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Artwork for Creator Upload

Creator Upload

Tubefilter
Youtube
Creator Economy
Tiktok
Mrbeast
Influencer Marketing
Instagram
Social Commerce
Netflix
Linkedin
Meta
Dude Perfect
Sephora
Cannes Lions
Tiktok Shop
Twitch
Social Media
Artificial Intelligence
Youtube Shorts
Vidcon
Amazon

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

PublishesWeeklyEpisodes314Founded7 years ago
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Artwork for Creator Upload

Latest Episodes

This week on Creator Upload, we recap our trip to Dallas for VidSummit, where we had our first proper live event! We share some of the insights we learned from within the creator industry, including a few we didn't expect.

Then, we break down a pair... more

YouTube

Josh returns from YouTube’s Made On 2026 event at Pier 57 in NYC with a firsthand look at all the major platform announcements. From custom homepage feeds and TV remote comments to new AI editing tools and voice protection DRM, we break down what the... more

YouTube

VidCon is officially teaming up with Cannes Lions and moving to Nashville, and Logan Paul just admitted to a $100 million mistake with his hydration brand, Prime.

From the IAB Creator Fronts revealing a projected $44 billion industry spend by 2026 t... more

YouTube

Did you know YouTube's public view counts might be vastly inflated?

This week on Creator Upload, Lauren and Josh Cohen volley over why influencers are getting their credentials revoked at the US Open this year, and Wimbledon's preemptive bans for ne... more

YouTube

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Recent Guests

Zach Blume
Co-founder of Portal A
Portal A
Episode: Inside Meta's Massive Settlement and the Future of Premium Brand Entertainment (feat. Zach Blume)
Jim Louderback
Former longtime CEO of VidCon; Editor and CEO of Inside the Creator Economy
Open Sauce/Inside the Creator Economy
Episode: Creator "Fandom" is Changing (feat. Jim Louderback)
Ben Relles
Founder and CEO of Make Believe; former YouTube Originals executive
Make Believe
Episode: The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)
Sam Gutelle
Tubefilter editor, sports aficionado
Tubefilter
Episode: And the Emmy Goes to...Creators??
Billy Parks
Executive vice president, head of Fox Creator Studios
Fox Entertainment
Episode: Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026
Robert Kaliati
President of Hammer Media
Hammer Media
Episode: How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)
Sophia Kianni
Founder of Climate Cardinals and FIA, co-host of The Burnouts
Climate Cardinals / FIA
Episode: Lia Haberman Talks Memes and Conferences; Sophia Kianni Reveals How She Scales Her Content Business
Lia Haberman
Creator, newsletter writer, and speaker on creator economy topics
Independent Creator
Episode: Lia Haberman Talks Memes and Conferences; Sophia Kianni Reveals How She Scales Her Content Business
Zach Miller
President of JesserCo
JesserCo
Episode: The Jesser Business Blueprint (feat. JesserCo President Zach Miller)

Reviews

4.7 out of 5 stars from 106 ratings
  • Second-rate content; annoying, not very bright, hosts

    Second-rate “Creator” show, way behind the best (Jim Louderback’s, Colin

    Apple Podcasts
    1
    Journalistikit
    United States2 years ago
  • Fun, topical, entertaining, informative

    It’s the best Creator Economy pod in the business.

    Apple Podcasts
    5
    ZTPB1
    United States2 years ago
  • Entertaining and informative

    Lauren and Josh nail the mix of host banter and straight up facts & analysis. Awesome show!

    Apple Podcasts
    5
    melocollo
    United States3 years ago
  • Love this show!

    Honestly, Creator Upload is an absolute must-listen for anyone looking to better understand the creator economy. Lauren and Josh consistently offer perceptive takes on the last news in a fun and easy to consume package. Highly recommend!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • Great Insight!

    Such an insightful look into the world of creator platforms. I have been a huge fan of Lauren’s work in the past and enjoy hearing her take on the emerging trends in the creator ecosystem. This podcast is definitely in my “top 10 listens” - highly recommend!

    Apple Podcasts
    5
    Blake Richard
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful takes on creator ecosystems and platform shifts.
Guest lineup blends executives, founders, and event organizers.
Hosts balance banter with actionable industry analysis.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Inside Meta's Massive Settlement and the Future of Premium Brand Entertainment (feat. Zach Blume)
Q: What campaigns or projects are coming up that listeners should look out for?
Upcoming projects include another season of Lego's Brick Click on YouTube, more Lexus content with Colin and Samir, a fourth season of Portal A's Toyot the Pit Stop Tonight, and the Creator Odyssey Lenovo project returning with continued festival recognition.
Inside Meta's Massive Settlement and the Future of Premium Brand Entertainment (feat. Zach Blume)
Q: Tell us about the two campaigns highlighted by The Hollywood Reporter and how Portal A ended up in that piece.
The Hollywood Reporter covered two campaigns: a Toyota Racing original series with a live pit crew and a Lexus travel/doc series featuring Colin and Samir; both illustrated how brands are taking on a studio-like role and financing premium content within the creator ecosystem.
Inside Meta's Massive Settlement and the Future of Premium Brand Entertainment (feat. Zach Blume)
Q: Can you tell everybody what Portal A is at a very high level?
Portal A is a creative and production company that started as the new kids on the block and has become an established creator-economy studio, financing and producing branded and original content built for YouTube and social platforms.
Creator "Fandom" is Changing (feat. Jim Louderback)
Q: What is Open Sauce and how does it differ from VidCon or Maker Faire?
Open Sauce is a three-day event blending an industry-focused component with a festival featuring STEM makers; it's niche-focused, prioritizing programming, AI, and engineering, and aims to connect fans with creators in a more specialized, almost micro-conference environment than broader conferences.
Creators & The World Cup (in our Neighborhood)
Q: Sam, what's the new Mister Rogers YouTube channel strategy about and how does it fit into YouTube's kid content ecosystem?
Sam explains that Fred Rogers Productions, in partnership with Little Dot, is bringing classic Mister Rogers episodes and compilations to YouTube, sprinkling in short-form clips to slow the pace and counter the hyperkinetic trend, aiming to preserve the show's educational values while adapting to Shorts and the algorithm.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Creator Upload

What is Creator Upload about and what kind of topics does it cover?

A lively look at the creator economy, digital platforms, and monetization strategies. Episodes frequently surface topics like AI-influenced content, platform policy shifts, brand partnerships, and education around media creation. Guests include tech executives, festival organizers, and founders from major creator ecosystems, offering practical insights into licensing, distribution, and new business models for creators and brands. The show stands out for bridging traditional media perspectives with creator-led innovation, often featuring high-profile industry figures and hands-on discussions about partnerships, events, and tooling that shape how creators grow and monetize at scale. Potential listeners who want actionable takeaways on sponsor... more

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Which podcasts are similar to Creator Upload?

These podcasts share a similar audience with Creator Upload:

1. The Grill Room
2. Scriptnotes Podcast
3. The Business
4. The Journal.
5. The Town with Matthew Belloni

How many episodes of Creator Upload are there?

Creator Upload launched 7 years ago and published 314 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Creator Upload?

Recent guests on Creator Upload include:

1. Zach Blume
2. Jim Louderback
3. Ben Relles
4. Sam Gutelle
5. Billy Parks
6. Robert Kaliati
7. Sophia Kianni
8. Lia Haberman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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