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Let's Talk Pricing Podcast

The Professional Pricing Society
Pricing Strategies
Artificial Intelligence
Pricing Strategy
Pricing Power
B2B Pricing
Segmentation
Pricing
Customer Needs
Generative AI
Intelligent Pricing
Customer Churn
Customer Journey
Data Analysis
AI and Data Science
Pricing Analytics
Competitive Landscape
Customer Behavior
Market Shifts
Effective Communication
Executive Decision Making

The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people. Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com.

PublishesMonthlyEpisodes93Founded9 years ago
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Business

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Artwork for Let's Talk Pricing Podcast

Latest Episodes

Pricing isn’t just about numbers.

While models, margins, and optimization often take center stage, the most powerful forces shaping pricing decisions are human—how customers perceive value, how decisions are made, and what ultimately drives willingn... more

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Guest: Josh Bardell, Principal of Global Industries, Conga

Many pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data capabilities evolve, leading companies are beginni... more

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Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel.

In the first new episode of 2026, Kevin Mitchell sits down with Claire Wang, pricing strategist and influence expert, to e... more

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In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to the growing influence of AI, data, and cross-funct... more

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Recent Guests

Jenny Millar
Founder and CEO of Untapped Pricing; co-author of The Pricing Sprint
Untapped Pricing
Episode: Everything but the Price: How Human Behavior Shapes Pricing Decisions
Josh Bardell
Principal of Global Industries
Conga
Episode: From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing
Claire Wang
Expert in pricing and influence, offering workshops and consulting.
Episode: From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough
Kiran Gange
Founder and CEO of RapidPricer with nearly two decades of experience in retail pricing analytics.
RapidPricer
Episode: AI & Analytics in Retail Pricing
Christina Wirth
Executive Director and Leader of Pricing and Commercial Excellence at KPMG
KPMG
Episode: Forget What You Knew About Pricing
Patience Mutiso
Certified pricing professional and partner in strategy, pricing, and revenue growth management at Elladon Consulting Services
Elladon Consulting Services
Episode: Building Growth and Profitability Through Pricing Centers of Excellence
Jeet Mukherjee
Chief Strategy Officer at Holden Advisors, author of Pricing With Confidence
Holden Advisors
Episode: How to Build a Bionic Pricing Team
Dr. Michael Wu
Chief AI Strategist at PROS and expert in artificial intelligence and machine learning
PROS
Episode: Becoming an Agent of Change in the Age of AI
George Boretos
Founder and CEO of FutureUP, recognized expert in AI and pricing strategies
FutureUP
Episode: The AI in Pricing Paradox – An Opportunity for First Movers

Host

Kevin Mitchell
Host and expert in pricing strategies, Kevin Mitchell leads discussions focusing on the implications of pricing practices within organizations, the role of AI in pricing, and how professionals can navigate the complexities of the current market landscape.

Reviews

4.2 out of 5 stars from 19 ratings
  • #1 Pricing Podcast

    I am a frequent listener of the Impact Pricing Podcast. Thank you Mark for reminding us marketers not only of the value-centered perspective in our propositions, but especially for the value you provide in this podcast. Keep up the great work 👍🏻

    Tobias

    Apple Podcasts
    5
    Tobixxxxxxxxxxxxxxx
    Germany5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights and expert opinions shared, suggesting that the content is not only informative but also relevant to their professional needs.
There is an acknowledgment of the diverse perspectives offered by guests, which adds depth to the learning experience.
The discussions are described as engaging and thought-provoking, particularly for those looking to innovate their pricing strategies.

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Talking Points

Recent interactions between the hosts and their guests.

Everything but the Price: How Human Behavior Shapes Pricing Decisions
Q: What practical changes can pricing teams implement to be more customer-centered?
Focus on customer outcomes and value perception, present multiple options strategically, and design price pages that reduce cognitive load and simplify decision making.
Everything but the Price: How Human Behavior Shapes Pricing Decisions
Q: How can companies move from an ivory-tower pricing approach to a more collaborative process?
by Convening diverse viewpoints, testing with customers, turning opinions into testable hypotheses, and using a structured sprint to align around shared ownership across departments.
Everything but the Price: How Human Behavior Shapes Pricing Decisions
Q: Why is the human side of pricing so important?
Because customers experience price emotionally and relative to alternatives, ignoring the human side means missing a huge portion of what drives willingness to pay.
AI & Analytics in Retail Pricing
Q: How can retailers optimize their prices and promotions using analytics?
By using AI to process large amounts of data to find market trends and predict price impacts.
AI & Analytics in Retail Pricing
Q: What are some of the new things where we're seeing AI and analytics transform retail pricing?
The focus should be on understanding what is possible with AI and starting with low-hanging fruits that can be utilized in pricing functionalities.

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Frequently Asked Questions About Let's Talk Pricing Podcast

What is Let's Talk Pricing Podcast about and what kind of topics does it cover?

Focusing on the intricacies of pricing strategies and the evolving landscape of the pricing profession, this podcast provides insights from industry veterans and experts who share their experiences and knowledge. Episodes feature discussions on topics ranging from the impact of artificial intelligence on pricing, value-based strategies, the importance of change management, and creating pricing centers of excellence. With a unique blend of interviews, expert insights, and practical applications, the content is aimed at helping pricing professionals adapt to current challenges and embrace innovations in the field. Listeners can expect to hear about real-world applications, transformative pricing strategies, and the importance of human intuiti... more

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Which podcasts are similar to Let's Talk Pricing Podcast?

These podcasts share a similar audience with Let's Talk Pricing Podcast:

1. Impact Pricing
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Daily
4. Pivot
5. Up First from NPR

How many episodes of Let's Talk Pricing Podcast are there?

Let's Talk Pricing Podcast launched 9 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Let's Talk Pricing Podcast?

Recent guests on Let's Talk Pricing Podcast include:

1. Jenny Millar
2. Josh Bardell
3. Claire Wang
4. Kiran Gange
5. Christina Wirth
6. Patience Mutiso
7. Jeet Mukherjee
8. Dr. Michael Wu

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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