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Artwork for Not From Concentrate

Not From Concentrate

Catherine Smart
ADHD
Cooking
Food Gifts
Recipe Development
Homemade Gifts
Hosting
Holiday Gift Guides
Community Gathering
Culinary School
Food Media
Snacking Dinners
Sustainability In Cooking
Food Writing
Cooking Techniques
Cookbook Publishing
Thanksgiving Cooking
Hillside Harvest
Potluck Desserts
Meal Planning
Food Waste

Not From Concentrate is a food podcast for busy brains from host Catherine Smart — a cook, writer, mom, and creative entrepreneur with ADHD. Tune in for conversations with chefs, authors, creators, and food lovers about sparking creativity, calming chaos, and finding joy in (and out) of the kitchen.

PublishesWeeklyEpisodes36Founded9 months ago
Number of ListenersCategories
FoodArts

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Artwork for Not From Concentrate

Latest Episodes

In this solo episode of Not From Concentrate, Catherine Smart shares a personal essay about ADHD masking, embarrassment, and the effort of trying to seem easygoing, capable, and “normal.”

She reflects on how sensitivity, people-pleasing, and a stron... more

On this episode of Not From Concentrate, Catherine Smart talks with chef and cookbook author Ham El-Waylly about the surprising journey that led him from fine dining back to the food that first shaped him.

Raised between Egyptian, Bolivian, and Qata... more

YouTube

Courtney E. Smith joins Catherine Smart to talk about Ravenous, the new worker-owned food and culture publication founded by former Eater writers after a layoff.

Courtney shares how the team built an independent media company from scratch, why they’... more

On this episode of Not From Concentrate, Catherine Smart talks with Zachary Baum, co-owner of Bow Market in Somerville, about what it takes to build a place where small businesses can take root.

They discuss how Bow Market transformed from an old ca... more

Key Facts

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Recent Guests

Ham El-Waylly
Chef, YouTube personality, cookbook author
Hello, Home Cooking; Strange Delight
Episode: Ham El-Waylly on Home Cooking, 90s Nostalgia, and Harnessing ADHD Powers in the Kitchen
Courtney Smith
Founder of Ravenous, co-op member
Ravenous
Episode: Courtney E. Smith on Ravenous and the Future of Independent Food Media
Zach Baum
Co-owner of Bow Market
Bow Market
Episode: Bow Market, Small Business, and Building Community with Zachary Baum
Mackenzie Innis
Freelance baker specializing in wedding cakes
Freelance baker
Episode: Wedding Cakes and Finding Joy in the Kitchen with Freelance Baker Mackenzie Innis
Alex Fuentes
Head chef and director of special projects at SingleThread
SingleThread Farms, SingleThread Farms Restaurant and Inn
Episode: SingleThread, Food Waste, and the Future of Farm to Table
Jerrelle Guy
Author, cookbook author of We Fancy and Black Girl Baking
Episode: Jerrelle Guy on Burnout, Creativity, and Finding Magic in Everyday Meals
Meghan Splawn
Food writer focused on budgeting and budget transparency
Episode: Food Budgeting for Busy Brains with Meghan Splawn
Jyoti Mukharji
Cooking instructor and author featured in Heartland Masala
Heartland Masala
Episode: You Can Cook Indian Food at Home with Heartland Masala
Auyon Mukharji
Musician and co-author of Heartland Masala
Heartland Masala
Episode: You Can Cook Indian Food at Home with Heartland Masala

Host

Catherine Smart
Host of Not From Concentrate

Reviews

4.6 out of 5 stars from 49 ratings
  • Golden nugget!

    I just stumbled on this somehow and it is an absolute golden nugget! I’m loving every episode. Thanks for the interviews and little nuggets for living life more organized in general.

    Apple Podcasts
    5
    jenny.jaggi
    United States4 months ago
  • First time listener, lifetime food lover.

    In a world of so many food podcasts, I could tell from my first episode this one will stand out. Can’t wait to explore them all. Highly recommended. And I can’t get the term “busy brain” out of my head. In a good way.

    Apple Podcasts
    5
    Delicacies Jewelry
    United States4 months ago
  • Smart and Joyful

    Catherine’s perspective stands out among the sea of podcast. Her joyful, honest, experienced voice guides her guests in conversation that goes beyond food. These chats tackle the relationship between our minds and feeding ourselves delicious morsels.

    Apple Podcasts
    5
    MHenry22
    United States4 months ago
  • Informative and fun

    Great interviews with knowledgeable and creative food people.

    Apple Podcasts
    5
    If they can't take a joke
    United States8 months ago
  • Excellent program

    I’ve missed seeing Catherine on Milk Street. Great to now have her in my ear sharing interesting stories and helpful insight. Really enjoy the podcast.

    Apple Podcasts
    5
    Stan Mims
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners call the host's conversations warm, insightful, and relatable.
Shows high production quality and engaging, friendly host style.
Episodes blend practical cooking tips with deeper personal and professional stories.
Audience appreciates thoughtful, well-researched guests and candid discussions about creativity and work-life balance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#85
United States/Arts/Food
Apple Podcasts
#47
Canada/Arts/Food
Apple Podcasts
#246
Canada/Arts
Apple Podcasts
#244
Australia/Arts/Food
Apple Podcasts
#58
New Zealand/Arts/Food
Apple Podcasts
#222
India/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Ham El-Waylly on Home Cooking, 90s Nostalgia, and Harnessing ADHD Powers in the Kitchen
Q: How has writing and touring with the book been for you, especially given the personal stakes and the ADHD angle?
He explains that writing was healing, the tour brought genuine, heartfelt reactions from readers, and embracing ADHD as a creative asset helped him navigate the publishing process and build a broader audience for his work.
Ham El-Waylly on Home Cooking, 90s Nostalgia, and Harnessing ADHD Powers in the Kitchen
Q: What was that process like to rediscover home cooking and funnel that into the book?
Ham describes how returning to his mother's handwritten notebook during the pandemic unlocked a personal, healing culinary path, blending memories with professional technique to create a cookbook that feels honest and deeply connected to family history.
Bow Market, Small Business, and Building Community with Zachary Baum
Q: What is some advice that you were glad you took?
Advice from Rob Gregory about not expanding Bow Market too aggressively and recognizing that managing two locations splits attention; this guided a cautious approach to growth and a focus on sustaining core relationships and the local community.
Bow Market, Small Business, and Building Community with Zachary Baum
Q: What is some advice that you're glad you ignored?
We ignored the advice to convert all agreements to license deals and instead kept leases, which provided clarity and reliability for the small businesses and helped establish strong, honest relationships.
Jerrelle Guy on Burnout, Creativity, and Finding Magic in Everyday Meals
Q: There's a couple of those sort of busy brain things that I want to touch on. But first, could you maybe give listeners a background about how you started in food writing and how you moved from your debut book to this everyday elevated style?
Jerrelle describes starting as a photographer and writer, moving through a long arc of learning, and ultimately choosing a slower, more aligned path that honors intuition and personal joy, which led to We Fancy and a shift away from constant hustle.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Not From Concentrate

What is Not From Concentrate about and what kind of topics does it cover?

A thoughtful food-focused show that centers conversations with chefs, cookbook authors, photographers, and food creatives about creativity, practical cooking, and balancing life with a busy brain. Episodes cover topics like sustainable restaurant practices, budget-conscious home cooking, the storytelling power of food, and exploring regional cuisines through approachable techniques. Notable threads include mindful approaches to daily cooking, behind-the-scenes work in kitchens and media, and how personal narratives and community matter in food. The format blends actionable tips with personal anecdotes, making it valuable for listeners who want inspiration, practical know-how, and a relatable, human-angle conversation around food and creativ... more

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Which podcasts are similar to Not From Concentrate?

These podcasts share a similar audience with Not From Concentrate:

1. The Dinner Plan
2. Food Friends: Home Cooking Made Easy
3. The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters
4. Radio Cherry Bombe
5. The Mel Robbins Podcast

How many episodes of Not From Concentrate are there?

Not From Concentrate launched 9 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Not From Concentrate?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Not From Concentrate?

Recent guests on Not From Concentrate include:

1. Ham El-Waylly
2. Courtney Smith
3. Zach Baum
4. Mackenzie Innis
5. Alex Fuentes
6. Jerrelle Guy
7. Meghan Splawn
8. Jyoti Mukharji

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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