品牌靈魂研究所
AMY✨找出消費者的A-HA moment✨ 品牌洞察｜消費者心理｜溝通策略 把日常與文化觀點轉譯成品牌可以使用的商業判斷 如果你正在思考品牌策略，或某個反覆出現卻說不清楚的問題， 歡迎和我聊聊：amy850228@gmail.com IG：www.instagram.com/thegirlsssswho/ -- Hosting provided by SoundOn
| Publishes | Weekly | Episodes | 9 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessMarketing |
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❤️❤️2月生日月活動，快來品牌靈魂研究所IG置頂文章一起玩耍，有機會得到我的手寫信呦❤️❤️
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嗨～～～歡迎來到《品牌靈魂研究所》
上禮拜 Threads 炸到不行的嘉南羊乳真假羊編事件，底層其實是：信任怎麼一秒崩掉，崩到像被背叛。
嘉南羊乳翻紅的關鍵，是讓人覺得：❝ 這個官方帳號不像官方，它像一個人。❞
所以當後來互動被用「操盤／案例／代操」重新命名時，很多人瞬間翻譯成：我以為在聊天，結果我只是流量。
本集會拆解脆友為什麼會爆炸，也會用 Netflix《散戶大戰華爾... more
嗨～～～歡迎來到《品牌靈魂研究所》
精品小廢包明明很廢，為什麼還是讓人想買？
這集從佛羅倫斯烏飛茲美術館的一雙羅馬鞋出發，拆解❝ 不方便卻長期被渴望❞的底層邏輯：有些符號之所以能活過千年，不是因為功能，而是因為它能讓人靠近某種被認可的位置。
本集用 3 個案例串起同一個洞察：
• 羅馬鞋：可被無限修復的秩序感
• Rimowa：用一輩子、越舊越可信的可修復符號
• 小廢包：低效率本身，就是階層與選擇權的展示
最後用一個「祖傳三代五金工具廠」的假想專案，示範品牌如何不要急著發明，... more
嗨～～～歡迎來到《品牌靈魂研究所》
為什麼我們聽得懂對方說的字，卻不一定懂對方的心？
Netflix 影集《愛情怎麼翻譯？》在這禮拜登上排行榜第一！！
如果從品牌與內容設計的角度來看，
這部劇真正厲害的地方，是它把一個每個人都經歷過、卻很難說清楚的痛——溝通不良
演繹成全世界都能理解的情感結構。
這一集陪伴你一起拆解：
• Netflix作為平台如何像放大器一樣，設計內容被看見的方式
• 為什麼翻譯語言卻翻不了心這個設定，能成為全球共感的隱喻
• 異國場景、劇中劇、慢節... more
嗨～～～歡迎來到《品牌靈魂研究所》
為什麼有些人，在某個時刻突然被真正感受到？
這一集，從張棟樑在演唱會上問的一句話：「你們真的有感受到我愛你們嗎？」
聊聊模仿慾望在數位時代的轉變：
從追逐完美與理想形象，
轉向模仿一條真實、可被相信的人生路徑。
當距離不再是優勢，曝光不再稀缺，真正會被留下來的，是被對的人，在對的時刻，真正感受到。
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以上內容為個人觀察與理解，並非絕對立場。希望這一集，能成為你思考審美與文化時的一個參考視角。
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站在決策之前，用... more
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Apple Podcasts | #3 |  Taiwan/Business/Marketing |
Apple Podcasts | #66 |  Hong Kong/Business/Marketing |
Apple Podcasts | #82 |  Indonesia/Business/Marketing |
Apple Podcasts | #148 | Taiwan/Business |
Apple Podcasts | #162 | South Korea/Business/Marketing |
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品牌靈魂研究所 launched 2 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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