欧先生设计产品
欧先生设计产品分享我的设计思考和创新实践
| Publishes | Daily | Episodes | 5 | Founded | 6 days ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Category | Leisure | ||
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宠物周边、动漫、潮服潮玩等兴趣消费产品，作为重点新型产品被直接写入国家鼓励范畴。对于宠物行业而言这是一个重大利好，国家要把多元兴趣消费培育成扩大内需的新引擎，而宠物周边是其中的核心赛道之一。为什么宠物周边会被点名？
宠物缺乏自救能力，不会呼救，无法向消防员说明情况，在火灾这种极端场景下，它们完全依赖人类的善意。香港消防员能在混乱中尽力把宠物一起救出，这到底是不是资源的浪费？不少批评者的担忧其实来自于一个假设，就是救宠物会耽误救人。
宠物用品产品设计和市场调研思考：宠物家具正在朝哪个方向升级？我用一句话概括，就是功能拟人化加外观家居化。功能拟人化，按人的标准做家具，这也是人宠共生的核心需求。从人体工学到宠体工学，更符合猫狗体型的睡眠曲线，更符合收纳逻辑的宠物收纳柜，人和宠物的客厅动线等等都值得重新设计研发。而外观家居化的原则就是宠物用品是家的一部分，你看现在的设计趋势：奶油风宠物沙发、原木风猫爬架、隐藏式猫砂柜还有可当茶几使用的猫窝。这些产品共同特点是：看上去不突兀，但处处为宠物和主人考虑。
随着宠物经济正式写入十五五规划，行业第一次站在了国家级的发展窗口期。政策在推，需求在涨，技术在变，未来五年这三个细分赛道值得关注。未来五年的宠物行业，不是只是做产品，更是做场景、做系统、做服务。智能健康代表科技升级，户外出行代表生活方式升级，而功能营养代表需求升级。这三条赛道，都是政策支持、需求真实而且持续增长。
宠物用品产品设计和市场调研思考：中国目前最大的问题不是规模落后，而是不均衡，中国有两个极端：一线城市的宠物消费已经接近美国水平，但是三四线城市的消费习惯依然停留在基础喂养阶段。这种不均衡，也是我们行业发展的机会。这次宠物行业纳入十五五，中国第一次从跟跑变成国家级追赶，构建全产业链标准体系，推动智能化升级，建设宠物用品产业集群都是大方向。宠物用品智能化是中国的超车武器，美国、日本在食品与服务领先我们，但在智能化领域没有形成优势。这是中国最擅长的领域，我们的供应链更快更高效，研发成本更低，而且目标用... more
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欧先生设计产品 launched 6 days ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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