Impact Pricing
Mark Stiving, Ph.D.The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
| Publishes | Daily | Episodes | 500 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEducationHow To | |||
Listen to this Podcast
Latest Episodes
This is an Impact Pricing Blog published on May 25, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/you-didnt-lose-the-deal-you-lost-the-commitment/
If you have any feedback,... more
Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping businesses grow through smarter financial and business strategies, he's learned that the biggest prici... more
This is an Impact Pricing Blog published on May 18, 2026, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/how-buyers-actually-buy-and-why-aida-isnt-the-answer/
If you have any feed... more
Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps organizations shape willingness to pay by understanding how people perceive value... more
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Reviews
- Great conversations, solid insights.
Solid, pragmatic pricing advice in every installment. Mark’s a comfortable and poignant interviewer able to go deep.
Apple Podcasts5garrickvanburen
United Statesa year ago - Endless pontification
Host clearly doesn’t know as much as his guests. It’s hard to understand why anyone sits through this. He’s constantly patronizing guests, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for everything and 2) cost-based pricing is bad. Avoid.
Apple Podcasts1nbsfmcUnited States2 years ago - Impact Pricing. TOP 1 pricing podcast!
Impact Pricing is an interesting podcast that broadly illustrates the roles of pricing experts in companies and as consultants. It’s fascinating to hear in the interviews how these experts enjoy their work and to witness the overall high level of expertise among the interviewees. For example, the episode where David Brown discusses his book is particularly unique and insightful. Pricing is both an art and a science.
Apple Podcasts5Arto R.
Finland2 years ago - The premier podcast series on pricing
This podcast series is arguably the premier podcast series for pricing. The show covers a wide range of leaders and experts across many industries and markets in the field of pricing, and Mark Stiving is an ideal host. He's an authority in the field, and he's comfortable enough in his own expertise to invite a wide range of guests, ask thoughtful questions, and allow them to express their viewpoints. The combination of his excellent interview skills and the authority he brings to this show makes... more
Apple Podcasts5J.F.R.2United States2 years ago - Wisdom folded into practical pricing education
This podcast has helped guide me in transforming our accounting and tax firm over the last year. Deep seeded frustration at work led me to discover a whole new path that included better pricing and improve communication around value. I cherish the professional encouragement I receive in this corner of podcasting.
-chelsea Harper
Apple Podcasts5chelsea-jetpack workflow userUnited States2 years ago
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Apple Podcasts | #214 |  Colombia/Business/Marketing |
Apple Podcasts | #244 | Finland/Business/Marketing |
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Frequently Asked Questions About Impact Pricing
What is Impact Pricing about and what kind of topics does it cover?
Pricing-focused discussions that explore how buyers perceive value, structure pricing, and communicate outcomes to win higher-value deals. Episodes frequently cover AI-enabled pricing, credits and tokens, hybrid and outcome-based models, and strategies for aligning pricing with customer value, often featuring practitioners and thought leaders from SaaS, tech, and pricing consultancy. Notable strengths include a practical, framework-driven approach to monetization, a breadth of guest perspectives, and actionable takeaways for product, marketing, and sales teams. The show is likely especially valuable for pricing leaders, product managers, and revenue teams seeking actionable guidance and real-world pricing experiments across industries.
Where can I find podcast stats for Impact Pricing?
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How many listeners does Impact Pricing get?
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What are the audience demographics for Impact Pricing?
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How many subscribers and views does Impact Pricing have?
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Which podcasts are similar to Impact Pricing?
These podcasts share a similar audience with Impact Pricing:
1. Big Swings Only
2. Pivot
3. Prof G Markets
4. The Diary Of A CEO with Steven Bartlett
5. A Bit of Optimism
How many episodes of Impact Pricing are there?
Impact Pricing launched 8 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Impact Pricing?
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Where can I see ratings and reviews for Impact Pricing?
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What guests have appeared on Impact Pricing?
Recent guests on Impact Pricing include:
1. Ted Olson
2. Dan Rochon
3. Robin Waite
4. Jenny Miller
5. Ann Padley
6. Todd Caponi
7. Ajit Ghuman
8. Dan Balcauski
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.