¿Estás con ganas de reflexionar sobre tu trabajo como marketer? El marketing es una disciplina, no una ciencia. Por esta razón, quienes hacemos marketing nos enfrentamos con cuestiones en las que puede resultar difícil o complejo decidir el camino a tomar. Especialmente en estos tiempos, en dónde la práctica se ha complejizado muchísimo y las maneras tradicionales de hacer ya no siempre funcionan.... more
| Publishes | Weekly | Episodes | 63 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | BusinessMarketing | ||
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Latest Episodes
En este episodio conversamos sobre la importancia de la profesionalización en el marketing. Recorremos los distintos momentos de evolución del marketing como disciplina y cómo el desarrollo del área refleja el crecimiento y desarrollo de cada organiz... more
Anita y Sebas entrevistan a Cristina Miglio, Customer Experience & Learning Manager en YPF. Cristina nos comparte su visión sobre la experiencia del cliente, el papel de su área en YPF, estrategias clave para mejorarla y el impacto que tienen la tecn... more
En el episodio de hoy vamos a hablar sobre el poder del humor para construir marcas: Un recurso que, bien utilizado, podría ser la clave del éxito de tu marca. more
Hoy Sebas se da el lujo de entrevistar a Federico Germino, Gerente General de la División de Alimentos y Bebidas del Grupo Werthein, con quien va a conversar acerca de la construcción de marcas de alimentos y bebidas. more
Gran, gran episodio con Federico Plaza Montero y Nicolás Zarlenga, los talentosos creativos socios de The Juju Argentina que son entrevistados por Anita y Sebas. more
Hoy Sebas entrevista a María Julia Bearzi, la Directora Ejecutiva de Endeavor Argentina, con quien va a conversar acerca del vínculo entre el marketing y los emprendimientos. more
Hoy Anita se va a dar el lujo de entrevistar a Juan Manuel Alfonso Rodriguez (@juan.mar), con quién va a conversar acerca de cómo crear y construir marcas que despiertan pasiones. more
Sebas entrevista a Paula Iturria, Directora de Marketing y Comunicación en KPMG sobre los desafíos de hacer marketing B2B. Paula es una profesional con una sólida experiencia en el campo del marketing y las comunicaciones. Con más de una década en KP... more
Insights
Find out how many people listen to Playbook and see how many downloads it gets.
We scanned the web and collated all of the information that we could find in our comprehensive podcast database.
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Chart Rankings
Apple Podcasts | #119 |  Brazil/Business/Marketing |
Apple Podcasts | #128 |  Argentina/Business/Marketing |
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Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
|---|---|---|---|---|---|
| Social Media Reach | |||||
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How many episodes of Playbook are there?
Playbook launched 6 months ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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