Positioning with April Dunford
April DunfordWant to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the ni... more
| Publishes | Twice monthly | Episodes | 42 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
In today’s episode, I explore the crucial distinction between positioning your product’s value and handling objections. I explain why understanding the buyer personas in a B2B deal is essential to tailor messaging for champions versus other stakehold... more
In today’s episode, I dive into the art of transforming competitor strengths into weaknesses, a practice which I sometimes call “marketing jiu-jitsu.”
You will learn:
* How competitor strengths can double as weaknesses in different markets.
* Op... more
In today’s episode, I explore the frustrating yet common issue of competitors making false or exaggerated claims about their products.
In this episode, I answer the question: When you want to discuss your differentiated product or service, what do ... more
In today’s episode, I explore product differentiation and the common misconception that some products have no unique value. I also explore the potential root causes when companies fail to see their own differentiation.
You will learn:
* The myth ... more
In today’s episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth.
My guest, Georgiana Laudi, is the ultimate marketing guru with a passion for tur... more
In today’s episode, I dive into the art of framing a sales conversation. I explore three common ways salespeople start their pitches and analyze the strengths and weaknesses of each. By the end, I share my preferred approach to leading with a unique ... more
In today’s episode, I speak with product marketing expert and consultant Tamara Grominsky, who is the former Vice President of Product Marketing at Kajabi and Unbounce.
Have you ever asked questions such as: “How do I hire a good product marketer? ... more
In today’s episode, my guest and I explore the intricate relationship between positioning, messaging, and copywriting for B2B tech companies. I’m joined by Emma Stratton, the founder of a consulting firm that helps-growing B2B tech companies win on p... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #54 |  Australia/Business/Marketing |
Apple Podcasts | #75 |  Germany/Business/Marketing |
Apple Podcasts | #16 |  Netherlands/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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How many episodes of Positioning with April Dunford are there?
Positioning with April Dunford launched 3 years ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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