Impact Pricing
Mark Stiving, Ph.D.The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
| Publishes | Daily | Episodes | 500 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingHow ToEducation | |||
Listen to this Podcast
Latest Episodes
Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-based models. And of course, he performed his obligatory stint at Simon Kutcher Partners.
In this ... more
This is an Impact Pricing Blog published on July 21, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/why-empathy-is-your-most-underrated-pricing-tool/
If you have any feedbac... more
Ton Dobbe is the founder of Value Inspiration, helping SaaS companies transform from commoditized to remarkable. He's the author of The Remarkable Effect, where he explores what makes products stand out and command premium prices. And he's a keynote ... more
This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go.
Read Full Article Here: impactpricing.com/blog/two-buyers-talked-and-nothing-bad-happened/
If you have any feedback, def... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Great conversations, solid insights.
Solid, pragmatic pricing advice in every installment. Mark’s a comfortable and poignant interviewer able to go deep.
Apple Podcasts5garrickvanburen
United States4 months ago - Endless pontification
Host clearly doesn’t know as much as his guests. It’s hard to understand why anyone sits through this. He’s constantly patronizing guests, rewording their answers, and generally trying to correct them to make himself seem smarter. It’s not working. His “big” ideas? 1) Good, better, best works for everything and 2) cost-based pricing is bad. Avoid.
Apple Podcasts1nbsfmcUnited Statesa year ago - Impact Pricing. TOP 1 pricing podcast!
Impact Pricing is an interesting podcast that broadly illustrates the roles of pricing experts in companies and as consultants. It’s fascinating to hear in the interviews how these experts enjoy their work and to witness the overall high level of expertise among the interviewees. For example, the episode where David Brown discusses his book is particularly unique and insightful. Pricing is both an art and a science.
Apple Podcasts5Arto R.
Finlanda year ago - The premier podcast series on pricing
This podcast series is arguably the premier podcast series for pricing. The show covers a wide range of leaders and experts across many industries and markets in the field of pricing, and Mark Stiving is an ideal host. He's an authority in the field, and he's comfortable enough in his own expertise to invite a wide range of guests, ask thoughtful questions, and allow them to express their viewpoints. The combination of his excellent interview skills and the authority he brings to this show makes... more
Apple Podcasts5J.F.R.2United Statesa year ago - Wisdom folded into practical pricing education
This podcast has helped guide me in transforming our accounting and tax firm over the last year. Deep seeded frustration at work led me to discover a whole new path that included better pricing and improve communication around value. I cherish the professional encouragement I receive in this corner of podcasting.
-chelsea Harper
Apple Podcasts5chelsea-jetpack workflow userUnited Statesa year ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #196 | United States/Business/Marketing |
Apple Podcasts | #85 |  Belgium/Business/Marketing |
Apple Podcasts | #132 |  India/Business/Marketing |
Apple Podcasts | #156 | Finland/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Impact Pricing
What is Impact Pricing about and what kind of topics does it cover?
Content focuses on the essential role of pricing strategies in enhancing business profitability. It explores various topics related to value perception, price segmentation, and the integration of artificial intelligence in pricing decisions. Episodes often feature industry experts sharing insights on effective pricing methodologies, market analysis, and customer relationships, thereby assisting business leaders in aligning their practices with customer value. Notably, this content provides practical takeaways that listeners can readily apply, making it a valuable resource for professionals engaged in pricing, sales, and marketing sectors. The podcast stands out for its emphasis on the ethical implications of pricing strategies, encouraging ... more
Where can I find podcast stats for Impact Pricing?
Rephonic provides a wide range of podcast stats for Impact Pricing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Impact Pricing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Impact Pricing get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Impact Pricing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Impact Pricing?
Rephonic provides comprehensive predictive audience data for Impact Pricing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Impact Pricing have?
To see how many followers or subscribers Impact Pricing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Impact Pricing?
These podcasts share a similar audience with Impact Pricing:
1. Let's Talk Pricing Podcast
2. A Bit of Optimism
3. Coaching for Leaders
4. WSJ Tech News Briefing
5. Founders
How many episodes of Impact Pricing are there?
Impact Pricing launched 7 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Impact Pricing?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Impact Pricing?
Rephonic pulls ratings and reviews for Impact Pricing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Impact Pricing?
Rephonic provides full transcripts for episodes of Impact Pricing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Impact Pricing?
Recent guests on Impact Pricing include:
1. Ian Clark
2. Ton Dobbe
3. Bryan Phelps
4. John Norkus
5. Ashish Gupta
6. Craig Wilson
7. Michael Mansard
8. Alan Hollander
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.