品牌靈魂研究所
AMY專業個體🔛超級個體 品牌定位｜價值命名｜消費者洞察 看見自己的價值，閃閃發亮生活✨✨ 如果你正在思考品牌策略，或某個反覆出現卻說不清楚的問題， 歡迎和我聊聊：amy850228@gmail.com IG：www.instagram.com/thegirlsssswho/ -- Hosting provided by SoundOn
| Publishes | Twice weekly | Episodes | 23 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
嗨～～～歡迎來到《品牌靈魂研究所》
「如果沒人給我回饋，我的影響力還存在嗎？」
在電影《怪奇孤兒院》中，主角 Jacob 擁有能看見隱形怪物的異能。這份能力最初讓他顯得與世界格格不入，甚至像是一場詛咒。
在這集節目中，我將分享第一場「品牌定位工作坊」帶給我的啟發：
• 天賦的開箱： 為什麼「看見核心」的能力，在尚未轉化為價值前，會讓你吸入過量的「情緒二手菸」？
• 影響力的兩場掙扎： 為什麼我們在工作中追求擴張，在生活中卻想躲起來？解析影響力焦慮背後的「反射鏡模式」。
• 重新定義... more
嗨～～～歡迎來到《品牌靈魂研究所》
這集獻給那些擁有專業，卻對社群數據感到疲憊的你。
我們聊聊為什麼「用心」會變成「壓力」，
以及在 30 歲這個關卡，如何看待那些關於命運與流量的限制。
當你不再追逐爆紅，你反而能成為那個被搜尋的答案。
_____
以上內容為個人觀察與理解，並非絕對立場。希望這一集，能成為你思考審美與文化時的一個參考視角。
_____
站在決策之前，用品牌策略與消費者心理
把世界如何影響消費者選擇這件事看清楚
如果你正在思考品牌策略，或某個反覆出現... more
嗨～～～歡迎來到《品牌靈魂研究所》
羞恥感最怕的就是被說出來，
它像是在陰暗處生長的霉菌，一旦妳把它拿到陽光下，它的毒性就會開始下降。
當一個人能從我是一個損壞的人，
轉化為我是一個經歷過損壞、但依然在嘗試修復的人時，
這份羞恥感就會轉化為脆弱的力量。
而這種力量，往往才是一個品牌、或是一個靈魂最吸引人的地方。
_____
以上內容為個人觀察與理解，並非絕對立場。希望這一集，能成為你思考審美與文化時的一個參考視角。
_____
站在決策之前，用品牌策略與消費者心理... more
嗨～～～歡迎來到《品牌靈魂研究所》
在 Chanel 2026 秋冬大秀裡，
鋼鐵般的城市結構，卻有著雲霧般柔軟的空氣。
整場秀像是一個城市的一天，也像一個人從毛毛蟲到蝴蝶的變化。
在一個節奏越來越快的世界，
為什麼品牌開始描繪一種更柔軟的生活？
這一集，我想陪你一起走進這場秀。
從城市的節奏、毛毛蟲與蝴蝶的隱喻，到「模仿慾望」如何讓品牌的大秀影響我們嚮往的生活。
也一起想一想：
當品牌在創造一個世界時，我們自己的品牌，又在描繪什麼樣的生活。
_____
以上內... more
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Apple Podcasts | #9 |  Taiwan/Business/Marketing |
Apple Podcasts | #89 |  Hong Kong/Business/Marketing |
Apple Podcasts | #147 |  Singapore/Business/Marketing |
Apple Podcasts | #170 |  Indonesia/Business/Marketing |
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品牌靈魂研究所 launched 4 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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