing
What is Impact Pricing about and what kind of topics does it cover?
This podcast focuses on the intricacies of pricing strategies and the value that businesses can derive from understanding buyer perceptions. A range of guests share their expertise on various aspects of pricing, including the psychological factors that influence purchasing decisions, AI's impact on pricing, and practical tactics to enhance revenue through value-based pricing. The discussions often emphasize real-world applications, offering actionable insights for listeners looking to improve their pricing strategies across different sectors, particularly in B2B contexts. Unique in its approach, the conversations aim not only to educate but also to empower organizations to rethink their pricing models to better align with market demands and... more
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How many listeners does Impact Pricing get?
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Which podcasts are similar to Impact Pricing?
These podcasts share a similar audience with Impact Pricing:
1. Let's Talk Pricing Podcast
2. TBPN
3. HBR IdeaCast
4. Invest Like the Best with Patrick O'Shaughnessy
5. All-In with Chamath, Jason, Sacks & Friedberg
How many episodes of Impact Pricing are there?
Impact Pricing launched 7 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Impact Pricing?
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What guests have appeared on Impact Pricing?
Recent guests on Impact Pricing include:
1. Deovrat Kajwadkar
2. Etinosa Agbonlahor
3. Danilo Zatta
4. Ed Arnold
5. Matthew Knaggs
6. Bill Diggons
7. Sarah Williams
8. Lindsay Maurer
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.