Pillole di Marketing Strategico
Carlo LorentiPillole di Marketing Strategico nasce a seguito dell'incontro, nel 2021, con il Dott. Stefano Verga.Stefano è manager con vocazione internazionale, advisor di lungo corso e autore del pregevole manuale "Strategy First - La Strategia prima di tutto".In questo breve episodio/introduzione racconto i motivi che mi hanno spinto a realizzare questo podcast, i cui episodi sono nati selezionando alcuni ca... more
| Publishes | Daily | Episodes | 10 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Italian | Categories | MarketingBusiness | ||
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Latest Episodes
Nella Vendita professionale nulla dovrebbe essere lasciato al caso. more
Sono tre i pilastri di un efficace sistema di lead generation: contenuti, canali, CTA. more
La domanda ossessiva che dovrebbero porsi tutti quelli che lavorano negli uffici marketing e nelle vendite è: perchè il nostro prodotto dovrebbe essere scelto dai clienti rispetto ai competitor? Cosa lo rende unico/diverso?
Cos'è e perchè il Brand Positioning è così importante per il successo di un'azienda? more
Per aumentare il numero dei clienti in modo continuativo risulta fondamentare indagare le diverse fasi che conducono il potenziale cliente ad acquistare il nostro prodotto/servizio. more
Qual'è e come si sviluppa il processo analitico che permette di scegliere quale segmento di mercato "aggredire".
Se il Marketing Strategico rappresenta le fondamenta di un modello di business, perchè la maggior parte delle proposte delle Web Agency non si fondano sulle analisi Strategiche?
Globalizzazione, nascita di grossi player online, trasparenza dell'informazione e produzione a basso costo hanno profondamente cambiato le regole del business. more
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Chart Rankings
Apple Podcasts | #152 | Italy/Business/Marketing |
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Audience
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How many episodes of Pillole di Marketing Strategico are there?
Pillole di Marketing Strategico launched a year ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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