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Media Roundtable

PodcastOne
Podcasting
Audio Advertising
Youtube
Podcast Advertising
Advertising
Brand Safety
Spotify
Oxford Road
Audience Engagement
Chief Audio Officer Summit
Sonic Branding
Mental Health
Serial
Radio
Artificial Intelligence
Podcasts
Podcasting Industry
Measurement Standards
Podcast Movement Evolutions
Video

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time.

We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many b... more

PublishesWeeklyEpisodes273Founded6 years ago
Number of ListenersCategory
Business

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Latest Episodes

In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure ... more

Podcasting isn’t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don’t want to miss... more

Get your VIP pass to the hottest show in town! This week on The Media Roundtable, Daniel Granger (CEO & Founder, Oxford Road) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Founders, One More Time VIP) about how live events fit into the creator ec... more

The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundtable .

Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Pa... more

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Recent Guests

Dan Granger
Founder and CEO of Oxford Road, a podcast advertising agency
Oxford Road
Episode: Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next
Bryan Barletta
Founder of Sounds Profitable, a podcast industry trade association
Sounds Profitable
Episode: Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next
Ben Duvdevani
Co-founder of One More Time VIP
One More Time VIP
Episode: "Creators Are the Next Rock Stars": How Live Events are Changing the Creator Economy
Andrew Tenenbaum
Co-founder of One More Time VIP
One More Time VIP
Episode: "Creators Are the Next Rock Stars": How Live Events are Changing the Creator Economy
Kezia Koo
Fractional growth marketing leader with experience at Zulily, Chegg, Amazon, Indeed
Independent/Various prior roles; partner of the panel
Episode: “The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Jon Pease
Head of Growth and Martech at MasterClass
MasterClass
Episode: “The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Brad Miller
Marketing lead at SelectQuote, overseeing life insurance product marketing
SelectQuote
Episode: “The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Caitlin Bricker
Leads Influencer Marketing at DraftKings
DraftKings
Episode: Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Gavin Carr
Leads the Podcast Efforts at Morgan & Morgan
Morgan & Morgan
Episode: Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing

Host

Dan Granger
Host of the roundtable with deep experience in advertising strategy and attribution; frequent guest on measurement topics

Reviews

4.3 out of 5 stars from 40 ratings
  • Ads that almost caused me to turn off the podcast because I don't want to listen to this trash

    Came over to give you 1 star JUST BECAUSE of that ad. You should be ashamed.

    Apple Podcasts
    1
    boyfromthedwarf9
    United Statesa year ago
  • Revised

    Sounds like they’re trying to kill RSS now. Not good.

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all... more

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Revised

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-rec... more

    Apple Podcasts
    1
    ~ Violet ~
    United States2 years ago
  • Revised

    Revised: this show is platforming people who dangerously attack and harass vulnerable people online.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    1
    ~ Violet ~
    United States2 years ago
  • Top Three PAP

    The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    4
    ~ Violet ~
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audio quality and pacing have been points of feedback, but guests and topics remain compelling.
The show provides strong, actionable insights for marketers and creators, with high-quality guests.
Ads have been controversial, with some listeners unhappy about ad integrations.

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Talking Points

Recent interactions between the hosts and their guests.

Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next
Q: YouTube, Spotify, and other platforms are playing a larger role in discovery and money. How much power should creators and publishers be comfortable giving these platforms, and what should they make sure they still own?
Bryan Barletta recommends treating video as a social and discovery tool, while Dan Granger urges creators to build a direct audience relationship through their own database and contact channels rather than relying entirely on platforms.
Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next
Q: For a show launching its first sponsorship program, how do you set rates without historical campaign data?
Dan Granger advises creators to establish a performance baseline and avoid expecting quick money, describing podcasting as a long game. Bryan Barletta recommends asking potential advertisers for pricing guidance and building trust so early campaigns can lead to future business.
Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta
Q: How do you see the bumper score influencing buying decisions and pricing?
The score offers a confidence signal that helps buyers decide whether to pursue high-risk or safer inventory, potentially aligning pricing with actual engaged consumption and enabling more nuanced negotiations.
Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta
Q: What appealed to you about the Bumper score and its data access?
The appeal lies in their ability to derive data from multiple platforms by partnering with publishers and creators, providing access to information we otherwise can't get directly, which helps the buying community move beyond surface metrics.
Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Q: How do you approach negotiation and usage rights with creators, and when do you extend into usage across other media?
Usage is treated as table stakes, expanded gradually as confidence in performance grows, and there is ongoing consideration of licensing across agencies with attention to cost differentials and how usage affects the broader media mix.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Media Roundtable

What is Media Roundtable about and what kind of topics does it cover?

This show tracks the evolving business of audio and creator media with practitioner-focused conversations that blend strategic frameworks and real-world tales. Episodes frequently center on attribution, measurement standards, multi-channel advertising, and partnerships with creators—featuring brand marketers, platform leaders, and industry technologists who discuss tools, tests, and organizational dynamics used to prove impact beyond downloads. A notable strength is the hands-on, cross‑industry dialogue that surfaces practical tactics (like holdout tests, time-decay attribution, and MMM cautions) alongside industry-wide standards efforts such as AMP Accords. The format and guest slate are likely to appeal to brand marketers, agencies, and a... more

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To see how many followers or subscribers Media Roundtable has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Media Roundtable?

These podcasts share a similar audience with Media Roundtable:

1. Pablo Torre Finds Out
2. The Bill Simmons Podcast

How many episodes of Media Roundtable are there?

Media Roundtable launched 6 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Media Roundtable?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Media Roundtable?

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What guests have appeared on Media Roundtable?

Recent guests on Media Roundtable include:

1. Dan Granger
2. Bryan Barletta
3. Ben Duvdevani
4. Andrew Tenenbaum
5. Kezia Koo
6. Jon Pease
7. Brad Miller
8. Caitlin Bricker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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