Impact Pricing
Mark Stiving, Ph.D.The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
| Publishes | Twice weekly | Episodes | 500 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingHow ToEducation | |||
Listen to this Podcast
Latest Episodes
This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/pricing-ai-do-costs-finally-matter-in-pricing/
If you have any feedback... more
Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized organizations.
After his career journey from product... more
This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/pricing-ai-buyers-buy-inherent-and-relative-value/
If you have any feedb... more
Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard his insights, and maybe you've even implemented som... more
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Reviews
- Great conversations, solid insights.
Solid, pragmatic pricing advice in every installment. Mark’s a comfortable and poignant interviewer able to go deep.
Apple Podcasts5garrickvanburen
United States4 months ago - Endless pontification
Host clearly doesn’t know as much as his guests. It’s hard to understand why anyone sits through this. He’s constantly patronizing guests, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for everything and 2) cost-based pricing is bad. Avoid.
Apple Podcasts1nbsfmcUnited Statesa year ago - Impact Pricing. TOP 1 pricing podcast!
Impact Pricing is an interesting podcast that broadly illustrates the roles of pricing experts in companies and as consultants. It’s fascinating to hear in the interviews how these experts enjoy their work and to witness the overall high level of expertise among the interviewees. For example, the episode where David Brown discusses his book is particularly unique and insightful. Pricing is both an art and a science.
Apple Podcasts5Arto R.
Finlanda year ago - The premier podcast series on pricing
This podcast series is arguably the premier podcast series for pricing. The show covers a wide range of leaders and experts across many industries and markets in the field of pricing, and Mark Stiving is an ideal host. He's an authority in the field, and he's comfortable enough in his own expertise to invite a wide range of guests, ask thoughtful questions, and allow them to express their viewpoints. The combination of his excellent interview skills and the authority he brings to this show makes... more
Apple Podcasts5J.F.R.2United Statesa year ago - Wisdom folded into practical pricing education
This podcast has helped guide me in transforming our accounting and tax firm over the last year. Deep seeded frustration at work led me to discover a whole new path that included better pricing and improve communication around value. I cherish the professional encouragement I receive in this corner of podcasting.
-chelsea Harper
Apple Podcasts5chelsea-jetpack workflow userUnited Statesa year ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #91 |  India/Business/Marketing |
Apple Podcasts | #97 |  Colombia/Business/Marketing |
Apple Podcasts | #127 |  Belgium/Business/Marketing |
Apple Podcasts | #201 |  Sweden/Business/Marketing |
Apple Podcasts | #244 |  Taiwan/Business/Marketing |
Talking Points
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Frequently Asked Questions About Impact Pricing
What is Impact Pricing about and what kind of topics does it cover?
Content focuses on the essential role of pricing strategies in enhancing business profitability. It explores various topics related to value perception, price segmentation, and the integration of artificial intelligence in pricing decisions. Episodes often feature industry experts sharing insights on effective pricing methodologies, market analysis, and customer relationships, thereby assisting business leaders in aligning their practices with customer value. Notably, this content provides practical takeaways that listeners can readily apply, making it a valuable resource for professionals engaged in pricing, sales, and marketing sectors. The podcast stands out for its emphasis on the ethical implications of pricing strategies, encouraging ... more
Where can I find podcast stats for Impact Pricing?
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How many listeners does Impact Pricing get?
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What are the audience demographics for Impact Pricing?
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How many subscribers and views does Impact Pricing have?
To see how many followers or subscribers Impact Pricing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Impact Pricing?
These podcasts share a similar audience with Impact Pricing:
1. Let's Talk Pricing Podcast
2. Monetary Matters with Jack Farley
3. Odd Lots
4. All-In with Chamath, Jason, Sacks & Friedberg
5. a16z Podcast
How many episodes of Impact Pricing are there?
Impact Pricing launched 7 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Impact Pricing?
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Where can I see ratings and reviews for Impact Pricing?
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How do I access podcast episode transcripts for Impact Pricing?
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What guests have appeared on Impact Pricing?
Recent guests on Impact Pricing include:
1. Ryan Doran
2. Danny Smith
3. Ian Clark
4. Ton Dobbe
5. Bryan Phelps
6. John Norkus
7. Ashish Gupta
8. Craig Wilson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.