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Artwork for On Scope: The Marketing Podcast

On Scope: The Marketing Podcast

Host, Mike Berberich and Producer, Ryan Dinger
Artificial Intelligence
Culture
Creator Economy
Martech
Inclusive Marketing
NIL Deals In College Athletics
Marketing Talent Pipeline
Sports Marketing
Celebrity Partnerships
Email Marketing
EOS
Gen Alpha
Super Bowl Advertising
Neurodiversity
NIL (name, Image and Likeness)
Learfield
CTV
Brand Fulcrum
Morning Consult
Marketing

On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics th... more

PublishesWeeklyEpisodes57Founded2 years ago
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Artwork for On Scope: The Marketing Podcast

Latest Episodes

With the 2026 FIFA World Cup ready to kick off, brands are gearing up for one of the most anticipated marketing opportunities of the year. But with activations ranging from out-of-home display to IRL activations, measuring the success of these brande... more

On a special bonus episode of On Scope, Alex Josephson, VP of BrandWorks at LinkedIn, went live on LinkedIn with host Mike Berberich for a deep dive on how marketing and business professionals can turn personal branding into a powerful growth driver.... more

Dr. Marcus Collins, an author and clinical professor of marketing at the University of Michigan, is an expert on culture and how it influences human behavior. As both an academic and a practitioner, his strategies and creative contributions have led ... more

Bob Regular, CEO at Infolinks Media, has been in ad tech long enough to see every hype cycle come and go. With all that experience, Bob now maintains that the marketing industry is stuck chasing the wrong things, arguing that smarter media buy paths ... more

Laura Ries is a globally recognized branding strategist and bestselling author of the book, The Strategic Enemy: How to Build and Position a Brand Worth Fighting For. Since 2022, Laura has continued her father’s legacy, serving as the chairwoman of R... more

Kellie Pean and Alyssa Convertini Lindquist are the co-founders of Brand New: A Collective, a bicoastal and award-winning marketing agency with disciplines across creative, strategy, experiential production, and talent partnerships. The agency is gui... more

Rita Ramakrishnan is an executive coach with more than 15 years’ experience leading people strategy and helping neurodivergent executives turn their cognitive differences into competitive advantages. Through the years, she has developed a keen unders... more

Gravity Research’s Joanna Piacenza has a knack for driving enterprise growth through research-backed thought leadership and integrated marketing strategy. As VP of thought leadership and marketing, she excels at translating proprietary research into ... more

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Recent Guests

Alex Josephson
VP of BrandWorks at LinkedIn
LinkedIn
Episode: Bonus Episode: Why Personal Branding Is Your Company’s Secret Weapon with LinkedIn’s Alex Josephson
Dr. Marcus Collins
Professor, best-selling author, keynote speaker, host of From the Culture podcast
University of Michigan / From the Culture podcast
Episode: What Beyoncé Can Teach You About Marketing with Dr. Marcus Collins
Bob Regular
CEO of Infolinks Media
Infolinks Media
Episode: You're Overthinking Your Media Strategy with Infolinks Media’s Bob Regular
Laura Ries
Chairwoman of Ries Positioning Strategy and Consulting
Ries Positioning
Episode: It's Time Marketers Slay Their Strategic Enemies with Laura Ries
Kellie Pean
Co-founder, Brand New, A Collective
Brand New, A Collective
Episode: Mastering Culture in Every Dimension
Alyssa Convertini Lindquist
Co-founder, Brand New, A Collective
Brand New, A Collective
Episode: Mastering Culture in Every Dimension
Rita Ramakrishnan
Executive coach, founder and CEO of Iksana Consulting
Iksana Consulting
Episode: Tapping Into the Power of Neurodiversity in Business Performance
Joanna Piacenza
Vice President of Thought Leadership and Marketing at Gravity Research
Gravity Research
Episode: Is Playing It Safe The Biggest Risk Your Brand Can Take?
Solly Fulp
EVP of NIL Growth and Development at Learfield
Learfield
Episode: Everything You Need to Know About Maximizing NIL Partnership Value

Hosts

Mike Berberich
Host of On Scope The Marketing Podcast, affiliated with ANA; appears across multiple episodes.
Ryan Dinger
Producer and co-host, involved in multiple episodes; key creator/producer role.

Talking Points

Recent interactions between the hosts and their guests.

Tension Is a Brand's Best Friend with Katherine Melchior Ray
Q: What is the biggest mistake brands make when expanding globally?
Many brands assume what works at home will automatically work abroad; cultural misalignment is a leading cause of global brand failures, so brands must adapt messages and products to local nuances while preserving core values.
You're Thinking About Brand Value Wrong with Alfred DuPuy
Q: From Brand Finance, how has the concept and the actual formula for brand valuation evolved over the years?
Brand valuation started conceptually in the 1980s, grew with corporate acceptance in the 1990s, and today relies on standards (like ISO 10668 and 2671) to make brand value a robust, auditable asset. The focus is shifting to confidence, standardized definitions, and a language that CFOs understand, so marketers can discuss brand value as a true enterprise asset.
How the NFL is Getting a 360-Degree View of Its Fans with Chi Ogbuehi
Q: What was the problem facing the NFL that led you to this kind of martech renaissance?
The NFL had passionate fans but struggled to engage them at scale in a one-to-one, personalized way because the digital ecosystem was highly fragmented across the league and 32 clubs, with different data standards and tools.
How Is It Possible That Marketers Still Overlook Email?
Q: Why does email not get the love it deserves despite its profitability?
Because email budgets are often small relative to other channels, it's perceived as easy, and bad emails continue to generate attention, which masks the true strategic value of well-planned, lifecycle-driven email programs.
A Marketer’s Guide to Speaking on Social Issues with The Ad Council’s Ro Patrick
Q: I would love to get your thoughts on how brands can determine topics they're quote unquote allowed to talk about.
Brands don't need permission to engage in social impact, provided the issues align with their values and they approach them with research, credibility, and a neutral stance when needed. It's about listening to the intended audience and partners, then building messages that reflect shared values and practical actions.

Audience Metrics

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Frequently Asked Questions About On Scope: The Marketing Podcast

What is On Scope: The Marketing Podcast about and what kind of topics does it cover?

The show offers candid conversations with senior marketing leaders, academics, and industry experts who dissect current and future-facing topics in B2B and consumer marketing. Recent episodes thread together personal branding in organizations, culture-led marketing, data governance and AI in advertising, media strategy in a multi-partner ecosystem, brand positioning and protection, and high-stakes sponsorships in sports and entertainment. Across interviews, the emphasis tends to be practical frameworks, data-driven insights, and real-world case studies (from brand safety to NIL partnerships) that help marketers make better bets, build trusted brands, and partner effectively with agencies and technology platforms. A notable pattern is coupli... more

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1. Hard Fork
2. The Daily

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On Scope: The Marketing Podcast launched 2 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Scope: The Marketing Podcast?

Recent guests on On Scope: The Marketing Podcast include:

1. Alex Josephson
2. Dr. Marcus Collins
3. Bob Regular
4. Laura Ries
5. Kellie Pean
6. Alyssa Convertini Lindquist
7. Rita Ramakrishnan
8. Joanna Piacenza

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