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ppc.zone | New Perspectives and Insights for Digital Marketers

Jyll Saskin Gales
Google Ads
PPC Marketing
PPC
Performance Max
Ad Hijacking
B2B Lead Generation
Personal Branding
SEO
Lead Generation
Microsoft Advertising
PPC Advertising
Pay-Per-Click Advertising
Automation
Affiliate Marketing
Audience-Based Marketing
Match Types
Creativity In Marketing
Youtube
Storytelling
AI In PPC

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions fro... more

PublishesDailyEpisodes65Founded4 years ago
Categories
EducationMarketingBusinessHow To

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Latest Episodes

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries.... more

YouTube

Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has started PPC Boost, a boutique paid ... more

YouTube

Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running a... more

YouTube

JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include Performance Max, lead g... more

YouTube

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Recent Guests

Nikki Kuhlman
VP Search at JumpFly, Paid Search Association Board member
JumpFly
Episode: #61 ppc.zone April 2026: Nikki Kuhlman “Low Effort, High Impact: Quick Microsoft Ads Wins Most Advertisers Miss”
Brian Lasonde
Founder of PPC Boost, paid media agency
PPC Boost
Episode: #60 ppc.zone April 2026: Brian Lasonde “Top Google Ads Trends for Ecommerce Brands in 2026”
Sarah Sal
Facebook and LinkedIn ad specialist
Episode: #59 ppc.zone April 2026: Sarah Sal “How to Scale Beyond Facebook Using Story-Based Advertising on LinkedIn and TikTok”
Menachem Ani
Founder of JXT Group
JXT Group
Episode: #58 In The Zone with Menachem Ani & Jyll Saskin Gales
Danny Gavin
Chief Strategy Officer at Optidge
Optidge
Episode: #57 ppc.zone February 2026: Danny Gavin “Paid Media + CRM = PerfCRMance”
Waqas Khokhar
Founder and CEO of scalix.ai
scalix.ai
Episode: #56 ppc.zone February 2026: Waqas Khokhar “How to work with your Google Ads rep”
Breanne Bartlett
Paid media manager sharing perspective on conversions and CRM integrations
Episode: #55 ppc.zone February 2026: Breanne Bartlett “When a Conversion Isn’t a Win”
Melissa Mackey
Head of paid search at Compound Growth Marketing
Compound Growth Marketing
Episode: #54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”
Aldwin Neekon
Specialist in campaign management, landing page design and conversion optimization for B2B advertisers
Inquisitive Ads
Episode: #53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”

Hosts

Jill Saskin-Gales
Google Ads coach, ex-Googler, and host of ppc.zone, emphasizing education in PPC performance and strategies.
Nava Hopkins
Guest host known for her expertise in PPC strategies and performance marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”
Q: Are these best practices wasting your money?
Yes, especially in B2B where traffic is sparse and traditional signals like A/B testing and high-volume keywords can waste resources; instead, make timely, informed decisions using low-traffic data and qualitative signals to move campaigns forward.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
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Frequently Asked Questions About ppc.zone

What is ppc.zone about and what kind of topics does it cover?

Focused on Pay-Per-Click (PPC) advertising, the episodes provide valuable insights, actionable tips, and expert analyses on a variety of topics within digital marketing. Typical discussions cover emerging trends, effective strategies, and data-driven approaches critical for PPC success. Episodes often feature industry experts who share their experience and advice, making it a rich resource for both novices and seasoned PPC professionals.

In addition to individual presentations, episodes usually culminate in panel discussions where speakers address questions related to their talks, ensuring a dynamic and interactive listener experience. The podcast stands out by its emphasis on practical application of concepts and the inclusive nature of i... more

Where can I find podcast stats for ppc.zone?

Rephonic provides a wide range of podcast stats for ppc.zone. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to ppc.zone and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does ppc.zone get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for ppc.zone, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for ppc.zone?

Rephonic provides comprehensive predictive audience data for ppc.zone, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does ppc.zone have?

To see how many followers or subscribers ppc.zone has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to ppc.zone?

These podcasts share a similar audience with ppc.zone:

1. Inside Google Ads with Jyll Saskin Gales

How many episodes of ppc.zone are there?

ppc.zone launched 4 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact ppc.zone?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for ppc.zone?

Rephonic pulls ratings and reviews for ppc.zone from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for ppc.zone?

Rephonic provides full transcripts for episodes of ppc.zone. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on ppc.zone?

Recent guests on ppc.zone include:

1. Nikki Kuhlman
2. Brian Lasonde
3. Sarah Sal
4. Menachem Ani
5. Danny Gavin
6. Waqas Khokhar
7. Breanne Bartlett
8. Melissa Mackey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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