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Media Roundtable

PodcastOne
Audio Advertising
Podcasting
Brand Safety
Podcast Advertising
Sonic Branding
Audio Marketing
Host-Read Ads
Mental Health
Monetization
Rhapsody Voices
Audience Engagement
Podload
Betterhelp
Audio Chuck
Mcdonald's
Podcast Movement
Marketing Strategies
Digital Advertising
Digital Media
Magellan.ai

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio a... more

PublishesWeeklyEpisodes235Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Media Roundtable

Latest Episodes

Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.

This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands... more

CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.

The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys... more

To make an industry better, sometimes you gotta shake things up.

We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency.

Dan Granger (... more

This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.

Before launching his own consultin... more

Key Facts

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Recent Guests

Christiana Brenton
Co-founder of FlightStory, a media and investment company
FlightStory
Episode: Test Everything: FlightStory's Christiana Brenton on Building The World's Fastest-Growing Podcast
Steve Pratt
Founder of The Creativity Business and author of 'Earn It! Unconventional Strategies for Brave Marketers'
The Creativity Business
Episode: Joe Rogan Isn't a Podcast: Steve Pratt Puts Podcasting's Definition to the Test
Bryan Barletta
Founder and partner at Sounds Profitable, vocal advocate for the podcasting industry.
Sounds Profitable
Episode: Sounds Definitive - The State of Podcasting with Bryan Barletta
Ira Glass
Host and executive producer of This American Life, pioneer of narrative audio storytelling.
This American Life
Episode: The Podcaster’s Blueprint: How Ira Glass Made Podcasting a Cultural Phenomenon
Steven Goldstein
CEO and founder of Amplifi Media, an audio advisory firm
Amplifi Media
Episode: Follow the Audience & Win: Responding to Listener Behavior with Steven Goldstein (Amplifi Media) & Jay Nachlis (Coleman Insights)
Jay Nachlis
Vice President at Coleman Insights, specializing in strategic research
Coleman Insights
Episode: Follow the Audience & Win: Responding to Listener Behavior with Steven Goldstein (Amplifi Media) & Jay Nachlis (Coleman Insights)
Hernan Lopez
Founder of Wondery
Wondery
Episode: What's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demic
Alexandra Cooper
Host of Call Her Daddy
Spotify
Episode: What's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demic
Hilary Ross Schaeffer
VP in media over podcasts and YouTube at Veritone One
Veritone One
Episode: What's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demic

Host

Dan Granger
CEO of Oxford Road and host of The Media Roundtable podcast, Dan Granger engages industry leaders to explore the nuances of audio marketing and the challenges faced by advertisers.

Reviews

4.4 out of 5 stars from 39 ratings
  • Revised

    Sounds like they’re trying to kill RSS now. Not good.

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all... more

    Apple Podcasts
    1
    ~ Violet ~
    United States5 months ago
  • Revised

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-rec... more

    Apple Podcasts
    1
    ~ Violet ~
    United States7 months ago
  • Revised

    Revised: this show is platforming people who dangerously attack and harass vulnerable people online.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    1
    ~ Violet ~
    United States9 months ago
  • Top Three PAP

    The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    4
    ~ Violet ~
    United States2 years ago
  • Top Three PAP

    The new format might make this one the top three podcasts about podcasts.

    Apple Podcasts
    4
    ~ Violet ~
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the show's ability to blend entertainment with informative content receives positive feedback.
Listeners appreciate the depth of insight provided on audio advertising strategies and industry trends.
Some express concerns about the platforming of controversial figures and the ethical implications of the content presented.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas
Q: How do you ensure your brand values carry through when working with creators?
Gladwell Mwangi explains how Whole Foods works only with creators who reflect their purpose-driven values and mission.
Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas
Q: What is your role and responsibility regarding podcasting?
Each speaker details their respective roles in their companies, emphasizing how they engage with podcasts for branding and performance marketing.
"Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing
Q: What do you think are the major changes in podcasting?
Lex pointed out the dominance of large companies, the significant amounts they spend on talent, and the challenges of scaling host-read ads, emphasizing the mixed impact on the industry.
"Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing
Q: Why did you get involved? What drew you in?
Lex shared that his background working with startups led him to podcasting. He took a passion job as a writer and eventually co-hosted a podcast, which led him to discover the monetization potential of the medium.
Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next
Q: How do you define what podcasting is today?
Evan defines it as an on-demand storytelling experience that allows a personal relationship between the creator and the audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Media Roundtable

What is Media Roundtable about and what kind of topics does it cover?

This podcast serves as a unique platform for exploring the evolving landscape of audio advertising and podcasting. It presents insights from industry experts, marketers, and notable guest speakers, all aimed at dissecting the trends, challenges, and innovations within the audio medium. The content addresses crucial topics such as brand safety, ad effectiveness, and the role of storytelling in marketing, making it particularly relevant for Chief Audio Officers and marketing professionals invested in audio campaigns. Beyond the technicalities, the engaging discussions aim to inform and entertain, blending serious industry analysis with a lively conversational style.

Where can I find podcast stats for Media Roundtable?

Rephonic provides a wide range of podcast stats for Media Roundtable. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Media Roundtable and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Media Roundtable get?

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What are the audience demographics for Media Roundtable?

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How many subscribers and views does Media Roundtable have?

To see how many followers or subscribers Media Roundtable has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Media Roundtable?

These podcasts share a similar audience with Media Roundtable:

1. Channels with Peter Kafka
2. Pivot
3. The Prof G Pod with Scott Galloway
4. Adam Carolla Show
5. The Bill Simmons Podcast

How many episodes of Media Roundtable are there?

Media Roundtable launched 6 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Media Roundtable?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Media Roundtable?

Rephonic pulls ratings and reviews for Media Roundtable from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Media Roundtable?

Rephonic provides full transcripts for episodes of Media Roundtable. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Media Roundtable?

Recent guests on Media Roundtable include:

1. Christiana Brenton
2. Steve Pratt
3. Bryan Barletta
4. Ira Glass
5. Steven Goldstein
6. Jay Nachlis
7. Hernan Lopez
8. Alexandra Cooper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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