品牌靈魂研究所
AMY品牌製作人，變現不必犧牲真實 (By Amy) 🪧《原石計畫》打磨差異化，從源頭解生意難題 🪐 歡迎來到傲嬌星球，把偏執熱愛，變市場價值 🔗 1:1 品牌定位健檢・電子報 ⤵ linktr.ee/brand.soul.lab 如果你正在思考品牌策略，或某個反覆出現卻說不清楚的問題， 歡迎和我聊聊：brand.soul.lab@gmail.com IG：www.instagram.com/brand.soul.lab/ -- Hosting provided by SoundOn
| Publishes | Weekly | Episodes | 35 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | MarketingBusiness |
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🪐【原石計畫】1:1 品牌定位健檢：brandsoullab.netlify.app/
「人人都說經營個人品牌要展現『真實感』，
但這真的代表要把私生活搬上檯面、或者毫無保留的展示所有不完美嗎？」
身為顧問、獨立創業、教練、講師或策略工作者的你，
是否也常陷入糾結：不露生活顯得冰冷死板，露了生活又怕模糊專業？
這一集，我們將以指標性創業者 Kelly（TheKellyYang）為拆解對象，
聊聊「真實感」在商業世界裡的底層邏輯。
其實，受眾之所以會買單你的... more
🪐【原石計畫】1:1 品牌定位健檢：brandsoullab.netlify.app/
離開職場去創業、做品牌，本想換來自由，
卻不自覺幫自己蓋了一間沒有門、也無法下班的隱形工廠？
當我們把以前公司的 KPI，換成現在的演算法與轉換率，
甚至用「我很認真」的優越感來掩飾害怕停下來的恐懼，我們真的自由了嗎？
這集從《葬送的芙莉蓮》出發，聊聊自由工作者的生存焦慮。
如果 AI 像長生不老的精靈，高效、永不疲倦；那脆弱且有死期的人類，
時間反而是最優雅的禮物。正... more
AI 用久了，心裡難免冒出一個問題：「如果這些事 AI 都會，那我累積多年的專業還值不值錢？」
最近一場品牌定位健檢諮詢裡，已經跟 AI 聊過無數次的個案結束時對我說，他得到了 AI 給不出的東西，那個東西叫「理解」。
這讓我開始思考：
當數據和機率可以隨手取得，真正稀缺的商業資產不再是答案，而是能不能看懂一個人表面問題背後的矛盾與價值觀。
這集我們會聊：
• 功能價值的貶值： 為什麼 AI 帶來的焦慮，本質上是工具與產出屬性的不再稀缺。
• 機器的批評螺旋： 連最新的 AI ... more
你是不是也常有這種「市場失語症」？明明很有實力、累積了滿滿的專業與專案經驗，但每當要寫自我介紹、或者向客戶報價時，卻總是不知道該怎麼開口？看著市場上那些浮誇的流量人設，心裡抗拒卻又感到一絲焦慮。
這集節目，我們不聊怪力亂神，也不探討八卦的是非。將從近期熱議的日劇《地獄占星師》細木數子的「地獄商法」，一路聊到站在流量中心的愛莉莎莎與當前的線上賣課潮，帶你層層剝離表象，拆解大眾之所以願意掏錢買單的底層邏輯。
正向的品牌經營，從來不需要去挖恐懼的黑洞來操控消費者。這集，讓我們一起把厚重的「履歷語言... more
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Reviews
- 傲嬌星球人打卡
太喜歡這個傲嬌星球了～字字句句都打到心坎中，謝謝Amy打造這個星球，把我們內心面對經營個人品牌的迷茫與卡點都說出來而且還說的很清楚！
Apple Podcasts5Joanie:)
Taiwana month ago - Amy的聲音是上帝給的禮物
很喜歡Amy的聲音，談的內容不只有乾貨，也有情緒價值，是會讓人想繼續聽下一集的那種😇
Apple Podcasts5小光✨Taiwan2 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #4 | Taiwan/Business/Marketing |
Apple Podcasts | #4 |  Hong Kong/Business/Marketing |
Apple Podcasts | #137 | Hong Kong/Business |
Apple Podcasts | #189 | Taiwan/Business |
Apple Podcasts | #233 |  Japan/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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品牌靈魂研究所 launched 7 months ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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