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Media Roundtable

PodcastOne
Podcasting
Audio Advertising
Youtube
Podcast Advertising
Advertising
Brand Safety
Spotify
Audience Engagement
Oxford Road
Chief Audio Officer Summit
Sonic Branding
Mental Health
Serial
Radio
Artificial Intelligence
Podcasting Industry
Measurement Standards
Podcasts
Podcast Movement Evolutions
Video

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time.

We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many b... more

PublishesWeeklyEpisodes273Founded6 years ago
Number of ListenersCategory
Business

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Latest Episodes

The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundtable .

Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Pa... more

Marketers often waste half their budget because attribution remains one of the industry’s biggest challenges. To get expert advice on how to deploy that spend more wisely, you need to check out this week’s installment of The Media Roundtable.

At thi... more

Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver results? Find out in this week’s installment of The Media Roundtable.

At t... more

Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. .

At Oxford Road’s CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road) welco... more

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Recent Guests

Kezia Koo
Fractional growth marketing leader with experience at Zulily, Chegg, Amazon, Indeed
Independent/Various prior roles; partner of the panel
Episode: “The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Jon Pease
Head of Growth and Martech at MasterClass
MasterClass
Episode: “The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Brad Miller
Marketing lead at SelectQuote, overseeing life insurance product marketing
SelectQuote
Episode: “The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Caitlin Bricker
Leads Influencer Marketing at DraftKings
DraftKings
Episode: Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Gavin Carr
Leads the Podcast Efforts at Morgan & Morgan
Morgan & Morgan
Episode: Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Mandy McDonald
VP of Partnerships at AG1
AG1
Episode: Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Morgan Melvin
Runs Offline Partnerships at Ro
Ro
Episode: Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Dhar Mann
Creator with Dhar Mann Studios, Forbes top creator list member
Dhar Mann Studios
Episode: Dhar Mann and MrBallen on What Creators Want From Brands
John Allen
MrBallen, Navy SEAL veteran, top storyteller in the strange, dark and mysterious niche
MrBallen (John Allen)
Episode: Dhar Mann and MrBallen on What Creators Want From Brands

Host

Dan Granger
Host of Media Roundtable, focused on advertising, measurement, and industry evolution

Reviews

4.3 out of 5 stars from 40 ratings
  • Ads that almost caused me to turn off the podcast because I don't want to listen to this trash

    Came over to give you 1 star JUST BECAUSE of that ad. You should be ashamed.

    Apple Podcasts
    1
    boyfromthedwarf9
    United Statesa year ago
  • Revised

    Sounds like they’re trying to kill RSS now. Not good.

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all... more

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Revised

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-rec... more

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Revised

    Revised: this show is platforming people who dangerously attack and harass vulnerable people online.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    1
    ~ Violet ~
    United States2 years ago
  • Top Three PAP

    The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    4
    ~ Violet ~
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value actionable industry insights and real-world measurement discussions.
Overall, the show is praised for depth on indie creator partnerships and brand strategy.
Some listeners feel the format or ads disrupt the flow, citing concerns about balance and audio quality.

Talking Points

Recent interactions between the hosts and their guests.

Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Q: How do you approach negotiation and usage rights with creators, and when do you extend into usage across other media?
Usage is treated as table stakes, expanded gradually as confidence in performance grows, and there is ongoing consideration of licensing across agencies with attention to cost differentials and how usage affects the broader media mix.
Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Q: How do you secure stakeholder buy-in for creator or podcast media internally, especially when tracking does not fit traditional metrics?
Buy-in comes from presenting a holistic view of value, including qualitative aspects like creator credibility and resonance, along with local activation ideas, and demonstrating cross-channel amplification that drives long-term brand outcomes beyond immediate downloads.
Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Q: How are you set up to capitalize on this media, and how do you structure for collaboration across teams?
The panelists describe cross-functional alignment with integrated strategies across brand and performance, the use of subject-matter experts to cover talent and long-term ambassadors, and partnerships with agencies to deepen activation, while maintaining a cohesive, non-siloed experience for the consumer.
The State of Podcasting 2026 – Live from the CAO Summit
Q: What are the most consequential parts of the AMP Accords for brands?
Attribution is central; the group proposes a more sophisticated, platform-like attribution model tied to exposure metrics, plus randomized user-level holdout groups to measure incrementality more reliably, enabling brands and agencies to forecast outcomes more confidently.
Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
Q: How will this affect publishers and advertisers financially in the near term?
There will be short-term bumps and negotiations, but over the longer term, a consistent standard should reduce confusion, enable better planning tools, and increase advertiser confidence and spend in podcasting.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Media Roundtable

What is Media Roundtable about and what kind of topics does it cover?

This show centers on the business of audio, advertising, and creator media, with a focus on practical insights for brands and agencies. Episodes often explore measurement standards, brand safety, independent creator partnerships, and the evolving economics of podcast advertising, while highlighting real-world case studies from platforms, networks, and indie creators. A standout is the emphasis on transparency and trust in the trust economy for audio, plus ongoing industry initiatives like AMP and creator-focused collaborations that shape how brands invest in podcasts.

Listeners are likely marketing and media professionals who want actionable guidance on attribution, platform dynamics, and authentic brand integration in audio and creator ec... more

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To see how many followers or subscribers Media Roundtable has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Media Roundtable?

These podcasts share a similar audience with Media Roundtable:

1. Pablo Torre Finds Out
2. The Bill Simmons Podcast

How many episodes of Media Roundtable are there?

Media Roundtable launched 6 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Media Roundtable?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Media Roundtable?

Rephonic pulls ratings and reviews for Media Roundtable from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Media Roundtable?

Recent guests on Media Roundtable include:

1. Kezia Koo
2. Jon Pease
3. Brad Miller
4. Caitlin Bricker
5. Gavin Carr
6. Mandy McDonald
7. Morgan Melvin
8. Dhar Mann

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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