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ppc.zone | New Perspectives and Insights for Digital Marketers

Jyll Saskin Gales
Google Ads
PPC Marketing
PPC
Performance Max
Automation
B2B Lead Generation
Ad Hijacking
Personal Branding
Lead Generation
SEO
Microsoft Advertising
AI In PPC
PPC Advertising
Pay-Per-Click Advertising
Match Types
Audience-Based Marketing
Creativity In Marketing
Affiliate Marketing
Youtube
Storytelling

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions fro... more

PublishesDailyEpisodes65Founded4 years ago
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Latest Episodes

From Click To Closed Deal: The Missing Layer In Most Google Ads Accounts | Aashna Makin | PPC Zone June 2026

Aashna Makin makes it nearly impossible for businesses to lose money on ads. She specializes in Google and Facebook Ads for North American l... more

YouTube

Control vs Automation in RSAs: Finding the Right Balance for Performance | Joe Williams | PPC Zone June 2026

Joe Williams is a Senior PPC Manager with 8+ years of experience driving profitable growth across e-commerce and B2B clients. He specialises... more

YouTube

Real-Time Competitor Ads and Landing Page Reconnaissance as a B2B CRO Signal | Kuda Chinhara | PPC Zone June 2026

Kudakwashe Chinhara is the founder of Agentic PPC Ads, a Google Ads consultancy serving lead-generation clients in the US, Canada and t... more

YouTube

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries.... more

YouTube

Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has started PPC Boost, a boutique paid ... more

YouTube

Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running a... more

YouTube

JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include Performance Max, lead g... more

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Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powere... more

YouTube

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Recent Guests

Aashna Makin
Speaker specializing in Google and Facebook ads for North American local service businesses
Independent PPC consultant
Episode: The Missing Layer In Most Google Ads Accounts - Aashna Makin [PPC Zone Jun 2026]
Joe Williams
Senior PPC manager, shared insights on control vs automation in RSAs
Unspecified in transcript
Episode: Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]
Kuda Chinhara
Founder of Agentic PPC Ads
Agentic PPC Ads
Episode: Competitor Ads & Landing Page Research for B2B CRO - Kuda Chinhara [PPC Zone Jun 2026]
Nikki Kuhlman
VP Search at JumpFly, Paid Search Association Board member
JumpFly
Episode: Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]
Brian Lasonde
Founder of PPC Boost, paid media agency
PPC Boost
Episode: Top Google Ads Trends for Ecommerce Brands in 2026 - Brian Lasonde [PPC Zone Apr 2026]
Sarah Sal
Facebook and LinkedIn ad specialist
Episode: How to Scale Beyond Facebook on LinkedIn and TikTok - Sarah Sal [PPC Zone Apr 2026]
Menachem Ani
Founder of JXT Group
JXT Group
Episode: In The Zone! Menachem Ani & Jyll Saskin Gales [PPC Zone Mar 2026]
Danny Gavin
Chief Strategy Officer at Optidge
Optidge
Episode: Paid Media + CRM = PerfCRMance - Danny Gavin [PPC Zone Feb 2026]
Waqas Khokhar
Founder and CEO of scalix.ai
scalix.ai
Episode: How to work with your Google Ads rep - Waqas Khokhar [PPC Zone Feb 2026]

Host

Jill Saskin-Gales
Host with deep involvement in PPC education and cross-channel PPC strategy; often leads and moderates PPC-focused discussions.

Talking Points

Recent interactions between the hosts and their guests.

3 B2B Google Ads Traps to Avoid - Aldwin Neekon [PPC Zone Dec 2025]
Q: Are these best practices wasting your money?
Yes, especially in B2B where traffic is sparse and traditional signals like A/B testing and high-volume keywords can waste resources; instead, make timely, informed decisions using low-traffic data and qualitative signals to move campaigns forward.

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Frequently Asked Questions About ppc.zone

What is ppc.zone about and what kind of topics does it cover?

This show centers on practical, practitioner-focused PPC strategies and paid media experimentation. Episodes feature seasoned advertisers and agency leaders sharing rapid-fire tactics, platform-specific optimization, and measurement-forward approaches across search, social, and e-commerce marketplaces. Topics frequently spotlight Microsoft Advertising, PMAX and YouTube integration, CRM-driven attribution, and storytelling-led social creatives, with real-world client examples and actionable takeaways that listeners can implement quickly. A standout pattern is the emphasis on balancing automation with human insight, aligning marketing and sales, and navigating vendor relationships to protect client results. The format often pairs a speaker-fo... more

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Which podcasts are similar to ppc.zone?

These podcasts share a similar audience with ppc.zone:

1. Inside Google Ads with Jyll Saskin Gales
2. Marketing O'Clock - Digital Marketing News

How many episodes of ppc.zone are there?

ppc.zone launched 4 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact ppc.zone?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on ppc.zone?

Recent guests on ppc.zone include:

1. Aashna Makin
2. Joe Williams
3. Kuda Chinhara
4. Nikki Kuhlman
5. Brian Lasonde
6. Sarah Sal
7. Menachem Ani
8. Danny Gavin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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