
品牌製作人,變現不必犧牲真實 (By Amy) 🪧《原石計畫》打磨差異化,從源頭解生意難題 🪐 歡迎來到傲嬌星球,把偏執熱愛,變市場價值 🔗 精準行銷:1:1 品牌定位健檢・電子報 ⤵ linktr.ee/brand.soul.lab 如果你正在思考品牌策略,或某個反覆出現卻說不清楚的問題, 歡迎和我聊聊:brand.soul.lab@gmail.com IG:www.instagram.com/brand.soul.lab/ -- Hosting provided by SoundOn
| Publishes | Weekly | Episodes | 44 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingBusiness |

🪐【原石計畫】1:1 品牌定位健檢:brandsoullab.netlify.app/
本集節目《品牌靈魂研究所》將帶你撥開古埃及神話的迷霧,從大英博物館專案策展人 Kelly Accetta Crowe 的分類思考出發,解構三千年前法老們如何進行「品牌行銷」,並拆解:專業者如何把人生累積的豐富『館藏』,磨成一個市場聽得懂、也願意選擇的個人品牌!
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站在決策之前,用品牌策略與消費者心理
把世界如何影響消費者選擇這件事看清楚
如果你正在思考品牌策略,或某個反覆出現... more
🪐【原石計畫】1:1 品牌定位健檢:brandsoullab.netlify.app/
本集節目將以 2026 年最新上映的《蜘蛛人:重生日》為出發點,
撇開影迷迷思,純粹從「商業定位、品牌資產與行銷框架」為你深度剖析!
在這集節目中,我們將一起拆解:
• 表達層與敘事不變量:為什麼換了演員與宇宙是「可變的面具」,而真正的核心是「承擔責任與代價」的道德劇本?
• 3×3 品牌定位與理想自我:蜘蛛人如何透過「離我們最近的英雄」定位,將產品轉化為觀眾投射理想自我的工... more
🪐【原石計畫】1:1 品牌定位健檢:brandsoullab.netlify.app/
我們談品牌定位,很常問:「顧客透過選擇你,想成為誰?」
但這次睽違八年重回女培營(大專女學生領導力培訓營)擔任輔導員,
看著二十幾歲她們身上的倔強與韌性,我突然發現這個問題只問了一半。
有些品牌帶你看見理想的未來;
但有些品牌最深的力量,是像一面鏡子~
它不一定帶你去哪裡,而是幫你守住那個你最不想失去的自己。
本集節目,將從女培營的深刻覺察出發,聊聊品牌定位矩陣中的「... more
🪐【原石計畫】1:1 品牌定位健檢:brandsoullab.netlify.app/
很多人去日本都會說:「日本真的好容易讓人掏錢。」
我們常以為是因為包裝漂亮、設計精緻,
這趟旅行我才發現,厲害的是他們非常懂得安排一個人「理解價值」的順序!
小品牌做得辛苦,
每天發文拍影片成交率還是低,往往不是流量不夠,而是太急著介紹自己。
這一集,
• 我會從京都百貨地下街的試喝茶盤
• 調味鹽旁邊的食物模型
• 天橋立的足腰御守
• 一路聊到無印良品的誕... more
People also subscribe to these shows.
太喜歡這個傲嬌星球了~字字句句都打到心坎中,謝謝Amy打造這個星球,把我們內心面對經營個人品牌的迷茫與卡點都說出來而且還說的很清楚!
很喜歡Amy的聲音,談的內容不只有乾貨,也有情緒價值,是會讓人想繼續聽下一集的那種😇
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品牌靈魂研究所 launched 9 months ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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