Rephonic
Artwork for Practically Ranching

Practically Ranching

Matt Perrier
Beef Industry
Bull Sale
Value-Based Marketing
Managerial Accounting
Schiefelbein Farms
Angus Genetics
Foreign Ownership
Dale Banks Angus
Agriculture
Profitability
Bovine Heart Disease
Lobbying
Trade Associations
Cattle Industry
Calf Marketing
Key Performance Indicators
HF Safe and Sound
Consumer Demand
Social Media
National Cattlemen's Beef Association

Join Matt Perrier as he visits weekly with interesting, thoughtful, entertaining individuals within the beef community. Conversations will inspire curiosity and creativity while maintaining the independent spirit and practical nature for which ranchers are known.

PublishesTwice monthlyEpisodes91Founded4 years ago
Number of ListenersCategories
ManagementBusiness

Listen to this Podcast

Artwork for Practically Ranching

Latest Episodes

Send us Fan Mail

Joe Morgan is CEO of Poky Feeders, a custom cattle feeder in Scott County, KS. 

He began feeding cattle after his graduation from Iowa State University in 1973. He began at Poky in 1985, and has grown the yard from a 17,000 head ca... more

Send us Fan Mail

Derrell Peel holds the Charles Breedlove Professorship of Agribusiness in the Department of Agricultural Economics. He has served as the Extension Livestock Marketing Specialist since 1989. His work focuses on livestock market situa... more

Send us Fan Mail

Dr. Kailey Fitzmorris is founding owner of Flyin 3 Vet Service, Eureka, KS. With additional locations in Moline and Cedar Vale, she has 4 additional veterinarians working with her in the practice.

Our Locations | Flyin’ 3 Veterinar... more

Send us Fan Mail

Dr. G. Cliff Lamb currently serves as the Director of Texas A&M AgriLife Research. Texas’ premier research agency in agriculture, natural resources and life sciences featuring 13 centers and faculty in 20 academic departments, a por... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Joe Morgan
CEO of Poky Feeders, early founder involved with US Premium Beef
Poky Feeders; US Premium Beef
Episode: #90 - Joe Morgan, Chasing Premiums at Poky
Derrell Peel
Professor of ag economics and extension livestock marketing specialist for Oklahoma State University in Stillwater.
Oklahoma State University
Episode: #89 - Derrell Peel, Today's Market: Scary Good...or Panic Slowly?
Kailey Fitzmorris
Local veterinarian and team builder
Flyin 3 Veterinary Clinic / DVM
Episode: #88 - Kailey Fitzmorris, Building a Team
Dr. Cliff Lamb
Director of Texas A&M AgriLife Research; reproductive physiologist
Texas A&M AgriLife Research
Episode: #87 - Cliff Lamb; Researcher, Learner and Patriot
Mark Gardiner
CEO of Gardiner Angus Ranch
Gardiner Angus Ranch
Episode: #86 - Mark Gardiner, Going Forward Is All We Know
Kendal Kay
CEO of Stockgrower State Bank and former mayor of Ashland, Kansas
Stockgrower State Bank
Episode: #85 - Kendal Kay, Wildfire Report
Dr. Tom Carr
Professor Emeritus of Meat Science from the University of Illinois and veteran educator in meat science and livestock judging.
University of Illinois
Episode: #84 - Tom Carr, Giving Back
Chandler Keys
A veteran lobbyist with deep roots in the agricultural community, advocating for the beef industry's sustainability
Episode: #83 - Chandler Keys, Cross-Pollination in the Industry
Carolyn Perrier
Matt Perrier's mother and a rural Texas resident
Episode: #82 - Carolyn Perrier, Gone Country

Host

Matt Perrier
Host of the show who guides conversations with guests across beef, ranching, and ag economics.

Reviews

4.9 out of 5 stars from 130 ratings
  • Cow calf operation

    Some of the most clear headed and thought provoking information available. Enjoy the vast array of guest and their insight into our industry.

    Apple Podcasts
    3
    War farms
    United States7 months ago
  • Great guests

    The quality of the industry leaders as guests is why I keep listening to your podcast. I really appreciate being able to gain insight into how Schiefelbein’s manage their family interests in a large ag business. It’s a real challenge to manage family/ business relationships on a large ranch. Would like to see you tackle this issue more.

    Apple Podcasts
    5
    Tom Courtney
    United Statesa year ago
  • Dialog lost

    Great podcast, seems social media and modern culture has lost the skill of dialog. I’m loving these industry specific conversations. The beef industry faces some challenges and it’s refreshing to hear Matt and his guests talk thru these complex issues.

    Apple Podcasts
    5
    Zachary Boone
    United States4 years ago
  • So far. So good

    Nice job Matt, enjoying this podcast as I drive up and down the highway! Keep up the good work!!

    Apple Podcasts
    5
    FuzzyNichols
    United States4 years ago
  • Keep it up!!

    Great podcast Matt! Especially enjoyed latest episode with Shawn Tiffany.

    Apple Podcasts
    5
    Adams Angus Farm
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the clear, thoughtful discussions with industry leaders.
Guest quality and practical insights are highly valued by sponsors and guests alike.
Episodes are engaging and helpful for producers on the road.
The host is noted for strong storytelling and industry credibility.
The show is praised for its focus on real-world ranching challenges and market dynamics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#90 - Joe Morgan, Chasing Premiums at Poky
Q: How did the leadership navigate risk and bring family members into the business over time?
They progressively involved the next generation, starting with hands-on exposure and a gradual transition plan, ensuring a strong management support system and long-term continuity while preserving relationships with customers and staff.
#90 - Joe Morgan, Chasing Premiums at Poky
Q: How important was the idea of market access in the early days, and what did it enable that previous systems did not?
Market access allowed feeders to pick the day or week to sell cattle, provided a predictable slaughter schedule, and helped align incentives so premium cattle could be rewarded, which was essential for sustainable profitability during volatile cycles.
#90 - Joe Morgan, Chasing Premiums at Poky
Q: Why did US Premium Beef start, and how did market access become the centerpiece of its business model?
The founders realized traditional marketing left feeders at a disadvantage; creating a branded program with market access gave them a reliable outlet and a way to reward producers for higher quality, which in turn secured more cattle flow and profitability for all involved.
#83 - Chandler Keys, Cross-Pollination in the Industry
Q: How do US producers compete with larger operations abroad, like those in Brazil?
US producers need to focus on efficiency and quality while adapting to market demands, considering genetics and feeding practices from international competitors.
#83 - Chandler Keys, Cross-Pollination in the Industry
Q: If you had to pick one thing that's changed the most from November of 84 to now, what is it?
The Internet and emails have transformed communication and information accessibility in political processes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Practically Ranching

What is Practically Ranching about and what kind of topics does it cover?

This show centers on beef production, ranching leadership, and market dynamics, featuring industry leaders, veterinarians, economists, and veteran ranchers. Episodes explore practical strategies for profitability, risk management, and community resilience, with a strong emphasis on family operations, mentorship, and collaborative solutions across the beef supply chain. A standout trait is its blend of hands-on ranching wisdom with topical policy, market, and technology discussions, often tied to real-world challenges like wildfires, herd management, and value-based marketing. The format tends to be long-form and exploratory, inviting guests who can translate complex issues into actionable takeaways for producers, lenders, and industry stake... more

Where can I find podcast stats for Practically Ranching?

Rephonic provides a wide range of podcast stats for Practically Ranching. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Practically Ranching and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Practically Ranching get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Practically Ranching, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Practically Ranching?

Rephonic provides comprehensive predictive audience data for Practically Ranching, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Practically Ranching have?

To see how many followers or subscribers Practically Ranching has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Practically Ranching are there?

Practically Ranching launched 4 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Practically Ranching?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Practically Ranching?

Rephonic pulls ratings and reviews for Practically Ranching from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Practically Ranching?

Rephonic provides full transcripts for episodes of Practically Ranching. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Practically Ranching?

Recent guests on Practically Ranching include:

1. Joe Morgan
2. Derrell Peel
3. Kailey Fitzmorris
4. Dr. Cliff Lamb
5. Mark Gardiner
6. Kendal Kay
7. Dr. Tom Carr
8. Chandler Keys

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days