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Artwork for PPC with YRV Dynamics

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the... more

PublishesDailyEpisodes109Founded2 years ago
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Artwork for PPC with YRV Dynamics

Latest Episodes

Yousaf Yunes discusses the concept of 'skin in the game' in marketing, particularly in the context of Upwork. He highlights the challenges of attribution in marketing efforts, the risks associated with launching new products, and the importance of cl... more

In this conversation, Yousaf discusses the intricacies of Google Ads, focusing on ad scheduling and bid adjustments. He explains how to set up ad schedules, make strategic bid adjustments based on staff availability and time zones, and analyze conver... more

Yousaf discusses the importance of audience signals and segments in optimizing Google search campaigns. He explains how to identify in-market and affinity audiences, the significance of targeting versus observational strategies, and the impact of bid... more

A federal judge has ruled on the next phase of the Google antitrust case. Big changes are coming for exclusivity deals, search data sharing, and ad auction transparency. But Chrome stays with Google — no forced sale. In this breakdown, I explain what... more

Yousaf discusses the significant updates in Google Ads related to AI, emphasizing the importance of adapting campaigns to leverage these changes. He highlights the impact of AI on search behavior, the decline of organic search, and the necessity for ... more

Yousaf Yunes discusses the competitive landscape of business management, emphasizing the need for constant improvement in client accounts. He explores the evolution of advertising, particularly the shift from traditional media to connected TV and soc... more

Yousaf Yunes discusses the critical differences between consultants and PPC experts, emphasizing that while consultants may provide short-term fixes, they lack the ability to scale businesses effectively. He highlights the importance of long-term str... more

Yousaf Yunes emphasizes the critical importance of conducting thorough audits when assessing a client's advertising performance. He discusses the various components that need to be checked, including the integration of e-commerce platforms like Shopi... more

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PPC with YRV Dynamics launched 2 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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