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Possible NOW

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Artificial Intelligence
Possible
Technology
Creativity
Delta Airlines
Creator Economy
Chime
Coca-Cola
Mischief
Media
AI Infrastructure
Sugar23
Advertising
Agency Model
Unilever
Culture
Business
Sundial Media Group
Category Creation
Women's Sports

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW—the podcast where bold possibilities take center stage.

This isn’t just another business podcast—it’s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we’ll uncover the stories behind breakthrough ideas, the leadership ... more

PublishesWeeklyEpisodes27Foundeda year ago
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Artwork for Possible NOW

Latest Episodes

Most conversations about the events industry happen from the outside looking in. This one doesn't. Recorded live at Possible 2026 in Miami, Christian sits down with Mark Shashoua, CEO of Hyve Group, for a candid conversation. Hear from Mark and Chris... more

Recorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took t... more

Vineet Mehra calls this the golden age of marketing and he can back it up. As Chief Growth Officer at Chime, he's already running 70% of customer support through AI agents, replaced his agency retainer entirely, and moderated focus groups with synthe... more

Valeria Lipovetsky didn’t set out to build a media company. She started with a blog, a small following, and no roadmap. Now, as founder and CEO of Valeria Inc., she helps creators turn influence into lasting impact. She and Christian discuss why reac... more

Marisa Thalberg has built her career stepping into legacy brands at pivotal moments and helping transform them. Now leading marketing across five iconic American names at Catalyst Brands, she joins Christian to talk about what it really takes to reb... more

As CEO of Sundial Media and Technology Group, home to Essence, Refinery 29, Afro-Punk, and Beautycon, Kirk McDonald has spent 30 years at the intersection of publishing, ad tech, and agency leadership, and his thesis is simple: the industry optimized... more

Shelley Zalis has built her career turning bold ideas into movements. In this episode of Possible Now she joins Christian Muche to share how that mindset has shaped her journey. From pioneering online research with OTX to founding The Female Quotient... more

Serial entrepreneur and investor Kim Perell has founded and exited nine companies but her story didn’t begin with certainty. It began with a layoff at 23 during the collapse of the dot-com bubble.

In this candid conversation, Christian and Kim unpa... more

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Recent Guests

Mark Shashoua
CEO of Hyve Group
Hyve Group
Episode: From the Inside Out: Mark Shashoua on Growth, Focus, and the Future of IRL Events
Manolo Arroyo
EVP and Global Chief Marketing and Customer Commercial Officer, Coca-Cola
Coca-Cola
Episode: Stay Human at Scale: Manolo Arroyo and Carolyn Everson on Reinventing an Icon
Carolyn Everson
Senior Advisor, Pemira; Board Director for Coca-Cola, Disney, Under Armour
Pemira; boards of Coca-Cola, Walt Disney Company, Under Armour
Episode: Stay Human at Scale: Manolo Arroyo and Carolyn Everson on Reinventing an Icon
Vineet Mehra
Chief Growth Officer at Shine; former CMO at Chime; category creator and marketing leader
Shine; former Chime; Ancestry; Walgreens Boots Alliance
Episode: The Golden Age: Vineet Mehra on AI Infrastructure, the Death of Agency Retainers, and What Great Marketing Will Look Like in a Year
Valeria Lipovetsky
Founder and CEO of Valeria Inc; creator, entrepreneur, and mother
Valeria Inc
Episode: Audience Is Not Enough: Valeria Lipovetsky on What It Really Takes to Build in the Creator Economy
Marisa Thalberg
EVP and chief customer and marketing officer at Catalyst Brands
Catalyst Brands
Episode: Rebuilding Belief: Marisa Thalberg on Saying Yes, Leading Legacy Brands, and the Only Metric That Matters
Kirk McDonald
CEO of Sundial Media Group; leader across media, technology and experiential domains
Sundial Media Group
Episode: From Audiences to Communities: Kirk McDonald on the Future of Media
Shelley Zalis
Founder and CEO of The Female Quotient
The Female Quotient
Episode: Power of the Pack: Shelley Zalis on Collective Action and Modern Leadership
Kim Perell
Serial entrepreneur, bestselling author, investor
100.co; author of The Execution Factor, Jump, Mistakes That Made Me A Millionaire
Episode: Execution Edge: Kim Perell on Risk, Resilience & the 70% Rule

Host

Christian Muche
Host of Possible NOW

Talking Points

Recent interactions between the hosts and their guests.

Women’s Sports is Serious Business: Laura Correnti on Building Deep Blue
Q: What's missing in women's sports that you'd love to build through Deep Blue?
Laura envisions owning teams and expanding influence across the ecosystem, using a horizontal, multi-asset approach that combines content, media, and experiential opportunities to demonstrate tangible returns and long-term impact.
Women’s Sports is Serious Business: Laura Correnti on Building Deep Blue
Q: What is the hardest myth to break when talking to brands about women's sports?
She cites the overarching challenge that audiences, money, and media rights have historically not aligned due to systemic mispricing and misperceptions, requiring champions who believed in the product and a shift in how value is demonstrated beyond traditional metrics.
From Audiences to Communities: Kirk McDonald on the Future of Media
Q: How do you stay grounded and positive through cultural and political shifts, including DEI backlash?
Staying true to yourself and ethics, even through turbulence, leads to durable personal and business rewards and helps navigate challenging times with integrity.
From Audiences to Communities: Kirk McDonald on the Future of Media
Q: What is the fundamental misunderstanding about how media works today, and what would you change immediately?
The industry assumes attracting a large audience automatically creates value for brands; in reality, shaping thinking and meaningful, trusted engagement across communities is where long-term impact lies.
From Audiences to Communities: Kirk McDonald on the Future of Media
Q: If you had to rebuild the industry from scratch today, what would you throw away first?
I would throw out the proxies we've used to measure relevance—the imperfect metrics that lead us to optimize for clicks and interruptions rather than true engagement or community impact.

Audience Metrics

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Location
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Frequently Asked Questions About Possible NOW

What is Possible NOW about and what kind of topics does it cover?

The show centers on how marketing, technology, and culture intersect to shape modern business strategies. Across episodes, guests discuss bold ideas for growth, innovative use of AI and data, and leadership approaches that turn traditional brands into agile, culture-forward entities. Conversations often unpack practical frameworks—such as in-house creative production, creator economies, community-driven platforms, and human-centric storytelling—that help brands stay relevant in a rapidly evolving landscape. Notable angles include turning marketing into a growth engine, merging culture with commerce, and building scalable systems that support impact-driven narratives. The format tends to feature senior marketing leaders, founders, and cultur... more

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Which podcasts are similar to Possible NOW?

These podcasts share a similar audience with Possible NOW:

1. The Daily

How many episodes of Possible NOW are there?

Possible NOW launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Possible NOW?

Recent guests on Possible NOW include:

1. Mark Shashoua
2. Manolo Arroyo
3. Carolyn Everson
4. Vineet Mehra
5. Valeria Lipovetsky
6. Marisa Thalberg
7. Kirk McDonald
8. Shelley Zalis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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