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Media Roundtable

PodcastOne
Podcasting
Audio Advertising
Youtube
Podcast Advertising
Advertising
Brand Safety
Spotify
Audience Engagement
Oxford Road
Chief Audio Officer Summit
Sonic Branding
Mental Health
Serial
Radio
Artificial Intelligence
Podcasting Industry
Measurement Standards
Podcasts
Podcast Movement Evolutions
Video

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time.

We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many b... more

PublishesWeeklyEpisodes267Founded6 years ago
Number of ListenersCategory
Business

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Latest Episodes

In a twist, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest- star on the award-winning show podCast411. Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building indu... more

For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we’re announcing some of our latest findings.

Dan Granger (CEO & Founde... more

If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you... more

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an ... more

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Recent Guests

Pete Birsinger
CEO and Founder of Podscribe
Podscribe
Episode: Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
Dan Misener
Co-founder of Bumper
Bumper
Episode: Podcast’s Next $1B Starts with Better Data - Dan Misener Unveils the Bumper Score
Shira Lazar
Founder and CEO of What's Trending and Creators for Mental Health; co-architect of the Creator Bill of Rights
What's Trending; Creators for Mental Health; Creator Bill of Rights
Episode: Mental Health, a Bill of Rights, Fair Labor: How Shira Lazar is Helping to Organize the Creator Economy
Rahul Sabnis
President and Chief Creative Officer of iHeart Media
iHeart Media
Episode: Ad Infinitum S4E02: Guaranteed Human with Rahul Sabnis on AI, Trust & the Future of Audio
Mosheh Oinounou
Media executive, founder of Mo News
Mo News
Episode: Mosheh Oinounou’s Best Move: Leaving Legacy Media to Restore Trust in News
Jason Calacanis
Founder of This Week in Startups, co-host of All In
This Week in Startups / All In
Episode: Authenticity Tops AI: Predicting Podcasting’s Future with Jason Calacanis
Tim Ferriss
Author and podcaster, influential thinker in media and entrepreneurship
Self-published through Tim Ferriss branding; guest on discussion
Episode: Authenticity Tops AI: Predicting Podcasting’s Future with Jason Calacanis
Gladwell Mwangi
Head of paid media enablement at Whole Foods
Whole Foods (Amazon)
Episode: The Guaranteed Human In An Artificial World: How Leaders from Whole Foods, and GoodRX, Libsyn, and iHeartPodcasts Collaborate with AI
Richard Case
VP of Growth Marketing at GoodRX
GoodRX
Episode: The Guaranteed Human In An Artificial World: How Leaders from Whole Foods, and GoodRX, Libsyn, and iHeartPodcasts Collaborate with AI

Hosts

Dan Granger
Host of Media Roundtable; Oxford Road; seasoned media strategist and advertiser relations expert.
Stew Redwine
Host of Ad Infinitum; Executive Creative Director; leads creative strategy across campaigns.

Reviews

4.3 out of 5 stars from 40 ratings
  • Ads that almost caused me to turn off the podcast because I don't want to listen to this trash

    Came over to give you 1 star JUST BECAUSE of that ad. You should be ashamed.

    Apple Podcasts
    1
    boyfromthedwarf9
    United States8 months ago
  • Revised

    Sounds like they’re trying to kill RSS now. Not good.

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all... more

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Revised

    Revised: this show is platforming / championing people who dangerously attack and harass vulnerable people online.

    Also, they are “influencing” the industry to aggressively blur ad content with editorial content, as they themselves do. This is unethical and shortsighted.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-rec... more

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Revised

    Revised: this show is platforming people who dangerously attack and harass vulnerable people online.

    Former: The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Top Three PAP

    The new format might make this one the top three podcasts about podcasts. That said, the audio quality needs work. Particularly when balancing volume between all the round table discussion guests, and then the pre-recorded ads.

    Apple Podcasts
    4
    ~ Violet ~
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Prospective guests note high-quality discussions on independence in podcasting and brand integration.
Listeners value the practical, creator-centered focus and actionable ad/export tips.
Some reviews raise concerns about ad formats and balance, but overall praise for industry insights and guest diversity.

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Talking Points

Recent interactions between the hosts and their guests.

Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
Q: How will this affect publishers and advertisers financially in the near term?
There will be short-term bumps and negotiations, but over the longer term, a consistent standard should reduce confusion, enable better planning tools, and increase advertiser confidence and spend in podcasting.
Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
Q: Can you summarize the core change in definitions that the AMP task force landed on?
Shift from download-based metrics to consumption-based metrics (a 30-second consumption threshold for a play), and unification of definitions across platforms to ensure apples-to-apples comparisons.
Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
Q: What led you to be part of the AMP-driven standardization effort, and how do you see adoption playing out?
The team joined to help reduce the ambiguity around exposure and to align across platforms; adoption requires participation from platforms like Spotify and ongoing industry collaboration to minimize shocks and provide market guidance.
Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
Q: Pete, how does Podscribe approach attribution in a world with imperfect signals?
Podscribe emphasizes attribution on top of data signals, recognizing that input quality drives output quality; the more accurate the input signals, the more credible the attribution results for advertisers.
The Guaranteed Human In An Artificial World: How Leaders from Whole Foods, and GoodRX, Libsyn, and iHeartPodcasts Collaborate with AI
Q: How have your companies changed in the last few years with respect to AI?
Each company describes a mix of AI-driven efficiencies and a continued emphasis on human-centered storytelling, with examples ranging from workflow automation and audience insights to AI-assisted pricing and content personalization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Media Roundtable

What is Media Roundtable about and what kind of topics does it cover?

The show frequently features discussions about independent creator businesses, podcast monetization, and the evolving role of platforms in media. Guests span independent networks, advertising leaders, and seasoned creators who share pragmatic strategies for growing, funding, and sustaining creator-led ventures while maintaining editorial independence. Across episodes, topics include ad sales, brand integration, cross-platform distribution, measurement and attribution, and the tension between independence and scale. Notable threads include how basement-startups scale to multi-podcast networks, the value of long-term brand relationships, and upcoming initiatives that promote creator-led entrepreneurship, such as independent awards. The format... more

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How many listeners does Media Roundtable get?

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What are the audience demographics for Media Roundtable?

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How many subscribers and views does Media Roundtable have?

To see how many followers or subscribers Media Roundtable has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Media Roundtable?

These podcasts share a similar audience with Media Roundtable:

1. PodBiz | Where's The Money In Podcasting?
2. New Media Show (Audio)
3. Podnews Weekly Review
4. This Is TV Now
5. The Colin and Samir Show

How many episodes of Media Roundtable are there?

Media Roundtable launched 6 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Media Roundtable?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Media Roundtable?

Rephonic pulls ratings and reviews for Media Roundtable from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Media Roundtable?

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What guests have appeared on Media Roundtable?

Recent guests on Media Roundtable include:

1. Pete Birsinger
2. Dan Misener
3. Shira Lazar
4. Rahul Sabnis
5. Mosheh Oinounou
6. Jason Calacanis
7. Tim Ferriss
8. Gladwell Mwangi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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