欧先生设计产品
欧先生设计产品分享我的设计思考和创新实践
| Publishes | Daily | Episodes | 84 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Leisure |
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封闭式猫砂盆的卖点是防臭，到底有没有用？它真的能够阻隔臭味吗？答案是作用很有限，问题没有真正解决。很多创业者往往把封闭和防臭画上等号，但这是两个概念。
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可能你每天都在研究竞争对手，谁推出了新品，谁直播卖爆了，哪家品牌又拿到了融资。最近越来越感觉到，宠物行业最大的竞争对手并不是同行，而是其他行业。回到五年前，宠物行业还是相对封闭的，玩家主要是传统宠物品牌和工厂，大家比拼的是渠道、供应链和产品。但现在，越来越多跨行业的企业开始进入。
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日本宠物用品是公认的好用，设计漂亮只是表面的，真正值得学习的是他们做产品的方法。日本宠物用品行业经过几十年的发展，形成了一套非常成熟的产品开发逻辑，而这恰恰是很多国内品牌最欠缺的地方。
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我国专利分为三类：外观专利、实用新型和发明专利。对于真正坚持原创设计的团队来说，外观专利只要提前做好筛查注意规避，在产品造型、比例、视觉特征上做出自己的差异化，一般都没什么问题。更需要重点关注的是实用新型和发明专利，它们保护的是产品工作原理、机械结构以及核心技术方案。
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大多数主人每天都会出门遛狗，狗狗一般都是在这个时候便便，但在家的时候还是会有排泄的需要。例如幼犬尚未完成定点训练，老年犬不能外出，主人加班出差或者恶劣天气无法及时遛狗，狗并不是没有在家里便便的需求，而是目前没有一个足够好的解决方案。
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在很多人眼里，设计就是画图、建模、出效果图，把产品做得更漂亮一点。但设计最核心的价值，从来都不是软件和视觉输出，而是设计思考（Design Thinking）。只看效果图是否逼真、建模速度快不快来选择设计团队，这是不科学的。
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很多知名电商公司都是靠运营能力起家的，会做关键词SEO、会投流刷活动、会优化ROI，甚至能把一款大路货卖成爆款。但现在电商运营能力正在从竞争优势，变成行业标配。平台的规则越来越透明，流量分配更加标准化，广告系统趋于傻瓜式，大家使用的是同样的工具和数据分析方法，电商运营本身不可能再成为真正的护城河。
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宠物智能项圈一直是一个潜力巨大的产品，市场想象空间巨大让人充满期待，但另一方面这几年真正跑出来初步实现盈利的品牌不多。长远来说，宠物智能项圈不是一个单纯的硬件产品，而是未来宠物行业最重要的数据枢纽和商业入口之一。
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欧先生设计产品 launched 8 months ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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