品牌靈魂研究所
AMY幫專業者從公司能力 🔛 個人事業起跑 🪧 品牌定位 × 專業價值轉譯 × 內容變現策略 🕊️ 把真實的你，整理成市場會選擇的價值 🔗 電子報｜免費行銷策略腦 ⤵⤵⤵ prodigious-architect-5891.kit.com/ec8ab13f95 如果你正在思考品牌策略，或某個反覆出現卻說不清楚的問題， 歡迎和我聊聊：amy850228@gmail.com IG：www.instagram.com/thegirlsssswho/ -- Hosting provided by SoundOn
| Publishes | Weekly | Episodes | 29 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
「為什麼大家說我寫得很好，卻沒有人真的掏錢買我的服務？」
如果你剛開始經營個人品牌、或是出來接案大約三到五個月，這可能就是你現在每天隱隱的焦慮。
這集我想聊聊那個所謂的三個月後的卡住。
剛跨出來的第一個月，我們靠的是衝勁和新鮮感；
但到了第三個月，如果你還在什麼都想試、什麼機會都不敢放，這種方向太散的狀態，其實是你最昂貴的變現成本。
不聚焦，你的每一篇內容都在浪費溝通成本；接錯一個案子，都在透支你的能量成本。
這集我會回頭整理自己這十年職涯裡，從台南永康的實習、上海的洗禮，到升... more
嗨～～～歡迎來到《品牌靈魂研究所》
離開公司、告別職稱後，你要如何讓市場重新認識你？
這集從《穿著 Prada 的惡魔 2》的權力移轉談起，結合 Met Gala 的策展邏輯，
陪伴正在 0-1 轉身路上的你，練習從「解決問題的工具人」進化為「定義問題的策展人」。
這集陪你聊：
• 告別守門人時代： 當曝光不再壟斷，你的詮釋權才是核心資產。
• 變現與靈魂的平衡： 日常產品讓你活下去，年度命題讓你被記住。
• 創業 0 到 1 實踐： 如何用策展思維，設計你在產業裡無可取代的... more
嗨～～～歡迎來到《品牌靈魂研究所》
這集 Podcast 記錄了近期舉辦「個人品牌定位工作坊」的真實實驗與心路歷程。
當專業經歷像灰撲撲的石頭般沉重，我們該如何透過「翻譯」而非「包裝」，發掘其內在價值並打磨成閃耀的鑽石？
本集精華回顧：
• 價值測試： 在服務真正成交前，測試「你的價值，別人聽得懂嗎？」
• 拒絕包裝： 品牌定位是將原本就有的價值，翻譯成市場能理解的語言。
• 帶領混亂： 專業感來自於能將複雜的矩陣工具，拆解成讓人走得過去的步驟。
• 自我介紹： 練習重新介紹自... more
嗨～～～歡迎來到《品牌靈魂研究所》
即將搬離住了 6.5 年的小窩。原以為難過是因為打包的繁瑣，後來才發現，真正捨不得的不是房子，是那個曾經被它溫柔接住的、碎裂的、焦慮的，卻也慢慢長大的自己。
這集節目，是一封寫給「空間」的情書。我想從這場極度私人的告別開始，回頭看那段寫下 200 多篇日記、伴隨失去與重生的日子。
同時，我也想以過去擔任室內設計品牌行銷的視角，聊聊：為什麼人買的從來不只是空間，而是對「美好成家」的想像？
當一個品牌不再只談坪數與格局，它該如何成為消費者的情緒容器，接住... more
Reviews
- Amy的聲音是上帝給的禮物
很喜歡Amy的聲音，談的內容不只有乾貨，也有情緒價值，是會讓人想繼續聽下一集的那種😇
Apple Podcasts5小光✨
Taiwana month ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #8 | Taiwan/Business/Marketing |
Apple Podcasts | #80 |  Hong Kong/Business/Marketing |
Apple Podcasts | #234 | Taiwan/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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品牌靈魂研究所 launched 5 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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