Partnership Way
Partnership WayEt si les partenariats étaient le vrai moteur de croissance ? Bienvenue dans PartnershipWay, Tous les mois on interroge les meilleurs experts du métier des partenariats, qui nous partagent leurs histoires, méthodes et stratégies derrière les plus beaux succès B2B de HubSpot à Lucca, Mollie ou Spendesk. 🎙️ Conçu et animé par Hippolyte Thibierge (www.linkedin.com/in/hippolytethibierge/) Par... more
| Publishes | Monthly | Episodes | 11 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessManagementCareers |
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Latest Episodes
Canal partenaires : 150 noms sur le site, zéro business généré. Tout le monde est partenaire, donc personne ne l'est.
C'est le constat d'Edouard Payenneville en arrivant chez Powell en 2020. Il avait passé 11 ans chez Microsoft à construire l'un des... more
La plupart des partenariats d'acquisition restent au stade du POC. Un peu de CRM, deux campagnes, et rien qui s'installe dans le produit. Qonto et Stello ont pris le chemin inverse : une offre d'assurance embarquée dans l'espace client Qonto, avec un... more
Sponsoring B2B : vous payez pour un logo, une hospitalité, une présence. Et en fin de saison, vous ne savez pas vraiment ce que ça a rapporté.
Pas parce que le sponsoring ne fonctionne pas. Parce qu'il y a trois logiques distinctes et que les traite... more
Partenariats agences : c'est l'agence qui choisit ses partenaires, pas l'inverse. Elle ne vous dira jamais en face pourquoi votre approche ne fonctionne pas.
Et la commission que vous mettez en avant en premier ? Elle ne pèse presque rien dans la dé... more
KPIs partenariats : votre programme génère des leads. Combien de clients a-t-il protégés du churn ce trimestre ? Combien de co-sells a-t-il déclenchés sans être tagué source ?
Vous ne savez pas. Parce que personne ne mesure ça. Gregory Mauret-Fourès... more
Partner Program : dans la plupart des entreprises, c'est une page Bronze/Silver/Gold. Un catalogue d'avantages. Rarement un outil stratégique.
Il dilue le co-sell, les leads et le temps humain. Thomas Le Cun a accompagné des entreprises de la Seed à... more
Partenariats disruptifs : la plupart des partenariats échouent par manque d'alignement interne, pas par manque de volonté. Construire un deal irréversible est une décision, pas un accident.
Les partenariats qui marchent génèrent du business. Les par... more
Partenariats scale-up : Microsoft a construit une économie mondiale de partenaires. Apple a fait le choix inverse, la sélection et le contrôle. Les deux ont réussi pour des raisons opposées.
Ce que ça dit des vôtres : vous copiez probablement un mod... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #198 | France/Business/Careers |
Top Careers Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Partnership Way
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How many listeners does Partnership Way get?
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What are the audience demographics for Partnership Way?
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How many subscribers and views does Partnership Way have?
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How many episodes of Partnership Way are there?
Partnership Way launched 7 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Partnership Way?
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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