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ppc.zone | New Perspectives and Insights for Digital Marketers

Jyll Saskin Gales
Google Ads
PPC Marketing
PPC
Performance Max
Automation
B2B Lead Generation
Ad Hijacking
Personal Branding
SEO
Lead Generation
Microsoft Advertising
AI In PPC
PPC Advertising
Audience-Based Marketing
Pay-Per-Click Advertising
Affiliate Marketing
Creativity In Marketing
Match Types
Youtube
Storytelling

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions fro... more

PublishesDailyEpisodes65Founded4 years ago
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MarketingBusinessEducationHow To

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Latest Episodes

Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid Media at bigmomo in Spain, where she... more

YouTube

Dianna Huff, President of Huff Industrial Marketing, works exclusively with U.S.-based industrial manufacturers, job shops, and OEMs, typically with 30–50 employees, that lack a marketing department. Dianna founded the company in 2014 after a hugely ... more

YouTube

With both agency and in-house experience, Tim Jensen has managed paid media for B2B and B2C accounts of all sizes since 2010. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics ... more

YouTube

From Click To Closed Deal: The Missing Layer In Most Google Ads Accounts | Aashna Makin | PPC Zone June 2026

Aashna Makin makes it nearly impossible for businesses to lose money on ads. She specializes in Google and Facebook Ads for North American l... more

YouTube

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Recent Guests

Ana Kostic
Head of paid media at Big Momo
Big Momo
Episode: Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]
Timothy Jensen
Marketing lead with a B2C and B2B background
M&T Bank
Episode: Humanizing Ad Copy in an AI World - Tim Jensen [PPC Zone August 2026]
Aashna Makin
Speaker specializing in Google and Facebook ads for North American local service businesses
Independent PPC consultant
Episode: The Missing Layer In Most Google Ads Accounts - Aashna Makin [PPC Zone Jun 2026]
Joe Williams
Senior PPC manager, shared insights on control vs automation in RSAs
Unspecified in transcript
Episode: Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]
Kuda Chinhara
Founder of Agentic PPC Ads
Agentic PPC Ads
Episode: Competitor Ads & Landing Page Research for B2B CRO - Kuda Chinhara [PPC Zone Jun 2026]
Nikki Kuhlman
VP Search at JumpFly, Paid Search Association Board member
JumpFly
Episode: Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]
Brian Lasonde
Founder of PPC Boost, paid media agency
PPC Boost
Episode: Top Google Ads Trends for Ecommerce Brands in 2026 - Brian Lasonde [PPC Zone Apr 2026]
Sarah Sal
Facebook and LinkedIn ad specialist
Episode: How to Scale Beyond Facebook on LinkedIn and TikTok - Sarah Sal [PPC Zone Apr 2026]
Menachem Ani
Founder of JXT Group
JXT Group
Episode: In The Zone! Menachem Ani & Jyll Saskin Gales [PPC Zone Mar 2026]

Host

Jill Saskin-Gales
Host with deep involvement in PPC education and cross-channel PPC strategy; often leads and moderates PPC-focused discussions.

Chart Rankings

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Apple Podcasts
#127
Ireland/Business/Marketing

Talking Points

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3 B2B Google Ads Traps to Avoid - Aldwin Neekon [PPC Zone Dec 2025]
Q: Are these best practices wasting your money?
Yes, especially in B2B where traffic is sparse and traditional signals like A/B testing and high-volume keywords can waste resources; instead, make timely, informed decisions using low-traffic data and qualitative signals to move campaigns forward.

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Frequently Asked Questions About ppc.zone

What is ppc.zone about and what kind of topics does it cover?

This show centers on practical, practitioner-focused PPC strategies and paid media experimentation. Episodes feature seasoned advertisers and agency leaders sharing rapid-fire tactics, platform-specific optimization, and measurement-forward approaches across search, social, and e-commerce marketplaces. Topics frequently spotlight Microsoft Advertising, PMAX and YouTube integration, CRM-driven attribution, and storytelling-led social creatives, with real-world client examples and actionable takeaways that listeners can implement quickly. A standout pattern is the emphasis on balancing automation with human insight, aligning marketing and sales, and navigating vendor relationships to protect client results. The format often pairs a speaker-fo... more

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To see how many followers or subscribers ppc.zone has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to ppc.zone?

These podcasts share a similar audience with ppc.zone:

1. Inside Google Ads with Jyll Saskin Gales
2. Real Time with Bill Maher

How many episodes of ppc.zone are there?

ppc.zone launched 4 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact ppc.zone?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on ppc.zone?

Recent guests on ppc.zone include:

1. Ana Kostic
2. Timothy Jensen
3. Aashna Makin
4. Joe Williams
5. Kuda Chinhara
6. Nikki Kuhlman
7. Brian Lasonde
8. Sarah Sal

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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