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Media Roundtable

PodcastOne
Audio Advertising
Podcasting
Brand Safety
Podcast Advertising
Sonic Branding
Audio Marketing
Host-Read Ads
Mental Health
Rhapsody Voices
Monetization
Audience Engagement
Podload
Audio Chuck
Betterhelp
Mcdonald's
Podcast Movement
Marketing Strategies
Digital Advertising
Digital Media
Magellan.ai

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio a... more

PublishesWeeklyEpisodes253Founded6 years ago
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Business

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Latest Episodes

Podcasts begin with a dream and a mic. But to reach the world, they often benefit from having someone in their corner like this week’s guest.

On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts indie creator ad... more

B2B marketers don’t have the luxury of building brands or boosting ROI. You need to do both. So how do you do it? You listen to this week’s special guest.

Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts veteran CMO ... more

Dan announces the Indie PaC Awards, the first-ever awards ceremony exclusively for independent podcasters and creators, happening March 15th at SXSW in Austin.

The ceremony will be hosted by Killer Mike, the Grammy-winning artist, entrepreneur, and ... more

Lost in today’s media landscape? Or are you just curious as to how the industry got here?

You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week’s special guest.

On this week’s Media Roundtable:... more

Key Facts

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Recent Guests

Laura Goldberg
CMO at Auctane (Stamps/ShipStation portfolio)
Auctane
Episode: B2B: Balancing Brand & ROI
Andrew McLuhan
Director and founder of The McLuhan Institute, grandson of Marshall McLuhan
The McLuhan Institute
Episode: The Medium is Still the Message: Audio, AI, and the Future
Craig Kitchin
Chancellor of the Airwaves
Episode: Ad Infinitum Season 3 Finale - The Ruler and The Regent
Cynthia Meyers
The Royal Historian
Episode: Ad Infinitum Season 3 Finale - The Ruler and The Regent
Paul Riismandel
The Royal Scribe
Episode: Ad Infinitum Season 3 Finale - The Ruler and The Regent
Tom Webster
The Royal Scribe
Episode: Ad Infinitum Season 3 Finale - The Ruler and The Regent
Arielle Nissenblatt
The Royal Troubadour
Episode: Ad Infinitum Season 3 Finale - The Ruler and The Regent
Shaun Colón
The Royal Troubadour
Episode: Ad Infinitum Season 3 Finale - The Ruler and The Regent
Dallas Taylor
The Royal Troubadour
Episode: Ad Infinitum Season 3 Finale - The Ruler and The Regent

Hosts

Dan Granger
CEO at Oxford Road and host of Media Roundtable, bringing insights from the marketing and advertising industry to the conversation.
Stew Redwine
Executive Creative Director at Oxford Road, known for his deep understanding of branding and advertising strategies.

Reviews

4.3 out of 5 stars from 40 ratings
  • Ads that almost caused me to turn off the podcast because I don't want to listen to this trash

    Came over to give you 1 star JUST BECAUSE of that ad. You should be ashamed.

    Apple Podcasts
    1
    boyfromthedwarf9
    United States5 months ago
  • Revised

    Sounds like they’re trying to kill RSS now. Not good.

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all... more

    Apple Podcasts
    1
    ~ Violet ~
    United States9 months ago
  • Revised

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-rec... more

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Revised

    Revised: this show is platforming people who dangerously attack and harass vulnerable people online.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Top Three PAP

    The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    4
    ~ Violet ~
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Criticism has surfaced regarding the perceived ad load and certain content's editorial integrity, suggesting a need for a balance between engaging content and ad placements.
Many appreciate the practical advice on measuring podcast effectiveness and the evolving nature of media, making it a go-to resource for marketing professionals.
Listeners praise the insightful discussions and expert guests, finding valuable information for navigating the audio advertising landscape.

Talking Points

Recent interactions between the hosts and their guests.

The Medium is Still the Message: Audio, AI, and the Future
Q: What are the implications of merging audio and visual content?
Different media serve different purposes; combining them can dilute their unique strengths, so thoughtful approach is necessary.
The Medium is Still the Message: Audio, AI, and the Future
Q: How do you see the evolution of audience engagement in media today versus the past?
The audience is more engaged with content today because of how personal and immersive the audio medium can be compared to other forms like video.
A Search for the Truth: Multichannel Rankings, PodScribe Report, and ChatGPT Ads
Q: Is the measurement marketers are looking for being met with multi-channel podcast rankings?
While marketers have historically been skeptical of podcast rankers, the multi-channel measurement could provide a revolutionary way of capturing audience engagement through different media formats.
The Podcast Princess Diaries: Inside Hala Taha’s Performance Playbook
Q: Can you give a snapshot of where you and YAP are today?
We're the number one business and self-improvement podcast network in the world with a growing agency and a flagship podcast.
The Rise of Faith-Based Podcasts with the Hosts of Girls Gone Bible
Q: What audience do you typically attract?
Their demographic is mainly women in their 20s and 30s, although they have engaged listeners of all ages.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Media Roundtable

What is Media Roundtable about and what kind of topics does it cover?

Media Roundtable offers a unique vantage point into the complex world of audio advertising, providing insights from leading voices in podcasting, marketing, and media. The discussions traverse critical topics such as brand safety, ad effectiveness, audience engagement, and the evolving nature of podcast content. With informative analyses and conversations featuring industry innovators, the series serves as a resource for marketers looking to leverage audio as a strategic tool. It stands out through its blend of expert insights and engaging discourse, making it a notable source for those invested in the future of media and advertising.

Where can I find podcast stats for Media Roundtable?

Rephonic provides a wide range of podcast stats for Media Roundtable. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Media Roundtable and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Media Roundtable get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Media Roundtable, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Media Roundtable?

Rephonic provides comprehensive predictive audience data for Media Roundtable, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Media Roundtable have?

To see how many followers or subscribers Media Roundtable has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Media Roundtable?

These podcasts share a similar audience with Media Roundtable:

1. The Bill Simmons Podcast

How many episodes of Media Roundtable are there?

Media Roundtable launched 6 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Media Roundtable?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Media Roundtable?

Rephonic pulls ratings and reviews for Media Roundtable from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Media Roundtable?

Rephonic provides full transcripts for episodes of Media Roundtable. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Media Roundtable?

Recent guests on Media Roundtable include:

1. Laura Goldberg
2. Andrew McLuhan
3. Craig Kitchin
4. Cynthia Meyers
5. Paul Riismandel
6. Tom Webster
7. Arielle Nissenblatt
8. Shaun Colón

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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