Partnership Way
Partnership WayEt si les partenariats étaient le vrai moteur de croissance ? Bienvenue dans PartnershipWay, Tous les mois on interroge les meilleurs experts du métier des partenariats, qui nous partagent leurs histoires, méthodes et stratégies derrière les plus beaux succès B2B de HubSpot à Lucca, Mollie ou Spendesk. 🎙️ Conçu et animé par Hippolyte Thibierge (www.linkedin.com/in/hippolytethibierge/) Par... more
| Publishes | Twice monthly | Episodes | 16 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | CareersManagementBusiness |
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Latest Episodes
Stratégie partenariats : votre quota arrive en mars, votre pipeline devait être construit en janvier.
Le plan de commissionnement met un à deux mois à descendre après le sales kick-off. Thomas Dussarrat calcule le sien avant de le recevoir, et le pr... more
Un éditeur avec un trou dans son offre : il le développe, il le rachète, ou il s'allie. La plupart tranchent à l'instinct et se trompent de combat. Jehan-Brieuc Rondot donne la grille de décision, et surtout ce que personne ne dit : le partenariat n'... more
Fin d'année. Tu clôtures les chiffres partenaires et tu passes à la suite. Sauf que sortir un montant de close revenue ne te dit rien sur ce qui a marché, ni sur les décisions à prendre pour l'année d'après.
La plupart des partner managers ne font p... more
Tu veux un canal indirect qui rapporte, et vite. Tu signes des agences, tu attends du volume, et l'asymétrie te rattrape. Payplug fait 85 % de son revenu via ses partenaires. Pas en un trimestre, en 10 ans, sur un réseau de 800 agences qui les recomm... more
Tu signes un partenaire dix fois plus gros que toi. Tu arrives avec ta techno, lui avec sa base clients. Et six mois plus tard, le projet est toujours au stade du POC. La plupart des fintechs vivent ce partenariat en demandeuses. Lemonway a fait l'in... more
Canal partenaires : 150 noms sur le site, zéro business généré. Tout le monde est partenaire, donc personne ne l'est.
C'est le constat d'Edouard Payenneville en arrivant chez Powell en 2020. Il avait passé 11 ans chez Microsoft à construire l'un des... more
La plupart des partenariats d'acquisition restent au stade du POC. Un peu de CRM, deux campagnes, et rien qui s'installe dans le produit. Qonto et Stello ont pris le chemin inverse : une offre d'assurance embarquée dans l'espace client Qonto, avec un... more
Sponsoring B2B : vous payez pour un logo, une hospitalité, une présence. Et en fin de saison, vous ne savez pas vraiment ce que ça a rapporté.
Pas parce que le sponsoring ne fonctionne pas. Parce qu'il y a trois logiques distinctes et que les traite... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #240 | France/Business/Careers |
Top Careers Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Partnership Way
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How many episodes of Partnership Way are there?
Partnership Way launched 9 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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