品牌靈魂研究所
AMY個人事業品牌製作人，讓變現不必犧牲真實 🪐 陪傲嬌星球的人解生意難題 🪧 把你的怪、偏執與熱愛，變成市場價值 🔗 電子報｜日常靈感 × 行銷策略筆記 ⤵ prodigious-architect-5891.kit.com/ec8ab13f95 如果你正在思考品牌策略，或某個反覆出現卻說不清楚的問題， 歡迎和我聊聊：amy850228@gmail.com IG：www.instagram.com/thegirlsssswho/ -- Hosting provided by SoundOn
| Publishes | Weekly | Episodes | 32 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | BusinessMarketing |
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你是不是也常有這種「市場失語症」？明明很有實力、累積了滿滿的專業與專案經驗，但每當要寫自我介紹、或者向客戶報價時，卻總是不知道該怎麼開口？看著市場上那些浮誇的流量人設，心裡抗拒卻又感到一絲焦慮。
這集節目，我們不聊怪力亂神，也不探討八卦的是非。將從近期熱議的日劇《地獄占星師》細木數子的「地獄商法」，一路聊到站在流量中心的愛莉莎莎與當前的線上賣課潮，帶你層層剝離表象，拆解大眾之所以願意掏錢買單的底層邏輯。
正向的品牌經營，從來不需要去挖恐懼的黑洞來操控消費者。這集，讓我們一起把厚重的「履歷語言... more
介紹自己的專業或產品時，總覺得聽起來太日常、太普通嗎？
被這種焦慮困住時，我們很容易用力過猛，急著套用宏大的詞彙。
但品牌升級不用把東西包裝得很偉大，關鍵在於看清這個日常物件，到底解決了消費者生活裡的什麼難題。
這集我們從近藤麻理惠的整理學出發，拆解她如何把丟東西的罪惡感轉化成留下心動東西的主動權。
我也會分享近期生活風格品牌的諮詢實戰，帶你用 5 個核心提問，重新梳理出你的品牌價值。
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以上內容為個人觀察與理解，並非絕對立場。希望這一集，能成為你思考審美與文化時的... more
你也是傲嬌星球的一員嗎？
太敏感、太挑剔、太怕麻煩別人，總覺得自己不夠外向，不適合經營個人品牌？
每次想推銷自己時，就覺得太赤裸、太尷尬？
其實，你不是沒有價值，你只是還沒學會怎麼翻譯自己。
這一集，我想從《極限返航》的 Rocky 談起。
你的黑歷史，可能是你品牌最強大的資產。
我們要談如何把你那些一直被嫌棄的生存本能，轉化為市場願意付費的專業判斷。
這是一集給所有不想變成網紅模板、只想好好做專業的人，關於自我翻譯、與自我和解的節目。歡迎收聽！
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以上內... more
「為什麼大家說我寫得很好，卻沒有人真的掏錢買我的服務？」
如果你剛開始經營個人品牌、或是出來接案大約三到五個月，這可能就是你現在每天隱隱的焦慮。
這集我想聊聊那個所謂的三個月後的卡住。
剛跨出來的第一個月，我們靠的是衝勁和新鮮感；
但到了第三個月，如果你還在什麼都想試、什麼機會都不敢放，這種方向太散的狀態，其實是你最昂貴的變現成本。
不聚焦，你的每一篇內容都在浪費溝通成本；接錯一個案子，都在透支你的能量成本。
這集我會回頭整理自己這十年職涯裡，從台南永康的實習、上海的洗禮，到升... more
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- 傲嬌星球人打卡
太喜歡這個傲嬌星球了～字字句句都打到心坎中，謝謝Amy打造這個星球，把我們內心面對經營個人品牌的迷茫與卡點都說出來而且還說的很清楚！
Apple Podcasts5Joanie:)
Taiwan10 days ago - Amy的聲音是上帝給的禮物
很喜歡Amy的聲音，談的內容不只有乾貨，也有情緒價值，是會讓人想繼續聽下一集的那種😇
Apple Podcasts5小光✨Taiwan2 months ago
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #9 | Taiwan/Business/Marketing |
Apple Podcasts | #30 |  Hong Kong/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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品牌靈魂研究所 launched 6 months ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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